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Strategy and Social Media
Navigating through our technologies of life
Curated by Alex Grech
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How Social Media Can Spur Organizational Transformation

How Social Media Can Spur Organizational Transformation | Strategy and Social Media | Scoop.it
VideoGuest post written by Brian Solis Brian Solis is a principal analyst at the Altimeter Group, a market research and advisory firm. Brian Solis Executives for the most part don’t get social media. But it’s not their fault.
Alex Grech's insight:

"Executives for the most part don’t get social media. But it’s not their fault. After all, many corporate execs don’t even read their own email –  how are they expected to realize the benefits of new platforms if many don’t use them personally? But the bigger roadblock to social media adoption in the enterprise is that the way social is presented inside the organization that doesn’t make the case."


The solutions do not lie in "social media marketing" mantras, but in a mindful, strategic approach to disruptive technologies. That, of course, requires a paradigm shift to the "let's make money quickly" brigade.



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Cognitive Computing: 5 Future Technology Innovations from IBM

The goal of cognitive computing is to get a computer to behave, think and interact the way humans do. In 5 years, machines will emulate human senses, each in...
Alex Grech's insight:

Year ends are for peering into the future.

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Why Are Dead People Liking Stuff On Facebook?

Why Are Dead People Liking Stuff On Facebook? | Strategy and Social Media | Scoop.it
And why does a vegetarian "like" McDonald's, while a guy who has never owned a car "likes" Subaru? The weird side of Facebook likes. 
Alex Grech's insight:

The culture of 'likes' will, at some stage, implode.  And the sooner the better.

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Size Isn't Everything

Size Isn't Everything | Strategy and Social Media | Scoop.it
Learning mash-ups have more potential than MOOC-centered, profit-squeezing, online economies of scale.
Alex Grech's insight:

Cathy Davidson on how the MIT Media Lab is dismantling many of the institutional forms, divisions, metrics, and assumptions of the research university that have been honoured at least since the late 19th century.  And not a day too early.

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Here comes the gravy train

Here comes the gravy train | Strategy and Social Media | Scoop.it
Hey, kids, how'd you like some Internet with that diploma? South Carolina's Newberry College has added a social media major, because of the apparent skyrocketing number of jobs in that field.
Alex Grech's insight:

Totally cringe-worthy. May help save some universities, perhaps.  No, this is not the re-wiring of education.  

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Should You Bother Using Social Media to Serve Customers?

Should You Bother Using Social Media to Serve Customers? | Strategy and Social Media | Scoop.it
"I'm telling everyone I know about how rude your customer service people are." If you were browsing Facebook or Twitter and you saw a comment like this about your company, we'd bet you'd instinctively want to respond to that customer to try to fix...
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10 of the best social media campaigns from 2012

10 of the best social media campaigns from 2012 | Strategy and Social Media | Scoop.it

Measuring the efficacy of social media marketing still isn't an exact science, regardless of what the gurus and ninjas tell you.  What you're likely to remember most are genuine attempts at creativity and customer engagement.

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Brian Solis: you need to build experiences

Brian Solis: you need to build experiences | Strategy and Social Media | Scoop.it

Brian Solis calls on the Le Web audience to think in terms of experiences, not products. Interesting.

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Social Media is no longer just another department in your organisation

Social Media is no longer just another department in your organisation | Strategy and Social Media | Scoop.it

Whilst most companies now have understood that a Facebook page can be useful, few have yet understood the bigger picture of how today's social web and social savvy customers fundamentally are changing.

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Improve Your Writing with these Editing Tips

Improve Your Writing with these Editing Tips | Strategy and Social Media | Scoop.it

I'm a week away from submitting my PhD thesis. There is nothing more brutal than editing your own work - except, perhaps, having to deal with third parties' views for edits and cuts.  This article has some sensible suggestions.

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Brands Will Become Media: Here’s How

Brands Will Become Media: Here’s How | Strategy and Social Media | Scoop.it

David Armano believes that companies need to become more proactive as quasi media companies, if they wish to reach and inspire action from customers, prospects and others. 

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Media and expression: theses in tweetform

As the person who coined the term "Google is making us stupid" Nicholas Carr occupies that space which is the scourge of technological determinism.  Which makes him for uncomfortable reading for those who, like me, started their exploration of the social web with a sense of optimism.  Read this list.  There are many uncomfortable truths in the sparsity of the Tweetform. 

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Twtrland: A Social Analytics Tool And Simple Way To Discover New People In The Twitterverse

Twtrland: A Social Analytics Tool And Simple Way To Discover New People In The Twitterverse | Strategy and Social Media | Scoop.it

Twitter does a lot of things well, but it hasn't really nailed context yet -- or search.  I need to explore this tool.

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Brainstorming With Howard Rheingold

Brainstorming With Howard Rheingold | Strategy and Social Media | Scoop.it
"Brainstorming With" are a series of weekly interviews with creative and visionary minds. On this, our first episode, we interview Howard Rheingold. Enjoy!
Alex Grech's insight:

Short interview with Howard Rheingold on his ongoing crusade for the mindful use of social technologies by educators, businesses and parents.  

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New Social Content Discovery Tool: Hopflow

New Social Content Discovery Tool: Hopflow | Strategy and Social Media | Scoop.it

Giuseppe Mauriello: Hopflow is web and iOS social content discovery app which seeks to connect users with a stream of content based on their personal interests. It is similar to other services like Prismatic and Trapit.

 

From reviewed article by The Next Web:

"Hopflow lets users Discover and share content through following specific topics rather than individual sources, and based on these interests, a personalized flow of stories from around the Web is reeled in.

 

You’ll need to sign up with your Twitter or Facebook credentials.

Hopflow scanned my Twitter history and, quite accurately, told me all the subjects I am indeed interested in.

 

You can, of course, manually select and deselect options as you see fit, and once you click ‘Done’, you’ll have a long stream of news stories based around your topics of interest. It’s like Twitter, except you follow topics rather than accounts, and this comparison is given further credence with the ‘Rehop’ feature which lets you share your news with others.

 

“The social Web is full of content platforms that force people to manually follow and filter through sources and information,” says Erez Pilosof, CEO and Founder of Hopflow. ” In this contextual age, people want tools that are simple and provide targeted information. We believe that discovering and sharing stories about the things that interest you shouldn’t be tedious and time consuming but rather fun and easy. Hopflow eliminates unwanted noise and allows users to sit back and enjoy a beautiful image-based ‘flow’ of relevant content outside of their current social networks.”

 

Read full article here:

http://thenextweb.com/media/2012/11/13/hopflow-launches-into/

 

Try out it: http://hopflow.com

 


Via Giuseppe Mauriello, nukem777
Alex Grech's insight:

At first use, it seems to be quite a granular curation tool. Once I logged in with my Twitter account, it broadly identified my areas of interest.  Interesting.  

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Anthony Burke's comment, January 14, 2013 8:30 AM
Looks interesting, will check it out.
Anthony Burke's comment, January 14, 2013 8:30 AM
Looks interesting, will check it out.
Philippe Trebaul's curator insight, January 31, 2013 4:59 AM
New Social Content Discovery Tool: Hopflow.

 

From hopflow.com - December 5, 2012 6:38 PM

 

Giuseppe Mauriello: Hopflow is web and iOS social content discovery app which seeks to connect users with a stream of content based on their personal interests. It is similar to other services like Prismatic and Trapit.

 

From reviewed article by The Next Web:

"Hopflow lets users Discover and share content through following specific topics rather than individual sources, and based on these interests, a personalized flow of stories from around the Web is reeled in.

 

You’ll need to sign up with your Twitter or Facebook credentials.

Hopflow scanned my Twitter history and, quite accurately, told me all the subjects I am indeed interested in.

 

You can, of course, manually select and deselect options as you see fit, and once you click ‘Done’, you’ll have a long stream of news stories based around your topics of interest. It’s like Twitter, except you follow topics rather than accounts, and this comparison is given further credence with the ‘Rehop’ feature which lets you share your news with others.

 

“The social Web is full of content platforms that force people to manually follow and filter through sources and information,” says Erez Pilosof, CEO and Founder of Hopflow. ” In this contextual age, people want tools that are simple and provide targeted information. We believe that discovering and sharing stories about the things that interest you shouldn’t be tedious and time consuming but rather fun and easy. Hopflow eliminates unwanted noise and allows users to sit back and enjoy a beautiful image-based ‘flow’ of relevant content outside of their current social networks.”

 

Read full article here:

http://thenextweb.com/media/2012/11/13/hopflow-launches-into/

 

Try out it: http://hopflow.com

 

 

New Social Content Discovery Tool: Hopflow | @scoopit via @pinomauriello http://sco.lt/...

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Here's Why You Won't Finish This Article

Here's Why You Won't Finish This Article | Strategy and Social Media | Scoop.it
Distraction at the office is hardly new, but as screens multiply and managers push frazzled workers to do more with less, businesses say the problem is worsening. Companies are experimenting with strategies to keep workers focused.
Alex Grech's insight:

We're institutionalising distracted generations.  The tools, that can help us think mindfully, are being usurped to seduce us - all of us - into wilfing (google that, the word exists), anti-social behaviour, intellectual paralysis and worse.  Howard Rheingold suggests we need to learn a set of skills he calls 'infotention'.   

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Dr. Preston's Literature & Composition 2012-2013: featuring amanda lyons

Dr. Preston's Literature & Composition 2012-2013: featuring amanda lyons | Strategy and Social Media | Scoop.it
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Alternatives to 'doing education' in the 21st century @amanda_lyons joins @prestonlearning & class for some doodling and sideways thinking

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21 Tactics to Increase Blog Traffic

21 Tactics to Increase Blog Traffic | Strategy and Social Media | Scoop.it

This is actually quite a thorough checklist of ideas on extending the reach of your blog.

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The future of data, technology and the Internet

Everybody is talking about 'data is the new oil' aka big-data. SoLoMo (social local mobile) is the battle cry of the day. Human-machine interfaces are rapidly evolving and may quickly become commonplace (think Google Glasses, MSFT Kinect), artificial intelligence is the geek-phrase-of-the-day, and Kurzweil says the singularity is near/here. So how will our world really change in the next 5 years, i.e. the way we communicate, get information, create, buy and sell, travel, live and learn? What are the biggest threats and the hottest opportunities - not just in financial terms, but also in societal and human terms? Futurist Gerd Leonhard will share his foresights and explore the key 'networked society' scenarios"


Via Szabolcs Kósa, Wildcat2030, nukem777
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Chanelle Savich's curator insight, December 18, 2012 1:00 PM

Gerd is easy to listen to, and he talks about data as a resource that has to be refined in order to be useful (just like you can't take crude oil out of the ground and put it in your car).

 

He talks about inferred data that Google gets about you through your searches--you're looking for info on a disease or certain symptoms? Bet you've got it, even if you haven't told anyone yet. Google knows.  

 

Gerd says that we should create an ecosystem so that data pays for itself--if you take out more than you put in, the ecosystem eventually fails. Create an ecosystem around data that takes care of itself and keeps itself replenished. Big oil never takes care of fixing the atmosphere; it keeps sucking the money out of oil without taking care of the world, and so the movement is away from oil use. 

 

There needs to be an information economy. Think globally.

olsen jay nelson's comment, December 18, 2012 6:04 PM
Thanks for your insight into that. Reality forces us to self-correct ... hopefully in time....
Sworoba OyetKep's curator insight, March 18, 2013 12:10 AM

In this video futurist shares his thoughts on the technologies that will impact humanity the most within the next five years. His presentation discusses the future of data, communication, artifical intelligence and the most influential which is the internet. Its worth watching the video in order to be aware of the rapid technological changes happening around the world. Mr.Leonhard presents his foresights clearly and in doing so  successfully engages the audience.

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Seven Productivity Myths, Debunked by Science (and Common Sense)

Seven Productivity Myths, Debunked by Science (and Common Sense) | Strategy and Social Media | Scoop.it

The end goal of "productivity" is to spend less time doing the things you have to do so you have more time for the things you want to do. Welcome to infotention.

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Dell Launches Unit Providing Social-Media Strategy to Brands

Dell Launches Unit Providing Social-Media Strategy to Brands | Strategy and Social Media | Scoop.it

Would you go to Dell for informed, independent advice on social media strategy? After Michael Dell's famous 2005 missive about bloggers? Sign of the times, I guess.

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MIT Media Lab Conversations Series: Howard Rheingold

MIT Media Lab Conversations Series: Howard Rheingold | Strategy and Social Media | Scoop.it

Howard Rheingold's talk at MIT Media Lab about his book Net Smart.  Fascinating.

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18 Free Mind Mapping Tools

18 Free Mind Mapping Tools | Strategy and Social Media | Scoop.it

This article targets educators and students, but the software can be used by anyone interesting in manipulating ideas and concepts and communicating these ina visual manner.  Most of these products present present information in a visually attracting and comprehensive way.

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The online highway code: three simple rules to solve the internet

The online highway code: three simple rules to solve the internet | Strategy and Social Media | Scoop.it
Charlie Brooker: Maybe it's time to lay some ground rules for future users of social media, so they don't fall foul of its potential dangers...
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