Strategy and Competitive Intelligence by Bonnie Hohhof
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How To Hide from Google

Google isn’t a search engine — it’s an advertising engine. Google makes its money from advertising. You may have noticed that the advertisments that appear on your Google search results page is related to what you are searching. Some of this advertising results from cookies placed on your computer

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Ellen Naylor's curator insight, March 6, 2013 1:11 PM

This is such a great idea especially for researchers who don't want to be limited by where you've been before on #Google.

Strategy and Competitive Intelligence by Bonnie Hohhof
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Four Questions To Turn Everyone In Your Company Into A Futurist

Four Questions To Turn Everyone In Your Company Into A Futurist | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Most of us aren't futurists, and futurists aren't oracles. They simply try and make some sense of what's coming—not hard and fast predictions, just possibilities. The most accurate forecasts we're able to make are often necessarily broad. What's always clear is simply that technology will only burrow deeper into our world and organizations, disrupting the way we do things and throwing more threats and opportunities in our way. How it will is more of an open question by comparison. Still, there are a few ways companies can get better at predicting not just what changes may be around the corner, but how they'll affect them once those disruptions arrive. Making everyone in your company more effective futurists all starts with asking the right questions. Here are a few of them.

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True Leaders Believe Dissent Is an Obligation

the best leaders I’ve studied — executives and entrepreneurs who have created enduring economic value based on sound human values — recognize and embrace the “obligation to dissent.” Put simply, you can’t be an effective leader in business, politics, or society unless you encourage those around you to speak their minds, to bring attention to hypocrisy and misbehavior, and to be as direct and strong-willed in their evaluations of you as you are in your strategies and plans for them.
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C.R. Chen's curator insight, January 15, 11:14 PM
Totally agreed
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4 Principles of Competitive Intelligence

4 Principles of Competitive Intelligence | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

We live and work in the information age. As such, the opportunity to gather knowledge about your company’s competitors and industry as a whole has never been better. This practice — commonly known as “competitive intelligence” — can help you stay more nimble in the marketplace and avoid getting left behind as innovation surges forward. Before you dive into competitive intelligence, however, it’s important to establish a formal policy governing your efforts. (If you’ve already gotten started, perhaps slow down and integrate a policy going forward.) Generally, a competitive intelligence policy should follow four primary principles:

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3 Geeks and a Law Blog: Libraries, Marketing, Money, Credit, and People

3 Geeks and a Law Blog: Libraries, Marketing, Money, Credit, and People | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Librarians are visionaries. We tend to see trends before others and position ourselves to handle those trends We were the leaders when it came to information technology, we were the leaders when it came to knowledge management, we were the leaders when it came to competitive intelligence. We've been in the forefront of artificial intelligence and analytics. Unfortunately, we also tend to start these programs, and watch them be pulled out of our departments and sent to others, or spun off and created in a different department altogether. What I don't appreciate is when the Library creates a successful group, typically these days, a Competitive or Business Intelligence group, and then the Marketing department comes along and snags it away from us with the perception that this should have never been in the Library in the first place, and that it belongs in Marketing. If that is true, then why did it have to originate in the Library to begin with? Why didn't it begin in Marketing? The biggest reason is that the Library has the external relationships with the vendors and industry to build these departments.

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Multinationals in China: How ‘local’ should management go? - London School of Economics

Multinationals in China: How ‘local’ should management go? - London School of Economics | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Any multinational seeking to build a strong base in China will inevitably confront the question of how ‘local’ an approach to adopt, particularly when it comes to management. Foreign firms active in Asia’s biggest market have pursued a wide variety of strategies, from flying in supervisors from head office for a transition period to train up local staff, to instituting a permanent expatriate management layer. Along with the need for expertise and training, one of the key arguments for maintaining expats in senior roles has been cultural; that is, that the more participatory Western management style has a positive impact on employee motivation and retention versus the traditionally more hierarchical, top-down local approach. New research I’ve conducted in this area has found this is broadly true – but that the differences between Western and local management may not be as pronounced as many companies believe. Given the costs typically associated with expatriate postings, multinationals in China may want to take note.

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Competitive Business Analysis - Choosing Business Competitors

Competitive Business Analysis - Choosing Business Competitors | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Competitive business analysis begins with your choice of competitors. Competitive business analysis is an important part of the strategic decision making for your company. Choosing an effective set of competitors can be critical to the ongoing viability and success of your firm. Competitors, and substitutes, along with disruptors from adjacent markets, are all looking to meet the needs of your target market and potentially take your customers. A successful competitive business analysis will find competitors (both obvious & hidden) that will lead to decisions and action that create near and long term competitive advantage.

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Make Your Product Stand Out with the Strategy Canvas

Make Your Product Stand Out with the Strategy Canvas | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Few products are ground-breaking innovations with zero competition. Chances are that alternatives for your product exist. You should therefore ensure that your product stands out from the crowd and that people have a compelling reason to choose it over competing offerings. The Strategy Canvas is a great tool to achieve this

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Competitive Intelligence Gathering Through Win/Loss

Win/loss is a good way to demonstrate that you’re interested in not only making money, but also in helping your industry. I once scheduled a win/loss interview, and when I showed up, they said, z“We’re ready for you.” I thought to myself, “Who’s ‘we?’” and then I walked into a room where the entire selection committee was seated. They gave me an hour of their time. I heard the perspectives of the economic, technical and functional buyers. Although this was an anomaly, you never know what you’re going to learn or what’s going to happen when you do a win/loss interview. But if you don’t do win/loss interviews, you can be sure nothing will.

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Does Strategy Make You Nervous?: Three Important Questions That Every Strategist Must Ask

Doesn’t “strategy” often feel like a four-letter word? (I know that it actually contains more than four letters, but you get the point.) Doesn’t the thought of building strategy for your organization that is both practical and motivating make you feel anxious and even a little bit nauseous? Many of you may have answered in the affirmative, but do you know why strategy building and implementing business strategy can feel more like a roadblock than a highway to success? Do you know why many companies have a very hard time creating strategy that actually leads to outstanding results?
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4 Things to Think About When Creating Your Innovation Roadmap

4 Things to Think About When Creating Your Innovation Roadmap | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

This time of year is full of meetings with leadership and teams in order to help them prepare for the year ahead. People discuss financial goals, sustainability goals, profitability targets, customer success metrics, and more, but there are also numerous research & development teams out there who are coordinating their annual innovation strategy who struggle in their process to create a cohesive innovation strategy.

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How To Carry Out A Detailed Competitive Analysis (With Only 2 Tools)

How To Carry Out A Detailed Competitive Analysis (With Only 2 Tools) | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it
An actionable, step-by-step process for analysing your competitors and gaining a full insight into their online marketing and SEO strategies.
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How the Role of the CMO Is Changing

How the Role of the CMO Is Changing | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Chief marketing officers are increasingly being held responsible for growth strategies and revenue generation within their companies, according to recent research from the CMO Council and Deloitte. The report was based on data from a survey conducted in 3Q16 of 200 global CMOs/senior marketers (VP of Marketing, etc.). One-third of respondents work for companies with $1 billion or more in annual revenue. A similar survey conducted by the CMO Council in 2006 found that senior marketers viewed their primary responsibilities as executing marketing plans/strategies, serving as brand ombudsmen, and delivering competitive intelligence to their organizations.

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Boeing, Airbus Rivalry – Lessons in Strategic Planning

Boeing, Airbus Rivalry – Lessons in Strategic Planning | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Companies can learn valuable lessons from the Boeing-Airbus competition. In terms of strategic planning, it has been quite a roller-coaster ride with no end in sight. Have both sides done enough strategic homework? Should major manufacturers rely on government funding? Certainly both companies haven’t been 100-percent focused.

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Why It’s So Hard to Train Someone to Make an Ethical Decision

Why are moral decisions, such as the one that Waksal faced, sometimes easily resolved in the classroom but often harder to successfully resolve in practice? There are three obstacles that make ethical decisions in the workplace different and more difficult than in training simulations.

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The intelligence analysis process is on display with Trump's Russian affair

The intelligence analysis process is on display with Trump's Russian affair | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

For this reason, I want to offer an introduction to what intelligence analysts do, how assessments get made, and how democratically-elected officials and the military get vital information about our national security. I’ve been an intelligence practitioner for twenty years. My background is in competitive intelligence, the use of collection and analytical tools first pioneered in national security, applied to business decisions. What we’re seeing is the process of intelligence analysis, played out in public in real-time. Since this subject is brand new to so many, I’d like to briefly cover how intelligence works in a basic sense, who does what, and how we arrive at recommendations for decision makers.

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How versus Why - competitive intelligence

How versus Why - competitive intelligence | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Note that this intelligence assessment has two parts, one the “how” and the other the “why”. There is a significant difference between them, in intelligence terms, and in how they have been received in the political arena.

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5 Steps To Avoid Losing Sales To Competitors' Promotions

5 Steps To Avoid Losing Sales To Competitors' Promotions | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Each day, the number of clients that contact us looking to track their competitors’ online promotions increases. There is nothing more frustrating than experiencing a drop in sales and not knowing why. The majority of companies competing in e-commerce miss out on sales because their competitors are offering better promotions and they fail to identify and act on them. But how do you create a system that tracks your competitors’ promotions so you can avoid losing sales? As a competitive intelligence consultant, I have found the most effective ways to track these promotions, compete smarter and convert more sales.

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15 Tools For Competitor Analysis

15 Tools For Competitor Analysis | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it
This post contains 15 tools for competitor analysis, which help you learn more about your competitors and do better competitive analysis.
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Did your boss make a stupid decision, or do you lack data?

Did your boss make a stupid decision, or do you lack data? | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Of course, sometimes your instinct is right and it really is a bad decision, one that ignores inconvenient facts or expert advice in favor of the decision-maker’s internal beliefs. Some leaders believe themselves infallible, and some people won’t accept that they can’t get what they want until every possible approach — including the ridiculous — has failed. But a lot of decisions that might seem downright crazy to you make more sense than you suspect. Most of the time, when you don’t understand why a decision was made, it means that you don’t really understand the decision-maker’s goals or overall mandate. If you take a step back, you might be able to make sense of the situation.

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How can an Integrated Premium Billing System Provide Competitive Intelligence?

nder competitive pressures, customer expectations, and stringent regulatory requirements, the ability of health plans to operate efficiently has become more perilous. However, the fundamentals behind competitive intelligence involve not only observations regarding the competition, but also an organization’s consumers and its internal factors

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DIY Competitive Intelligence Part 1: Research Tools

DIY Competitive Intelligence Part 1: Research Tools | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Competitive intelligence (CI) involves researching, gathering and distributing information related to a client, prospect, product or competitor in order to aid decision-makers in strategic planning. In a law firm setting, this often translates to client intelligence, or analyzing information about prospective or current clients for business development and cross-selling purposes. Today, many larger firms have a CI professional as part of their legal marketing or law library team. However, hiring a dedicated CI professional may exceed the budget for small and mid-size firms. Small firm marketers can get the value of a CI program without major costs through DIY CI, using free- and low-cost tools to provide business development research to their firm. In this four-part series, we will discuss the ways in which marketers can incorporate CI practices into their business development workflow without incurring major costs.

 

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Competitive Marketing Intelligence? Yep, There's a Chatbot for That!

Competitive Marketing Intelligence? Yep, There's a Chatbot for That! | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

On the battlefield or in the boardroom, competitive intelligence almost always trumps the lack of it. The military figured that one out a long time ago. Of course, marketers, too, need a glimpse into their rivals’ plans. But we don’t have it easy, do we, having to use Google and dozens of standalone tools for different aspects of our competitive research? Collecting marketing intelligence on competitors and rivals has long been a headache in search of an aspirin.

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Resisting The Lure Of Short-Termism: Kill 'The World's Dumbest Idea'

The world's dumbest idea is still the biggest idea in business When pressures are mounting to deliver short-term results, how do successful CEOs resist those pressures and achieve long-term growth? The issue is pressing: low global economic growth is putting stress on the political and social fabric in Europe and the Americas and populist leaders are mobilizing widespread unrest. “By succumbing to false solutions, born of disillusion and rage,” writes Martin Wolf in the Financial Times this week, “the west might even destroy the intellectual and institutional pillars on which the postwar global economic and political order has rested.”

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Three Ways to Get Ahead of the Digital Competition - INSEAD

Three Ways to Get Ahead of the Digital Competition - INSEAD | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

To thrive in the digital age, business leaders need to accept that competition, like technology, has transformed. It is no longer primarily direct, of the same size, or from predictable geographical locations; nor does it come from firms with similar value propositions and cost structures. With the increased capability and affordability of technology breaking down traditional entry barriers (access to finance, consumers, and talent), today’s competitive environment is crowded and organisations are finding that the competitive advantages they once relied upon, such as intellectual property, economies of scale and a large customer base, are no longer sustainable. In this era of seemingly unrelenting change, the new wave of competition emerging across sectors shares four key traits:

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What We Learned About Management in 2016, in 19 Charts

From globalization’s losers, to diversity programs that work, to the most common ways people quit.
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