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Strategy and Competitive Intelligence by Bonnie Hohhof
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Competitive Intelligence: Spy Games or Market Research?

Competitive Intelligence: Spy Games or Market Research? | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

What does competitive intelligence mean? It means understanding and learning as much as possible, and as soon as possible of what’s happening in the world outside your business, so you can be as competitive as possible. Its ultimate aim is to lead to competitive advantage. It may include activities such as examining corporate publications, websites, newspaper articles, patent filings, specialized databases, information at trade shows, etc. Although the Internet is viewed as a key source, keep in mind that competitive intelligence is not a simple Google search, it’s a process of people reviewing and making sense of the information, a method to identify competitive gaps and determine strategy.

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How Technology Is Creating New Sources Of Power

How Technology Is Creating New Sources Of Power | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

In business, Michael Porter described advantage as domination of the value chain in order to project power throughout an industry. However you define it, power is important because it allows you to get things done. Whether you are a politician or an executive, you must seek power to achieve objectives. Yet power never stays constant, but has always been highly dependent on context and, in today’s world of rapidly shifting contexts, emerging sources of power are often the most potent.

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Innovate or Perish- Yes, that’s the Reality | Innovation Management

Innovate or Perish- Yes, that’s the Reality | Innovation Management | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

We have all witnessed how the world’s leading companies as well as whole industries quickly get into trouble and even disappear due to the increasing pace of change. It has become very apparent that businesses must come up with improved and sometimes completely new ways of doing things in order to not only survive—but to grow and flourish. Organizations must learn better ways of working with innovation. In order to meet this need, a number of companies have started to invest in different platforms and tools as the means to become more innovative.

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Shawn Nason, Executive Director, Xavier Center for Innovation's curator insight, October 21, 2014 9:00 PM

This has been a struggle for us at Xavier...How do we incorporate on-line learning and still keep the personal touch. I agree! This is a must and we need to figure it out. Innovation can help do this, and maybe we need to look at how this program was built.

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How Smart, Connected Products Are Transforming Competition -- HBR

How Smart, Connected Products Are Transforming Competition -- HBR | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Smart, connected products offer exponentially expanding opportunities for new functionality, far greater reliability, much higher product utilization, and capabilities that cut across and transcend traditional product boundaries. The changing nature of products is also disrupting value chains, forcing companies to rethink and retool nearly everything they do internally. These new types of products alter industry structure and the nature of competition, exposing companies to new competitive opportunities and threats. They are reshaping industry boundaries and creating entirely new industries. In many companies, smart, connected products will force the fundamental question, “What business am I in?”

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Why Your Strategic Plan May Be the Biggest Hindrance to Success in 2015

In recent articles, we've been looking at the impact of effective strategic planning in preparing the groundwork for success. There are, however, some occasions when a strategic plan--regardless of how well-designed, and how capable the team is in executing it--is at best a distraction, and at worst, an obstacle to achieving future success.

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Bowman's Strategy Clock: Making Sense of Eight Competitive Positions

Bowman's Strategy Clock: Making Sense of Eight Competitive Positions | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Looking at Porter's strategies in a different way, in 1996, Cliff Bowman and David Faulkner developed Bowman's Strategy Clock. This model of corporate strategy extends Porter's three strategic positions to eight, and explains the cost and perceived value combinations many firms use, as well as identifying the likelihood of success for each strategy. Figure 1 below, represents Bowman's eight different strategies that are identified by varying levels of price and value.

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Alfonso Gomez's curator insight, October 20, 2014 7:29 PM

Knowing  wherenare your organization possitioned in terms of strategy its a good device to practice

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Four Innovation Strategies to Forecast the Future

Consider all of these external factors--technologies, consumer demands, competitors--and ask yourself these questions: what is the probability that each of these things will actually happen? And, if they do happen, what kind of impact will they have on the success of your target?
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Mark Van Laeke - CI Radar (TV video)

Mark Van Laeke - CI Radar (TV video) | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

To what extent would you go to get an edge over your business competitors? CI Radar provides competitive intelligence that will help you get the upper hand.

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Competitive Intelligence: Winter 2014

Instructor: France Bouthillier, Justin Soles School: McGill Semester: Winter 2014 Description: Introduction to the competitive intelligence process in profit and not-for-profit organizations. The course provides an overview of the principles and tools for identifying competitive intelligence needs; acquiring, organizing and storing information; creating intelligence through various analytical techniques; developing and distributing intelligence products. Topics include legal and ethical aspects, information audit, and cooperative intelligence

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The Top Five Benefits You Can Obtain by Monitoring Your Competitors’ Online Ads

The Top Five Benefits You Can Obtain by Monitoring Your Competitors’ Online Ads | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

If you knew that your strongest competitor was doubling its advertising budget in the same marketing channel that brings the largest amount of customers to your company, would that information influence your decisions? Understanding your competitors’ advertising strategies may mean the difference in whether or not your marketing efforts succeed. By knowing the channels in which your competitors invests the most, the values they aim to communicate to potential customers and the banner ads that work for them, you are able to gain several strategic benefits.

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It’s Your Job to Tell the Hard Truths

It’s Your Job to Tell the Hard Truths | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

two new team members were quietly questioning whether they should be honest about the gaps they saw in the business. Is that really such a big deal? How many of us would prefer to keep the peace and avoid being the naysayer? Or prioritize being seen as a team player over identifying problems that may lie in someone else’s department? Or downplay an issue of our own team, hoping we’ll be able to fix it before anyone notices? The truth is that it’s hard to speak up about potentially sensitive issues. The bar for leadership in most organizations is too low. We allow politics to supersede performance. And it’s hurting good organizations. The biggest challenge we face as leaders is rarely about discovering the perfect strategy or developing a smarter product or figuring out the gaps in the business.

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Four Factors That Impact Your Company's Speed to Innovation

Four Factors That Impact Your Company's Speed to Innovation | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

As it turns out, fear is a common (and deadly) factor preventing organizations from reaching their full potential to innovate. Sure we can list plenty of “business book” factors such as globalization and macroeconomic forces, but we should consider fear as the real threat to the humans behind innovation. Below we explore four factors that directly impact your company’s ability to innovate and compete- all because of fear..

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What’s the right target?

What’s the right target? | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Intelligence strives to answer the most pressing questions on a decision-maker’s mind. Ask whether or not those practicing CI, including you, are seeking to answer only the “most pressing” questions or are including questions of interest. (In my CI training, I usually divide these into “need to know” and “nice to know”). Unfortunately, I think the answer may too often be “questions of interest” and rarely, if ever, the “most pressing questions”.

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6 New Business Books to Read in November

Looking for your next inspiring read? Here are six new books coming out next month that will help broaden your thinking and give you--and your business--new ideas to think about.
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2015 Global Intel Forum Set for July 12-15, 2015

2015 Global Intel Forum Set for July 12-15, 2015 | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it
The Global Intelligence Forum intends to continue down the path of intelligence innovation and discovery we embarked on in July 2010. Then, we began by exploring the nature of analysis and its application in various intelligence professions
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Before You Respond to that Email, Pause

Before You Respond to that Email, Pause | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

But there are many times when we should not immediately reply. And the truth is, we usually know them when they come. That’s what that initial pause is about. The key is to heed it. There is a simple two-step method to making the pause work for you. First, buy yourself some time to think. Second, follow the four simple C’s of effective communication that help determine how best to respond in terms of the context, content, channel, and contact.

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Get Buy-in for Your Global Strategy with Local Partners

Get Buy-in for Your Global Strategy with Local Partners | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it
The principles I’ve outlined can apply to any business with international expansion aspirations, whether you’re aiming for two countries or two hundred. If you treat your global business partners with the proper respect, give them the insight into your brand strategy they need, and let them implement it as they see fit, odds are that strategy will succeed.
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Peter Karlsson's curator insight, October 22, 2014 9:08 PM

You Need To Find The Right People For Your Global Partnerships

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Mastering the Five Skills of Disruptive Innovators (recorded webinar)

Mastering the Five Skills of Disruptive Innovators (recorded webinar) | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Through their research on the world’s best innovators—including leaders at Amazon, Apple, Google, Skype, and Virgin Group—these authors have identified five key skills that differentiate great innovators. In this interactive Harvard Business Review webinar, Dyer describes these five key skills and explains how managers can develop them. He discusses how to generate innovative new ideas, collaborate with colleagues to implement them, and build innovation throughout the organization. He also details the behavior changes necessary to drive innovation and improve creative impact. (webinar recording)

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Michael Thiel's curator insight, October 23, 2014 7:39 AM

Im Webinar werden fünf Key Skills beschrieben, die ausschlaggebend sind für das Entwickeln neuer Ideen in Organisationen, die Kooperation mit Kollegen, um die Ideen umzusetzen und die Veränderungen im Verhalten, die notwendig sind, um Innovationspotential im Unternehmen zu fördern.

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Make a smart decision: Balance data with experience

some analytically inclined executives can become so immersed in data and reports that they become estranged from the companies they run. They have little first-hand experience of what is happening on the front lines, relying instead on reports that filter up to them. Observing what is actually going on would be a good thing. Managers won’t learn the artistic approach in business school, however. “We don’t have a class on qualitative thinking in business. I wish we did,” she said. But in the recent Rotman Management magazine, she sets out three basic capabilities that might be part of the curriculum for Artistic Inquiry 101:

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Albert Costilo's curator insight, October 21, 2014 8:46 AM

Clean Data + field intelligence = balanced strategy and planning

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Herding Cats: Decision Making Without Estimates?

Herding Cats: Decision Making Without Estimates? | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it
each of the five decision process described in the post are the proper ones - ones with many approaches - but each has ignored the underlying principles of Microeconomics. This principle is that decisions about future outcomes are informed by the opportunity cost and that cost requires - mandated actually since they're in the future - an estimate. This is the basis of Real Options, forecasting, and the very core of business decision making in the presence of uncertainty.
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10 best competitive intelligence tools from 10 experts

10 best competitive intelligence tools from 10 experts | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Competitive Intelligence is the gathering of publicly-available information about an enterprise’s competitors and the use of that information to gain a business advantage. The goals of competitive intelligence include discerning potential business risks and opportunities and enabling faster reaction to competitors’ actions and events. If Sun Tzu were with us today, he would probably be using digital competitive intelligence tools to understand his adversaries. Which ones would he use; why and for what purpose? Here are 10 experts giving us their best competitive intelligence tools

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Competitive Strategy

Competitive Strategy | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Being competitive is a core requirement for all businesses irrespective of size. Not-for-profit organisations like charities, schools and religious organisations compete for funds, members and media attention. Very small businesses and start-ups must wrench business away from competitors or alternatives just to survive. Without a compelling message about the advantages they offer over others, many of these organisations will fail as consumers take the easy route of buying the most popular, the most accessible, or the most familiar.

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Discovery Patterns – Market Intelligence: Internet of Things Trends

Discovery Patterns – Market Intelligence: Internet of Things Trends | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it
Discovery Patterns operates a world wide network of servers dedicated to trend discovery and competitive advantage enhancing market awareness for businesses, financial organizations, individuals, and political campaigns. This radar captures the streaming of big unstructured data and converts it into the “swarm intelligence” of thousands of writers, commentators, social publishers, researchers and analysts. Hundreds of thousands of articles will be analyzed and patterned in parallel to actual market performances. The graphic radar shows the market force priorities of the Discovery Patterns big unstructured data analytics, with the highest companies, applications and technologies winning the center of the radar space. These trends often precede actual market performances.
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What Your Competitive Intelligence Data Should Reveal About Competitors

What Your Competitive Intelligence Data Should Reveal About Competitors | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

When it comes to researching the marketplace, there are different types of competitive intelligence. One of the most important types is ‘competitor’ intelligence—how your competitors are operating in the marketplace. A few things your competitive intelligence data should reveal about the competition:

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What is Disruptive Innovation?

What is Disruptive Innovation? | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Clay Christensen’s landmark theory — in under two minutes. (HBR video)

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