Last week I saw a thought provoking video of Sally Blount, Dean of the Kellogg School of Management on the Enduring Importance of Curiosity and Communication. In the last 10 years, the world has become more complex, inherently unstable, a world that is reaching for a new equilibrium. .Short, shallow, frequent bursts of communication via Twitter, Facebook or texting do not develop deep and emotional relationships, whether among friends, parent to child or between business colleag...
It is possible to predict potentially private traits such as a person's sexual orientation, political leanings, religion, intelligence, emotional stability and even if they abuse drugs or alcohol, just by analyzing their Facebook likes, according to a new study out of the University of Cambridge.
As always, we round up 25 of the biggest stories relating to the world of social media that you have to read, featuring a mixture of the week's news and thoughts from some of the top people from the world of social media, the Web and technology.
Blogs rank just behind retail and brand sites in purchase influence. The latest findings from Technorati’s 2013 Digital Influence Reportshow that “consumers are turning to blogs when looking to make a purchase.” In fact, blogs rank favorably with consumers for trust, popularity and even influence.
This leads us to ask how managers really define strategy. It means different things to different people. Strategy as a field has clearly developed over the last three decades. The predominant principle that has developed and needs to be kept in mind is that “the core idea of strategy is to provide an overarching view on how a particular company is going to succeed in the marketplace”.
\Mudra Institute of Communications, Ahmedabad (MICA) has launched a unique market intelligence product called MICA Indian Marketing Intelligence (MIMI) that assists businesses in making sound and strategic marketing and business decisions in India...
In keeping with the proverb, anything worth having isn’t easily obtained. Therefore, I challenge you to go after the metrics that will move your business forward instead of languishing in a pool of clicks, likes and shares.
If you're a sales professional NOT using Twitter, you're missing out on amazing intelligence. Using Hootsuite, you can monitor your competitors trade shows for prospects, webinars for prospects - any event your buyer is attending!
for all of the wondrous possibilities of big data, there are still some things that it will never do. Computers, after all, are not people, much less consumers. While they can help us execute our plans, they cannot form our intent.
Following his well-received presentation at the European Intersectoral Summit on Research and Innovation last month entitled ‘Engaging Citizens in Research and Innovation: Opportunities and Challenges afforded by Social Media’, we caught up with John Breslin, Lecturer in the School of Engineering and Informatics at the National University of Ireland Galway and leader of the Unit for Social Software at DERI, the world’s premier Semantic Web research institute.t
How disruptive is your business model? “Innovation” is the hottest word in business, but most of the discussion centers on products and services. The more profound challenge for most companies now is imagining a new business model, a new answer to the fundamental question: How do we make money?
Old rules of thumb, and conventional wisdom, no longer guarantee success. That’s the theme that ran through a number of presentations at the Brite ‘13 Conference, hosted by Columbia Business School’s Center on Global Brand Leadership last week. Here are four ideas, or lessons, from the conference that I found provocative and useful as I think about the challenges we face as marketers.
"Made in China" goods have long-dominated the global market, but rising costs are weakening China's price edge and strengthening the country's resolve to come up with "new edges," analysts say. Calls to create new competitive edges in technologies, brands, quality and service have appeared in a government work report delivered by Premier Wen Jiabao to the ongoing annual session of the National People's Congress, China's top legislature.
Want to see some data leakage? Go to Google and type in: Confidential “not for distribution” filetype:pdf This provocative suggestion came from Alastair Paterson, CEO of Digital Shadows which helps companies find material they didn’t even know was missing, much less sitting on the Internet waiting for anyone to find it.
Primary Intelligence’s integration of your win loss analysis data with Salesforce.com will take your win loss program to new heights and provide your sales representatives and sales management on-demand access to a sales enablement tool that will help them sell more effectively, improve their competitive win rates and better understand buyers’ needs and requirements.
When you sit down and think about it, search engines today have not changed all that dramatically in terms of depth-of-insight compared to their early days. we thought it would be fun to set aside those limitations and think about what online search could be. In doing so, we set aside both the business limitations and those technical limitations we thought would be theoretically solvable in the near to mid-term that currently prevent it from becoming a true knowledge engine.
as I have discussed in a post on the nature of decision making in organisations, in the case of complex decisions not only is it hard to identify all options and their consequences, even preferences and/or selection rules may change as one’s knowledge of the options improves. As a consequence, such decisions necessarily involve informal reasoning - a deliberative process that takes into account partipants’ values and beliefs, in addition to logic and “hard facts”.
. (IBM)Chief Executive Officer Ginni Rometty sees “big data” services, which let customers mine vast troves of information to make better decisions, as the company’s biggest focus this year. “It’s certainly everything around big data and analytics data will give companies and governments a competitive...
But the strategic model of disruptive innovation we’ve all become comfortable with has a blind spot. It assumes that disrupters start with a lower-priced, inferior alternative that chips away at the least profitable segments, giving an incumbent business time to start a skunkworks and develop its own next-generation products.
A survey released today of Competitive Intelligence programs shows that budgets are increasing for this capability. This function tracks and analyzes the competition so that meaningful information is provided to management to make strategic decisions about how to deal with opportunities and threats. The study was conducted by Fuld & Company and examines dollars and personnel in the competitive intelligence function.