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Scooped by Bonnie Hohhof onto Strategy and Competitive Intelligence |
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A review of process and tools available for online competitor analysis. Competitive intelligence analysis can tell you how you are performing relative to your competitors and provide some insight into their visitor numbers, audience plus marketing and search strategies.
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Phillips 66, a downstream energy company that provides gasoline products to more than 7,000 independent locations across the country, is rolling out a new customer intelligence platform called KnowledgeForce from Market Force Information, a leader in customer intelligence solutions. The new platform is enabling its stores to quickly integrate and view customer service measurement data such as customer satisfaction scores, mystery shopping audits and related analytics. With this holistic knowledge, they are able to get closer to their customers and make marked service improvement. Delete the scoop?
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In retrospect, our panic over new technologies always looks ridiculous. It's certainly true that ever-smaller and ever-more-powerful mobile devices raise important questions about the costs and benefits of persistent surveillance, and of the line between personal autonomy and acceptable social behavior. Delete the scoop?
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As we develop this strategy for what Caddis needs to be online, there are some fundamental elements we must understand about ourselves and our market. The best way for us to get started is by taking time to create a detailed competitive analysis. In our industry a competitive analysis can mean any number of things, but for us it's about looking at our market, Delete the scoop?
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You're sitting in a job interview fielding the interviewer's questions when you start to get a queasy feeling in the pit of your stomach. Is this interviewer interested in hiring me, or is he or she simply interested in learning more about my former employer? Let's talk about competitive intelligence disguised as a job interview! Delete the scoop?
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Manager of Competitive Intelligence will provide objective and detailed analysis of the company’s competitive environment, with a focus on strengths and weaknesses, gaps in service offerings, industry focus, and market positioning. Delete the scoop?
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They say a marketer's job is never done, and when it comes to analyzing your competition, nothing could be truer. It's vitally important to track every aspect of your competitors' marketing, including their packaging, advertising, promotion, social media and website activity. Delete the scoop?
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The “conversational search” that Google demonstrated at last week’s Google I/O conference is now available to users of its Chrome browser, and it’s a significant leap in how we use search engines.Conversational search has natural language, semantic search and more built into it, and while it’s far from perfect, this really is one of those significant changes that makes even a “seen it all” person like me sit up and take notice. Delete the scoop?
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Our new client, an International Competitive Intelligence tech company, has expanded into Australia and is looking for a stellar new hire to take an autonomous leadership and hands-on sales role. This newly created role at in this Australian start-up, offers an outstanding opportunity to work in a high growth marketplace. Further, it offers exciting prospects, with scope for career progression into a National Sales Manager role as you grow with this internationally established firm. Delete the scoop?
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Using weighted ranking for structured decision making requires the participants in the process to establish what factors make various outcomes better or worse choices. This list of criteria needs to be the same for every potential outcome, so in the case of choosing a new industry for a company to enter, the list of considerations must embrace the reality that the presence of opportunity is not the same thing as being a good fit. After all, no company can compete effectively in every industry Delete the scoop?
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This position is responsible for performing marketing research, trend analysis, competitive database development and management, competitive intelligence, financial and market modeling for the Temperature Management Franchise. The individual will take a lead role in the iPOA NPD process and will support concept-launch phase. The individual will take a supportive role in evaluating technologies and gaining customer feedback in response to business development opportunities. Delete the scoop?
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Whether or not you see that connection is really not an issue, but the discussion raises an important point. Much of the competitively important information that you will need, estimates run as high as 80-90%, can actually be found within your own organization. The problem is getting people who see something (or know something) to say something. Let me give you two real examples. Delete the scoop?
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In analyzing data on a competitor, the first thing you have to keep in mind is they are not you. Just because you and your competitor are in the same business, making similar products or delivering the same services, and competing for the same clients, does not mean that they see the world the way you do. Skipping past this is one of the most fundamental mistakes that novices, as well as experienced professionals, can make one attempting to analyze raw data. Delete the scoop?
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Google has quietly added support for six additional data types to the data highlighter rich snippet markup tool they introduced back in December. Delete the scoop?
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Drawing on the best of two worlds may be your only viable strategy. If your company is already well established and has smart management, it is likely that it will become a hybrid in the next ten years, blending its legacy business with a new business model that is rising to threaten it. Delete the scoop?
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A strategic partner in designing, developing and analyzing competitive activities, products and industry trends for short and long term business goals and results. Identifies and communicates trends, competitive forces, and penetration/segmentation strategies. Makes informed assumptions to determine probability of different scenarios. Translates findings into recommendations that proactively drive operational, tactical, innovative and strategic business decisions. Delete the scoop?
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Most companies practice due diligence when contemplating investments, partnerships, mergers and acquisitions or when improving an organization. Delete the scoop?
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Frost & Sullivan Growth Team Membership™ (GTM) recently completed its 2013 survey of competitive intelligence executives. The executives were asked to identify their most pressing challenges for 2013. Delete the scoop?
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The U.S. intelligence community will be relying to a greater degree on commercial technologies to meet its current and future requirements, including some that formerly were the purview of government laboratories. And, because much of the community’s research is applied research, it will select its budgeting priorities based in part on how well the commercial sector can fill in some technology gaps on its own. Delete the scoop?
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If you’re like most email marketers, the size of your email list is an important metric to measure. The problem is that there’s no perfect size for an email list. It varies based on industry, audience and business. Delete the scoop?
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Competitive Intel is pretty much mandatory when you're doing Media Buys, or using an RTB. They give you TONS of advantages that you wouldn't otherwise have. There's just so much that you can use it for, and this article, we'll go over a few of the strategies that will help you to get the job done. Delete the scoop?
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STEPh, Inc., a full service medical communications company, is pleased to announce the launch of their web site ( http://www.stephreports.com) dedicated to investigational drug reports [STEPh Reports]. STEPh Reports are comprehensive critical reviews of drugs in development. ... Delete the scoop?
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IBM chairman, president and CEO Virginia Rometty has been making the rounds of late, espousing a bold new future built upon big data. At the recent O’Reilly Strata Conference, Kate Crawford, principal researcher at Microsoft and a visiting professor at the MIT Media Lab, gave a talk suggesting that big data might not be providing the whole picture. “In fact,” she said, “we may be getting drawn into particular kinds of algorithmic illusions.” Delete the scoop?
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This position is responsible for performing marketing research, trend analysis, competitive database development and management, competitive intelligence, financial and market modeling for the Temperature Management Franchise. The individual will take a lead role in the iPOA NPD process and will support concept-launch phase. The individual will take a supportive role in evaluating technologies and gaining customer feedback in response to business development opportunities. Delete the scoop?
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An update from LinkedIn this morning indicated that a connection of mine had endorsed me as being skilled in litigation. The person who endorsed me is someone I know only through the Internet. We have never met or spoken, that I can recall. If a lawyer permits an endorsement to remain on the lawyer’s LinkedIn profile that the lawyer knows to be misleading, even if someone else posted the endorsement.Turning to Google in search of an answer, I discovered that smarter people than I had already considered this question. Their answers, however, are not in agreement. Delete the scoop?
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Linking Open Data cloud diagram, by Richard Cyganiak and Anja Jentzsch, showing datasets that have been published in Linked Data format. http://lod-cloud.net, made available under a CC-BY-SA licenc... Delete the scoop?
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