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Brazil's path to inclusive growth | McKinsey & Company

Brazil's path to inclusive growth | McKinsey & Company | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it
To raise incomes and living standards, Brazil must accelerate productivity growth. Building new connections with the rest of the global economy could provide the opening to do just that. A McKinsey Global Institute article.

More than 25 years of democracy and political stability have allowed Brazil to make major strides in economic development, including cutting its official poverty rate by half. Yet the forces that provided much of the economy’s momentum during the past decade—an expanding labor force, credit-fueled consumption, and high commodity prices—are beginning to stall.

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Secrets to a Successful Social Media Strategy — HBS Working Knowledge

Secrets to a Successful Social Media Strategy — HBS Working Knowledge | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Misiek Piskorski explores the secrets of successful social media tactics in his new book, A Social Strategy: How We Profit From Social Media .

Drawing from years of research dating back to before Facebook, the book offers an in-depth analysis exploring why some social media platforms soar while others fizzle, and how business can use them to generate profit.

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Why an Open-minded Culture Can Save Your Competitive Intelligence Department

Why an Open-minded Culture Can Save Your Competitive Intelligence Department | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

It’s competing with creativity through open-mindedness.

Open-mindedness is a trait all organizations must promote, especially competitive intelligence professionals, in order to maintain the company’s competitive advantageWhy do open-minded competitive intelligence departments succeed?


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Why are we still so Focused on Beating the Competition?

Why are we still so Focused on Beating the Competition? | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it
The first mistake organizations make is that they measure themselves against the competition instead of really understanding what their customers actually need and where real opportunities are. Such thinking only gets us to a point of parity and as we know, parity may win the battle, but it almost never wins the war.
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Social Media Marketing Doesn’t Matter - MIT Sloan Review

Social Media Marketing Doesn’t Matter - MIT Sloan Review | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

In terms of competitive advantage, social media marketing simply doesn’t matter. Having a presence on Facebook and Twitter is no longer sufficient to provide any source of competitive advantage for companies — not when all of their competitors have a presence on Facebook on Twitter, too. Monitoring social media chatter and sentiment won’t provide any competitive advantage on its own, because all your competitors are monitoring the same content as you and can derive the same insights. Social media marketing has become table stakes for competitive business in today’s world, not a source of competitive advantage.

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The Rebirth of U.S. Manufacturing: Myth or Reality?

The Rebirth of U.S. Manufacturing: Myth or Reality? | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

A lack of detailed data has made it hard to assess what’s really going on within the U.S. manufacturing sector. To help remedy this, L.E.K. Consulting conducted a study of decision makers in 10 U.S. manufacturing industries, including aerospace and defense equipment, chemicals, industrial components, automotive equipment, and electronics. The study, which focused on large companies with more than $500 million in revenues, also involved in-depth interviews with high-level executives about the factors driving their decisions on where to locate their manufacturing.

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To Negotiate Effectively, First Shake Hands

To Negotiate Effectively, First Shake Hands | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

People make inferences about one another’s motives based on first impressions, which occur extremely quickly. We only need 100 milliseconds to form judgments of others on all sorts of dimensions, including likeability, trustworthiness, competence, and aggressiveness. Even more interesting, our first impressions of others are generally accurate and reliable. .

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What Big Data Brings to Decision-Making Strategies

What Big Data Brings to Decision-Making Strategies | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

big data only matters if an organization knows what to do with it. When considering the value of big data from a strategic perspective, it's usually more important to focus on the ends, not the means, of what big data can provide. Big data analytics can and should be part of executive-level efforts for building out overall corporate strategy, for uncovering new business opportunities and innovative direction, and for expanding decision-making processes.

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Michael Porter Explains His Famous Five Forces And How They Can Be Used In Business Strategy

Understanding Porter's Five Forces are important for any business owner, large or small. The Five Forces are an external analysis tool and a framework for understanding your industry and the competitors within it..

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McKinsey Quarterly, 2014 issue 2 | Resource revolution: gathering force

McKinsey Quarterly, 2014 issue 2 | Resource revolution: gathering force | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it
Explores how technological advances are revolutionizing resource productivity, the future of lean, why leaders of organizational change must examine their own behavior, how to manage shareholder activists, and the rising risk of cyberattacks.
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The Simplest Way to Build Trust

The Simplest Way to Build Trust | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it
In the midst of an intense negotiation, it’s hard to know what’s motivating the person across the table — is he willing to cooperate with you to meet both your interests or does he only want to serve his?
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5 Steps to Solid Strategic Planning

You can't build toward your future if you don't know what you want it to look like.

John Myrna new book The Chemistry of Strategy.  Myrna defines business strategy as "knowing what you want to be in the future, where you are today, and what your annual strategic goals are, so that you'll change from who you are to who you want to become." Your strategy must be set forth in attainable, measurable goals, which means being specific is a must. It's also important to know the difference between an operational goal, which by and large lives in the here and now, and a strategic one, which resides in the future. Here, Myrna shares five ways to implement a business strategy and carve your path to the future:

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Dog People vs. Cat People: Who's More Outgoing? More Intelligent?

Dog People vs. Cat People: Who's More Outgoing? More Intelligent? | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

"Dog people" and "cat people" really do have different personalities, according to a new study. People who said they were dog lovers in the study tended to be more lively — meaning they were more energetic and outgoing — and also tended to follow rules closely. Cat lovers, on the other hand, were more introverted, more open-minded and more sensitive than dog lovers. Cat people also tended to be non-conformists, preferring to be expedient rather than follow the rules.

Bonnie Hohhof's insight:

For the record, I have a dog, a cat and a rabbit. This study does not cover the influence of children....

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Digitizing the consumer decision journey | McKinsey & Company

Digitizing the consumer decision journey | McKinsey & Company | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it
In a world where physical and virtual environments are rapidly converging, companies need to meet customer needs anytime, anywhere. Here’s how. A McKinsey & Company article.

How companies engage customers in these digital channels matters profoundly—not just because of the immediate opportunities to convert interest to sales but because two-thirds of the decisions customers make are informed by the quality of their experiences all along their journey, according to research by our colleagues. To keep up with rapid technology cycles and improve their multiplatform marketing efforts, companies need to take a different approach to managing the consumer decision journey—one that embraces the speed that digitization brings and focuses on capabilities in three areas:

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Handbook of Market Intelligence 2nd edition Launched at GIA Conference Helsinki

The second edition of the Handbook of Market Intelligence was officially launched the GIA Conference in Helsinki, Finland today and was opened for sale at the conference site. Published by Wiley,


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What Will (Literally) Kill You

What Will (Literally) Kill You | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Last month, we looked at the concept of risk. It is quite revealing, as we learned what we fear is big and scary and exciting, when instead we should fear the more mundane things in life, like cholesterol and heart disease. http://vizhub.healthdata.org/gbd-cause-patterns/

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Why Smart Strategies Require Even Smarter Questions

The quality of your questions determines whether your strategy makes sense. Business strategy is always the result of the question that you ask.  If you ask the right questions, you'll end up with smarter strategies.  If you ask the wrong questions, you'll end up with dumber strategies. Let's look at how the different questions create different strategies.

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The Big Data Dump: How Info-Hoarding Can Overwhelm Startups, Spy Agencies - Bloomberg

The Big Data Dump: How Info-Hoarding Can Overwhelm Startups, Spy Agencies - Bloomberg | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it


In other words, it hasn't always been intelligent intelligence gathering.

Even for a mighty agency like the NSA, which has an annual budget of more than $10 billion, managing and making sense out of big data can be a big headache. Businesses are increasingly straining under the too-much-information load. And that's forcing the industry to rethink its approach to the much-hyped technology.

The problem is that organizations tend to collect data on the rainy-day principle. The prevailing mentality is "better to have it and not need it than need it and not have it." Such an approach can cause a data overdose that hinders our ability to glean meaningful insights, whether it's deciphering customer behavior or detecting the next terrorist attack.

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Kathryn Schulz: On being wrong - YouTube

Kathryn Schulz: On being wrong - YouTube | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

http://www.ted.com Most of us will do anything to avoid being wrong. But what if we're wrong about that? "Wrongologist" Kathryn Schulz makes a compelling case for not just admitting but embracing our fallibility..

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The New Facebook Page Design Is Coming: What It Means For You

The New Facebook Page Design Is Coming: What It Means For You | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

You’ve probably heard the buzz this week about Facebook rolling out the new look for business pages. The notification states that the update will be visible to all fans on June 13th, but better to be safe than sorry and go ahead and prepare your page for the change by Thursday. Let’s start with what’s new, and then we’ll look at how it will affect you:.

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The Case for Corporate Disobedience

The Case for Corporate Disobedience | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

If your company puts you in charge of developing a foreign market or a new line of business, your challenges are in many ways similar to those facing a startup. Before you can scale the business, you have to understand what your customers really want and value, and how to deliver it to them — and that process requires a lot of flexibility..

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John Oliver's cheeky net neutrality plea crashes FCC website

John Oliver's cheeky net neutrality plea crashes FCC website | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

FCC site reports technical difficulties after HBO host encouraged viewers to submit their thoughts on 'cable company fuckery'. “We need you to get out and, for once in your lives, focus your indiscriminate rage in a useful direction,” Oliver said. “Seize your moment my lovely trolls, turn on caps lock, and fly my pretties, fly, fly!”

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Start with a Theory, Not a Strategy

Start with a Theory, Not a Strategy | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Well-crafted strategies are road maps to places that yield competitive advantage and generate value for the firm. But once you’ve arrived, they don’t take you anyplace else.  That’s a problem for companies under continual pressure from investors to find new sources of competitive advantage. In science, a good theory reveals compelling hypotheses that subsequent experiments will validate. A good corporate theory similarly reveals likely hypotheses about how the firm can create most value. It has three components:

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Be Skeptical of Both Piketty And His Skeptics

Be Skeptical of Both Piketty And His Skeptics | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Data never has a virgin birth. It can be tempting to assume that the information contained in a spreadsheet or a database is pure or clean or beyond reproach. But this is almost never the case. All data is collected and compiled by someone — either an individual researcher or a government agency or a scientific laboratory or a news organization or someone or something else. Sometimes, the data collection process is automated or programmatic. But that automation process is initiated by human beings who write code or programs or algorithms; those programs can have bugs, which will be faithfully replicated by the computers.

This is another way of saying that almost all data is subject to human error. It’s important both to reduce the error rate and to develop methods that are more robust to the presence of error. And it’s important to keep expectations in check when a controversy like the one surrounding the French economist Thomas Piketty arises.

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Are You Going To The Best Conference For Intelligence Educators?

The International Association For Intelligence Education (IAFIE) is holding its 10th Anniversary Conference at the place where the organization was founded - Mercyhurst University - this summer from 14-16 July. What started out as a gleam in Mercyhurst and IAFIE founder Bob Heibel's eyes 10 years ago has morphed into a must-attend conference for anyone who teaches intelligence studies both in and out of the government (and in and outside of the US for that matter...).

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