Strategy and Info...
Find tag "curation"
1.8K views | +0 today
Strategy and Information Analysis
A collection of items for strategists and problems-solvers who aim to be well-informed about global affairs and perspectives; capable of developing and evaluating new knowledge; generating and analyzing courses of action; and who are interested in expressing clearly reasoned opinions and communicating effectively in writing, oral presentation, and visual display.
Curated by Randy Borum
Your new post is loading...
Your new post is loading...
Rescooped by Randy Borum from Content Curation World!

Fine-Tune Your Google Searches To Find Exactly What You Need: The 10 Search Modifiers You Must Know By Heart

Fine-Tune Your Google Searches To Find Exactly What You Need: The 10 Search Modifiers You Must Know By Heart | Strategy and Information Analysis |

Via Robin Good
Conrad Albertson's comment, November 5, 2013 9:22 AM
Maureen, I agree. Google does use AND as the default. In their defense, I believe the confusion is because not all searches do. Some still use OR. Check out this article about this person disappointed when a different search did not work until they used Google
Elsie Whitelock's curator insight, November 17, 2013 10:34 AM

Some google search modifiers to help focus your search

Andrew Lambert's curator insight, August 12, 2014 9:13 AM

Great shortcuts

Rescooped by Randy Borum from Curation | Veille | Strategic Intelligence!

Why You Need To Curate Content and How To Be A Master At It

Why You Need To Curate Content and How To Be A Master At It | Strategy and Information Analysis |


This is a great piece by Heidi Cohen on why your marketing needs content curation and 12 attributes of a successful curation strategy.  This is one of the best articles I've seen on this topic in a very long time.


As I said, I've seen many pieces on curation but if you're like me, everytime I read about this, I always find something new or am reminded of ways I can polish what I'm doing.


Here are some of the highlights.........




Why Your Marketing Needs Content Curation


At its core, content curation is like a great editor or blogger who brings his unique taste and understanding of his target audience to his selection of the best content for his readers.


**He provides context for the content so that it's more than a collection of information


3 Reasons your content marketing strategy needs content curation:


1. Offering your audience a combination of original and third party content provides a branded context for your work


2. Curating other people's content positions you and/or your organization as a tastemaker in your field


3. Creating sufficient content is a marketing and business challenge


12 Attributes of a successful content curation strategy:


Here are a few things that caught my attention:


 *Has defined measurable goals


As part of your content marketing strategy and by extension

your marketing plan, content curation needs objectives that

are associated with your business.


**Targets a specific audience


. *Content curation like other forms of content marketing requires

understanding your readers' marketing persona


** Involves a community


*As with any social media or content marketing, your

audience should be at the heart of your content efforts.


**Clay Shirky says it best:


"Curation comes up when people

realize that it isn't just about information seeking, it's also

about synchronizing a community"


Selected and reviewed by Jan Gordon covering "Curation, Social Business and Beyond"


Read full article here: [}

Via janlgordon, 'Timothy Leyfer, C-Marketing
Joe Winpisinger's comment, January 26, 2013 11:31 PM
I see that you are making some of these into almost like blog posts too. Jan Gordon does the same thing. I think I am going to try it out...
Christian Forthomme's curator insight, June 20, 2013 12:32 AM

Very good summary of what's needed in content curation.