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Strategy and Information Analysis
A collection of items for strategists and problems-solvers who aim to be well-informed about global affairs and perspectives; capable of developing and evaluating new knowledge; generating and analyzing courses of action; and who are interested in expressing clearly reasoned opinions and communicating effectively in writing, oral presentation, and visual display.
Curated by Randy Borum
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Fine-Tune Your Google Searches To Find Exactly What You Need: The 10 Search Modifiers You Must Know By Heart

Fine-Tune Your Google Searches To Find Exactly What You Need: The 10 Search Modifiers You Must Know By Heart | Strategy and Information Analysis | Scoop.it

Via Robin Good
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Conrad Albertson's comment, November 5, 2013 9:22 AM
Maureen, I agree. Google does use AND as the default. In their defense, I believe the confusion is because not all searches do. Some still use OR. Check out this article about this person disappointed when a different search did not work until they used Google http://meta.stackoverflow.com/questions/22388/why-or-operator-by-default-in-search
Elsie Whitelock's curator insight, November 17, 2013 10:34 AM

Some google search modifiers to help focus your search

Andrew Lambert's curator insight, August 12, 2014 9:13 AM

Great shortcuts

Rescooped by Randy Borum from Curation | Veille | Strategic Intelligence
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Why You Need To Curate Content and How To Be A Master At It

Why You Need To Curate Content and How To Be A Master At It | Strategy and Information Analysis | Scoop.it

 

This is a great piece by Heidi Cohen on why your marketing needs content curation and 12 attributes of a successful curation strategy.  This is one of the best articles I've seen on this topic in a very long time.

 

As I said, I've seen many pieces on curation but if you're like me, everytime I read about this, I always find something new or am reminded of ways I can polish what I'm doing.

 

Here are some of the highlights.........

 

Intro:

 

Why Your Marketing Needs Content Curation

 

At its core, content curation is like a great editor or blogger who brings his unique taste and understanding of his target audience to his selection of the best content for his readers.

 

**He provides context for the content so that it's more than a collection of information

 

3 Reasons your content marketing strategy needs content curation:

 

1. Offering your audience a combination of original and third party content provides a branded context for your work

 

2. Curating other people's content positions you and/or your organization as a tastemaker in your field

 

3. Creating sufficient content is a marketing and business challenge

 

12 Attributes of a successful content curation strategy:

 

Here are a few things that caught my attention:

 

 *Has defined measurable goals

 

As part of your content marketing strategy and by extension

your marketing plan, content curation needs objectives that

are associated with your business.

 

**Targets a specific audience

 

. *Content curation like other forms of content marketing requires

understanding your readers' marketing persona

 

** Involves a community

 

*As with any social media or content marketing, your

audience should be at the heart of your content efforts.

 

**Clay Shirky says it best:

 

"Curation comes up when people

realize that it isn't just about information seeking, it's also

about synchronizing a community"

 

Selected and reviewed by Jan Gordon covering "Curation, Social Business and Beyond"

 

Read full article here: [http://bit.ly/SpJEfQ}


Via janlgordon, 'Timothy Leyfer, C-Marketing
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Joe Winpisinger's comment, January 26, 2013 11:31 PM
I see that you are making some of these into almost like blog posts too. Jan Gordon does the same thing. I think I am going to try it out...
Christian Forthomme's curator insight, June 20, 2013 12:32 AM

Very good summary of what's needed in content curation.