Entrepreneurs and government officials will gather this week in Melbourne for the Australian Internet Governance Forum, which is set to include a panel discussion on how to develop Australia’s entrepreneurial ecosystem.
People desire a “leadership refresh” in their organizations. Employees want leaders that are likeable, understand their needs, can authentically motivate people and know how to energize a workplace culture to generate the best results for the organization.
The Facebook and iPhone generation is demanding flexible and collaborative spaces in which to conduct businesses – and executives of blue-chip firms such as Deloitte and AMP are eyeing up co-working spaces too.
"Today, audiences have much of the power, choosing where and when to engage with branded content (if at all). So brands must not only have a good grasp of how to unearth a brand story, but how to tell that story across a variety of channels. Both are tasks that don’t come naturally to many brands."
Read the full article to find out more about these rules in multi-channel brand storytelling:
- Don’t embrace a new channel without getting your story straight first
- Don’t think in terms of single campaigns—think like a media company
Workplace communication isn’t easy. Everything, from personal to business relationships, hinges on communication.
Such an important area, that so few businesses pay attention to. It starts at the top and should be prevalent all the way through your organisation. It may mean having to take time out to teach it, but will be worth the investment and the effort.
But they also do something else: Pairing up with someone who provides complementary contrast may actually make the both of you more productive.
"We're self-medicating with the other person's personality," says Leigh Thompson, a professor of management at Northwestern University's Kellogg School of Management and author of the Creative Conspiracy. "When you have a deep work-style diversity, that's going to help groups be much more productive. I need to find someone who drives me nuts, but that person is going to be a good check on my behavior."
St George Bank has announced a series of initiatives to target start-up founders including free, full-service office space, an additional 50 bankers and $2 billion in lending earmarked for small businesses.
Anyone can be an influencer. People no longer need to own a TV station to make their voice heard, and neither do they need to be particularly conscious about their social magnetism. Influencers simply have ‘it’, a social currency that makes them look good to others. People trust influencers to show the way. Whether they want advice about what mobile to buy, or diet to try, or simply connect them to others.