Strategy and Business
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Mobile Application Developer Demands in Today’s Market

Mobile Application Developer Demands in Today’s Market | Strategy and Business | Scoop.it

Now, all people recognize that mobile apps development market is stunning. Smartphone has presented overcome phase to the connections services.


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Six Components of a Great Corporate Culture

Six Components of a Great Corporate Culture | Strategy and Business | Scoop.it
From a vision to your people, the foundation for shaping -- or changing -- your organization.
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Miten toteutat ideasi?

Miten toteutat ideasi? | Strategy and Business | Scoop.it
Ideoiden toimeenpano on työlästä. Siksi meillä on taipumus paeta toimeenpanoa keksimällä uusia ja mukamas vielä parempia ideoita.
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The Best Twitter Accounts for Entrepreneurs

The Best Twitter Accounts for Entrepreneurs | Strategy and Business | Scoop.it
Small business owners and entrepreneurs who use Twitter only as a marketing tool for their businesses are missing out. The microblogging service can also be a huge resource for ...
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Admitting You Were Wrong Doesn't Make You Weak -- It Makes You Awesome!

Admitting You Were Wrong Doesn't Make You Weak -- It Makes You Awesome! | Strategy and Business | Scoop.it
It takes tremendous fortitude to utter the words “I was wrong, and I am sorry”.  I love that word: fortitude.
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Why I've Left the Media Business

Why I've Left the Media Business | Strategy and Business | Scoop.it
Read why Dan Lyons left the media business, and how (and why) he landed here at HubSpot.
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Rethinking Digital Age Marketing Strategy - Branding Strategy Insider

Rethinking Digital Age Marketing Strategy - Branding Strategy Insider | Strategy and Business | Scoop.it
Steve Jobs liked to say that it’s not enough to kill bad ideas, you have to kill good ones too.

 

Digest...

 

Marketing strategy is particularly difficult because the rules have changed. A generation ago, brands mostly strove to create buzz and “drive awareness,” now they need to build compelling experiences that keep consumers engaged.

 

However, the old tasks have not gone away. We still need to run TV ads and in-store promotions, man conference booths and hand out brochures, but now on top of that we have a whole new world of algorithms, apps and devices to master. To meet the new challenges, we need a new strategic approach, a new mindset and new organizations.

 

The above chart shows the three core brand objectives aligned with six tactical strategies. Mere platitudes and a “one size fits all” approach will not do, so once we’ve identified a particular area of need, we want to focus on building an approach designed for that specific task, rather than chasing the latest fad.


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Hsin-Ju Tsai's curator insight, October 1, 2014 7:26 AM

In this digital age, traditional branding strategy may not effective to be executed. This article is showing the new brand strategy, three core brand objectives with six tactical strategies. @Ashleigh Ali

 

Matthew Alipour's curator insight, October 2, 2014 1:55 AM

A big question is how can we increase the size of the end of the funnel?

Katia Giovaneli Vatneberg's curator insight, October 28, 2014 4:56 AM

Time to rethink!

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The 8 Best Content Strategy Presentations of 2012 - Content Harmony

The 8 Best Content Strategy Presentations of 2012 - Content Harmony | Strategy and Business | Scoop.it
Our 8 favorite content strategy presentations and slide decks of 2012, from Kristina Halvorson, Sara Wachter-Boettcher, Rand Fishkin, Jonathon Colman, Stephen P. Anderson, Margot Bloomstein, John F.
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Is Your Business Monitoring What Matters On Social Media? [INFOGRAPHIC]

Is Your Business Monitoring What Matters On Social Media? [INFOGRAPHIC] | Strategy and Business | Scoop.it

A recent study revealed that almost half of companies are not monitoring their online social media communities.

 

More than one-third said that they only measure Likes, comments and interactions on Facebook, with fewer than one in four actively measuring the ROI of their social media campaigns.

Social media affects your bottom line; brands that are proactively using these tools see numerous benefits. And for those that aren’t, the absence of social media can also impact their bottom lines, albeit in a very different way.

This infographic takes a closer look at why the shift to in-depth social media monitoring is critical for the modern business.


Via Lauren Moss
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Irvin Banut's comment, April 19, 2013 3:49 PM
Thank you so much Martin for this valuable insight. I will definitely check out Google+ as well.
Karl Wabst's curator insight, April 21, 2013 3:32 PM

The recent SEC ruling on Regulation FD may bring more attention to social media monitoring. http://sco.lt/5GMM1x

Drew Hodges's curator insight, February 19, 2015 5:58 PM

This article looks at how we have almost become lazy with our sampling methods. For example when we look up keyword searches like a brand name, it is more effective to look at the whole conversation. Another common metric we use is using sample sets of data, although there is so much data it would be impossible to look at every single piece of data, it is important to set a sample size big enough so that the data has minimal outliers. For example a sample size of 10 might give you a totally different picture than a sample size of 100.  

 

What is not talked about in this article that was touched on in class was the idea of getting the whole picture. For example with software they may be using keywords like they say in the article but it may not have the typical connotation when read in context of the statement. 

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Twitter for Business

Twitter for Business | Strategy and Business | Scoop.it

Twitter is fighting against reports that Facebook is the best platform for business with a new and improved platform: Twitter for Business.


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Core Innovation Strategy » Wisepreneur: Creativity & Innovation for Entrepreneurs

Core Innovation Strategy » Wisepreneur: Creativity & Innovation for Entrepreneurs | Strategy and Business | Scoop.it
*NewMediaUpdate* Core Innovation Strategy - When you're in business you need to stay competitive and the best way ... http://t.co/wcZsAzDgUa
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Why Women Run Smaller Businesses Than Men - Project Eve

Why Women Run Smaller Businesses Than Men - Project Eve | Strategy and Business | Scoop.it
Marja Honkakorpi's insight:

Disagree personal factor no.5, though. Maybe not so common in Finland?

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I'm the Boss! Why Should I Care If You Like Me?

I'm the Boss!  Why Should I Care If You Like Me? | Strategy and Business | Scoop.it
Bad news for mean bosses. (Like-ability and leadership. "I'm the Boss! Why Should I Care If You Like Me?" - @HarvardBiz http://t.co/ZEqgA6W68A)
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What LeBron James Knows About Analytics that You Should Too

What LeBron James Knows About Analytics that You Should Too | Strategy and Business | Scoop.it
Self-improvement, not self-knowledge, is the goal. (The power of analytics: http://t.co/Y7JREbdXhu via @HBR #leadership #ponolife)
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Figure It Out - Harvard Business Review

Figure It Out - Harvard Business Review | Strategy and Business | Scoop.it
Business management magazine, blogs, case studies, articles, books, and webinars from Harvard Business Review, addressing today's topics and challenges in business management.
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'Outside the box' jargon is the bane of office workers - ITV News

'Outside the box' jargon is the bane of office workers  - ITV News | Strategy and Business | Scoop.it
Read 'Outside the box' jargon is the bane of office workers latest on ITV News.
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What makes Coaching and Mentoring Different? | Executive Street

What makes Coaching and Mentoring Different? | Executive Street | Strategy and Business | Scoop.it
The terms mentor and coach are often used interchangeably yet they are different. So what makes them different? (What makes Coaching and Mentoring Different?
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How Leaders Mistake Execution for Strategy (and Why That Damages Both)

How Leaders Mistake Execution for Strategy (and Why That Damages Both) | Strategy and Business | Scoop.it
When leaders substitute visions, missions, purposes, plans, or goals for the real work of strategy, they send their firms adrift.
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How My Site Gets Tons of Traffic From Pinterest

How My Site Gets Tons of Traffic From Pinterest | Strategy and Business | Scoop.it
My company, Greatist, is the fastest growing health-and-wellness site on the Web. We wouldn't have that label without these tricks for using Pinterest.
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Back in black: how heavy metal can rescue your business

Back in black: how heavy metal can rescue your business | Strategy and Business | Scoop.it
A Swedish VC has written Heavy Metal Management, but what can we really learn from sweaty hellraisers with bad hair? By Jemima Kiss
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John Gerzema: How Women Will Rule the Future of Work - Forbes

John Gerzema: How Women Will Rule the Future of Work - Forbes | Strategy and Business | Scoop.it
John Gerzema: How Women Will Rule the Future of Work Forbes I recently spoke to my friend, John Gerzema, about his new book “The Athena Doctrine: How Women (and the Men Who Think Like Them) Will Rule the Future.” John is a best-selling author,...
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Ryan Estis & Associates Release Leadership White Paper, “Winning with Culture: How Leadership Drives Engagement & Performance”

Ryan Estis & Associates Release Leadership White Paper, “Winning with Culture: How Leadership Drives Engagement & Performance” | Strategy and Business | Scoop.it
Ryan Estis & Associates Release Leadership White Paper, “Winning with Culture: How Leadership Drives Engagement & Performance” (#VisiNews: Ryan Estis & Associates Release Leadership White Paper, “Winning with Culture: How Leadership...
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