Why our old familiar world is being turned on its head and why, in the 21st Century, how we live, work and communicate will be very different indeed.
Alex Grech's insight:
"The 20th Century was about dozens of markets of millions of consumers. The 21st Century is about millions of markets of dozens of consumers." The long tail argument has been around since Amazon took flight. This is also a thoughtful piece about the ongoing disruption unleashed by the Internet, and how companies are slowly getting round to the demands of social business.
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