Strategy and Comp...
Follow
Find
92.3K views | +93 today
Strategy and Competitive Intelligence by Bonnie Hohhof
Your new post is loading...
Your new post is loading...
Scooped by Bonnie Hohhof
Scoop.it!

Strategic Plan(ning)?

Strategic Plan(ning)? | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

A real strategy should not merely end with a “plan”. The strategy process should include in it an ongoing analysis of possible future events and your firm’s likely response. A plan which simply says we will do this, then this, then this is not a plan: it is driving directions.

more...
No comment yet.
Scooped by Bonnie Hohhof
Scoop.it!

Q&A: Combining KM and CI

In an article for FreePint's topic series "Beyond Aggregation" titled "Q&A with Comintelli: Combining KM and Competitive Intelligence, Comintelli's CEO Jesper Martell explains how Comintelli’s products can improve a company’s decision-making...
more...
No comment yet.
Scooped by Bonnie Hohhof
Scoop.it!

The Top 5 Emerging Methods In Market Research

The Top 5 Emerging Methods In Market Research | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

 what emerging methods are growing and approaching mainstream penetration? The Top 5 are:

Online CommunitiesMobile SurveysSocial Media AnalyticsText AnalyticsBig Data Analytics

.

more...
No comment yet.
Scooped by Bonnie Hohhof
Scoop.it!

Strategic Information for SMEs. A guide

Most of the jobs today are created by SMEs. But, these enterprises face the globalization and all the constraints and difficulties of a wild competition. But, the development of the Information technology enable the small companies to develop information system of high quality at a lower cost. This is the purpose of the book written by Christophe Bisson (in French), which , with a good background o Competitive Intelligence proposes to the SMEs a methodology and a software which will help in  the development of a strategic information unit. .

more...
Rescooped by Bonnie Hohhof from Intelligence économique, collective et compétitive, ici et ailleurs
Scoop.it!

"Pour un nouveau discours sur l'intelligence économique" proposé par Pascal Frion

"Pour un nouveau discours sur l'intelligence économique" proposé par Pascal Frion | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it
La Mention spéciale du jury a été attribuée à Pascal Frion pour sa thèse de Doctorat en sciences de l’information et de la communication soutenue à l’université de Poitiers sur le thème de la faible percée du discours sur l’intelligence économique...

Via Bernard LLINARES
more...
No comment yet.
Scooped by Bonnie Hohhof
Scoop.it!

How to Incent Sales to Share Competitive Intelligence

How to Incent Sales to Share Competitive Intelligence | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

The key to success in communication to and from sales is to understand your company’s sales culture, and what might be fun and engaging for them to be cooperative in sharing what they learn in a timely manner. Sales has a shorter term focus than most in the company, and they keep score so you need to give to get...

more...
No comment yet.
Scooped by Bonnie Hohhof
Scoop.it!

Using Competitive Technical Intelligence Techniques to Assess University Patents (webinar)

Using Competitive Technical Intelligence Techniques to Assess University Patents (webinar) | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it
This program will focus on how to systematically use Competitive Technical Intelligence (CTI) for detailed technology assessment and decision-making (Check out this webinar: Using Competitive Tech Intelligence Techniques to Assess Univ Patents 12/12...
more...
No comment yet.
Scooped by Bonnie Hohhof
Scoop.it!

Mindset in intelligence analysis

Mindset in intelligence analysis | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

To achieve the clearest possible image, analysts need more than information; they also need to understand the lenses through which this information passes. These lenses are known by many terms: mental models, mindsets, biases or analytic assumptions. What is required of analysts is a commitment to challenge, refine and challenge again their own working mental models, precisely because these steps are central to sound interpretation of complex and ambiguous issues.

more...
Ellen Naylor's curator insight, December 7, 2013 7:09 AM

Information collection is often not the issue, but how we interpret and analyze it. We often use the same models and bend our mind in similar ways. This bias can lead to less objective conclusions. That's why I like to talk to people in collection so my mind can reach out in ways I could never get to from digital sources.

Scooped by Bonnie Hohhof
Scoop.it!

Competitive Intelligence for Non-Profits

Competitive Intelligence for Non-Profits | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it
Competitive intelligence is typically thought of as a science utilized only by for-profit businesses, and while for the most part this is true, many non-profit and charitable organizations can leverage aspects of competitive intelligence in order...
more...
No comment yet.
Scooped by Bonnie Hohhof
Scoop.it!

A Client-side View On The Opportunities & Threats For The Future of Research

A Client-side View On The Opportunities & Threats For The Future of Research | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

 It’s exciting times in MR:  the array of new research tools is almost bewildering – mobile, social, analytics, online qual, communities, DIY, biometrics, the list goes on and on. Behavioral Economics has helped nudge us towards using more intuitive techniques to access people’s reactions more authentically. Low-cost technology software is putting MR tools into the hands of the potentially inexperienced. Our professional status is challenged; our sense of relative immunity to the ups and downs of economic cycles shattered. It’s how we react to this change that will determine whether we will emerge strengthened or elbowed aside in a wave of MR disruption. Here’s my take on the opportunities and threats.

more...
No comment yet.
Scooped by Bonnie Hohhof
Scoop.it!

The Five Best Social Media Books For Holiday Giving

The Five Best Social Media Books For Holiday Giving | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it
Stuck for a good gift to give a friend or work buddy? How about a good book? Here are my recommendations for the five best social media marketing books to give this year. You might not have heard of them all, but they are all on my top shelf.
more...
No comment yet.
Scooped by Bonnie Hohhof
Scoop.it!

Top 10 Digital Transformation Benefits and Barriers

Top 10 Digital Transformation Benefits and Barriers | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Capgemini Consulting and MIT’s Center for Digital Business do a great job in investigating the impact of digital on organizations. Organizations face a “simple” digital imperative: adopt or die. Capgemini and MIT surveyed 1,559 executives and managers in a wide range of industries to better understand how organizations succeed or fail in adopting digital technology to improve business performance.

The key findings of the research are:

more...
No comment yet.
Scooped by Bonnie Hohhof
Scoop.it!

What food trends will we see in 2014? - Consumer Insight

The inaugural report — put together by Campbell’s Culinary & Baking Institute (CCBI), a global network of highly trained chefs, bakers and culinary professionals — is part of Campbell’s culinary monitoring and tracking system, the company stated. This system identifies and categorizes the most impactful food topics and follows them as they evolve through six distinct stages — from the discovery phase (fine dining restaurants and cultural hot spots) to universal appeal and international availability..

more...
No comment yet.
Scooped by Bonnie Hohhof
Scoop.it!

Never Stop Expecting More from Your Unstructured Data

Never Stop Expecting More from Your Unstructured Data | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Where there is information, there is also software trying to make sense of it.  In the business domain, there is a constant need for analysts to understand more and more information. And while there are plenty of good systems to analyze structured data, it requires the constant development (and anticipation of) new lists of keywords and information to train the system so that it is able to discover and share strategic links and patterns between unstructured information and data points within their large databases

more...
No comment yet.
Scooped by Bonnie Hohhof
Scoop.it!

Antoine Montard on strategy - Competing against the big fish

Antoine Montard from leading consulting firm McKinsey & Company shares insights and best practice on strategies for competing against the 'big fish' and  ultimately winning in the market (video)

more...
No comment yet.
Scooped by Bonnie Hohhof
Scoop.it!

Five Tips For Marketers In 2014

Five Tips For Marketers In 2014 | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

To come up with the Hot Marketing Tips for 2014, I turned to CMOs, authors, CEOs, and even a Dean. I asked the experts to provide their top tips for CMOs as we move from 2013 to 2014. Below are 5 of the best ideas (and a bonus one) that range from career to management to marketing advice. ...

more...
No comment yet.
Scooped by Bonnie Hohhof
Scoop.it!

Why I like Company Transparency in Win Loss Interviews

Why I like Company Transparency in Win Loss Interviews | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Why is it that companies don’t want to disclose who they are in win loss interviews? Is it fear? Transparency versus blind win loss interviews is a question that plagues many in marketing.

more...
No comment yet.
Scooped by Bonnie Hohhof
Scoop.it!

5th European Competitive Intelligence Symposium (ECIS 2013) summary

5th European Competitive Intelligence Symposium (ECIS 2013) summary | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

The 5th European Symposum of Competitive Intelligence was organized jointly with ASE (Agence de Stimulation Economique) on November 15th 2013. A special session was devoted to the ECIS 2013 organized jontly by the CCI France (Chambre de Commerce et d’Industrie de France) and ATELIS (Competitive Intelligence workroom of fBS, France Business School).  The opening session was introduced by Professor Henri Dou (Director of Atelis) which brushed the global context of the implication of Competitive Intelligence in the crisis environment.

more...
No comment yet.
Scooped by Bonnie Hohhof
Scoop.it!

Siri Gets Serious, Microsoft Gets Its Mojo Back and Everything Gets Encrypted in 2014

Siri Gets Serious, Microsoft Gets Its Mojo Back and Everything Gets Encrypted in 2014 | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it
If it’s December, it’s time to start predicting what’s going to dominate the headlines and trends of 2014.
more...
No comment yet.
Scooped by Bonnie Hohhof
Scoop.it!

What Business Leaders Hate About Big Data

What Business Leaders Hate About Big Data | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

After surveying more than 300 CEOs and other business leaders, BusinessIntelligence.com brings you the latest research on the most common frustrations executives have with their data. Here are just a few of the interesting facts we discovered:

74% of business leaders must get their data from multiple, unconnected sourcesOnly about 1 in 4 CEOs say their reports contain the information they need and wantBusiness leaders generally prefer real-time or even weekly reports over daily reports
more...
No comment yet.
Scooped by Bonnie Hohhof
Scoop.it!

Big data and content analytics: measuring the ROI

Big data and content analytics: measuring the ROI | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

n this research report we take a “Big Data meets Big Content” approach, recording how users see the potential benefits of big data analytics involving both structured (transactional) and unstructured (text-based) content. We explore the most popular content-based applications, and measure the ROI that early adopters are achieving, as well as the issues they have faced. We also include a list of recommendations and a glossary of terms.

more...
No comment yet.
Scooped by Bonnie Hohhof
Scoop.it!

How to Argue Across Cultures

How to Argue Across Cultures | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

 vulnerable to blind spots when working with people from other parts of the world. Although common sense tells us we should move past our own cultural preferences in a global business environment, it’s not easy to do. And many people don’t realize how pronounced the cultural differences are until they find themselves perplexed by a colleague’s behavior.If you have little experience managing conflict beyond your cultural comfort zone, here are some suggestions for adjusting your style.

more...
No comment yet.
Scooped by Bonnie Hohhof
Scoop.it!

Ron Burgundy and Dodge: Things Every Marketer Should Learn

Ron Burgundy and Dodge: Things Every Marketer Should Learn | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it
If you haven't seen fictional anchorman Ron Burgundy try to sell some Dodge Durangos, you should spend a little bit more time on YouTube. The videos are ridiculous and awesome. Dodge started releasing the ads in early October.
more...
No comment yet.
Scooped by Bonnie Hohhof
Scoop.it!

A Brief Guide to Competitive Intelligence

Competitive intelligence is something of a rarity in business. In amongst a sea of acronyms and jargon, the term is defined as you might expect.

 It’s the practice of possessing relevant information on those companies that you might find yourself competing with. But even though the idea of knowing what your rivals are up to is one that stretches back into the annals of business history, the depth and breadth of intelligence gathering has never been more expansive, more sophisticated or more important.

more...
No comment yet.
Scooped by Bonnie Hohhof
Scoop.it!

Why Competitive Intelligence Software is a "Must-Have" in 2014

Why Competitive Intelligence Software is a "Must-Have" in 2014 | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

In fact, we’ll bet you anything “competitive intelligence software” makes the list for most Fortune 1000 companies this time around. While it probably wasn’t the first line item to cross your mind, every company has at least one competitor or market that requires constant scrutiny. Next year, especially, we expect competitive intelligence software will be in high demand across companies and industries. About 24% of companies in 2013 alone increased their competitive intelligence budget. 

Check out these three reasons why CI software is a complete “must-have” in 2014:

more...
No comment yet.