Strategy and Competitive Intelligence by Bonnie Hohhof
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Competitive Intelligence - Meltwater Enterprise Solutions

Collect competitive intelligence to identify strategic opportunities and threats in real-time, so you can maintain a fact-based, proactive strategic position.
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Strategy and Competitive Intelligence by Bonnie Hohhof
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Intelligence Trends 2017 -

Intelligence Trends 2017 - | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Read our free 12-page summary report (pdf) about the current trends in the market for market and competitive intelligence managers. (requires registration)

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Upcoming Conferences - IEEE TEMS Leader

Upcoming Conferences - IEEE TEMS Leader | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Our dialogue with CIEMS Research (Competitive intelligence and Strategic Management Center) started in 2015, with as a result an agreement in 2016 to collaborate for the 2017 edition of SIIE – 7th International Conference on Information Systems and Economic Intelligence. The theme of SIIE 2017 is “Trends in Technology Management and Economic Intelligence”.

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The Signal and the Noise: From Marketing Intelligence to Intelligent Marketing

The Signal and the Noise: From Marketing Intelligence to Intelligent Marketing | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

There are statistics and forecasts aplenty, from studies by this institute or that committee, as well as competing—and often contradictory—claims about the five (or six, but no more than ten) ways to leverage social media, or gain new customers, or double sales or increase profits. What few marketers provide, and even fewer marketing departments possess, are the tools to distinguish between the signal and the noise. That is, if marketing is to be more scientific—if it is to yield actionable intelligence—then there must be an easy way to know what consumers want, what they say they want and how they say what it is they want.

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2017 Pharma Market Research Conference USA | 1–2 Feb 2017

The Pharma Market Research Conference offers an in-depth look at the future of pharmaceutical market research presented by internationally renowned speakers in first-class sessions. We bring together the top thought leaders in pharmaceutical, biotechnology, medical device, and diagnostics to create an environment of new ideas, connections and perspectives. The Pharma Market Research Conference is widely attended by a large variety of professionals from large, medium-sized, and emerging pharmaceutical, biotechnology, medical device, and diagnostics companies.
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Competitive battle cards

Competitive battle cards | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Product leaders and marketing managers learn a great deal about the competition as part of their daily interactions with customers and with sales people. The Competitive Battle Card is a digest of all you’ve learned... so your sales people are armed with the latest intel. The real challenge for those composing a battle card is not the formatting or the template but finding the right information to put into it. To compose a card, you’ll first need to have a folder filled with competitive information.

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Sales Needs A Say In Strategy

Sales Needs A Say In Strategy | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Your sales team is conducting qualitative research all the time. Talking to them is perhaps the lowest cost qualitative research project you could possibly do. It’s also your best chance to achieve a strong sales strategy in sync with the goals of your organization.

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Four Questions To Turn Everyone In Your Company Into A Futurist

Four Questions To Turn Everyone In Your Company Into A Futurist | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Most of us aren't futurists, and futurists aren't oracles. They simply try and make some sense of what's coming—not hard and fast predictions, just possibilities. The most accurate forecasts we're able to make are often necessarily broad. What's always clear is simply that technology will only burrow deeper into our world and organizations, disrupting the way we do things and throwing more threats and opportunities in our way. How it will is more of an open question by comparison. Still, there are a few ways companies can get better at predicting not just what changes may be around the corner, but how they'll affect them once those disruptions arrive. Making everyone in your company more effective futurists all starts with asking the right questions. Here are a few of them.

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True Leaders Believe Dissent Is an Obligation

the best leaders I’ve studied — executives and entrepreneurs who have created enduring economic value based on sound human values — recognize and embrace the “obligation to dissent.” Put simply, you can’t be an effective leader in business, politics, or society unless you encourage those around you to speak their minds, to bring attention to hypocrisy and misbehavior, and to be as direct and strong-willed in their evaluations of you as you are in your strategies and plans for them.
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C.R. Chen's curator insight, January 15, 11:14 PM
Totally agreed
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4 Principles of Competitive Intelligence

4 Principles of Competitive Intelligence | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

We live and work in the information age. As such, the opportunity to gather knowledge about your company’s competitors and industry as a whole has never been better. This practice — commonly known as “competitive intelligence” — can help you stay more nimble in the marketplace and avoid getting left behind as innovation surges forward. Before you dive into competitive intelligence, however, it’s important to establish a formal policy governing your efforts. (If you’ve already gotten started, perhaps slow down and integrate a policy going forward.) Generally, a competitive intelligence policy should follow four primary principles:

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3 Geeks and a Law Blog: Libraries, Marketing, Money, Credit, and People

3 Geeks and a Law Blog: Libraries, Marketing, Money, Credit, and People | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Librarians are visionaries. We tend to see trends before others and position ourselves to handle those trends We were the leaders when it came to information technology, we were the leaders when it came to knowledge management, we were the leaders when it came to competitive intelligence. We've been in the forefront of artificial intelligence and analytics. Unfortunately, we also tend to start these programs, and watch them be pulled out of our departments and sent to others, or spun off and created in a different department altogether. What I don't appreciate is when the Library creates a successful group, typically these days, a Competitive or Business Intelligence group, and then the Marketing department comes along and snags it away from us with the perception that this should have never been in the Library in the first place, and that it belongs in Marketing. If that is true, then why did it have to originate in the Library to begin with? Why didn't it begin in Marketing? The biggest reason is that the Library has the external relationships with the vendors and industry to build these departments.

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Multinationals in China: How ‘local’ should management go? - London School of Economics

Multinationals in China: How ‘local’ should management go? - London School of Economics | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Any multinational seeking to build a strong base in China will inevitably confront the question of how ‘local’ an approach to adopt, particularly when it comes to management. Foreign firms active in Asia’s biggest market have pursued a wide variety of strategies, from flying in supervisors from head office for a transition period to train up local staff, to instituting a permanent expatriate management layer. Along with the need for expertise and training, one of the key arguments for maintaining expats in senior roles has been cultural; that is, that the more participatory Western management style has a positive impact on employee motivation and retention versus the traditionally more hierarchical, top-down local approach. New research I’ve conducted in this area has found this is broadly true – but that the differences between Western and local management may not be as pronounced as many companies believe. Given the costs typically associated with expatriate postings, multinationals in China may want to take note.

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Competitive Business Analysis - Choosing Business Competitors

Competitive Business Analysis - Choosing Business Competitors | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Competitive business analysis begins with your choice of competitors. Competitive business analysis is an important part of the strategic decision making for your company. Choosing an effective set of competitors can be critical to the ongoing viability and success of your firm. Competitors, and substitutes, along with disruptors from adjacent markets, are all looking to meet the needs of your target market and potentially take your customers. A successful competitive business analysis will find competitors (both obvious & hidden) that will lead to decisions and action that create near and long term competitive advantage.

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Make Your Product Stand Out with the Strategy Canvas

Make Your Product Stand Out with the Strategy Canvas | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Few products are ground-breaking innovations with zero competition. Chances are that alternatives for your product exist. You should therefore ensure that your product stands out from the crowd and that people have a compelling reason to choose it over competing offerings. The Strategy Canvas is a great tool to achieve this

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Like Water? Competitive Intelligence

Like Water? Competitive Intelligence | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

We all struggle for metaphors and analogies to explain competitive intelligence. And rightly, we reject “spying” and “espionage”. I now put forth, for your consideration, water. Water? Why? Consider these points:

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Benefits, Challenges & Solutions of Competitive Intelligence through Media Monitoring

Benefits, Challenges & Solutions of Competitive Intelligence through Media Monitoring | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Most companies, brands, and not-for-profit organizations post massive amounts of material and commentary on social media in order to promote themselves and gain new followers. That frequent sharing provides a windfall of information for competitors as well as consumers. Consumers sometimes fear that posting on social media will make them vulnerable to identity thieves and burglars. Yet many companies post truly sensitive information on social media. Competitive intelligence, or collecting publicly available information about competitors, provides numerous benefits.

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Competitive Intelligence Intensive Workshop 2017 | March 15-6

This intensive 2-day workshop summit provides attendees a chance to dive deep into areas of executing competitive intelligence, innovation and growth strategies in today’s business world.  Each day begins with a strategic and motivational keynote followed by a combination of deep dive how-to sessions and multiple 2-3 hour intense, interactive workshops that allow attendees to not only learn new strategies, but actually create, strategize and formulate frameworks, plans and actionable solutions to bring to their organization. Attendees will be involved in extensive dialogue and walk away with valuable information, personal growth and useful resources and connections.

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Pharma CI Europe Conference & Exhibition Sets Stellar Keynotes from the General Managers of Sanofi and Amicus Therapeutics

Powerful industry experts and leading companies attend the Pharma CI Europe Conference to discuss industry challenges, collaborate with peers, and meet the top executives and teams driving innovation. It all takes place 21-22 February at the Pharma CI Europe Conference & Exhibition at the Prague Marriott Hotel in Prague, Czech Republic. Cutting-edge  keynote speakers include Nick Melnyk, County Chair & General Manager, Sanofi, who will lead “Disrupt or Adapt?” and JiÅ™í HeÅ™mánek, General Manager, Central & Eastern Europe, Amicus Therapeutics, who will present “Challenges of Market Access in CEE with Focus on Rare Disease Medications.”

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How To Use Social Listening To Keep Tabs On The Competition »

How To Use Social Listening To Keep Tabs On The Competition » | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Your competitors unknowingly will divulge information that provides insight into their priorities. Using social listening to keep tabs on the competition allows you to learn as much about your competitors’ weaknesses as you can about their strengths.

Worrisome consumers are concerned that information posted on social media will enable home robbers and identity thieves to harm them. In contrast, many organizations vying for consumer eyeballs will have their CEOs and VPs share potentially sensitive information on social media. What seems like a glimpse of transparency to consumers can be insightful information to a competitive company tracking their every move

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The 3 Company Crises Boards Should Watch For

It’s much more common, though less talked about, for organizations to fail because of ungoverned incompetence. That is, someone does the wrong thing while trying to do the right thing, and organizational systems fail to catch it and contain it. This becomes more likely as the organization takes on strategic risk — through innovation, mergers and acquisitions, or because its environment is becoming more volatile. Boards that focus on problem-finding put their organizations on safer footing.

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Why It’s So Hard to Train Someone to Make an Ethical Decision

Why are moral decisions, such as the one that Waksal faced, sometimes easily resolved in the classroom but often harder to successfully resolve in practice? There are three obstacles that make ethical decisions in the workplace different and more difficult than in training simulations.

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The intelligence analysis process is on display with Trump's Russian affair

The intelligence analysis process is on display with Trump's Russian affair | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

For this reason, I want to offer an introduction to what intelligence analysts do, how assessments get made, and how democratically-elected officials and the military get vital information about our national security. I’ve been an intelligence practitioner for twenty years. My background is in competitive intelligence, the use of collection and analytical tools first pioneered in national security, applied to business decisions. What we’re seeing is the process of intelligence analysis, played out in public in real-time. Since this subject is brand new to so many, I’d like to briefly cover how intelligence works in a basic sense, who does what, and how we arrive at recommendations for decision makers.

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How versus Why - competitive intelligence

How versus Why - competitive intelligence | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Note that this intelligence assessment has two parts, one the “how” and the other the “why”. There is a significant difference between them, in intelligence terms, and in how they have been received in the political arena.

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5 Steps To Avoid Losing Sales To Competitors' Promotions

5 Steps To Avoid Losing Sales To Competitors' Promotions | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Each day, the number of clients that contact us looking to track their competitors’ online promotions increases. There is nothing more frustrating than experiencing a drop in sales and not knowing why. The majority of companies competing in e-commerce miss out on sales because their competitors are offering better promotions and they fail to identify and act on them. But how do you create a system that tracks your competitors’ promotions so you can avoid losing sales? As a competitive intelligence consultant, I have found the most effective ways to track these promotions, compete smarter and convert more sales.

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15 Tools For Competitor Analysis

15 Tools For Competitor Analysis | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it
This post contains 15 tools for competitor analysis, which help you learn more about your competitors and do better competitive analysis.
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Did your boss make a stupid decision, or do you lack data?

Did your boss make a stupid decision, or do you lack data? | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Of course, sometimes your instinct is right and it really is a bad decision, one that ignores inconvenient facts or expert advice in favor of the decision-maker’s internal beliefs. Some leaders believe themselves infallible, and some people won’t accept that they can’t get what they want until every possible approach — including the ridiculous — has failed. But a lot of decisions that might seem downright crazy to you make more sense than you suspect. Most of the time, when you don’t understand why a decision was made, it means that you don’t really understand the decision-maker’s goals or overall mandate. If you take a step back, you might be able to make sense of the situation.

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