Strategy and Competitive Intelligence by Bonnie Hohhof
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7 Key Habits of Super Networkers

7 Key Habits of Super Networkers | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Effective networking isn't a result of luck -- it requires hard work and persistence. What does it take to be a super networker? Here are seven of the most important habits to develop.

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Strategy and Competitive Intelligence by Bonnie Hohhof
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20 Competitor Analysis Tools, Tips, and Guides to Up Your Game

20 Competitor Analysis Tools, Tips, and Guides to Up Your Game | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

It’s not necessarily that this is an insanely hard job. But there’s so much that you could possibly do and measure and look at, that just jumping in on a whim will definitely lead to overwhelm.   You need a plan. That includes knowing what you’re looking at and why, and having a process for monitoring and analyzing their content. That way you know your focus and won’t get distracted by all those other things you could look at. Here are some of my favorite resources and tools for getting the job done:

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Darren Lee Revell's curator insight, February 17, 3:48 AM

Want to know what tools SEO's use?

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10 Tips on How to Research Your Competition

10 Tips on How to Research Your Competition | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it
Keeping tabs on your competition is a great strategy for growing your business. Follow these tips, from fellow small business owners, on which tools are best and how to get started.
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Are Your Market Assumptions Still True?

Are Your Market Assumptions Still True? | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Stall points and incorrect market assumptions can almost be looked at as a Shakespearian tragedy. At some point, the market assumptions that allowed for the rise of a successful enterprise will no longer be true. Many companies are ill-equipped to recognize when their market assumptions are no longer true. To explore this subject, Cascade Insights CEO Sean Campbell interviewed Derek van Bever, Senior Lecturer and Director of the Forum for Growth and Innovation at Harvard Business School and coauthor of “Stall Points.”

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Bryan Worn's curator insight, February 16, 4:22 PM

This is another view of the Sigmoid Curve. Worth a read

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Primary Intelligence | Hidden C.I. Sources

Primary Intelligence | Hidden C.I. Sources | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it
At Primary Intelligence, we know your best sources for competitive intelligence are the sales team and buyers. But, sometimes you need additional sources to alert you of upcoming activity from that fiercest competitors. So, grab your spyglass and put your thinking cap on. These sources will unravel your competition’s mystery.
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Marketing Due Diligence – Slaw

Marketing Due Diligence – Slaw | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it
Marketing due diligence is referred to in many ways including competitive intelligence, commercial due diligence or business strategy due diligence to name a few. In the end it is all the same – having the most information available to make decisions. Making the time to get the strategic thinking and planning right will ensure the business side will follow seamlessly and effectively.
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20 Competitor Analysis Tools, Tips, and Guides to Up Your Game

20 Competitor Analysis Tools, Tips, and Guides to Up Your Game | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it
Competitive analysis is hugely valuable, but there are a lot of elements to consider. Here are some tools and guides to help. 
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NEW WHITEPAPER: The role of IR in competitive intelligence

NEW WHITEPAPER: The role of IR in competitive intelligence | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Investor relations officers’ competitive information gathering typically starts with comparative valuation data and stock performance, as well as commentary on industry, product and market trends and performance. Because IROs are situated in a daily environment where information of all types can flow broadly and rapidly across multiple channels, they have the opportunity to make unique contributions to competitive-intelligence gathering within the organization. IR sits very much in the flow of strategically important information, ranging from financial performance and competitive positioning of peers to industry trends and the value investors are willing to place on different management strategies and actions. Sometimes, this information is available nowhere else.

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Competitive Intelligence is Integral to the Innovation Process

Competitive Intelligence is Integral to the Innovation Process | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it
Wargaming is a competitive scenario exercise that allows teams to delve deeper into identified opportunities, threats, and potential market outcomes. Wargames provide a means to gain a better understanding of market shifts and how they will impact competitor actions. Some examples of questions in the innovation process that can be answered with wargaming include:
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William Smith's curator insight, February 19, 5:53 AM
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Planning Competitive Intelligence Research and Analysis

Planning Competitive Intelligence Research and Analysis | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

There are a lot of tricks to planning and executing effective CI research and analysis. Here are three proven ones: Drill down on what you are trying to find out. Whether it is for you or for someone else, before you start your research, ask what decision you (or someone else) can make or action you (or they) can take once you are done

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Write Right: Convincing Content

Write Right: Convincing Content | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it
Dredge up some passion. Make it worth the read. Sharpen the blade of your metaphorical pen and make every word count. Here are some suggestions for anyone writing anything in the tech world.
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4 principles of competitive intelligence

4 principles of competitive intelligence | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

We live and work in the information age. As such, the opportunity to gather knowledge about your company’s competitors and industry as a whole has never been better. This practice — commonly known as “competitive intelligence” — can help you stay more nimble in the marketplace and avoid getting left behind as innovation surges forward. Before you dive into competitive intelligence, however, it’s important to establish a formal policy governing your efforts. (If you’ve already gotten started, perhaps slow down and integrate a policy going forward.) Generally, a competitive intelligence policy should follow four primary principles:

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How to Maximise Competitive Intelligence Return On Investment? | Digimind:

How to Maximise Competitive Intelligence Return On Investment? | Digimind: | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

The success of a Competitive Intelligence project depends on many factors. A good ROI (Return on Investment) is impacted by several criteria. Indeed, if the choice of the CI software remains a key point, taking into account human and organizational components is crucial.  Thus, we can schematically distinguish 6 types of common errors encountered during the implementation of CI projects:

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The Spy Who Outsold Me… How do You Get Your Competitive Intelligence?

The Spy Who Outsold Me… How do You Get Your Competitive Intelligence? | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it
But it doesn’t always have to read like a Tom Clancy novel. Competitive intelligence can be gathered a number of different ways, and CI is a key component of Anova’s research programs. In Win / Loss analysis (also mentioned in the article as a CI practice), using a third party to learn how the competition behaved during a sales situation and how they compared to your own sales effort is a major objective of the research. Departed Client analysis similarly aims to understand why your clients left for a competitor. Intermediary Perception studies gather competitive data as advisors, consultants and resellers often times have more holistic market perspectives and can evaluate one offering against a number of firms.
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Tag – You’re It!

Tag – You’re It! | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

was reading the most recent issue of Successful Meetings. Why, you ask? Because if I am going to work – or protect – a meeting, conference or trade show with respect to CI, I should how they are being run and how they are changing.  Anyway, it had an interesting article for people who are being told that they are now doing meeting planning in addition to everything else they do[1]. Taking it as inspiration, here are a couple of tips for DIYers who are (suddenly) told “Well, you know all about competitive intelligence, so why don’t you provide us with some in addition to everything else you are doing”:

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Quiz 10 - Competitive Intelligence

Take the competitive intelligence proficiency quiz to see how well your organization is doing in developing and executing its competitive intelligence plans, programs and activities.
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Competitive Intelligence Skills and Education

Competitive Intelligence Skills and Education | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it
Merely learning about CI “on the fly” or “as we go” is almost never sufficient. In fact, it is rarely even marginally satisfactory. That does not have to happen, since there are many good sources for improving your research skills and honing your analytical talents.
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Patent Analysis, Mapping, and Visualization Tools - PIUG Space

Patent Analysis, Mapping, and Visualization Tools - PIUG Space | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it
This page was created to encourage PIUG wiki participation in sharing knowledge about various tools and techniques relating to patent analysis, mapping, and visualization. The entries are in alphabetical order and are maintained in the brief style of other pages under the Patent Resources pages. Please leave details and marketing phrases to the websites to which the entries are linked.
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Information resources for competitive intelligence: An approach to the information available on the European Union's websites

Information resources for competitive intelligence: An approach to the information available on the European Union's websites | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it
Companies need to use information from multiple sources to improve their competitiveness. Since its beginnings in the 1950s, the European Union has developed a number of instruments for this purpose. This article gives an overview of the information resources that are most important for businesses and that originate from institutions and other bodies of the European Union. It is divided into five parts: European agencies; resources of the Directorate-General (DG) for Internal Market, Industry, Entrepreneurship, and SMEs; resources provided by other European Commission DGs & services; Points of Single Contact (PSCs) of the EUGO Network; and other support networks.
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Competitive Intelligence and Strategy Combine for West Coast's Best Event

Competitive intelligence and strategy colleagues unite! The most diverse gathering of CI and strategy professionals across multiple industries is heading to San Francisco March 28-29, 2017 for The CI+S Event. This anticipated forum, combining competitive intelligence and strategy, will be held at the Le Méridien San Francisco in San Francisco, CA.

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Confronting China’s IP Counteroffensive | Ivey Business Journal

Confronting China’s IP Counteroffensive | Ivey Business Journal | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it
Amongst other things, developing a strong IP strategy in China requires understanding that there is significant variation in the enforcement of IPP laws across the country, with many provinces (such as Zhejiang, Liaoning, Hubei, Guangxi, and Guangdong) having their own regulations. But the critical thing that foreign players must do is scan the competitive intelligence landscape to limit the risk of being sued by Chinese patent owners. This is especially true for UM patents, which now exist in large numbers and are skewed towards manufacturing and technology.
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Competitive Intelligence Intensive Workshop 2017 March

Competitive Intelligence Intensive Workshop 2017 March | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it
This intensive 2-day workshop summit provides attendees a chance to dive deep into areas of executing competitive intelligence, innovation and growth strategies in today’s business world. Each day begins with a strategic and motivational keynote followed by a combination of deep dive how-to sessions and multiple 2-3 hour intense, interactive workshops that allow attendees to not only learn new strategies, but actually create, strategize and formulate frameworks, plans and actionable solutions to bring to their organization
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BCG report: The most innovative companies, 2016

BCG report: The most innovative companies, 2016 | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it
Competitive intelligence is the 2nd most commonly mentioned method for innovation identification. Is “copying” a source of differentiation? Peter Thiel says no.
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How Critical is Competitive Intelligence to Growing your Business?

How Critical is Competitive Intelligence to Growing your Business? | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

If you run a business that operates without harnessing Competitive Intelligence, you will never catch up with or overtake the competition. Since your competition likely already uses Competitive Intelligence, they know what you will do next, what the weaknesses are in your market offerings, and how the market perceives your enterprise. Competitors that utilize Competitive Intelligence will already have plans to best you at every opportunity because they know each move you make. If business can generally be considered as a series of decisions, then Competitive Intelligence is the torch that lights up the dark to provide far greater certainty of outcomes and protection against competitor threats.

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Circular Economy? Lesson for competitive intelligence

Circular Economy? Lesson for competitive intelligence | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it
Why am I mentioning this in a blog on CI? Because there is a key lesson to be found in the debate about a process which tries to more fully integrate corporate operations and to enable management to see what is going on, both in the supply chain and in the distribution chain, while incorporating the management of critical environmental issues. And all of this is to be seamless.
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Which professional and personal skills should product planners have?

Which professional and personal skills should product planners have? | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it
Research Skills – Able to perform market research, market analysis, and competitive intelligence studies.
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