Strategy and Competitive Intelligence by Bonnie Hohhof
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Who cares what your competitors are building?

Who cares what your competitors are building? | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it
Think studying your competitors’ products and copying their best features is the best way to drive growth? Think again. Too much competitive product analysis can lead you down a one-way street to stagnation.
Bonnie Hohhof's insight:

a contrarian view of competitors from a software company perspective

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Pedro Barbosa's curator insight, August 26, 2013 6:16 AM

Demasiado benchmarking pode provocar desenfoque e levar à estagnação e falso sentido de inovação.

 

Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com

Strategy and Competitive Intelligence by Bonnie Hohhof
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My Favourite Tipples from a competitive tech researcher

My Favourite Tipples from a competitive tech researcher | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Lately, in the midst of conducting my usual work in the tech realm, I've also been reflecting on my own information intake. So my offering of Tipples is a mix of some competitive and technical sources, along with some sources that provide me a healthy spectrum of interesting information.

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Don't Confuse Activity With Strategy

Don't Confuse Activity With Strategy | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Every market – by geography, consumer type, and health plan – is changing at a different rate. The best course of action is planning – a plan for the current environment, a plan for the most likely and/or the most problematic future environment, and a transition plan to get from here to that future. For most organizations, this three-part planning model is handled in a standard strategic planning initiative that includes scenario-based planning. But there are a number of paths toward “having plans in hand” for a shifting market landscape.

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How to Stay Ahead of the Game Using Competitive Intelligence

How to Stay Ahead of the Game Using Competitive Intelligence | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Learn how to create a consistent Information Database that will help you stay ahead of the competition. It's essential to channel your efforts into gaining market intelligence. That is the amount of contextualized information which is relevant to a company and its markets, gathered for the purpose of identifying opportunities.

A market’s development metrics can ease your way into increasing the market share through market assessment research. The thorough analysis of the external market environment has a crucial role in moulding the foothold of a company in the market, and being up to date with the online research is part of that challenge.

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Answering the "So What" Question on Cyber Threat Intelligence

Answering the "So What" Question on Cyber Threat Intelligence | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

 Cyber threat intelligence comes in many different flavors that address different problems and different roles within the organization. At the end of the day, however, as with any cyber security-related capability, you need to answer the “so what” question. What does any of this intelligence mean? And does it help us achieve the desired outcome(s)?

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Don’t Let Calling Do You In - competitive intelligence

Don’t Let Calling Do You In - competitive intelligence | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

To conduct an elicitation interview, you have to talk with someone. And to do that, you have to first contact them. Today, that still means either face-to-face or by telephone. It is very hard to do even a decent elicitation interview by email. Why? Because there is no emotional connection and using text exchanges may give the subject way too much time to think about you and your questions. So how can you prepare for elicitation interviews on the telephone?

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These are the 10 most innovative companies in the world

These are the 10 most innovative companies in the world | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Nine of the 10 most innovative companies in the world are based in the US, according to Forbes. Innovation is the currency of the fourth industrial revolution. Companies that can innovate faster and more effectively will be best positioned as technology dominates our lives to an ever greater extent. According to Forbes magazine, Tesla electric cars, SalesForce, the cloud-based database company, and biopharmaceutical company Regeneron are the three most innovative companies in the world. Forbes ranks companies by what it calls an "innovation premium."

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Competitive Intelligence - Brandwatch

Competitive Intelligence - Brandwatch | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it
For those with the right tools and strategies, social media provides unprecedented opportunities in competitive intelligence. Unlike traditional information, social data is democratic, which means that every brand has access to all of the public conversations surrounding any competitor. Businesses can now immediately identify how their competitors brand themselves and how that branding resonates with audiences.  However, with so much publicly available information, businesses will have to know what questions to ask and what insights to uncover if they aim to keep on edge on their rivals. This comprehensive guide outlines specific examples of several ways that social data can be used to uncover valuable competitive intelligence. The guide covers 11 different areas of analysis, broken down into five overarching categories: (requires registration)
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Competitive Intelligence Gathering Through Win/Loss

Competitive Intelligence Gathering Through Win/Loss | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Win/loss interviews are an excellent tool for gathering competitive intelligence. The interviews offer a unique opportunity to gather fresh data from a target audience where competitors play a distinct role in the customer decision-making process.

It’s an area ripe for gauging both the market’s awareness and its perception of competing solutions. You want to ask customers not only who they talked to, but why they talked to them and how you compared. You also want to learn about capabilities: the key factors in their decision. For example, do competitors have stronger capabilities? Are you missing key capabilities, or do you offer more than the competition? Finally, what are the key factors? What drove the decision, and where did your competitors shine or expose a weakness?

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How To Get From Brand Insight to Brand Foresight

How To Get From Brand Insight to Brand Foresight | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Marketers who make those branding decisions based on what worked in the past and what’s working today are already at a competitive disadvantage. Predictable growth doesn’t come from doing what worked and basing future branding decisions on past performance – it comes from understanding market changes that haven’t happened yet, and what will work in the future. That is the role of brand foresight in the marketplace.

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How the Big Data Explosion Has Changed Decision Making

How the Big Data Explosion Has Changed Decision Making | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

The balancing act between being open and being agile.As organizational decisions increasingly become more data driven, top managers need to assure decision rights are data driven as well. That explains why so many organizations have made data governance a strategic and organizational priority. Instead of more traditional IT governance, which seeks to create greater accountability for IT systems management, data governance recognizes that data is the mission-critical asset to manage.

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Superbosses Aren’t Afraid to Delegate Their Biggest Decisions

Superbosses Aren’t Afraid to Delegate Their Biggest Decisions | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

They know how to empower their team. Superbosses embrace a number of specific behaviors and beliefs that enable them to trust their subordinates more deeply, and delegate decision-making authority more aggressively. (Take this assessment to find out if you’re a superboss.) Superbosses live to learn and invent. They’re die-hard opponents of the status quo

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How to Manage Alliances Strategically

How to Manage Alliances Strategically | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Why do so many strategic alliances underperform — and what can companies do about it? A strategic framework that eliminates faulty assumptions can help make alliances successful.

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The power of sales force assessment and benchmarking

The power of sales force assessment and benchmarking | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Benchmarking refers to the comparison of the metrics, processes and practices of a particular business to the others in the industry. It brings external perspective to the table, triggers sanity checks, eliminates internal biases, reveals blind spots and provides an opportunity to emulate or exceed.

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Submit your proposal for the 9th international Competitive Intelligence Conference 2017!

Submit your proposal for the 9th international Competitive Intelligence Conference 2017! | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

The 9th Competitive Intelligence Conference has three foci, i.e. dedicated conference tracks. Innovation in CI: This is official conference motto. We look for presentations on methods beyond standard text book

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Growing up in the intelligence era

Growing up in the intelligence era | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

IT is shifting from the SaaS workflow applications that characterized the cloud computing era to those that help customers make decisions: the intelligence. Characterized as the intelligence era, the source of competitive advantage is shifting from code to unique data + self-learning code. As with the previous shift, this brings a change in the expectations of investors. We are seeing investors outright ignore SaaS companies with solid traction in favor of companies that have a strategic position in the market granted by their “intelligent” software. This post generalizes the requirements of enterprise software investors in the intelligence era in the hope that it helps founders of enterprise software companies think about how to sequence their fundraising, product development and data strategy.

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Competitive intelligence and your law library

Competitive intelligence has been growing in firms of all sizes, and for good reason. Since 2008, it’s been clear that clients, not law firrms, are in the driver’s seat when it comes to making purchasing decisions. Pricing pressure and competition have increased, and the best way to stay ahead of clients is to understand their businesses, be able to respond (in advance if possible) to their market pressures, and help avoid risk in real and tangible ways.
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Primary Intelligence | Voice of the Buyer Blog

Primary Intelligence | Voice of the Buyer Blog | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Do you love sharing your stories and knowledge about your Win Loss and Customer Experience programs? Are you interested in hearing successes and struggles with improving sales and revenue? All in a casual setting? Why not join us for roundtable discussions at our Outcomes 2016 conference in Park City, Utah this October?

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Cisco Ignites Companywide Startup Culture

Cisco Ignites Companywide Startup Culture | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

To keep pace, leading organizations are reinventing themselves by recapturing their original spark of entrepreneurial passion, speed, and agility. At the same time, they’re cultivating an environment where employees truly feel empowered and free to tap into their passions and innovate. In a mere six months, Cisco did just that. With support from CEO Chuck Robbins and Cisco’s Chief People Officer Fran Katsoudas, Cisco’s Corporate Strategy Innovation Group and 16 “co-conspirators” mapped out “My Innovation,” a grassroots movement evolving on several fronts.

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Leadership May Not Be the Problem with Your Innovation Team

Leadership May Not Be the Problem with Your Innovation Team | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Last November we published an assessment on HBR.org to help readers diagnose the extent to which their organizations create conditions that favor successful innovation. About 1,500 people completed the assessment, representing organizations across industries at different stages of maturity. Despite enormous attention placed on improving innovation effectiveness, 80% of participants thought their companies were underperforming on this front. Unsurprisingly, those working for older, larger businesses scored lowest in all four innovation conditions: constant energy, creative friction, flexible structure, and purposeful discovery. Here’s what the data tells us about how these HBR readers rate their organizations and colleagues on the four conditions. We’ve also included a few tips to address the lowest-scoring responses in each category. This advice should help whether you’re about to kick off a new innovation project or your team is already off and running.

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purseman's comment, August 27, 3:04 AM

Marvelous
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The USA no longer most competitive economy

The USA no longer most competitive economy | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

The sheer power of the economy of the USA is no longer sufficient to keep it at the top of the prestigious World Competitiveness Ranking, which it has led for the past three years. The IMD World Competitiveness Center, a research group within IMD business school, has published the ranking each year since 1989 and it is widely regarded as the foremost annual assessment of the competitiveness of countries. The 2016 edition ranks China Hong Kong first, Switzerland second and the USA third, with Singapore, Sweden, Denmark, Ireland, the Netherlands, Norway and Canada completing the top 10.

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purseman's comment, August 27, 3:04 AM

Interesting
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A Bad Product Decision – The Black Box of Product Management

A Bad Product Decision – The Black Box of Product Management | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

 

Think deeply about all the assumptions your decisions are built on. The toughest assumptions to spot are those that are so ingrained in your company that most people have forgotten they are even assumptions. A close second are those hidden in personal biases we’re not even aware of. Customer research and validation is critical, but it can’t always make decisions for you

 

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What ‘The Art of the Deal’ Reveals About Leadership Fairy Tales

What ‘The Art of the Deal’ Reveals About Leadership Fairy Tales | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Donald Trump’s rise is partly due to the leadership-industrial complex. Leadership tales seldom dwell on the consequences of what leaders persuade others to do, on whether the disrupted might have been worth preserving, or on the authenticity of restraint. 

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Rise of the Strategy Machines

Rise of the Strategy Machines | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

We still believe that humans are uniquely capable of making “big swing” strategic decisions. For example, we wouldn’t ask a computer to put together a new “mobility strategy” for a car company based on such trends as a decreased interest in driving among teens, the rise of ride-on-demand services like Uber and Lyft, and the likelihood of self-driving cars at some point in the future. We assume that the defined capabilities of algorithms are no match for the uncertainties, high-level issues, and problems that strategy often serves up. We may be ahead of smart machines in our ability to strategize right now, but we shouldn’t be complacent about our human dominance

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Tracking Competitors & Competitive Intelligence In Real-Time

A complimentary whitepaper from GoSpotCheck The majority of companies don’t invest enough — if anything — into serious, ongoing competitive research. However, if you have your finger on the pulse of your competition via real-time data management, you can improve your practices and sweep their sales — and you can do it at a major savings. This resource will help you: (requires registration)

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