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YanisTaieb's comment,
October 10, 2012 4:53 AM
Bonjour Vincent.
D'abord, bravo pour votre billet qui est particulièrement pragmatique et concret. Si vous me le permettez, j'aimerai souligner un point important que vous évoquez: « Il me semble essentiel que les membres de l’équipe chargée des médias sociaux connaissent parfaitement l’entreprise et ses enjeux. Chez Air France KLM, c’est donc en interne que nous allons proposer les postes et recruter nos collaborateurs ». Effectivement, c'est un point crucial dans le marketing digital, comme dans le marketing en général. C'est bien pour cela que les éventuels intervenants externes doivent être intégrés aux équipes internes (game over pour les agences de com?: http://tinyurl.com/9fuja8e ). Par contre, il faut aussi être conscient qu'il est également indispensable de compter dans une équipe, des professionnels du marketing digital qui connaissent parfaitement l'environnement extrêmement vaste et particulièrement évolutif du web 2.0, ses outils et ses potentialités, si l'on veut être capable d'optimiser son déploiement sur le net. Certes, je suis juge et partie dans cette affaire mais, par honnêteté intellectuelle, on peut être juge et partie et à la fois impartial. Bien cordialement. Yanis TAIEB
Fabrice Doumax's comment,
October 10, 2012 5:02 AM
Pour rebondir sur le commentaire de Yanis, je dirais même que je ne suis pas d'accord avec l'argument d'Air France/KLM. De mon point de vue, il est plus facile de s'imprégner de la culture d'entreprise que "d'apprendre les réseaux sociaux".
En ce sens, recruter en interne pour un poste de CM me semble la garantie d'une présence 2.0 ratée... Delete the scoop?
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pureconcept's comment,
October 16, 2012 1:26 PM
Infographie traduite en français, ici http://www.pureconcept.fr/actualites/23-actualites-seo/57-la-mort-du-seo-traduction-francaise
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Philippe Trebaul's curator insight,
March 5, 8:45 AM
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