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Strategy and Competitive Intelligence by Bonnie Hohhof
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Does competitive intelligence deliver? More CEOs want to know

Does competitive intelligence deliver? More CEOs want to know | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Competitive intelligence, long the activity of analysts and sleuths working behind the scenes, have suddenly become quite visible, as organizations across the globe ramp up efforts to better understand their markets.

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A few (borrowed) thoughts about competitive intelligence

The ultimate objective of good competitive intelligence work is providing
for your customers the formulation of sound, fact-based, rational decisions for action.  For librarians treading into this arena, competitive intelligence is at least one-part business reference: tracking down information on companies, markets and products.

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Order in the Strategy Court

Order in the Strategy Court | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Executives in search of a system of strategic planning and development that is both organized and rule-based but open to diverse perspectives, conflict, and argumentation could do a lot worse than borrow from the Law.  After all, squaring this circle is precisely what a legal system is supposed to do. Let’s look at two ways in which the Law mirrors organizational reality..

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What clearCi is Thankful for this Thanksgiving

What clearCi is Thankful for this Thanksgiving | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Most organizations analyze their success factors and plan strategies at the end of every year. Competitive intelligence  departments are no exception. However, with Thanksgiving around the corner, the clearCi team thought this would be a great time to take a small break and tell you about all the things we are thankful for before our Thanksgiving Potluck.

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Is Big Data A Bunch of Hype? Let's Talk Competitive Intelligence

Is Big Data A Bunch of Hype? Let's Talk Competitive Intelligence | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

 Among all the speculation and buzz about what is possible, most businesses don’t create a strategy to make technologies work for them. Competitive intelligence software, for example, can provide a lot more insight for a company, but yet it’s still not worthwhile if the results don’t align with the company’s needs or strategic initiatives. To avoid getting caught in the Big Data hype, companies must take time to consider the capabilities of each technology, considering if it can fill in identified knowledge or productivity gaps, scale to fit growth, or improve efficiency with new features overtime. And lastly to avoid hyped up expectations, all Big Data technologies should rely on humans to do conduct the analysis and make conclusions. Only then will Big Data technologies like competitive intelligence software do exactly their purpose with no hype and only results.

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Five Competitive Intelligence Mistakes You Must Avoid | Leopard Blog

Five Competitive Intelligence Mistakes You Must Avoid | Leopard Blog | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Competitive intelligence is a long-term strategy, and like any task you engage in over the long-run you’re bound to run into a few snags along the way. And most likely these snags will be mistakes that you could have avoided if you used a little foresight. Take a look at five competitive intelligence mistakes many legal professionals make and learn how you can avoid them.

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Chance Favors Only Prepared Minds

Chance Favors Only Prepared Minds | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Organizations can similarly improve results by running simulations focusing on assessing and responding to growth opportunities, marketplace risks, untapped sources of customer value, the next generation of customers or emerging competitive threats. While each simulation requires a different approach, the key to success is creating a realistic environment - a "crisis" - that challenges existing mental models and addresses the organization changes required to deliver a new initiative (structure, systems, people and culture).

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Today's Intranet Has 5 Key Purposes

Today's Intranet Has 5 Key Purposes | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

When it comes to this space, it doesn’t much matter whether you call it a digital workplace, an intranet, a portal or something else entirely. The real-world intranet has a wonderfully broad scope, and organizations must look at the whole picture to create a business tool that is an essential part of day-to-day work. The five essential purposes of an intranet:

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Two Predictive Analytics Capabilities for Content Marketing

Two Predictive Analytics Capabilities for Content Marketing | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Now we want to look forward with predictive data, not just sort through what happened yesterday. We want something that can help predict content marketing success. That is a lot harder than it sounds. It’s not just hard from the technology side. It is hard for teams just honing their content marketing skills and workflows to identify relevant trends, create content and distribute with the speed of a quickly spiking Internet meme.

There are some interesting companies focused on mining emerging data for predictive trends..

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Imagine a Future Where Africa Leapfrogs Developed Economies

Imagine a Future Where Africa Leapfrogs Developed Economies | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

In 2012, the Industrial Research Institute (IRI) commissioned a foresight study into the future of R&D management called IRI2038. After gathering “signals” about a variety of future and emerging trends, the project leadership generated several plausible scenarios about the future of R&D worth exploring further.Take a walk through our scenario reports and then ask yourself that question again. Many of the trends that are just emerging today carry with them small kernels of change. Taken together, they represent a complete transformation..

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Your Graphs Look Like Crap: 9 Ways to Simplify and Sexify Data

Your Graphs Look Like Crap: 9 Ways to Simplify and Sexify Data | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Instead, you want to be the one who uses data to tell a story in your monthly marketing reporting. The one that uses data to prove an argument. The one that makes data easy to understand. The one your boss notices for using data smartly.  And there are quite a few ways to accomplish all of those things -- but the most simple and immediately effective is through the design of your graphs and charts. Make your graphs and charts gorgeous and easy to understand with these nine tips.

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The 5 New Rules That Will Change The Way You Run Your Business

The 5 New Rules That Will Change The Way You Run Your Business | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

While that is certainly an important aspect of today’s competitive environment, a far greater shift is happening with respect to strategy. Even foundational concepts, such as core competency, 5 forces and competitive advantage have lost their relevance. The upshot is that technology is not only changing how we run our operations, but how we need to think about our enterprises.  Speed now trumps intelligence.  We need to break free of old assumptions and adapt to a new business environment in which everything is connected, information is cheap and resources are not owned but accessed.

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Smartphones will be smarter than you by 2017

Smartphones will soon be able to predict a consumer's next move, their next purchase or interpret actions based on what it knows, according to information technology research and advisory company Gartner Inc. This insight will be performed based on an individual's data gathered using cognisant computing, the next step in personal cloud computing.

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A Good Business Objective Beats a Good Algorithm

A Good Business Objective Beats a Good Algorithm | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

defining the competition objectives and the data needed to solve the problem is critically important. Non-domain experts, the data scientists, can not ever hope to understand the domain well enough to determine what the most effective question to answer would be, where to find the data to build a modeling data set, what the target variable should be, and how one should assess which model is best. These are business domain specific.Even companies building the same kinds of models, let’s say customer retention or churn, will approach them differently depending on the kind of business, the lead time needed to act on potential churners, and the metrics for churn that relate to ROI for that company..

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Why Do You Need A Strong Competitive Intelligence?

Competitive intelligence is a step by step approach to drill down the opponent’s strategy. It’s not a single step but a series of small phases to be studied for getting the complete picture of the same.. 

Competitor tracking is gaining wider significance because of its underlying importance in influencing market position. Proper competitor tracking mechanism explores finer ways to have a better market position and an increased customer base. Competitive intelligence has always been a mandate today and a compulsory ingredient for an accurate strategic planning.

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Use Your Sales Force’s Competitive Intelligence Wisely

Use Your Sales Force’s Competitive Intelligence Wisely | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

The vast majority of your marketing data, whether from purchases or surveys, tells you about your business customers’ past behaviors. But the past is over. Your job as a manager is to know what your customers will do next month or next year. Who has data about the future?

Your salespeople, that’s who. The sales force has abundant information about the initiatives and products that your competitors are planning and, therefore, the kinds of choices that your customers will be facing in the near future. That competitive intelligence can not only help individual salespeople become more effective, it can also help your company make better strategic decisions.

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Ellen Naylor's curator insight, November 27, 2013 1:24 PM

I like how he differentiates between how a more flexible sales person reacts to competitive info shared by his customer versus one who is less flexible and doesn't know what to do with this insight.

Alina Bortkevič's curator insight, November 29, 2013 1:20 AM

Companies without competitive intelligence are stuck to be reactive.

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Utilizing Five Spheres Of Competitive Intelligence

Utilizing Five Spheres Of Competitive Intelligence | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

For legal professionals hoping to gain an advantage in a challenging industry, it’s important to understand that competitive intelligence isn’t just about gathering information, it’s also about understanding how that information impacts your business and the industry as a whole. Let’s take a look at five spheres of competitive intelligence and explore how you should use them to inform your business decisions

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The Huge List of 127 Marketing Tools

The Huge List of 127 Marketing Tools | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

.I’ve kept all of the tools before and italicized the ones that were there previously. All are still categorized to keep with the same organization pattern as the previous post. So without further ado, here’s an added and edited huge list marketing tools. (In no particular order)

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A guide to 26 foreign countries and names that Americans mispronounce

A guide to 26 foreign countries and names that Americans mispronounce | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Here then, as a service to congressional and Thanksgiving arguments alike, is a list of 26 foreign names that Americans most frequently mispronounce, as well as guides for how to say them correctly and warnings against common mispronunciations. . You can hear many of them spoken out loud at Voice of America's pronunciation site..

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The Value of a Corporate Culture Built on Sharing

The Value of a Corporate Culture Built on Sharing | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

.The most successful organizations not only share information, but have a culture that encourages this making it unnecessary to even think about an action, instead it is just organic.  These organizations have all its people acting as one, which make them very tough competitors.  Any useful information that comes in at any level, is immediately shared with the appropriate area inside the company.  Not because of policy, but rather it’s making the company better and there will be feedback on the results of every piece of data coming into the system.  In this type of organization, the sales team not only shares competitor information with CI or strategy, but they know what information is relevant, why it’s relevant and how to take a small clue and get just a little more information. 

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Solomon Ilaboya (CAPM)'s curator insight, November 26, 2013 11:39 AM

Cooperation and sharing are the hallmark of successful organizations; competition and hoarding of information is detrimental to the success of any organization.

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Forrester: Top Technology Trends for 2014 And Beyond

Forrester: Top Technology Trends for 2014 And Beyond | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

This month, Forrester released its list of top technology trends for the three year time horizon. Now that consumers and employees have continuous connectivity and an endless supply of apps, the CIO must drive the nimbleness that will be demanded by employees and customers, while he or she must also do so securely. These trends are so woven into the business drivers, that IT leaders must become much more strategic, providing the rationale for the changes that are afoot. With this background in mind, Forrester identifies the following ten technology trends for the 2014 through 2016.

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How Big Data is Influencing Big Companies

How Big Data is Influencing Big Companies | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it
A recent survey by New Vantage Partners, a data and analytics consulting company, sheds light on what large organizations are actually doing with big data initiatives.
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The Pace of Technology Adoption is Speeding Up

The Pace of Technology Adoption is Speeding Up | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it
Many people suggest that rates of new product introduction and adoption are speeding up, but is it really, across the board? The answer seems to be yes.
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3 Steps Competitive Intelligence Teams Must Take Before a Crisis!

3 Steps Competitive Intelligence Teams Must Take Before a Crisis! | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

A crisis has emerged: a new competitor hit the market without warning, consumers are jumping on a substitute, a shocking policy made the law books, or the global economy has crashed and is spiraling downward. Despite the possibilities, is your competitive intelligence team ready to respond? Certain things are nearly impossible to predict; however, competitive intelligence teams with a well-developed crisis plan consider all things possible and believe no one is ever safe, so they take the following three steps forward to protect themselves:

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Five LinkedIn Strategies You Haven't Thought Of Before

Five LinkedIn Strategies You Haven't Thought Of Before | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

LinkedIn’s best uses lie in the creative strategies practitioners have devised on their own, thus my recent favorite five tactics, to wit:.

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