Wondering how competitive analysis can help your business succeed and grow? We've got an overview of what it is (and what it isn't) insideIf you’re invested in a business, you know full well that you do not exist in a vacuum. In fact, you’re probably infinitely aware of your competitors’ existence. This is all part of the business. Competitive intelligence is the portion of market research where you take the time to look at what your competitors are doing and how they’re achieving their own goals.