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How to Design a Competitive Intelligence Dashboard I Would Use (SEO)

How to Design a Competitive Intelligence Dashboard I Would Use (SEO) | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Nonetheless, I have to do most competitive intelligence in my head. The tools just don’t exist to do it the way I would want to do it. So here is what I would like to see in a truly functional, useful, helpful competitive intelligence dashboard. Feel free to build one for me..

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7 Tips for Using Competitive Intelligence From Search

7 Tips for Using Competitive Intelligence From Search | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Before the digital era, businesses were only able to collect a small amount of data, which required a lot of time to be analyzed. In today’s fast-paced online world, it has become hard to survive the competition without being constantly aware of your market, and reacting quickly to the changing strategy of your competitors.So how is competitive intelligence tied into search engine marketing, and how should businesses take advantage of the Big Data available online? I asked Jacob Hagemann, search engine marketing expert and entrepreneur, to answer my questions. Here are 7 tips he shared with me:

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Do You Speak Startup?


Corporate America isn't the only corner of the business world with a jargon problem. Jargon can turn off potential employees that don't come from into an industry via traditional routes (like veterans, for example) and who might feel self-conscious for lacking this secret handshake terminology. Impenetrable language doesn't just make you look foolish or signal stagnation and lack of creativity, in other words, it might also be costing your business top talent.

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To Close a Deal, Find a Champion

To Close a Deal, Find a Champion | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

In a previous article, I wrote about the triangle of players involved in getting a major project green-lighted: Champions, Blockers, and Decision Makers. Here, I will show how to identify and win over a suitable champion—the crucial sponsor who can help you navigate the labyrinth of opinion, prestige, and politics between you and the approval of your project. Although champions are not the ultimate decision makers, and they rarely have substantial power within their organization, they have four things that make them irreplaceable in developing and closing the deal: credibility, connections, company intelligence, and motivation.

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New horizons: health care industry report 2014 E&Y

New horizons: health care industry report 2014 E&Y | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

In this edition of New Horizons, we examine how the US health care system is moving from volume to value. n the consumer world, value is a familiar concept. Consumers tend to equate good value with products of the highest quality for the lowest price. When applied to health care, however, value is more complex, as the consumer — from patients and providers to payers and purchasers, and the product — patient outcomes, can vary widely. According to the Institute of Medicine (IOM), an organization that has studied the issue closely, value is in the eye of the beholder, representing different things to different stakeholders:

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Nevermore Sithole's curator insight, September 12, 2014 3:20 AM
New horizons: health care industry report 2014 E&Y
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Artificial intelligence meets the C-suite | McKinsey & Company

Artificial intelligence meets the C-suite | McKinsey & Company | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

 Experts including the authors of The Second Machine Age, Erik Brynjolfsson and Andrew McAfee, examine the impact that “thinking” machines may have on top-management roles. And so it must be asked: can software substitute for the responsibilities of senior managers in their roles at the top of today’s biggest corporations? In some activities, particularly when it comes to finding answers to problems, software already surpasses even the best managers. Knowing whether to assert your own expertise or to step out of the way is fast becoming a critical executive skill.

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Guru Hospitals's curator insight, September 12, 2014 12:33 AM

In Guru Hospitals,We are doing a better treatment for Obesity solution.Mainly foccused on Fat burning treatments based on Laparoscopic treatmeents.For more details and Enquiry contact us through Our website here, guruhospitals.com/

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A Speech Is Not an Essay

A Speech Is Not an Essay | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

There is a huge difference between crafting a speech and writing an essay. And for those new to public speaking, the tendency to mimic the forms of writing we already know can be crippling. Speeches require you to simplify. The average adult reads 300 words per minute, but people can only follow speech closely at around 150-160 words per minute. Similarly, studies have shown auditory memory is typically inferior to visual memory, and while most of us can read for hours, our ability to focus on a speech is more constrained. It’s important, then, to write brief and clear speeches. Ten minutes of speaking is only about 1,300 words (you can use this calculator), and while written texts — which can be reviewed, reread, and reexamined — can be subtle and nuanced, spoken word must be followed in the moment and must be appropriately short, sweet, and to the point.

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How Competitive Intelligence Can Win Business

How Competitive Intelligence Can Win Business | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

For vendors, manufacturers, and anyone selling or manufacturing their own products, providing documentation to verify your product's performance is a vital step towards securing space on the store shelf.

How do you demonstrate to retailers that your product is higher in quality and out-performs the competition? While it may sound complicated and impossible to do, the solution comes with two words: Competitive Intelligence.

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Legal and Professional Publishing: Has It Become Desperately Dull?

Legal and Professional Publishing: Has It Become Desperately Dull? | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

I’m pretty certain that most people, partly under delusion, at some time express the view that things aren’t as good as they were in the past. It’s usually wrong, of course. However, looking at the world of legal and professionally publishing, I wonder if I’m correct in thinking that it used to be enormously pleasurable, rewarding and creative but now appears, with some exceptions, to be desperately dull? Its dullness is reflected in its lack of innovation, its shift away from new product development and its failure to excite and engage with its customers and with its own people.

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Global Operations Study: Big Data Analytics in Supply Chain - Accenture

Global Operations Study: Big Data Analytics in Supply Chain - Accenture | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Find out how big data analytics can positively impact a company’s overall operating and financial performance.  A recent Accenture survey reveals that while most companies have high expectations from big data analytics in their supply chain, many have had difficulty adopting it. We surveyed more than 1,000 senior executives from large global companies to get their thoughts on the importance of big data analytics in their supply chain, the progress they have made in adopting it and how they are benefiting from its use.

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rolanjahe's curator insight, September 11, 2014 4:41 AM

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"The Skeleton Twins" is a dark moments, but never brooding. Bill Hader and Kristen Wiig star in this complex history of dizygotic twins with a shared past, they have tried to leave behind. Maggie (Wiig) is a dentist in the city of New York Upstate and his twin brother, Milo (Hader) is an actress in Los Angeles. Even if they have not spoken to each other for almost ten years, it may be something that the twins be telepathically connected. Each of them decides to commit suicide, but the eerie thing is that they make this decision simultaneously on opposite sides of the country.

What is the solution to come up with Maggie when he goes to save her brother? New York is beautiful in the fall, so that he should come home, and stay with him while he sorted things out - return to the scene of the crime as it was. It is no wonder that they in their lives outside of the screen, Wiig and Hader sparkle day and night chemistry "Skeleton Twins".

Director Craig Johnson led the movie-term Munich Film Festival and has remained to answer questions each screening. One of the better parts of smaller film festivals is unintentional intimacy. They neglect to ask the same question after the official Q & A, but then you find yourself, the following next leader of the party evening.Johnson gets impressive performances from the main characters, and the story is very compelling. Fortunately not play the melodrama, the actors are serious when necessary, but can not help themselves break the tension moment of frivolity. Luke Wilson plays Maggie hopelessly cheerful man and his straight man schtick, in more ways than one, to bring the two main characters.

There is a lip-synching scene during an emotional moment that you will not soon forget. Johnson was glad to a list of all the 80's music, he revisited, if you find the perfect track for this scene. Song of the manuscript, which was ultimately not used, it was Wilson Phillips' "Hold On", and the director said a particularly amusing anecdote about having to scrap the plan when my friend broke the news that the exact same Song played a key role in the plot of the very popular movie "Bridesmaids", another film with Kristen Wiig.

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Just-in-time Marketing: Cutting Costs While Boosting Effectiveness - Accenture

Just-in-time Marketing: Cutting Costs While Boosting Effectiveness - Accenture | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

This article from the Accenture Institute for High Performance explains how just-in-time marketing can boost insurance CMOs’ performance. 

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Can a Robot Be Your Boss? -- Knowledge@Wharton

Can a Robot Be Your Boss? -- Knowledge@Wharton | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Artificial intelligence and people analytics are allowing more management tasks to become automated. Recent experiments have shown people to be surprisingly willing to accept the authority of a computer. Researchers at MIT’s Computer Science and Artificial Intelligence Lab recently looked at three team configurations made of two humans and a computer named “Jim”—one in which the human allocated tasks, one in which the computer allocated tasks and a third in which authority was shared. The configuration in which the computer alone was calling the shots was not only the most efficient, but also the one preferred by workers, who said that robots “better understood them”and “improved the efficiency of the team.”

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How Apple Pushes Entire Industries Forward

Yesterday, Tim Cook demonstrated the benefits to driving innovation as a massive, mature company. Apple used its power as an impatient convener to move an industry. Yesterday, Tim Cook showed that, like the White House, when Apple calls, you answer. Apple’s great feat was the use of their scale to swiftly get the world lined up behind a new model for payments. Apple Pay will be more secure, it will be easier, and it will probably be more profitable for the payments industry as a whole by shifting people away from cash (at least for the time being). But putting it into practice required an entire ecosystem to move in unison — merchants, consumers, credit card companies, and banks. Something that only a company with the massive reach of Apple could do..

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Elena Pitic's curator insight, September 10, 2014 7:22 PM

Apple is already a big and well known brand in the market place. This is a great discussion around the innovation of this brand's products and what it takes to become trustworthy as a company so that when dealing with others it is seamless process to innovate new technologies.

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How Competitive Intelligence Can Make Your Law Firm An Industry Leader

How Competitive Intelligence Can Make Your Law Firm An Industry Leader | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

In today’s legal market, the landscape is changing quickly and dramatically.  Law firms, new and old, are facing shifts that would be considered unimaginable just ten years ago – the possible limited licensing of non-lawyers to provide basic legal services, the decline of law school enrollment, and downward pressure on lawyer fees.  Surviving these changes demands that law firms become not just one of the pack, but industry leaders for their respective practice areas and specialties. Below are a few tips on how you can do just that using competitive intelligence.

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Qiufang Chen's curator insight, September 14, 2014 8:35 PM

This article is using the advanced competitive intelligence tools to communicate with their market, their clients, their competitors. As today the law market is changing very quickly and dramatically, it requires more fast way to be unique in the market. The competitive intelligence tools is treated as first step to meet the requirement of customers need and respond in the basic way, which also able to find out their competitors respond to the clients and the problems that uncovered by their competitors. In the case of been the top, the law firm needs to be unique in the industry, with perfectly solving the urgent problems, leveraging their strengths of firm. In other hand, the competitive intelligence, such as Leopard Firmscape, can help the law firm to stand out, by investigating competitors marketing strategies, hiring habits, and the way of interaction with clients.

 

Therefore, the aims of been leader in the law industry are involving in the ways of solution been seek and unique characteristics of the law firm, and the leveraged firm strengths by using the data from the tools. Today the law market has demand on practice area and specialties, in which needs the law firm is learning to solve problem with unique set of strengths.

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Get Your Team to Stop Second-Guessing Decisions

Get Your Team to Stop Second-Guessing Decisions | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

The big difference between buyer’s remorse and planner’s remorse is that the performance of a car or a house doesn’t change based on how we feel after we buy it. But the performance of a plan does change based on the attitude of the people implementing it. If a management team is wishy-washy about a strategic plan, they can rob themselves of the psychological commitment they’ll need to execute effectively, as well as the enthusiasm they’ll need to get everyone else onboard. It turns out, however, that our brains are wired in a way that allows us to transform planner’s remorse into planner’s resolve.

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Qiufang Chen's curator insight, September 15, 2014 5:25 AM

This article mainly discuss about the process steps before launching marketing plan. It involves the decision-making after having the marketing decisions, in which planners approach their companies plan to communicate internal and external marketing environment. The plan associates with the different reactions of buyers remorse and planner's remorse. The research, meetings and debates are gathering together to decide the strategic plan. The plan is easy to be doubt by planners themselves as their abilities to execute many initiates at once, started second-guessing  their overdue direction.

The outcomes of the marketing strategic plan are about buyer remorse and planner remorse based on the attitudes before and after decision-making.

The researches made by Gergana Nenkov and Pete Gollwitzer  are indicating that how deliberation effects the ways of thinking basic on whether it happens within the decision-making process.

Therefore, the way of managing the strategic plans needs to reduce the risks created from the practice of marketing plans, with the needs  second-guessing decision to be set up as the back up for the plans.

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Should Startups Be Charitable? Four Strategies To Decide - Forbes

Should Startups Be Charitable? Four Strategies To Decide - Forbes | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Let’s first define the criteria:

  • (X) How profitable is the industry? Over 90% of startups fail, so every dollar counts. If existing competitors barely scrape by, there won’t be much money left for causes beyond one – survival.
  • (Y) Is the customer the direct beneficiary? If your customer is the direct beneficiary of your product or service, your goals are aligned. If the business is raising money for a third party, all signs scream charity…or something incredibly evil.
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The Resurgence of Strategic Alliance Managers

The Resurgence of Strategic Alliance Managers | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

The digital economy is causing unlikely corporate bedfellows to hook up. Someone has to explore, negotiate, and manage those expanding channel relationships so they create seamless and positive customer experiences to produce profitable results for both parties.  Where the early steps take place varies widely by company – chief strategy officers’ team, CFO’s team, CMO’s team, etc. – but when it comes down to keeping the relationship vibrant, a strategic alliance manager is required.

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Let Algorithms Decide – and Act – for Your Company

Let Algorithms Decide – and Act – for Your Company | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

In the near future, simply having predictive models that suggest what might be done won’t be enough to stay ahead of the competition. Instead, smart organizations are driving analytics to an even deeper level within business processes—to make real-time operational decisions, on a daily basis. These operational analytics are embedded, prescriptive, automated, and run at scale to directly drive business decisions. They not only predict what the next best action is, but also cause the action to happen without human intervention. That may sound radical at first, but it really isn’t. In fact, it is simply allowing analytics to follow the same evolution that manufacturing went through during the industrial revolution.t.

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siju2005's curator insight, September 12, 2014 12:32 PM
Sistema Venus Revisión - Sistema Venus Verdadera ...► 1:00► 1:00www.youtube.com/watch?v=wjWDr_MjWaM 
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Think You Know Your Competitive Advantage? Maybe Not

Whether you can provide the same goods for less, add more value than competitors at the same price, or offer something that rivals can't get, the competitive advantage is a natural reason for your customers to do business with you and not someone else. However, finding yours can be tricky, according to a new white paper from the Long School of Marketing. Some companies take years to identify what truly makes them stand out, and until you do, you can't nurture the advantage or even effectively use it in marketing because you won't know it exists.

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The Industries Plagued by the Most Uncertainty

The Industries Plagued by the Most Uncertainty | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

It’s a cliché to say that the world is more uncertain than ever before, but few realize just how much uncertainty has increased over the past 50 years. New technologies and new competitors are hitting the market at an unprecedented rate.  Although uncertainty is accelerating, it isn’t affecting all industries the same way. That’s because there are two primary types of uncertainty — demand uncertainty (will customers buy your product?) and technological uncertainty (can we make a desirable solution?) — and how much uncertainty your industry faces depends on the interaction of the two.

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Ivon Prefontaine's curator insight, September 11, 2014 10:30 PM

Although I don't consider School an industry, I wonder where it would rank on the chart?

 

@ivon_ehd1

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Elaine J Roberts, Ph.D.'s curator insight, September 12, 2014 8:45 AM

I agree that school is not an industry; however, education is influenced by industry. K-12 education may be less impacted by industrial uncertainty, but higher education is likely to feel those repercussions. How higher education--administrators and faculty--responds should matter to students and alumni.

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Americans Don't Just Work Long Hours, They Work Weird Hours Too

Americans Don't Just Work Long Hours, They Work Weird Hours Too | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it
A new paper reveals that, by international standards, U.S. professionals keep some seriously strange hours. Should we be concerned?
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Play To Win With Social Media - Accenture

Play To Win With Social Media - Accenture | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Consumers everywhere have a wealth of information readily available, giving them more control than ever regarding who gets their business. They know they have choices and switch providers when frustrated with their experiences. The result is the emergence of what Accenture calls the Switching Economy—the $5.9 billion of consumer-oriented commerce that is annually up for grabs globally due to dwindling consumer satisfaction with and loyalty to their established providers.

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Accenture - G20 YEA Study: Digital Entrepreneurs and Youth Employment

Accenture - G20 YEA Study: Digital Entrepreneurs and Youth Employment | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Accenture-G20 Young Entrepreneurs’ Alliance (YEA) study reveals that 10 million new jobs can be created by fostering technology-enabled ecosystems (entrepreneurs, large companies and other bridgemakers) and business-friendly government policies. The study is based on an online survey of 1,080 young entrepreneurs in all G20 countries as well as inputs from workshops, online forums and expert interviews. It shows that entrepreneurs consider themselves a key driver of the global economy. Almost 62 percent of the surveyed entrepreneurs expect to post revenue growth of more than 5 percent, and 85 percent say they are critical to creating jobs for young people in their country.

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howtoselllaptop's curator insight, September 11, 2014 7:17 AM
laptops, sell laptops, recycle
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The Strategic Way To Hire a Sales Team — HBS Working Knowledge

The Strategic Way To Hire a Sales Team — HBS Working Knowledge | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it
The equivalent of an entire sales force is replaced at many firms every four years, so it's critical that go-to-market initiatives remain tied to strategic goals. Frank Cespedes explains how in his book, Aligning Strategy and Sales.
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Reporting Bias in Clinical Trials: What's the current status?

Citeline®, an Informa business unit, and the pharmaceutical industry's leading research authority on clinical trials, reported today that clinical trial transparency, also known as  responsible data sharing, is in a much healthier state than shown in previous studies, when you refer to the right variety of sources. Doro Shin, a Citeline analyst, presented the findings of her analysis today at the Pharma CI USA Conference in Parsippany, NJ, an event attended by competitive intelligence experts in the pharmaceutical industry.

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