Strategy and Comp...
Follow
Find
110.7K views | +136 today
Strategy and Competitive Intelligence by Bonnie Hohhof
Your new post is loading...
Your new post is loading...
Scooped by Bonnie Hohhof
Scoop.it!

How To Give a Flawless Elevator Pitch

To find new customers, learn to segue the right way not the wrong way.

Most people confuse elevator pitches with sales pitches, but they're completely different. A sales pitch is a formal presentation. An elevator pitch is a segue that takes place within a casual conversation.

Proverbially, the elevator pitch is supposed to take place in an elevator but that rarely happens.

Bonnie Hohhof's insight:

Can be applied to competitive intelligence.

more...
No comment yet.
Scooped by Bonnie Hohhof
Scoop.it!

Paying the Price of Inaction – Accenture Competitive Pricing Part Two

Paying the Price of Inaction – Accenture Competitive Pricing Part Two | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Over the past two decades, most industries have progressed away from traditional, cost-plus pricing. Facing hyper-competitive environments and consumers who actively seek out other options when the price is not right—savvy first movers have recognized the need for change and other industry players quickly followed their lead. Original Equipment Manufacturer (OEM) pricing teams have generally not moved with this agility. Because of the sheer number of parts per pricing resource—and the inherent complexities of spare parts pricing—OEM pricing teams often cannot keep pace with costs in the market, much less make proactive strategic adjustmenys

more...
No comment yet.
Scooped by Bonnie Hohhof
Scoop.it!

Know What You Have (IP Audit) and What the other Guy Has (Competitive Intelligence) - Essentials of Intellectual Property (book)

Know What You Have (IP Audit) and What the other Guy Has (Competitive Intelligence) - Essentials of Intellectual Property (book) | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

An intellectual property (IP) audit provides the means for taking inventory of a firm's intellectual property and assuring that all such property is properly assigned and protected. A patent review committee periodically reviews the firm's patent portfolio to decide questions pertaining to the continued prosecution of patent applications, maintenance of issued patents, and the advisability of filing foreign counterpart applications. A portfolio audit, which may be considered the next step in the IP utilization process, sorts through the patents in a portfolio in order to separate the wheat from the chaff. Competitive intelligence is the art of knowing what your competitor has and using that to your own advantage. Patent mapping is the visual presentation of patent data.

more...
No comment yet.
Scooped by Bonnie Hohhof
Scoop.it!

7 Excellent Ways To Start A Presentation

7 Excellent Ways To Start A Presentation | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

When we speak, we have about 60 seconds to capture our audience's attention, establish credibility, orient them to our topic, and motivate them to listen. That's a tall order for any speaker — and it requires us to develop and rehearse a well-crafted attention-getting opener. Price offers seven options.

more...
No comment yet.
Scooped by Bonnie Hohhof
Scoop.it!

George Washington and Competitive intelligence

George Washington and Competitive intelligence | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

July 1, 2014 I just finished reading a very interesting book, Spies, Patriots and Traitors.[1] It is a history of American intelligence in the American Revolutionary war, written by a retired career CIA operations officer who also holds two degrees in history. For those in competitive intelligence, it is an interesting read on the operation of military and governmental intelligence before the electronic age. Kenneth Daigler, the author, develops a couple of interesting points that bear repeating to those of us in the CI community.

more...
No comment yet.
Scooped by Bonnie Hohhof
Scoop.it!

A Chart For Predicting Penalty-Shootout Odds in Real Time

A Chart For Predicting Penalty-Shootout Odds in Real Time | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

, we make some simple assumptions: that the outcome of one penalty kick is independent from the next one, and that a team’s chances of making a penalty is consistent with long-run averages. In the history of the World Cup, teams have made 71.5 percent of their penalty-shootout kicks..

more...
malek's comment, July 2, 2014 3:10 PM
Wow, math haven for math crazy like me.
Scooped by Bonnie Hohhof
Scoop.it!

Essential Competitive Analysis Methods (Part Two)

Essential Competitive Analysis Methods (Part Two) | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

“Competitive analysis is where the real value of competitive intelligence most often comes from.” While there are many different types of methods and competitive intelligence tools for competitive analysis, these methods and tools should ultimately help competitive intelligence pros answer the “What?,” “So what?,” and “Now what?” for decision makers. In order to get the most insights during analysis, Dr. Fleisher went on to reveal the essential competitive analysis methods that every competitive intelligence pro should know:

.

more...
No comment yet.
Scooped by Bonnie Hohhof
Scoop.it!

What Happens in Just ONE Minute on YouTube [INFOGRAPHIC]

What Happens in Just ONE Minute on YouTube [INFOGRAPHIC] | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it
Every 60 seconds, YouTube makes an estimated $10,654.49; at least 1,388 channel subscriptions are formed; and 100 hours of videos are uploaded.
more...
No comment yet.
Scooped by Bonnie Hohhof
Scoop.it!

Generating competitive intelligence within higher educational institutions

Drawing on both department interviews with full time professors who conduct competitive intelligence and academic literature in related fields, the authors established a novel conceptual framework that describes three independent phases of the competitive intelligence generation process. We created a methodological  instrument for measuring students' satisfaction in educational processes and the way this level of satisfaction will influence strategic decisions within the university. (academic)

more...
No comment yet.
Scooped by Bonnie Hohhof
Scoop.it!

Competitive Intelligence cycle in the light of web 2.0 tools | JISIB

Competitive Intelligence cycle in the light of web 2.0 tools | JISIB | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

We propose in this study, detailing our observations and research on the impact of the web 2.0, its associated tools, the cycle of the economic intelligence with new paradigms such as the many-to-many, new practices such as active SEO allow any individual, firm, to impact heavily on the aforementioned round, both in terms of information circulation, as data collection. (academic)

more...
No comment yet.
Scooped by Bonnie Hohhof
Scoop.it!

Competitive Intelligence Professionals Tap Into New Sources

With the FreePint Topic Series: Next-Generation Competitive Intelligence well underway, Sophie Alexander highlights some of the most recent articles and product reviews from the series.
more...
No comment yet.
Scooped by Bonnie Hohhof
Scoop.it!

How Niche Social Networking Sites Empower New Industries

How Niche Social Networking Sites Empower New Industries | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

While networking remains a fundamental reason for using social apps, it’s the focus on peer-to-peer collaboration and the need for recruiting that inspired Houston-based software developer, David Kent to create the niche online community for oil and gas professionals, Oilpro.com. Once you’ve created your profile, the platform allows you to showcase your posts and any questions you’ve answered. You can highlight special oil and gas projects you’ve worked on and receive endorsements from your peers. There is a new social networking platform designed specifically for the construction industry, and it’s called UBuildNet.com. A construction industry veteran, John C. Clark, designed the platform with the express purpose of connecting construction industry professionals with one another in order to help grow their business.

more...
No comment yet.
Scooped by Bonnie Hohhof
Scoop.it!

The Haier Model: Using Rural China as a Classroom for Overseas Growth - Wharton

The Haier Model: Using Rural China as a Classroom for Overseas Growth - Wharton | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Can penetrating domestic rural markets help local firms in China capture revenues from foreign competitors and also enter markets abroad? Cmpanies generally play in overseas markets by investing and selling in those markets. In his paper titled, “Going Out by Going In,” Marshall Meyer, emeritus management professor at Wharton, proposes an alternative. He suggests that firms in emerging markets that have found ways to successfully sell into the country’s vast and inaccessible rural market seem to develop the capability to expand in overseas markets.

more...
No comment yet.
Scooped by Bonnie Hohhof
Scoop.it!

5 Common Questions Leaders Should Never Ask

5 Common Questions Leaders Should Never Ask | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Questioning is undoubtedly a valuable leadership tool. Asking the right questions can help business leaders to anticipate changes, seize opportunities, and move their organizations in new directions.
But how you question is critical. So what are some specific questions to avoid? Based on conversations with Cooperrider and several other leadership experts, here are five examples of very common questions leaders may ask that can have the unintended effect of leading people in the wrong direction. With simple tweaks, the same questions can be used to engage people, rather than discourage them

more...
No comment yet.
Scooped by Bonnie Hohhof
Scoop.it!

There Are Risks in Having the CEO’s Pals on the Board

There Are Risks in Having the CEO’s Pals on the Board | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it
Ties of friendship between corporate directors and CEOs can compromise firms’ integrity, but public disclosure of the ties can make the problem worse, according to research in the American Accounting Association’s Accounting Review.
more...
No comment yet.
Scooped by Bonnie Hohhof
Scoop.it!

The Role of Emotions in Effective Negotiations — HBS Working Knowledge

The Role of Emotions in Effective Negotiations — HBS Working Knowledge | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

HBS Senior Lecturer Andy Wasynczuk explores the sometimes intense role that emotions can play in negotiations. Business schools began teaching negotiation in the 1980s, when it was presented as a straightforward economic analysis. Assuming the other side was acting rationally in trying to maximize its position, the goal was to figure out how to respond in various scenarios to maximize one's own value. Research beginning in the '90s, however, found that negotiators rarely acted rationally, instead taking into account what they felt they deserved from the other side, and what they could do to save face when they didn't get it.

more...
No comment yet.
Scooped by Bonnie Hohhof
Scoop.it!

Discussion Point: What's the Deal with Disruptive Innovation?

Discussion Point: What's the Deal with Disruptive Innovation? | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

How often do you hear someone call something disruptive, innovative or transformational? Probably more often than you’d like. Disruption has been one of the most pervasive buzzwords of the past few years. We decided to add a little more fuel to the already blazing fire over disruptive innovation by getting input from four industry thought leaders. The Question: Is disruptive innovation a passing fad or a useful concept to guide managerial decisions? Or, as one of our respondents so elegantly asked, "Is disruptive innovation crossing the chasm or jumping the shark?"

more...
No comment yet.
Scooped by Bonnie Hohhof
Scoop.it!

Seeing Data: Researching visualisation literacy

Seeing Data: Researching visualisation literacy | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

The aim of ‘Seeing Data’ is to understand how people make sense of data visualisations, specifically ‘big data’ visualisations relating to subjects of great depth and rich breadth. Through learning about the ways in which people engage with data visualisations we intend to provide some key resources for the general public, to help them develop the skills they need to interact with visualisations, and also for visualisation designers/producers, to help them understand what matters to the people who view and engage with their visualisations.

more...
No comment yet.
Scooped by Bonnie Hohhof
Scoop.it!

A Simple Explanation of Supply Chain Business Intelligence

A Simple Explanation of Supply Chain Business Intelligence | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

You’ve heard that BI improves decision making, helps your company optimize the transportation and logistics space, allowing companies to be more profitable and increase efficiencies. Good news: it does all that and more. So where do you start? Well, first of all let’s understand what Business Intelligence means. Part of the difficulty in defining BI is that it’s become a catch-all phrase describing a system rather than an end result..

more...
Scooped by Bonnie Hohhof
Scoop.it!

Navigating the Future With Web Data: Christopher Ahlberg at TEDxCambridge

Navigating the Future With Web Data: Christopher Ahlberg at TEDxCambridge | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it
Is it really possible to know the future? Recorded Future CEO Christopher Ahlberg says yes, if we organize the web for analysis, rather than search. With those insights in hand, leaders can make remarkably better decisions – and know the future, now.
more...
No comment yet.
Scooped by Bonnie Hohhof
Scoop.it!

Tech Trends 2014, Industrialized crowdsourcing - Deloitte

Tech Trends 2014, Industrialized crowdsourcing - Deloitte | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Today, technology makes crowdsourcing possible on an industrial scale, with potentially disruptive impacts on both cost and innovation. Enterprise adoption of the power of the crowd allows specialized skills to be dynamically sourced from anyone, anywhere, and only as needed. Companies can use the collective knowledge of the masses to help with tasks from data entry and coding to advanced analytics and product development. The potential for disruptive impact on cost alone likely makes early experimentation worthwhile, but there are also broader implications for innovation in the enterprise.

more...
No comment yet.
Scooped by Bonnie Hohhof
Scoop.it!

Heidi Roizen: "Today Everything Is Relationship-Driven" | Stanford GSB

Heidi Roizen: "Today Everything Is Relationship-Driven" | Stanford GSB | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Master networker Heidi Roizen on what has changed—and what hasn’t—about professional networking in the era of social media.  You might know her from the popular 2000 Harvard Business School case “Heidi Roizen,” about how to effectively build, maintain, and tap a professional network. In the case, Roizen highlights three key elements of successful networking: access to the right people, your performance in and after the interaction, and your consistency over time. We recently asked her what has changed — and just as important, what hasn’t — about how she networks in the age of social media. Here’s her best advice.

more...
No comment yet.
Scooped by Bonnie Hohhof
Scoop.it!

Competitive Intelligence Program at 2014 Special Libraries Association Annual Conference

At the beginning of June, I attended a special program on Competitive Intelligence at SLA in Vancouver.  The speaker was CI pro, Zena Applebaum.  Zena’s goal was to empower the librarians and information professionals in the audience to “draw your own conclusions.”  Librarians who don’t regularly do CI as part of their jobs typically stop at step 2 in the CI cycle (below).  It’s time we started closing the loop.  Our end goal when we do CI should be to mobilize the end user so that they are decision-ready.

more...
No comment yet.
Scooped by Bonnie Hohhof
Scoop.it!

Intelligence agencies, Army team up to tackle interoperability ...

Army, DIA, and NGA want to leverage each other's technologies, connect strategic intelligence to tactical operations.With government agencies asked to do more with less, many are realizing the benefits of collaboration. Officials from the Defense Intelligence Agency, the National Geospatial-Intelligence Agency and the Army highlighted their partnerships after the unveiling of DIA’s new Open Innovation Gateway this week at DIA’s Innovation Symposium 2014

more...
No comment yet.
Scooped by Bonnie Hohhof
Scoop.it!

The Military Is About to Get New Spy Glasses

The Military Is About to Get New Spy Glasses | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it


The Defense Department’s new smart spectacles go beyond Google Glass. The Defense Department is buying some new spy specs to give spooks in the field an intelligence edge over everybody else. The glasses, called simply the X6, are from San Francisco-based Osterhout Design Group. They look like the lovechild of Google Glass and the Oculus Rift, providing more information to the wearer than the small window on Google’s much-maligned headset but not obstructing vision like the Oculus Rift.

more...
No comment yet.