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Strategy and Information Analysis
A collection of items for strategists and problems-solvers who aim to be well-informed about global affairs and perspectives; capable of developing and evaluating new knowledge; generating and analyzing courses of action; and who are interested in expressing clearly reasoned opinions and communicating effectively in writing, oral presentation, and visual display.
Curated by Randy Borum
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Data Analytics & Big Data: An infographic guide

Data Analytics & Big Data: An infographic guide | Strategy and Information Analysis | Scoop.it

The quick reference guide to big data and data analytics; from the definition to the history and future applications of big data.


Via Lauren Moss
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Aurélia-Claire Jaeger's curator insight, January 31, 2013 3:03 AM

Superbe infographie pour un résumé en image !

Shawn Neville's curator insight, January 31, 2013 10:49 AM

Big Data clarity from Deloitte....

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The 5 most common analytics mistakes

The 5 most common analytics mistakes | Strategy and Information Analysis | Scoop.it

Almost everyone in marketing is trying to get a handle on how to use analytics to meet their KPIs. Here's why so many of them are getting it wrong.

 

These days it seems that every marketer is focused on getting more data- and analytics-focused. The promise of digital has always been getting real insight into the true impact of our marketing investments on sales. But for most of us, that promise has been just that -- a promise. The notion is appealing, perhaps, but it's often been more of a future hope than a current objective.

 

The problem is that most of us are going about it wrong. Here are the top five mistakes people make as they try to take an analytics-based approach to marketing.

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