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The Human Algorithm: Redefining the Value of Data

The Human Algorithm: Redefining the Value of Data | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

The onslaught of real-time social, local, mobile (SoLoMo) technology is nothing short of overwhelming. Besides the gadgets, apps, social networks and appliances that continue to emerge, the pace of innovation is only outdone by the volumes of data that each produce

Bonnie Hohhof's insight:

listed as a disruptive trend

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Pedro Barbosa's curator insight, December 14, 2012 12:57 AM

SoLOMO and INfluence are clearly some of the trends for 2013 - 2015.

Augmented Reality and Gamification did start already.

 

Attention to Syndicated Commerce. 

 

Pedro Barbosa - www.pbarbosa.com | www.harvardtrends.com

Fred Zimny's curator insight, December 14, 2012 9:54 AM

I am not sure about local. But the effects of SoMo are indeed overwhelmng

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A. Conan Doyle and Analysis (part one)

A. Conan Doyle and Analysis (part one) | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

It also applies to competitive intelligence. No, I am not saying that everyone in competitive intelligence is a genius, or that you need to be a genius to do competitive intelligence. I am saying that you must have a good capacity for “taking pains”. By that, I mean for paying attention to detail, for going back one last time to check your research, your notes, or reach out for something you may have missed, overlooked, or misinterpreted

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A 5-Step Guide to Developing a Marketing Intelligence Engine

A 5-Step Guide to Developing a Marketing Intelligence Engine | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

With all of your business intelligence data sitting at your fingertips, the biggest challenge for marketers is figuring out how to consume the data and translate it into better decisions. I want to talk briefly about five very specific steps to developing a business intelligence engine designed to serve marketers:

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Long: NGA is moving toward 'immersive intelligence'

Long: NGA is moving toward 'immersive intelligence' | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

The Intelligence Community's CIO plans to make IT-based, interagency collaboration the backbone of intelligence gathering through the Intelligence Community Information Technology. Of the 17 U.S. intelligence agencies, the National Geospatial-Intelligence Agency is best suited to turn big data into actionable intelligence, NGA Director Letitia Long said. NGA's Map of the World entails much more minute information than the simple cartography the phrase might suggest. It is a mix of information from top-secret, classified and unclassified networks made available to U.S. government agencies, some of their international partners, commercial users and academic experts. The Map of the World can tap into a vast trove of satellite and social media data, among other sources.

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Using CRM as a competitive strategy

Using CRM as a competitive strategy | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Using these three very basic pillars of competitive strategies, we can analyze companies by putting together a ‘competitive rose’ . This rose is a 3D-graph which represents how strong a company is in a certain field. For example, let’s compare the Audi and BMW roses..

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The Quick and Dirty on Data Visualization

The Quick and Dirty on Data Visualization | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Displaying data can be a tricky proposition, because different rules apply in different contexts. A sales director presenting financial projections to a group of field reps wouldn’t visualize her data the same way that a design consultant would in a written proposal to a potential client.

So how do you make the right choices for your situation? Before displaying your data, ask yourself these five questions:

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Best of Multimedia: Benjamin Zander on Choosing Possibility Thinking

Best of Multimedia: Benjamin Zander on Choosing Possibility Thinking | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

There’s another valuable lesson from Zander in this short clip, which was produced by Satheesh Gopalan during the making of the documentary Innovation: Where Creativity and Technology Meet. Zander notes that we need to make a conscious choice to adopt the kind of “possibility thinking” that drives change. And that has a snowball effect—fostering in others “excitement, shining eyes, and energy to do something themselves.”

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How MailChimp uses Big Data & Visualization to help users better segment and target their subscribers

How MailChimp uses Big Data & Visualization to help users better segment and target their subscribers | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it
This is the fourth post in our Data Visualization Spotlight series where we showcase how different organizations are using data visualization and analytics to solve their day to day problems.
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Your Ability to Size Up a Face Probably Isn’t Based on Experience

Your Ability to Size Up a Face Probably Isn’t Based on Experience | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it
If adults assume that their ability to discern trustworthiness, or the lack thereof, in strangers’ faces is a skill honed over a lifetime, they’re wrong.
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How to Override Your Default Reactions in Tough Moments

How to Override Your Default Reactions in Tough Moments | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

We all have default behaviors. And when we are in the moment, trying our best to perform well, how we handle these automatic reflexes can be the difference between success and failure. It’s these moments that add up to the larger tasks and projects that are our work. Moments in which behavior – what we think, feel, say, and do ­­– is the primary driver of performance. The problem with that approach is that the workplace is too dynamic. Situations rarely repeat. Human behavior is diverse, erratic, and often unpredictable. defaults are dangerous and too often lead to unproductive behaviors and outcomes..

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Freedom of information?

Freedom of information? | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Historically, one very useful competitive intelligence tool has been asking government units, federal, state and particularly local, for information from their records. This is done thanks to a variety of laws known as open records, freedom of information, etc., which required governments to provide information and documents following a written request. They all operate in the premise that the records of government are to be available to the citizens except for certain, limited exceptions.

In the past, this was particularly useful tool for CI, particularly when dealing with existing or planned manufacturing, production, or distribution facilities. Then came 9/11. Since then, the utility of making these requests has declined rapidly.

.

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Return On Intelligence: An Alternative perspective on Social Media ROI

Return On Intelligence: An Alternative perspective on Social Media ROI | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Ultimately, everyone understands the need to measure something.  Knowing how much you spent, what you spent it on, and how much it generated in some form of return – ideally but not always necessarily financially – is a key part of business.
But what is often missing from the ROI equation is context. Brands tend to take a myopic view, stating: “We did ‘x,’ and as a result we generated ‘y.’” While we can argue semantics around the appropriate nomenclature (ROI, ROE…) the truth is that measuring the worth of your investment by benchmarking your efforts against your competitors can also provide valuable insights. This Return on Intelligence broadens the definition of ROI to include a comparison of how your efforts are doing against a broad competitive set which could include direct competitors, your industry sector, or brands from other sectors that may also be targeting the same consumer....

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Forget Big Data, We Need Smart Data [VIDEO]

Forget Big Data, We Need Smart Data [VIDEO] | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it
The interactive portion of this episode directs your attention towards two thought-provoking discussions taking place on LinkedIn. The first conversation was instigated by the question “Why do BI implementations fail?
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Collaborative business intelligence goes beyond technology

Collaborative business intelligence goes beyond technology | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Decisions are not made in silos. Ground-breaking and innovative decisions in organizations, in particular larger enterprises, come mostly from teams and rarely from individuals. An effective collaborative environment allows teams of decision makers to tap into the collective brainpower that already exists within the company's walls to help them make more informed decision. Collaboration plays an important role for improving several business intelligence (BI) and analytic processes. Yet enterprises often fail to get the collaborative decision making environment they envisioned. .

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How to Deal with Anxiety When Doing Competitive Intelligence

How to Deal with Anxiety When Doing Competitive Intelligence | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it
 Imagine waking up in the morning to find your biggest competitor has launched the next “it” product, causing their stocks to soar while your company lags behind.
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Competitive Intelligence Podcast – Is that Project Executable?


During this podcast we cover:
What it means to have an executable project.
Ways to know if your project is executable or not.
How CI differs from traditional market research in regards to the above.

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Top Five Ways Competitive Intelligence Can Rock Your Business Development Strategy

Top Five Ways Competitive Intelligence Can Rock Your Business Development Strategy | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it


Everyone in your company should take an active part when it come to competitive intelligence, including business developers. After all, business development is the creation of long-term value for an organization from customers, markets, and relationships. Competitive intelligence helps you to better understand the market, how to grow relationships, and create better value for your customers. Just how do you get started? Here are our top five ways competitive intelligence can rock your business development strategy..

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The Art of Unforgettable Opening Lines

The Art of Unforgettable Opening Lines | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it
Whether you're giving a speech, pitching an investor, or just making small talk, your first line leaves a lasting impression. Make it a good one.
How do you begin your presentations? Do you work on your opening to create drama, and curiosity?
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Why Microsoft's Reign Will Continue

Why Microsoft's Reign Will Continue | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it
Leave it to Box CEO and chief Microsoft critic Aaron Levie to spread the word, check out his tweet yesterday: Someone at Microsoft officially pressed the "we’re not screwing around anymore" button.
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True Grit: Why pharma's leaders aren't yet capable

True Grit: Why pharma's leaders aren't yet capable | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Leadership in all its guises is a demanding and challenging role to take on, and with globalization, increasing complexity, the velocity of change, and increasing expectations from an empowered consumer, the role is fraught with unprecedented challenges. One of the most crucial questions facing the industry, though, is what leadership skills companies will require to navigate this landscape – and how do current pharmaceutical leaders stack up? Not very well, apparently.

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Strategy Neglect

Strategy Neglect | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Obvious. But you would be surprised at how many companies I see that do not have direction. The problem? Let's call it strategy neglect. Meaningful strategy gives direction; you know you suffer from strategy neglect when people in your organization don't know how to resolve conflicting priorities. I'm not talking grand mission statements about changing the world, nor lengthy strategic plans packed with detail. I'm talking about a working definition of the company's goal, what it does, and how it does it - a logic that a rank-and-file employee can put into action.y.

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Gmail does scan all emails, new Google terms clarify

Gmail does scan all emails, new Google terms clarify | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

The search company has modified its terms of service to specifically state that automated systems analyse your content

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Firms Use Artificial Intelligence to Tap Shoppers' Views - Luminoso Technologies

Firms Use Artificial Intelligence to Tap Shoppers' Views - Luminoso Technologies | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Luminoso Technologies Inc., a five-year-old startup spun out of the Massachusetts Institute of Technology Media Lab, is part of a larger effort to use artificial intelligence to dig deeper into the minds of consumers by analyzing focus groups and surveys, online forums and social media. Luminoso's software draws from a large database of common knowledge and relationships (such as, "the sun is hot") to understand how words and phrases relate to each other..

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Strategy Consulting Firms: The Importance of Competitive Analysis

Strategy Consulting Firms: The Importance of Competitive Analysis | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Competitive research is vital in developing a business technique for any organization, to obtain competitive benefits in the market. The administrators must know all about the competitors of the industry that it is managing in as well as should have enough knowledge about the competitors, which definitely helps them to set up an ideal technique for the organization. By knowing and analyzing all about the immediate competition, this will enable the company to develop clear, focused and ideal technique that will help them gain competitive advantage.

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The Art of the Insult

A friend emails this in:
 
These glorious insults are from an era before the English language became boiled down to 4-letter words.
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#SMTPowerTalk Recap: Making Disruption Work for You [VIDEO]

#SMTPowerTalk Recap: Making Disruption Work for You [VIDEO] | Strategy and Competitive Intelligence by Bonnie Hohhof | Scoop.it

Love it or fear it, disruption has become the norm in the 21st-century market place. Large companies try to ride it out and catch up so they can remain relevant. Smaller ones try to create it and use it to their advantage to carve themselves a fresh niche in a crowded market place.

The questions that arise: can you plan for disruption? If so, how? And can you ride it out if it happens to you? Discussing it last week in the third Social Media Today #SMTPowerTalk were Eric Enge of Stone Temple Consulting and Rebekah Radice of Rebekah Radice LLC, who have both evolved their own survival strategies to deal with disruption.Disruption is going to happen in business whether you plan for it or not.

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