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11 Foolproof Ways to Ruin Your Presentation Slides

Avoid making a great presentation by following these 11 tips from MarketingProfs for bad presentation slides... or do the opposite and have rocking good ones.
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The 11 Worst Body Language Mistakes Professionals Make

The 11 Worst Body Language Mistakes Professionals Make | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it


Your body language determines how people perceive you.

When dealing with the business world, it’s especially important that you’re aware of your body language. Your nonverbal cues and gestures can make or break relationships, and may have a significant impact on your success. Here are 11 common body language mistakes employees make:


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Is Mindset Block a Lack of Listening?

Is Mindset Block a Lack of Listening? | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

There are many reasons people don’t listen well. We aren’t trained on listening from childhood with the competition that seems to thrive in the classroom for the best answer, to be the best, often at the expense of the other students. Sometimes we don’t listen since we’re scared. We are trying to appear confident and assertive and miss others’ perspectives in the process.

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How To Create Better Looking Competitive Intelligence Reports

How To Create Better Looking Competitive Intelligence Reports | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

CI digest reports can often be too text heavy or produced in report templates that are stuck in a rut. If the CI report is bland it’s hard for your data to paint the right picture or attract attention from the C-Suite. We’ve compiled a list of a few simple tools that can help you make your CI digest look like it was designed by pros..

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30 Simple Tools For Data Visualization

30 Simple Tools For Data Visualization | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

There have never been more technologies available to collect, examine, and render data. Here are 30 different notable pieces of data visualization software good for any designer's repertoire. They're not just powerful; they're easy to use. In fact, most of these tools feature simple, point-and-click interfaces, and don’t require that you possess any particular coding knowledge or invest in any significant training. Let the software do the hard work for you.


Via Henning Wallmeier
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SAPVoice: Meet Your Consumer in 2015 [Infographic]

SAPVoice: Meet Your Consumer in 2015 [Infographic] | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Harvard Professor Shoshana Zuboff said that every century or so, fundamental changes in the nature of consumption create new demand patterns that existing companies can’t meet unless they applied imagination to see beyond what they’re selling today.  Indeed, consumers have never been savvier, well connected, and value conscious.

Meet Mike, your customer in 2015..

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Google Glass app for first responders debuts at GEOINT Symposium

Google Glass app for first responders debuts at GEOINT Symposium | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

BAE’s GXP Xplorer Snap app allows Google Glass users to take pictures and record reports using their voice that will be automatically geotagged, timestamped and uploaded to a server to help map an area.

Developers say this will be a game-changer for first responders in disaster relief operations and reconnaissance missions.

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Organizational Psychology and Organizational Behavior: Psychology and Competitive Advantage

Robert E. Ployhart, Bank of America Professor of Business Administration and Moore Research Fellow at the Darla Moore School of Business of the University of South Carolina, talks about his article "The Fascinating Psychological Microfoundations of Strategy and Competitive Advantage," which he wrote with Donald Hale, Jr., also of the Darla Moore School of Business, for the first volume of the Annual Review of Organizational Psychology and Organizational Behavior. In this lecture, he discusses how psychological research can provide new insights into understanding how firms perform and gain a competitive advantage. However, Dr. Ployhart argues that to achieve such understanding will require psychologists to adopt a broader perspective and integrate their scholarship with research in strategic management...

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Four Cold Calling Mistakes and How To Avoid Them

Four Cold Calling Mistakes and How To Avoid Them | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it


While the use of social media has grown amongst legal recruiters, cold calling is still the heart of finding clients. But despite its important nature, many legal recruiters still make fatal cold calling mistakes. Let’s take a closer look at four cold calling mistakes and how you can avoid them:

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AdverseEvents Closes $2 Million Series A Financing (PR)

AdverseEvents Closes $2 Million Series A Financing (PR) | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

AdverseEvents Inc., a healthcare informatics company focused on drug safety and side effects, today announced the closing of $2 Million in Series A financing led by Evaluate Ltd., a market intelligence leader in consensus forecasts and analysis of the life science industry.

The investment bolsters AdverseEvents’ mission to make post-approval drug safety data accessible, actionable, and predictable and affirms the strong demand for its drug scoring, signaling and side effect analytics platform. The proceeds will be used to expand the company’s sales force and analyst teams, and to continue to build its marketing presence among health insurers, health systems and hospitals.

..

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A. Conan Doyle and Analysis (part one)

A. Conan Doyle and Analysis (part one) | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

It also applies to competitive intelligence. No, I am not saying that everyone in competitive intelligence is a genius, or that you need to be a genius to do competitive intelligence. I am saying that you must have a good capacity for “taking pains”. By that, I mean for paying attention to detail, for going back one last time to check your research, your notes, or reach out for something you may have missed, overlooked, or misinterpreted

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A 5-Step Guide to Developing a Marketing Intelligence Engine

A 5-Step Guide to Developing a Marketing Intelligence Engine | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

With all of your business intelligence data sitting at your fingertips, the biggest challenge for marketers is figuring out how to consume the data and translate it into better decisions. I want to talk briefly about five very specific steps to developing a business intelligence engine designed to serve marketers:

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Long: NGA is moving toward 'immersive intelligence'

Long: NGA is moving toward 'immersive intelligence' | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

The Intelligence Community's CIO plans to make IT-based, interagency collaboration the backbone of intelligence gathering through the Intelligence Community Information Technology. Of the 17 U.S. intelligence agencies, the National Geospatial-Intelligence Agency is best suited to turn big data into actionable intelligence, NGA Director Letitia Long said. NGA's Map of the World entails much more minute information than the simple cartography the phrase might suggest. It is a mix of information from top-secret, classified and unclassified networks made available to U.S. government agencies, some of their international partners, commercial users and academic experts. The Map of the World can tap into a vast trove of satellite and social media data, among other sources.

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Using CRM as a competitive strategy

Using CRM as a competitive strategy | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Using these three very basic pillars of competitive strategies, we can analyze companies by putting together a ‘competitive rose’ . This rose is a 3D-graph which represents how strong a company is in a certain field. For example, let’s compare the Audi and BMW roses..

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How To Use Law Firm Intelligence To Create A Sustainable Advantage

How To Use Law Firm Intelligence To Create A Sustainable Advantage | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

What do extraordinary law firms and legal recruiters have that other, less successful businesses don’t? A sustainable competitive advantage. A sustainable competitive advantage is an advantage that you have over competitors that cannot be easily copied and that can be maintained over an extended period of time. But how do you develop and keep this type of advantage using competitive intelligence? Below are a few strategies:.

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How To Get An Intelligence Job Using LinkedIn

How To Get An Intelligence Job Using LinkedIn | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Most job seekers are very familiar with job related search engines such as Monster or Indeed or, among intel professionals, sites such as USAJobs.  One of the most effective and efficient websites for finding a job, however, is LinkedIn, and it is surprising how many job hunters fail to take advantage of its powerful tools for searching and applying for intel related jobs.

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8 Ways To Build And Use The New Breed Of Data-Driven Applications

8 Ways To Build And Use The New Breed Of Data-Driven Applications | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

These solutions use algorithmic data mining on your own data and often on external third party data accessible by cloud ecosystems and APIs. Data Driven Solutions make predictions about business functions, prescribe what to do next, and in many cases take action autonomously. Trained analysts are not required to query databases. Instead, business users get answers directly from the software. These answers typically feed seamlessly into the flow of business activity, often invisibly. While this distinction may seem subtle, I believe it is fundamental and disruptive, and represents the future of software.  ...

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Why Great Speakers Are Like Yoda, Not Luke Skywalker

Why Great Speakers Are Like Yoda, Not Luke Skywalker | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

When you have an opportunity to present, you tend to start to processing information from your own perspective. Usually, it’s all about the information you want to give, instead of being about the information the audience wants to receive. You need to spend an enormous amount of time thinking about what the audience wants to receive.  You need to really think through who you’re talking to, and how to make a deep connection with them. Then you need to create content that supports that.

Think: How do I want the audience to change? If they spend an hour with me, how do I want them transformed? Then everything you create needs to support that transformation in them.

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Know Your Competitors - Innography

Innography CEO, John F. Martin sits down with The Times to talk the role of intellectual property and patent research in competitive strategy and how this information can help reveal a competitor's future plans. .

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Product Management Rule #20: Clarify Product Positioning

Product Management Rule #20: Clarify Product Positioning | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

In every company there is a constant dialogue of ideas from sales, marketing, and development on how to improve sales, handle changes in the market, and beat competitors. Combine this situation with limited resources and you are forced to figure out the best set of trade-offs. Most of the ideas will have some merit in isolation, so you need a good filter through which to keep, modify, and discard ideas. The positioning statement provides the first filter because it defines what you are and any idea either needs to reinforce that identity or move you down a path defined by your vision. Everything else is a distraction, or the basis for a new product...

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The 4 Best Graphs for Revealing Trends in Marketing Data

The 4 Best Graphs for Revealing Trends in Marketing Data | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

A picture is worth a thousand words, but – at the risk of stating the obvious – images that send a message are really hard to make. Comparisons, compositions, distributions, and relationships are important to all marketers. Still, whether it’s image-creation-fatigue, or a preference for plain text on field of snow white paper, graphs are woefully underutilized in marketing reporting, even when the information conveyed is graph-ready.

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U.S. Views of Technology and the Future (Pew Research)

U.S. Views of Technology and the Future (Pew Research) | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

The American public anticipates that the coming half-century will be a period of profound scientific change, as inventions that were once confined to the realm of science fiction come into common usage. This is among the main findings of a new national survey by The Pew Research Center, which asked Americans about a wide range of potential scientific developments—from near-term advances like robotics and bioengineering, to more “futuristic” possibilities like teleportation or space colonization. In addition to asking them for their predictions about the long-term future of scientific advancement, we also asked them to share their own feelings and attitudes toward some new developments that might become common features of American life in the relatively near future..

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Big Data: The long road to enlightenment

Big Data: The long road to enlightenment | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

At this year’s Digital Cream event in London we hosted a series of roundtables discussing big data and, more specifically, ‘data-driven marketing’ alongside senior marketers in the industry.

The three sessions gave us a fantastic opportunity to talk about key issues in big data as well as tackling both widespread and sector specific problems.The overwhelming view was that big data cannot be ignored and proactive steps must be taken to remain competitive. The only problem was – how?

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How to Deal with Anxiety When Doing Competitive Intelligence

How to Deal with Anxiety When Doing Competitive Intelligence | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it
 Imagine waking up in the morning to find your biggest competitor has launched the next “it” product, causing their stocks to soar while your company lags behind.
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Competitive Intelligence Podcast – Is that Project Executable?


During this podcast we cover:
What it means to have an executable project.
Ways to know if your project is executable or not.
How CI differs from traditional market research in regards to the above.

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Top Five Ways Competitive Intelligence Can Rock Your Business Development Strategy

Top Five Ways Competitive Intelligence Can Rock Your Business Development Strategy | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it


Everyone in your company should take an active part when it come to competitive intelligence, including business developers. After all, business development is the creation of long-term value for an organization from customers, markets, and relationships. Competitive intelligence helps you to better understand the market, how to grow relationships, and create better value for your customers. Just how do you get started? Here are our top five ways competitive intelligence can rock your business development strategy..

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Ellen Naylor's curator insight, April 17, 3:32 PM

The author kind of dances around this, when she indicates you should talk to competitor's customers. Win loss interviews and analysis can rock you business development strategy.