Strategy and Social Media
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Social media: Why it's the worst phrase in marketing

Social media: Why it's the worst phrase in marketing | Strategy and Social Media | Scoop.it
Alex Grech's insight:

I think there is more than an element of 'truth' in marketers associating 'social media' with 'mediation' and hence a tool that can be used for broadcast, influence and control. Many corporates still associate their engagement on social media with just another media channel to be deployed in 'marketing strategy' - even the books I am supposed to 'teach' point in the same direction. There are still a bunch of people who understand that 'disruptive tools' can be used just as effectively to block 'brand-building' - despite the best efforts of Facebook et al to mine our activity. So we remain in the age of the great disconnect, with the very few profiting from the activities of the many. Yet the money still seems to be diverted to paid advertising rather than meaningful content, added-value, reaching out to prospects in a mindful manner... And when was the last time we clicked on a paid advert, anyway..?

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Strategy and Social Media
Navigating through our technologies of life
Curated by Alex Grech
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We Are Hopelessly Hooked

We Are Hopelessly Hooked | Strategy and Social Media | Scoop.it
We check our phones 221 times a day—an average of every 4.3 minutes—according to a UK study. This number actually may be too low, since people tend to underestimate their own mobile usage. In a 2015 Gallup survey, 61 percent of people said they checked their phones less frequently than others they knew. Our transformation into device people has happened with unprecedented suddenness.
Alex Grech's insight:

When Sherry Turkle wrote "Alone Together" in 2011, there were many who dismissed her warnings on the impact of mobile technology on real-life social interactions.  Five years later, her views are mainstream with many parents and educators even if they cannot articulate them as elegantly as she does.  Yet we all remain hopelessly hooked by our always-on, always with us devices..   

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Inside Facebook’s Decision to Blow Up the Like Button

Inside Facebook’s Decision to Blow Up the Like Button | Strategy and Social Media | Scoop.it
Chris Cox wants to mess with Facebook’s secret sauce.
Alex Grech's insight:

There was once a literate world, when to 'like' something was an activity that could be associated with the innocent, the forthright, the pleasurable. Then along came Facebook and online social life became bi-polar. Now after many years of normal earthlings being faced with the dilemma of having to 'like' personal bereavements, natural and unnatural disasters, mishaps et al, Facebook has decided that its algorithm is ready to face something a tad more granular without any negative impact on its bottom line. So feel free to react to 'Reactions'. One day you may yet yearn for the days when you simply had to 'like'... comment... or just simply swipe your finger to the next inane moment of distraction from whatever you were really supposed to be doing.

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26 Disruptive & Technology Trends 2016 - 2018

Introducing the “26 Disruptive Technology Trends for 2016 – 2018.” In this report, we’ll explore some of the disruptive trends that are affecting pretty much e…
Alex Grech's insight:

It's a quick read - Brisan Solis peer round the corner and finds plenty of evidence of lasting disruption in our technologies. of life.

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Iran's blogfather: Facebook, Instagram and Twitter are killing the web

Iran's blogfather: Facebook, Instagram and Twitter are killing the web | Strategy and Social Media | Scoop.it
Hossein Derakhshan was imprisoned by the regime for his blogging. On his release, he found the internet stripped of its power to change the world and instead serving up a stream of pointless social trivia
Alex Grech's insight:

This is one of the most powerful laments for the hyperlink and the hegemonisation of social media that I have ever read.

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Somebody’s Watching You

Somebody’s Watching You | Strategy and Social Media | Scoop.it
Privacy is like oxygen: You only notice when it’s gone. After the mass killings in Paris and San Bernardino, it’s likely that laws protecting our privacy will be threatened in the name of providing greater security for Americans. “After Paris, we are going to have a new battle on our hands,” says Dave Maass, of … Continue reading Somebody’s Watching You

Via nukem777
Alex Grech's insight:

In case you didn't notice.  Snowden was just chipping the surface.  As was Morozov.

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nukem777's curator insight, December 16, 2015 3:05 PM

Coming to a town near you...

nukem777's comment, December 16, 2015 6:23 PM
Kewl, thx Alex
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We're less than five years away from computers understanding us perfectly

We're less than five years away from computers understanding us perfectly | Strategy and Social Media | Scoop.it
Microsoft Chief Scientist Xuedong Huang talks about the power and potential of speech recognition and of artificial intelligence.

Via Pierre Tran, nukem777
Alex Grech's insight:

So I have 5 years within which I have to make complete sense.  And understand everything perfectly.

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The rating game: how Uber and its peers turned us into horrible bosses

The rating game: how Uber and its peers turned us into horrible bosses | Strategy and Social Media | Scoop.it
Soon, you’ll be able to go to the Olive Garden and order your fettuccine alfredo from a tablet mounted to the table. After paying, you’ll rate the server.

Then you can use that tablet to hail an...
Alex Grech's insight:

The young (our kids) have the tools to disrupt what they don't like, and construct a more networked, individualistic version of their lives than we could have ever concocted in our dreams. Yet, of course, there is a price to pay: attention disorder, a chronic deficit of digital literacy (navigating and assessing information online, securing crap detection etc). We live in interesting times. The dialectic of technology and society. Foucault would have loved it.

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What World Are We Building?

Alex Grech's insight:

Brilliant talk on social justice and big data as power by danah boyd.  

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Welcome to hell: Apple vs. Google vs. Facebook and the slow death of the web

So let's talk about ad blocking.
You might think the conversation about ad blocking is about the user experience of news, but what we're really talking about is money and power in Silicon Valley....
Alex Grech's insight:

An alternative view on the merits and virtues of Ad blocking software.  And the hegemonisation of the web by Google and Facebook.  Worth reading.

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The Edward Snowden Interview that was Blacked-Out by the U.S. Media and Banned by YouTube -

The Edward Snowden Interview that was Blacked-Out by the U.S. Media and Banned by YouTube - | Strategy and Social Media | Scoop.it
One week ago, National Security Agency whistleblower Edward Snowden was interviewed on the German television network ARD. What many Americans may be unaware of is that the Edward Snowden interview was intentionally blocked from the US public with none of … Continue reading →
Alex Grech's insight:

This is an important interview.  For people like me, Snowden will forever remain a hero.

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The Web We Need to Give Students

The Web We Need to Give Students - Bright - Medium
Giving students their own digital domain is a radical act. It gives them the ability to work on the Web and with the Web, to have their scholarship be meaningful and accessible by others. It allows them to demonstrate their learning to others beyond the classroom walls. To own one’s domain gives students an understanding of how Web technologies work. It puts them in a much better position to control their work, their data, their identity online.
Alex Grech's insight:

This may be one way we may start to empower young people about their digital footprint, address privacy concerns and generally get them to be more digitally literate. 

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How Twitter Users Can Generate Better Ideas

How Twitter Users Can Generate Better Ideas | Strategy and Social Media | Scoop.it
There's a link between the amount of diversity in employees’ Twitter networks and the quality of their ideas.
Alex Grech's insight:

I continue to find much value in Twitter as a serendipity and 'of the moment' research tool.   If you use lists strategically, for instance, you are fishing with both long and short rods - as this article mentions, the 'happenstance' of a post found via Twitter may eventually translate into a blog monitored on NetVibes or some other dashboard tool.  And somehow, 'meeting of minds' can also happen.  I found myself co-learning on one of Howard Rheingold's online courses via a tweet.  Twitter has been the reason for many happy accidents, despite the dominance of the tool by mainstream broadcasters.

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The Internet of Things Is Changing How We Manage Customer Relationships

The Internet of Things Is Changing How We Manage Customer Relationships | Strategy and Social Media | Scoop.it
Getting beyond CRM.
Alex Grech's insight:

A couple of years ago, the obsession was with social CRM.  Now that the internet of things is becoming part of our vernacular, it is inevitable that CRM is up for a further wave of disruption.  Some interesting thoughts here.

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It’s not Cyberspace anymore

It’s not Cyberspace anymore | Strategy and Social Media | Scoop.it
It’s been 20 years — 20 years!? — since John Perry Barlow wrote “A Declaration of the Independence of Cyberspace” — a ra…
Alex Grech's insight:

danah boyd goes to Davos and finds John Perry Barlow's 'Declaration of the Independence of Cyberspace' debunked by the toxic cocktail of Silicon Valley stars and the financial services industry.    

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What is Reputation? | Edge.org

What is Reputation? | Edge.org | Strategy and Social Media | Scoop.it

Via nukem777
Alex Grech's insight:

Interesting piece on the online commoditisation of reputation.  Particularly since our reputation is now as much dependent on how we behave on social media as to what other people 'do with us' on social media.  Or so would various powers - new and old - want you to believe.  

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nukem777's curator insight, January 16, 3:17 AM

"What is interesting about Internet, and especially about the Web, is that Internet is not only an enormous reservoir of information, it is a reputational device. It means that it accumulates tons of evaluations of other people, so the information you get is pre-evaluated. This makes you go much faster. This is an evolutionary heuristic that we have, probably since the birth of the human mind. "

 

Think about that!!!

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Who Really Controls What You See in Your Facebook Feed—and Why They Keep Changing It   

Who Really Controls What You See in Your Facebook Feed—and Why They Keep Changing It    | Strategy and Social Media | Scoop.it
Every time you open Facebook, one of the world’s most influential, controversial, and misunderstood algorithms springs into action. It scans and collects e
Alex Grech's insight:

Pretty decent article if you're still trying to understand why Facebook serves you what it does on your timeline stream.  Blame it on algorithms and flawed human beings. 

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malek's comment, January 19, 6:12 PM
"The limits of my language.." a smart touch on computer algorithms
pdeppisch's comment, January 19, 6:49 PM
LOL - for all of us! :)
Venkatesh Iyer (venkyiyer.com)'s curator insight, January 20, 12:54 AM

"It fueled the stratospheric rise of billion-dollar companies like Zynga and LivingSocial—only to suck the helium from them a year or two later with a few adjustments to its code, leaving behind empty-pocketed investors and laid-off workers." Says it all, doesn't it?

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Can Donald Trump's social media genius take him all the way to the White House?

Can Donald Trump's social media genius take him all the way to the White House? | Strategy and Social Media | Scoop.it
He has millions of followers and likes on Facebook, Twitter, Vine and Instagram. He uses YouTube and Periscope. His polling numbers remain high. Could Trump’s social media strategy really win him the biggest job of all?
Alex Grech's insight:

The association of "Trump" with "social media genius" is as disconcerting as it is indicative of the politics of performance and digital media reflexivity in everyday life.  Yes, Trump is made for Vines, 30-second rants, and bald eagle attacks in expensive offices.  The performance is clearly 'organised' - since the days of Joe Trippi we knew that social media could be put to devastating effect for self-branding purposes and digital campaigning.  Of course, Trump is also a Godsend for the remix web and Internet fightback, the inspiration of countless memes and creative online lampooning.  Whether @therealDonaldTrump can lever on a movement of fan culture, xenophobia and Isis-fear all the way to the White House and a US-led Jihad against 'the other' - and the extent to which social media continues to facilitate offline power - that's the stuff to whet academics' lips for months to come.  

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Most of the information we spread online is quantifiably “bullshit”

Most of the information we spread online is quantifiably “bullshit” | Strategy and Social Media | Scoop.it
In his well-known essay On Bullshit, Harry Frankfurt defines bullshit as speech that is designed to impress but lacks a direct concern for the truth. Under such a definition, a large portion of what we read online today is likely to be bullshit. Some types of bullshit are political in nature, such as the misleading...
Alex Grech's insight:

Anyone who has read Howard Rheingold's 'Net Smart' knows that unless we develop crap detection capabilities, we are on the road to nowhere on the online information superhighway.  

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nukem777's curator insight, December 16, 2015 7:16 AM

Thanks Howard, thanks Alex.

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Evgeny Morozov on Why Our Privacy Problem is a Democracy Problem in Disguise

Evgeny Morozov on Why Our Privacy Problem is a Democracy Problem in Disguise | Strategy and Social Media | Scoop.it
As Web companies and government agencies analyze ever more information about our lives, it’s tempting to respond by passing new privacy laws or creating mechanisms that pay us for our data. Instead, we need a civic solution, because democracy is at risk.

Via nukem777
Alex Grech's insight:

Morozov is always relevant, uncomfortable and and yet compelling reading.  There is much to savour in this long piece, about the swansong of technological determinism.  What's at stake, according to Morozov, is the 'fate of democracy'.  

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Stop saying technology is causing social isolation

Stop saying technology is causing social isolation | Strategy and Social Media | Scoop.it
A group of friends checking their smartphones while hanging out. Almost everyone on the subway with their eyes fixed on their gadget’s…
Alex Grech's insight:

Life is never in black and white.  Guess that after the ongoing bashing of technology, fueled by a raft of concerns - about personal privacy, big data management, cyberbullying,dissolution of basic social skills, profiteering of the few at the expense of the many -  an article like this occasionally reminds us that all is not lost with the techologies we used to believe brough freedom and empowerment to our lives.   

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Selfies and the Corrosion of Human Memory

Selfies and the Corrosion of Human Memory | Strategy and Social Media | Scoop.it
In an attempt to be original, to stand out amongst the almost 300 million other selfies on Instagram, we actually fade into the background. We become mundane. Photos are no longer about remembering an event; they’re about displaying. They’re about showing the world who we are, who we wish to be. And it's damaging our ability to remember.
Alex Grech's insight:

I start teaching a course on social media strategy today at the University of Malta.  Inevitably, although my students are following management courses, I will steer them towards digital culture territory.  So the selfie, the 'corrosion of human memory', and the uneasy dialectic between technology and culture are about to meet 21 year-olds' own interpretations of their technologies of life.  And hopefully, somehow, my 'teaching' and their 'learning' will eventually morph into the more satisfying process of co-learning.

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The End of the Internet Dream?

The End of the Internet Dream? - Backchannel - Medium
Blackhat’s keynote speaker says it’s up to us to make sure the Net is our liberator, not our oppressor
Alex Grech's insight:

For those of us who fell in love with the Internet decades ago, this is painful reading.  And yet, deep down, we know that the pendulum has already swung away so much from the heady days of Perry Barlow's Electronic Freedom Frontier to almost leave us feeling naive, embarrassed about the 'old us'. Since all of us who understand that the balance of power has shifted to the hegemonic bloc sometimes feel that we can still 'do something about it'.  Jennifer Granick's thoughtful piece needs to be read and re-read - if for nothing else, to keep us out of whatever comfort zone we find ourselves in - as we teach, consult and occasionally use the media to shake the old trees.  The old trees are remarkably resilient, and their roots are long enough to bog down even the most well-meaning of us old Internet dreamers.

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That 'Useless' Liberal Arts Degree Has Become Tech's Hottest Ticket

That 'Useless' Liberal Arts Degree Has Become Tech's Hottest Ticket | Strategy and Social Media | Scoop.it
Stop thinking of Silicon Valley as an engineer's paradise. There's far more work for liberal arts majors -- who know how to sell and humanize.
Alex Grech's insight:

This is precisely the reason why I decided way back that my PhD had to be grounded in the liberal arts, as opposed to 'business'.  Reading Gramsci and Fairclough for a while can help you remarkably in thinking sideways.

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Educational Technology and Mobile Learning: 7 Essential Apps for Academics and Research Students

Educational Technology and Mobile Learning: 7 Essential Apps for Academics and Research Students | Strategy and Social Media | Scoop.it

Via Martin Debattista
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If you can Google it, why teach it?

If you can Google it, why teach it? | Strategy and Social Media | Scoop.it
With Google in the classroom, teachers should reimagine lessons for the device generation.
Alex Grech's insight:

It may well be that we have to focus on the familiar and the mainstream - the Google algorithm and Online Search - to try and cajole education out of its 20th century rut.  We are still a long way from some tipping point where teaching institutions and paid educators dispense with the notion of education as knowledge and information transfer via transmission channels and embrace co-learning, connected learning, flipped classrooms, learning outcomes....   We need to reimagine  teaching as much as need to reinvent the classroom.  It may just be that we have to rely on the very results of online search to bring something 'new' into the bricks and mortar classroom to  stimulate discussion, debate, thinking sideways. 

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