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Understanding the New ROI of Marketing - Forbes

Understanding the New ROI of Marketing - Forbes | Strategy and Social Media | Scoop.it

More on the holy grail of ROI in digital marketing.

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Strategy and Social Media
Navigating through our technologies of life
Curated by Alex Grech
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Barred From Facebook, and Wondering Why

Barred From Facebook, and Wondering Why | Strategy and Social Media | Scoop.it
Some users find themselves kicked off for reasons that seem arbitrary, and being reinstated can be a frustrating process.
Alex Grech's insight:

Facebook:

 “Your account has been disabled. If you have any questions or concerns, you can visit our F.A.Q. page.” 

 

A drag queen on being barred from using the social network of choice:  

"We don’t realize how ingrained Facebook is in our everyday lives.  I was shut out of Facebook for 24 hours and felt like I had a limb chopped off.”


Eric Goldman, professor of law at Santa Clara University in California and co-director of the High Tech Law Institute:  

“When Facebook makes a termination decision, it’s potentially life-altering for some people.  They’re cut off to access to their communities and possibly to their clients.".


Lee Rowland, a staff lawyer with the American Civil Liberties Union. 

“The average person’s soapbox is now digital, and we’re now in a world where the large social media companies have a government-like ability to set social norms.  It’s a massive power and it comes with a responsibility.”

 

Monika Bickert, head of Facebook’s global policy management,: 

"Our goal has always been to strike an appropriate balance between the interests of people who want to express themselves and the interests of others who may not want to see certain kinds of content.” 

 

Professor Citron, author of “Hate Crimes in Cyberspace,” on Facebook:

“I think it’s a positive thing that they’re allowed to set community norms.  The problem is a lack of technological due process."

 

Michael Letwin, lawyer living in Brooklin.

“It was a Kafkaesque thing.  You don’t know if you did too many posts, too many likes. The rules are constantly changing".

 Monica Bickert, head of Facebook's global policy management:“One area where we’re focusing is improving the information we share with people about our community standards and when we take action on reported content.” 

[sic]. Communicative capitalism will always find ways of re-negotiating its hegemony, irrespective of its relatively recent digital incarnation. 

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John Dewey on the True Purpose of Education and How to Harness the Power of Our Natural Curiosity

John Dewey on the True Purpose of Education and How to Harness the Power of Our Natural Curiosity | Strategy and Social Media | Scoop.it
Alex Grech's insight:

In the middle of scanning windows of Facebook bonfire vanities, selfies, racism, nationalism and other self-branding signs of the times, you are momentarily distracted by a blog post on John Dewey's warnings about harnessing our attention and curiosity. 

“While it is not the business of education … to teach every possible item of information, it is its business to cultivate deep-seated and effective habits of discriminating tested beliefs from mere assertions, guesses, and opinions.”

The digital tools are as permeable for mindfulness as they are for mindlessness. Differentiating between the two is the education we have still to recognise, let alone invent.

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Why We Need A "Why?"

As shrinking budgets, skeptical publics, and rising alternatives continue to threaten the end of higher education, we host this conversation asa contemplation of what the end – or purpose – of higher education should be. We will also reflect on how individual teachers might find their own core reason for teaching a specific class, and ways to build buy-in to that reason among students.

Alex Grech's insight:

Computers and change (and resistance to change) in education. Or how to bring down the cathedral of education as we know it without ending up with just the scaffolding.  Mike Wesch is always a compelling guide to the ongoing disruption, and the various attempts at engaging students with technology in different contexts.    There's something about Wesch which reminds me of a much gentler version of Randy Pausch. 

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Our Course Could Be Your Life

Jim Groom's Connected Courses presentation
Alex Grech's insight:

There is something wonderfully energising about Jim Groom and the movement of connecting learning.  It more than the crossover between platforms, pedagogy and community.  Or natural story-telling and the excitement in the process of being able to build new systems of learning with like-minded others.  

 

Rheingold is similarly enhusiastic about connected courses as free platforms for co-learning and co-learner-centric pedagogy.


"When I first wrote about why the WELL excited me, part of it was about the value of a network of people who learn together and feed each other's learning".

 

We're rebooting the past to get back to creating the education we need for the 21st century.

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There’s Something Rotten In The State Of Social Media | TechCrunch

There’s Something Rotten In The State Of Social Media | TechCrunch | Strategy and Social Media | Scoop.it
Something smells increasingly rotten in the state of social media. Facebook forcing users to download a separate messaging app if they want to carry on IMing..
Alex Grech's insight:

Alarmist title - which is not particularly surprising considering the holy grail of communicative capitalism is 'algorithmic monetisation' as opposed to service for the public good.  

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The Internet's Original Sin

The Internet's Original Sin | Strategy and Social Media | Scoop.it
It's not too late to ditch the ad-based business model and build a better web.
Alex Grech's insight:

There are many take-homes from Zuckerman's piece on the car crash on the Internet and social media in particular.  The conclusion sums it up pretty nicely:

 

"20 years in to the ad-supported web, we can see that our current model is bad, broken, and corrosive. It’s time to start paying for privacy, to support services we love, and to abandon those that are free, but sell us—the users and our attention—as the product".

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The Internet’s Latest Disruption – Knowledge

The Internet’s Latest Disruption – Knowledge | Strategy and Social Media | Scoop.it
Know or die: risk and opportunity of Knowledge 2.0
“And the web stormed the enterprise and disrupted roles, tasks and jobs: it cast speed, openness, flexibility and efficiency throughout, sparing no business processes: manufacturing, logistic, accounting, customer relation management, lead generation…”
The digital mutation is also profoundly disrupting how knowledge is acquired, organized and shared. Knowledge is an intangible, yet strategic asset of any enterprise. With businesses becoming more virtual and dematerialized, its value is patently and rapidly growing. Continue reading →
Alex Grech's insight:

Knowledge sharing:  revolutionary for some, it seems.  

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Create more than you consume

Create more than you consume | Strategy and Social Media | Scoop.it
But it’s how you consume that’s vital to creative inspiration
Alex Grech's insight:

Some interesting thoughts on mindfulness, online learning and consumption in the age of information overload.

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To Live in this World

by Jordan Thomas and Kenzie Wade, Digital Ethnography Class of 2014 Final edit by Michael Wesch Eleven students moved into a continuing care retirement commu...
Alex Grech's insight:

A deeply human approach to digital ethnography.  Michael Wesch's students are fortunate to have such an inspirational guide to their digital adventures.

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Hashtag Movements and the Need for a Diversity of Tactics

Hashtag Movements and the Need for a Diversity of Tactics | Strategy and Social Media | Scoop.it
We cannot ask whether clicktivism and events like #YesAllWomen work. We must ask what work they do.
Alex Grech's insight:

A thoughtful piece that revisits popular  myths associated with virtual revolutions, hashtag activism et al.  

 

"Judgement of clicktivism should be... contained in the framework of diversity of tactics. It makes no more sense to ask whether it "works" than it makes sense to ask if voting "works." These are unfinished sentences. We must really ask what these political actions work towards: what are they in service of."

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The Privacy Pack

The Privacy Pack | Strategy and Social Media | Scoop.it
Help fight to end mass surveillance. Get these tools to protect yourself and your friends.
Alex Grech's insight:

From encryption to secure chat - a set of tools to make Big Brother's task a tad more difficult.  

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The Most Important Insights From Mary Meeker’s 2014 Internet Trends Report

The Most Important Insights From Mary Meeker’s 2014 Internet Trends Report | Strategy and Social Media | Scoop.it
Kleiner Perkins partner Mary Meeker's data dumps have become a highly anticipated event in the tech industry, as her research helps everyone else level..
Alex Grech's insight:

For those who enjoy crunching data to read the tea leaves.

 

There's a summary version here:  http://www.smartinsights.com/digital-marketing-strategy/internet-trends-2014-mary-meeker/?utm_source=enews&utm_medium=email&utm_campaign=June_6th_2014

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The Internet as we know it is dying

The Internet as we know it is dying | Strategy and Social Media | Scoop.it
How Facebook and Google are killing the classic Internet and reinventing it in their image
Alex Grech's insight:

Yet another in the series "rage, nostalgia and despair" on the slow death of the open Internet.  At some future date , Berners-Lee's warnings will be mashed up with soundbites from Aaron Swartz, Evgeny Morozov and Christian Fuchs into a modern day rendition of "Do not go gentle into that good night".  

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Fighting for Which Future? When Google Met Wikileaks

Fighting for Which Future? When Google Met Wikileaks | Strategy and Social Media | Scoop.it
Alex Grech's insight:

On the day Schmidt sparred with Assange on four ongoing ideological struggles:

 

1) What will control of cyberspace look like? Will it be well-organised and centrally controlled by states and corporations, or by the individual users and professional experts? 

2) Is the web neutral or political?

3) Is the true control of information in the hands of the new mediators and network gatekeepers?

4) What constitutes transparency online?


These power struggles are currently framed in simplistic terms: good against evil, anarchist versus conformist, freedom fighter against the power hungry.  Like most things in life, the 'truth' is in various shades of grey.

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Pay to play: the end of free social media marketing?

Pay to play: the end of free social media marketing? | Strategy and Social Media | Scoop.it
Facebook is at the vanguard of squeezing increased value from paid social media marketing – and other networks are following suit
Alex Grech's insight:

Remember organic reach? Gathering tribes of followers on Twitter? Likes on Facebook?  Making content relevant for the end user?  Well, the lie is out.  Just pay for adverts on the popular social media platform of choice if you want to engage with anyone beyond a few close friends.  Or watch the paint dry.,

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10 lessons learned from MOOCs

10 lessons learned from MOOCs | Strategy and Social Media | Scoop.it
From what works best to clues about the model's future viability, what have massive open online courses taught us?
Alex Grech's insight:

They won't be called MOOCs for much longer.  But open online courses are not going away in a hurry.

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Evidence Grows That Online Social Networks Have Insidious Negative Effects | MIT Technology Review

Evidence Grows That Online Social Networks Have Insidious Negative Effects | MIT Technology Review | Strategy and Social Media | Scoop.it
A study of 50,000 people in Italy concludes that online social networks have a significant negative impact on individual welfare.
Alex Grech's insight:

Oh dear. A bit closer to home, flying in the face of Facebook's own commissioned research.  Plus a link to the original academic paper.

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Twitter CFO says a Facebook-style filtered feed is coming, whether you like it or not

Twitter CFO says a Facebook-style filtered feed is coming, whether you like it or not | Strategy and Social Media | Scoop.it
At a financial conference, Twitter’s chief financial officer Anthony Noto suggested that the service will offer algorithm-driven curation of feeds much like Facebook does, in order to try and improve the relevance for users
Alex Grech's insight:

If this really goes ahead, Twitter will simply stop being useful.  Period.

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What Is Public?

What Is Public? | Strategy and Social Media | Scoop.it
It’s so simple, right?
Alex Grech's insight:
A deconstruction in nonacademic jargon of why we should all start to get some grounding in how to engage in the new and not so new public sphere.
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No Money, No Time

No Money, No Time | Strategy and Social Media | Scoop.it
The poor are under a deadline that never lifts.
Alex Grech's insight:
There's some subtle irony in scooping an article about attention and time poverty while on holiday. Yet it is when we momentarily stop the relentless daily grind that we find the time to question what we normally consider to be important.
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It’s Complicated: Facebook’s History of Tracking You

It’s Complicated: Facebook’s History of Tracking You | Strategy and Social Media | Scoop.it
Facebook is launching an aggressive technique to track people across the Web.
Alex Grech's insight:

Here we go again.  It all sounds like old hat, except Facebook continues to 'up the ante' on its right to use its users' data, under the guise that it's for our own good , fair game for the vast majority of users who don't pay a dime for the most (useful, popular etc.) social network and have no clue how it works.  Hence, let's just press 'like' one more time and help Facebook help us.

 

This morning, yet another academic told me about his plans to set up a Facebook page to 'engage with community for free' and was mildly flummoxed as I muttered about 'true user reach with no budget, privacy, surveillance and native advertising' .  I would direct anyone interested in a quick introduction to the subject to Chapter 7 of Christian Fuchs' excellent "Social Media: a critical introduction" where you may find nuggets such as the following that spell things out:

 

"Facebook is a capitalist company.  Therefore its economic goal is to achieve financial profit.  It does so with the help of targeted personalized advertising, which means that it tailors advertisements to the consumption interests of the users.  Social networking sites are especially suited for targeted advertising because they store and communicate a vast amount of personal likes and dislikes of users that allow surveillance of these data for economic purposes and to identify and calculate which products the users are likely to buy.  This explains why targeted advertising is the main source of income and the business model of most profit-oriented social networking sites.

 

Facebook uses mass surveillance because it stores, compares, assesses and sells the personal data and usage behaviour of several hundred million users.  But this mass surveillance is personalized and individualized at the same time, because the detailed analysis of the interests and browsing behaviour of each user and the comparison to the online behaviour and interests of other users allow Facebook to sort the users into consumer interest groups and to provide each individual user with advertisements that, based on algorithmic selection and comparison mechanism, are believed to reflect the users' consumption interests.  Facebook surveillance is mass self-surveillance.  Mass self-surveillance is the shadow side of mass self-communication (Castells 2009) under capitalist conditions.  The users' permanent input and activity is needed for this form of Internet surveillance to work.  The specific characteristics of web 2.0, especially the upload of user-generated content and permanent communicative flows, enable this form of surveillance."  (Fuchs. 2014. p.164).

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Social Media wouldn't have changed Tiananmen Square

Social Media wouldn't have changed Tiananmen Square | Strategy and Social Media | Scoop.it
The protests wouldn't have been different, even with modern technology.
Alex Grech's insight:

One of those conundrum pieces, where a historic crisis of coercion over consent is juxtaposed with current-day, so-called 'revolutionary media'.  And you're supposed to wonder if things would have been different if a couple of thousand of protesters who vanished overnight had access to Twitter and Facebook.  Kluver certainly doesn't think so:


"China’s government has faced an almost unending stream of opposition even with the rise of social media, and it has not significantly impacted the government’s control. The 2011 Wukan protest, where villagers in southern China expelled Communist Party officials and the police for corruption and brutality, was also a high stakes gamble for the future of Chinese governance. Although it was not as visible as the Tiananmen protests, it also ended without a revolution, in spite of global media attention and a highly networked Chinese public".

 

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Vodafone reveals existence of secret wires that allow state surveillance

Vodafone reveals existence of secret wires that allow state surveillance | Strategy and Social Media | Scoop.it
Wires allow agencies to listen to or record live conversations, in what privacy campaigners are calling a 'nightmare scenario'
Alex Grech's insight:

Hurrah.  And right up there on the surveillance Richter scale is my very own hyperlocal city state.  At least I got that one right, in my PhD.

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rheingold's brainstorms: technology 101

Alex Grech's insight:

Rheingold could always see round corners.   In this 1998 piece, he was already urging technophiles to think critically about technology.  Fascinating reading, in 2014. 

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Howard Rheingold - Connected Learning Alliance

Howard Rheingold - Connected Learning Alliance | Strategy and Social Media | Scoop.it
Alex Grech's insight:
A treasure throve of Rheingold's interviews with people exploring the boundaries of connected learning.
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