What does competitive intelligence mean? It means understanding and learning as much as possible, and as soon as possible of what’s happening in the world outside your business, so you can be as competitive as possible. Its ultimate aim is to lead to competitive advantage. It may include activities such as examining corporate publications, websites, newspaper articles, patent filings, specialized databases, information at trade shows, etc. Although the Internet is viewed as a key source, keep in mind that competitive intelligence is not a simple Google search, it’s a process of people reviewing and making sense of the information, a method to identify competitive gaps and determine strategy.