After Google’s I/O announcements, I flashed back to a dozen or so conversations I've had with executives and entrepreneurs about what Google is doing. The best way to think about what Google might do is to understand why it does things. Here’s my deconstruction of the strategy that makes one of the world’s most innovative companies tick..
.Decision intelligence makes the logical step forward from merely telling the user what has happened. It tells the team what actions to take next, specifically, automatically and prioritised by the impact on profit.
The premise of decision intelligence is determining all the relationships between the inputs and outputs of the industry sector, in this case online retail. By defining these relationships it ensures that a true map of cross-functional cause and effect can be determined. By overlaying the costs and revenues associated with the inputs and outputs a model of the financial impact of the cause and effect can be drawn. From the financial model can be deduced the relative impact on profit of any action. The result: a scientific approach, based on the operational data, to making systematic and prioritised cross-functional decisions.
This position is responsible for performing marketing research, trend analysis, competitive database development and management, competitive intelligence, financial and market modeling for the Temperature Management Franchise. The individual will take a lead role in the iPOA NPD process and will support concept-launch phase. The individual will take a supportive role in evaluating technologies and gaining customer feedback in response to business development opportunities
With a $1.5 billion war chest, Arlington Capital is a member of a small yet influential group: the money men who finance the ever-evolving technology of modern-day intelligence. Others include Monument Capital, Fedcap Partners Paladin, and White Oak. These investors back the budding companies that design and manufacture the aerial surveillance systems, the cameras and sensor imagery equipment, and even the cyberwar technology that have been seeing such accelerating advances.
Procter & Gamble CEO A.G. Lafley explains why strategy has to be more than an aspiration. For more, see Playing to Win: How Strategy Really Works, by A.G. Lafley and Roger Martin, or, from the HBR archive, his 2009 article, What Only the CEO Can Do.
Phillips 66, a downstream energy company that provides gasoline products to more than 7,000 independent locations across the country, is rolling out a new customer intelligence platform called KnowledgeForce from Market Force Information, a leader in customer intelligence solutions. The new platform is enabling its stores to quickly integrate and view customer service measurement data such as customer satisfaction scores, mystery shopping audits and related analytics. With this holistic knowledge, they are able to get closer to their customers and make marked service improvement.
In retrospect, our panic over new technologies always looks ridiculous. It's certainly true that ever-smaller and ever-more-powerful mobile devices raise important questions about the costs and benefits of persistent surveillance, and of the line between personal autonomy and acceptable social behavior. These, however, are more philosophical issues than legal problems, or at least they should be. We already have privacy laws on the books, and there's very little about Google Glass that suggests a need to start over
As we develop this strategy for what Caddis needs to be online, there are some fundamental elements we must understand about ourselves and our market. The best way for us to get started is by taking time to create a detailed competitive analysis. In our industry a competitive analysis can mean any number of things, but for us it's about looking at our market,
Manager of Competitive Intelligence will provide objective and detailed analysis of the company’s competitive environment, with a focus on strengths and weaknesses, gaps in service offerings, industry focus, and market positioning.
They say a marketer's job is never done, and when it comes to analyzing your competition, nothing could be truer. It's vitally important to track every aspect of your competitors' marketing, including their packaging, advertising, promotion, social media and website activity.
The “conversational search” that Google demonstrated at last week’s Google I/O conference is now available to users of its Chrome browser, and it’s a significant leap in how we use search engines.Conversational search has natural language, semantic search and more built into it, and while it’s far from perfect, this really is one of those significant changes that makes even a “seen it all” person like me sit up and take notice.
Social Media Examiner’s 2013 Social Media Marketing Industry Report, a survey of a cross section of businesses using social media as part of their marketing mix, highlights nine benefits of social media marketing.
We have an excellent opportunity for a Competitive Intelligence Analyst based in our Calgary office. This individual will be responsible for having a pulse on what’s happening in the industry and provide feedback, trends analysis, collect and compile data and present that information to assist with the strategic decision making process and short-long term planning for the organization.
An interview with Michael Raynor, director at Deloitte Services LP and coauthor of the article Three Rules for Making a Company Truly Great. For more, see his book. Download this podcast A written transcript will be available by June 2.
Knowing what your competitors are doing and how they perform is key to developing a strategy to surpass them in organic search. By doing a bit of digging, one can uncover a great deal of learning from competitors who have already tested different elements of their SEO campaigns.
With the rapid rise of new mobile and geospatial technologies hold the promising of reducing costs while increasing capabilities and above all, saving soldiers lives. Gen. James R. Clapper, the Director of National Intelligence (ODNI), once said that geospatial intelligence is the “foundation for all other intelligence disciplines.” It informs nearly every action from the command center to decision making by soldiers on the ground. New geospatial technologies are rapidly linking operations and intelligence in ways never before conceived to protect soldiers.
Drawing on the best of two worlds may be your only viable strategy. If your company is already well established and has smart management, it is likely that it will become a hybrid in the next ten years, blending its legacy business with a new business model that is rising to threaten it.
A strategic partner in designing, developing and analyzing competitive activities, products and industry trends for short and long term business goals and results. Identifies and communicates trends, competitive forces, and penetration/segmentation strategies. Makes informed assumptions to determine probability of different scenarios. Translates findings into recommendations that proactively drive operational, tactical, innovative and strategic business decisions.
The U.S. intelligence community will be relying to a greater degree on commercial technologies to meet its current and future requirements, including some that formerly were the purview of government laboratories. And, because much of the community’s research is applied research, it will select its budgeting priorities based in part on how well the commercial sector can fill in some technology gaps on its own.
If you’re like most email marketers, the size of your email list is an important metric to measure. The problem is that there’s no perfect size for an email list. It varies based on industry, audience and business.