Strategy and Competitive Intelligence by Bonnie Hohhof
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Xoom - Competitive Intelligence Analyst

Xoom - Competitive Intelligence Analyst | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

We’re looking for a Competitive Intelligence Analyst to help us know more about competitors than we know about ourselves

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Strategy and Competitive Intelligence by Bonnie Hohhof
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How To Use Competitive Intelligence To Build A Campaign

How To Use Competitive Intelligence To Build A Campaign | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Master competitive intelligence. Track your competitors activity in real times and see how competitive intelligence can address your business challenges. Competitive Intelligence is the means by which you can ‘spy’ on your competitors to find out what is working for them that you can model, and what gaps are they leaving that you can fill. This allows you to take advantage of the time and effort they have spent on research

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The WTO has cut its forecast for global trade growth this year

The WTO has cut its forecast for global trade growth this year | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

The World Trade Organization cut its forecast for global trade growth this year by more than a third on Tuesday, reflecting a slowdown in China and falling levels of imports into the United States. The new figure of 1.7 percent, down from the WTO's previous estimate of 2.8 percent in April, marked the first time in 15 years that international commerce was expected to lag the growth of the world economy, the trade body said.

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These are the world’s most competitive economies

These are the world’s most competitive economies | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

These are the world’s most competitive economies, according to the World Economic Forum’s latest Global Competitiveness Report. Switzerland tops the ranking for the eighth consecutive year. It comes in the top 10 in 11 out of 12 pillars of competitiveness, and tops four: innovation, business sophistication, labor market efficiency and technological readiness. 

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3 objectives of competitive analysis and how it helps in strategy

3 objectives of competitive analysis and how it helps in strategy | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

As your business grows, competitive analysis becomes more and more important. Most companies conduct competitive analysis at product levels, Strategic business unit level or even at company level. Because of its very nature, competitive analysis can be applied to all the different factors which make up an organization. And hence, the objectives of competitive analysis are broad, yet most useful for a start-up firm as well as a large organization.  A major advantage of competitive analysis is that you can analyse & forecast your competitors moves.

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Noise: How to Overcome the High, Hidden Cost of Inconsistent Decision Making

Identical cases should be treated similarly, if not identically. The problem is that humans are unreliable decision makers; their judgments are strongly influenced by irrelevant factors, such as their current mood, the time since their last meal, and the weather. We call the chance variability of judgments noise. It is an invisible tax on the bottom line of many companies.

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When Strategy Becomes Fantasy | Quality Digest

When Strategy Becomes Fantasy | Quality Digest | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it
Ironically, when managers think they have all the answers, strategy can turn into fantasy. Many organizations have an obsession with certainty, a must-know attitude to strategic initiatives. Senior managers often demand teams put forward plans that give the feeling everyone knows exactly how an idea is going to turn out.
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gnoc46's comment, September 29, 12:19 PM
its so good
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Use Subtle Cues to Encourage Better Meetings

How can you make sure your organization actually ends up with more effective meetings? Start by collecting data. Telling people what to do doesn’t work.

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Management, the Next Generation: Trilingual Talent | Ivey Business Journal

Management, the Next Generation: Trilingual Talent | Ivey Business Journal | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

 They are “trilingual” employees, inquisitive individuals well versed in technology and business in addition to the language of analytical modeling. Possessing skills well beyond math or technical ability, trilinguals are able and willing to look for new solutions “outside the box.” They are analytical and quant-oriented on one hand, and big-picture-focused on the other, enabling them to extract insightful stories from data and analytics and design creative approaches to drive growth.

As confirmed by recent research conducted by A.T. Kearney, this evolution represents a business-culture sea change.

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How Will Cognitive Technologies Affect Your Organization?

How Will Cognitive Technologies Affect Your Organization? | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Our once-subservient machines are encroaching on tasks that have been firmly in the human domain. Cognitive technologies are artificial intelligence-based systems that increasingly do tasks that once required humans. We’ve seen rapid progress in these technologies in the past decade as processing power, machine learning techniques, and data collection combine for marvelous results. Extreme inventions, once concocted to make science fiction appear futuristic are now miraculously close. Our once-subservient machines are clearly encroaching on many tasks that were firmly in the human domain not very long ago. When cognitive technologies increase proficiency at knowledge worker tasks, they will likely bring:

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The 4 A’s of Smart Competitive Intelligence

The 4 A’s of Smart Competitive Intelligence | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Learn the 4 A's of smart competitive intelligence to improve collection, curation and delivery of powerful and actionable intel. Smart competitive intelligence anticipates, identifies and assesses competitive threats and opportunities, then deliver authoritative analysis for strategic and operation decision-making, inbound content creation, onboarding, sales enablement and customer retention.

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Questioning Claims That Are Too Good to Be True

In our information-saturated world, it’s more important than ever. Today we consume more and more information, and we do it faster and often without adequate reflection and concentration. Because conversations move quickly, there’s pressure to respond immediately and deliver instant results. This makes us more likely to overclaim, and it is partly why we allow others’ exaggerations to influence our choices 

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Technology Intelligence Workshop October 13

Technology Intelligence Workshop October 13 | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

As technology life cycles shorten and companies become more globalised, failing to keep abreast of the latest technological developments can threaten the future competitiveness and even survival of your business. This one-day seminar focuses on how to develop and improve your technology intelligence activities to capture the information you need to support strategic planning and decision making. The seminar is presented by researchers at the Institute for Manufacturing’s Centre for Technology Management (CTM) with extensive understanding of the issues involved. Industrial speakers from a range of leading, technology-based companies will describe their experiences of implementing technology intelligence. There will also be an opportunity to discuss the issues with other participants and researchers.

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Two Day Effective Competitive Intelligence Certified Course - Dubai - December 7th-8th, 2016

-Research and Markets has announced the addition of the "Effective Competitive Intelligence" conference to their offering.

 Competitive intelligence is much more than knowing what your competitors are doing, it is the translation of that knowledge into insight regarding your next action and direction moves as a business. Further, intelligence is not restricted to one market or country any longer. It has become a global requirement, a global asset.

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Google Search Behaviour's Top 10 Insights Part 1: Consumer Interests

Google Search Behaviour's Top 10 Insights Part 1: Consumer Interests | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Google search behaviour can reveal a wealth of information about consumers, from what the trending interest is to what they’re curious about a brand’s products and services. With a whopping 2 trillion searches and more made every year, marketers definitely do not want to miss out on this treasure trove of insights about their customers online. But how does one begin to unpack and leverage data from Google search behaviour?

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What makes South Asia the fastest growing region in the world?

What makes South Asia the fastest growing region in the world? | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

This part of the world is experiencing positive economic momentum, and in 2016 is set to grow more quickly than China for the first time in more than 20 years.

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How the Best CEOs Get the Important Work Done

It’s tempting, therefore, to view the CEO as primarily a thinker; someone who mulls and shapes strategy. That is a part of the CEO’s job, of course. But the best CEOs know that strategy is just theory unless it’s actually translated into frontline routines―unless the rest of the company actually is executing the strategy. The CEO’s job is to make sure that happens. The best CEOs focus primarily on four things: communication, communication, communication, and overseeing resource allocation to ensure that the priorities they’re communicating are actually the ones getting funded.

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» The HUMINT Side of Competitive Intelligence

although collection from penned journals may possibly occur, this collection might only equal 10%-20per cent of information which is out there. One other 80%-90per cent is acquired through talked interaction. From interviews, lectures, webinars, and even conversations at the neighborhood coffee shop. Indeed, the area coffee shop close to the business headquarters is a prime collection chance for the HUMINT Competitive Intelligence enthusiast. Whether the info is produced by written book or HUMINT collection, the info points or information acquired is just one piece of bigger puzzle.
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Cialdini’s 6 Principles of Influence & Persuasion

Cialdini’s 6 Principles of Influence & Persuasion | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

 

There is a new Robert Cialdini book out — Pre-Suasion: A Revolutionary Way to Influence and Persuade.  The book contains six chapters on the various ways that we humans are susceptible — in both helpful and harmful ways — to influence and persuasion. Here are all six along with some interesting research from the book:

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Scenario planning can help you prepare for changes in the future competitive environment

Scenario planning can help you prepare for changes in the future competitive environment | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it
 Scenario planning is a forecasting tool that helps managers and organizations better understand the trends driving the future competitive environment. It involves the creation of plausible and often provocative stories about how a series of trends could come together, interact and result in future outcomes. These are not predictions, rather a series of potential alternative futures that capture a range of possibilities including good, bad, likely and unlikely events.
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What Is Social Media Analytics? | Surfacing Consumer Insights From Social

What Is Social Media Analytics? | Surfacing Consumer Insights From Social | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

 But social media isn’t just a place for individuals to connect with each other. It’s also a place for brands and customers to interact. The growth of these platforms has provided companies a new source of consumer insights on which to base their strategies: social conversations. Through social media analytics, businesses have the opportunity to listen, dig into these conversations and understand what people are saying online to make better-informed decisions.

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Before You Make a Tough Decision, Imagine How You’ll Have to Sell It

Testing for resonance raises your chances of success. Most of the time, the best decisions respect or reinforce the norms and values of your organization. That gets you buy-in and commitment. But how do you raise the odds of doing this? One approach is to run through a simple mental exercise – before you actually make a decision that will affect many parts of your organization. It’s basically testing your options for resonance. Imagine you are making a presentation. Your audience consists of people who will be affected by your decision. Go through each of your options and imagine how you would justify choosing that option – in terms of the values and norms they really care about.

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Economic models say we make rational choices. Do we?

Economic models say we make rational choices. Do we? | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Yet behavioural scientists have produced plenty of evidence to the contrary in recent years. They have shown that incidental emotions affect our judgement, decision making and reasoning. They have also shown that changes in people’s happiness can affect the stock market. This has not been the only challenge to economists' standard model. Behavioural scientists and psychologists have also demonstrated that context can affect decisions – for instance, that people can view choices differently over time – and that we perceive gains and losses differently. Yet these insights are not inconsistent with rational choices. Economists have used them to refine their theories and data analysis.

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The little of visualisation design: Part 23 - Visualising Data

The little of visualisation design: Part 23 - Visualising Data | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it
This is part of a series of posts about the 'little of visualisation design', respecting the small decisions that make a big difference towards the good and bad of this discipline.
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The rise of cognitive agents | Deloitte University Press

The rise of cognitive agents | Deloitte University Press | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Cognitive assistants already set your sleep alarm, turn down your thermostat at night, and tell you what movies are playing at the mall. And, as a new generation of personal, social robots is introduced to consumers in the next few years, they are likely to play a larger role in customer support as well. Tom Davenport.

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Preparing for a Black Swan Cyberattack

Organizations should take a cue from governments’ growing sense of alarm. To get ahead of today’s evolving cyber challenges, companies must borrow the playbooks used for other types of disasters, so-called “black swan” events that can occur suddenly, with unexpectedly widespread ramifications. Yet while severe cyber-attacks are becoming increasingly common, nearly half of companies have not even identified cyber scenarios that could affect them,

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