Strategies for Ma...
Follow
Find
2.6K views | +1 today
Strategies for Managing Your Business
If your going through rough times or calm, our great crew can help you navigate & chart the course. It's smooth sailing with Trumans.
Curated by Trumans
Check out our Newsletters at http://www.trumans.com.au
Your new post is loading...
Your new post is loading...
Scooped by Trumans
Scoop.it!

Legal matters - Start-up legal basics: The documents you need to know

Legal matters - Start-up legal basics: The documents you need to know | Strategies for Managing Your Business | Scoop.it
Running a business involves a blizzard of agreements, around things like service, distribution and consignment. Here’s how to get your head around the key legal documents you’ll have to grapple with.
Trumans's insight:

... and don't forget to speak with your accountant - especially in the early days.

more...
No comment yet.
Scooped by Trumans
Scoop.it!

Forbes India Magazine - The Future of Working Life

Forbes India Magazine - The Future of Working Life | Strategies for Managing Your Business | Scoop.it
Lynda Gratton, The London Business School professor and top 50 management thinker describes the possible ups and downs of the future of work
more...
No comment yet.
Scooped by Trumans
Scoop.it!

Trust is...

Trust is... | Strategies for Managing Your Business | Scoop.it

Trust is…

Simple—When you break it down into its essential components of competence, integrity, benevolence, and dependability, trust is really pretty simple. Be good at what you do. Act with integrity. Demonstrate care and concern for people. Do what you say you will do. Simple.

Trumans's insight:

But that's not all. Read on...

more...
No comment yet.
Scooped by Trumans
Scoop.it!

8 Business Principles That Never Go Out of Style

8 Business Principles That Never Go Out of Style | Strategies for Managing Your Business | Scoop.it
Want trendy, flavor-of-the-month management ideas? You won't find 'em on this list.
Trumans's insight:

Some very good points here!

more...
No comment yet.
Rescooped by Trumans from Marketing Strategy and Business
Scoop.it!

15 Important Tips To Help You Keep Your Customers

15 Important Tips To Help You Keep Your Customers | Strategies for Managing Your Business | Scoop.it

Excerpted from article:
"According to the Harvard Business School, increasing customer retention rates by 5 percent increases profits by 25 percent to 95 percent.
In order to help you increase your own retention rates, we’ve compiled a list of our 15 favorite tips (backed by academic research and case studies) on increasing customer loyalty, divided into five easy-to-browse sections.

- Communication
It’s hard to create loyal customers if they aren’t paying attention to you. Given this fact, below are our favorite bits of research on clear communication with customers.
1. Stand for something;
2. Utilize positive social proof;
3. Invoke the inner ego;

- Selling
If customers don’t enjoy your selling process, they’ll likely never do business with you again. Thus, selling to customers the “correct” way is an integral part of creating customer loyalty. Below are a few studies to help you improve the process.
4. Use the words they love to hear;
5. Reduce pain points and friction;

- Reciprocity
Reciprocity is the social construct that makes the world go ’round… or in your case, keeps your customers coming back. The premise is simple: Go above and beyond for customers and get rewarded with repeat business. The execution, however, can be trickier, so below is a compilation of interesting research on how to improve reciprocity with your customers.
6. Realize that budget is negligible;
7. Utilize surprise reciprocity;
8. Make it personal;

- Support
This one is a no-brainer: You can’t create a tribe of loyal customers without an exceptional customer service experience that keeps them coming back. In this section, we’re going to bust a few customer service myths wide open, as well as tackle some important things you need to keep in mind when offering support online.
9. Speed is secondary to quality;
10. Customers enjoy businesses who know them;
11. Choose the right platform;
12. Make it a communal effort;

- Loyalty Programs
The key to creating customer loyalty programs that work is to know why customers use them and what gets customers to keep using them. Below you’ll find consumer research that answers these questions.
13. Get people started;
14. Get ideal customers to be VIPs;
15. Label your customers..."

Each tip is analyzed with more information. Read full article here:
http://www.convinceandconvert.com/social-media-marketing/15-important-tips-to-help-you-keep-your-customers/

 


Via Giuseppe Mauriello
more...
Rim Riahi's curator insight, March 14, 2013 1:56 AM

According to the Harvard Business School, increasing customer retention rates by 5 percent increases profits by 25 percent to 95 percent.
In order to help you increase your own retention rates, we’ve compiled a list of our 15 favorite tips (backed by academic research and case studies) on increasing customer loyalty, divided into five easy-to-browse sections.

Gaurav Pandey's curator insight, March 14, 2013 7:42 PM

Excellent post.

 

I'd like to add a few thoughts here: 

 

Customer retention is all about value creation and engagement. Don't make it all about your brand, some fun and entertainment such as polls, infographics, sweepstakes, pictures, videos etc. go a long way in retaining interest in your brand.

 

With the overload of one-dimensional posts on social pages of brands, it's even more important for marketers to go that extra mile  to gauge the pulse of your community. That said, you have to build a community first.

 

Social networks and communities are different, although there may be some overlap. It's these communities which will really provide momentum to your campaigns. By brining like-minded people together as part of these communities, businesses come across as more transparent and supportive than agressive. This is because in a community individuals come together and that gives them the power to decide collectively, to spread the word and take actions which are not forced on them.


If brands recognise this, they will understand that building communities and not just social networks is the way forward. Community building takes more than a few promoted posts and luring customers in with discount coupons, it takes sustained effort at building trust. And if a company manages to achieve this, the rewards are plentiful as their customers will then act as their brand ambassadors helping spread the message organically.

 

So my advice to marketers is be open, be responsive, be socially responsible and build trust through sustained effort. 

Please let me know your thoughts.

 

Cheers! 

Steve Bosworth's curator insight, March 27, 2013 12:47 AM

Excellent piece - read Convince and Convert #leadership 

Scooped by Trumans
Scoop.it!

Taking Your Pulse: You Need Data to Test How Company Culture Is Doing

Taking Your Pulse: You Need Data to Test How Company Culture Is Doing | Strategies for Managing Your Business | Scoop.it


How’s your company culture doing?

Is it a powerful, positive impact for employees every day, reinforcing your core values in how the work gets done so everyone knows how they’re contributing to achieving your vision and mission?

Trumans's insight:

Don't assume you're doing OK.  You know what that makes ... 

more...
No comment yet.
Rescooped by Trumans from Organizational Teamwork and Collaboration
Scoop.it!

Change is not the problem - resistance to change is the problem

Change is not the problem - resistance to change is the problem | Strategies for Managing Your Business | Scoop.it
Change is not the problem - resistance to change is the problem. The most common beliefs and reasons that people resist change - Torben Rick

Via Michael J. Quinn
Trumans's insight:

The real skill then is assisting people to cope with change. As professional advisers, our great crew can help you navigate those unchartered waters...

more...
David Hain's curator insight, March 10, 2013 3:26 AM

Change is the only constant - learn to live with it!

Elisa Mª Piñero's curator insight, March 19, 2013 6:54 PM

Evitar trampas comunes en la gestión del cambio.

Antoine Moore's curator insight, March 26, 2013 2:24 PM

This article speaks to organizational change work, but I think it equally applies to doing community change work.

Rescooped by Trumans from Coaching Leaders
Scoop.it!

The Urgency For Good Leadership

The Urgency For Good Leadership | Strategies for Managing Your Business | Scoop.it
The world has never been so full of knowledge. We need leaders that search out the best knowledge, act today to prepare for a better tomorrow.

Via Richard van der Lee, Amy Melendez, David Hain
Trumans's insight:

Could not agree more....

more...
donhornsby's curator insight, March 5, 2013 7:48 AM

(From the article): The world needs good leadership, our nation needs leaders, our businesses need leaders. Leaders and managers that have a hunger and thirst for knowledge, improvement, and execution. These are the people that will get ahead, these are the people that will understand, these are the people that will have a brighter future – because, “There is no tomorrow to remember if we don’t do something today”

Roy Sheneman, PhD's curator insight, March 7, 2013 8:29 AM

Amen...

Jean-Philippe D'HALLUIN's curator insight, March 8, 2013 1:01 AM

From article : "There is no tomorrow to remember if we don't do something today"

Scooped by Trumans
Scoop.it!

The No. 1 Leadership Trait You Really Need to be Successful

The No. 1 Leadership Trait You Really Need to be Successful | Strategies for Managing Your Business | Scoop.it
Most workplace disputes and disasters can be traced back to one thing: a lack of leadership. So, what’s the absolute No. 1 most important leadership trait in the history of the universe?
Trumans's insight:

It's not only a Leadership trait, it's THE interpersonal skill that we can all benefit from....especially if you are in business, or married...

more...
No comment yet.
Scooped by Trumans
Scoop.it!

The entrepreneur with more bangers for your buck | Dynamic Business

The entrepreneur with more bangers for your buck | Dynamic Business | Strategies for Managing Your Business | Scoop.it

The Beak family has worked in the meat industry for four generations – and counting. That’s an astonishing 130 years of combined experience that David Beak has drawn upon to create the perfect sausage. 

Trumans's insight:

Always good to share great stories....

more...
No comment yet.
Scooped by Trumans
Scoop.it!

Valuing Employees: Money is Important, But Recognition Is the Key

Valuing Employees: Money is Important, But Recognition Is the Key | Strategies for Managing Your Business | Scoop.it
Who in your organization has the most direct impact on how your customers perceive the company? This, of course, varies by industry, but it’s rarely ever your senior executives.
more...
No comment yet.
Scooped by Trumans
Scoop.it!

Managing the process of business changes

Managing the process of business changes | Strategies for Managing Your Business | Scoop.it

WE have often heard that the only thing constant in life is CHANGE. While this has proven true in every arena of our personal and professional lives, we still seem ill-prepared whenever it is upon us.

Trumans's insight:

MAke sure you involve your professional advisers when needing to make changes in your business.  They can provide input from a different perspective.

more...
No comment yet.
Scooped by Trumans
Scoop.it!

IMA and NetSuite Report Finds Roles of Finance Professionals Expanding | Business Wire

IMA and NetSuite Report Finds Roles of Finance Professionals Expanding | Business Wire | Strategies for Managing Your Business | Scoop.it
To help businesses cope with today’s progressively complex and competitive demands, a new research report titled “Rising to the Challenge
Trumans's insight:

The great crew at Trumans are here to help you navigate through good times and not so good...it's smooth sailing with Trumans

more...
No comment yet.
Rescooped by Trumans from Business Brainpower with the Human Touch
Scoop.it!

Why Great Leaders Never Stop Training

Why Great Leaders Never Stop Training | Strategies for Managing Your Business | Scoop.it
We demand discipline. We expect innovation. The lives of my teammates and the success of our mission depend on me. My training is never complete.”- Navy SEAL Creed


Becoming a Navy SEAL involves a year of the most intensive physical and mental training the U.S. military has to offer. But once you make it through, and join the ranks of the “elite,” you realize you are just another new guy in an already well-established organization. And it only gets tougher from there. The training never ends, and every single mission is rehearsed.


It's no different in business. Leaders usually know that their people need training and development. The smartest leaders understand that the same applies to them--and that the need is ongoing.


Via Vicki Kossoff @ The Learning Factor
more...
Saurabh Anand's curator insight, March 24, 2013 12:02 PM

Learning never stops!

Scooped by Trumans
Scoop.it!

Social Media ROI Isn't Enough | Social Media Today

Social Media ROI Isn't Enough | Social Media Today | Strategies for Managing Your Business | Scoop.it
If social media tracking is taking up all of your time but not producing any monetary ROI, what are you really tracking?
more...
No comment yet.
Scooped by Trumans
Scoop.it!

How to hire, when to fire!

How to hire, when to fire! | Strategies for Managing Your Business | Scoop.it
Decisions on when to hire or fire are amongst the toughest you'll make as an entrepreneur.
Trumans's insight:

It is indeed a tough thing to do, but then those decisions are what can make or break a business.

more...
No comment yet.
Scooped by Trumans
Scoop.it!

Giving Feedback Across Cultures

Giving Feedback Across Cultures | Strategies for Managing Your Business | Scoop.it
What works in Stuttgart won't work in Shanghai.
Trumans's insight:

In our very multicultural society and workplaces, this is a very timely article.

more...
No comment yet.
Scooped by Trumans
Scoop.it!

4 million members and counting: LinkedIn Australia finds connections get you places

4 million members and counting: LinkedIn Australia finds connections get you places | Strategies for Managing Your Business | Scoop.it
LinkedIn is expanding in Australia at a phenomenal rate. In an exclusive interview, its chiefs tell of the progress and plans of the professionals’ social networking site, which is set to disrupt industries from media to recruitment.
Trumans's insight:

If you are in business and want to increase your network, LinkedIn is a must.

more...
No comment yet.
Scooped by Trumans
Scoop.it!

The seven marketing steps that landed us with 30,000 clients

The seven marketing steps that landed us with 30,000 clients | Strategies for Managing Your Business | Scoop.it
From humble beginnings meeting my co-founder in an online chat room, we've grown Bigcommerce to the fastest growing eCommerce platform in the world that helps SMEs get online and sell more.
Trumans's insight:

...time to check up on your knowledge of e-Commerce?

more...
No comment yet.
Rescooped by Trumans from Organisation Development
Scoop.it!

Things don’t build culture, people do...

Things don’t build culture, people do... | Strategies for Managing Your Business | Scoop.it

Don’t get me wrong, I still believe that we should still be investing in “things” such as technology to put into the hands of our students as they can give us some transformational opportunities for learning, but our best investment, in any organization, is always people.

 

 I have been hearing too many stories of people having to jump through so many hoops to go and learn on their own. As a professional we should also be able to invest in our own learning, but we have to see that people are doing this quite often and when they learn they bring value to the organization as well.

 


Via Gust MEES, David Hain
more...
Gust MEES's curator insight, March 5, 2013 1:46 AM

Check also:

 

http://gustmees.wordpress.com/2013/01/23/is-your-professional-development-up-to-date/

 

Scott Span, MSOD's curator insight, March 5, 2013 7:03 PM

People...without them your organization doesn't exist.

Darlene Clapham K12's curator insight, May 23, 2013 9:04 PM

This fits with my last Tweet: 

@DClaphamK12: Good article, we all should be viewing Professional Learning as our best return on an investment.
http://t.co/pOtPlsoWfF



Rescooped by Trumans from Transformational Leadership
Scoop.it!

"Conscious Capitalism" - the higher purpose for business | Transformational Leadership

"Conscious Capitalism" - the higher purpose for business | Transformational Leadership | Strategies for Managing Your Business | Scoop.it
The book Conscious Capitalism calls for a higher purpose for business and lays out a roadmap on how to get there.

Via Susan Bainbridge
more...
David Hain's curator insight, March 1, 2013 5:35 AM

Great book, highly recommended!

Linda Alexander's curator insight, March 1, 2013 7:55 AM

A higher purpose of business that goes well beyond their finances is on the rise worldwide where the aim is to do both good for the planet and well for stakeholders.  Join the movement...  

Rescooped by Trumans from Business change
Scoop.it!

Martin Scorsese: Leadership Lessons for Project Managers

Martin Scorsese: Leadership Lessons for Project Managers | Strategies for Managing Your Business | Scoop.it
Uses 7 questions that plague Martin Scorsese on movie projects, to explain what project managers can do to improve their leadership skills.

Via Kenneth Mikkelsen, Christine Heine, David Hain
more...
David Hain's curator insight, March 2, 2013 1:54 AM

Nice take.

Tony Brugman (Bright & Company)'s curator insight, March 3, 2013 2:45 PM

Great blog on linking Martin Scorsese's POV on his way of working to general Project Management and Leadership: "As I read the list of 7 questions that plague Mr. Scorsese, I had an a-ha moment: if Martin Scorsese deals with these same questions that I do, it makes encountering and tackling them that much easier to deal with."

 

The writer refers to an interview in FastCompany (http://www.fastcompany.com/1793518/martin-scorsese-vision-hollywood)

 

Good Read!

Ricard Lloria's comment, March 4, 2013 4:56 PM
great and good read!! TYSM
Scooped by Trumans
Scoop.it!

How to use Twitter as a sales channel | The Wall Blog

How to use Twitter as a sales channel | The Wall Blog | Strategies for Managing Your Business | Scoop.it

There is no denying that Twitter is an exceptional social media platform, but how many organisations really make the most of the 140 character window of opportunity it offers and how much impact can it really have as a business tool?

Trumans's insight:

You have to be in it to win it....

more...
No comment yet.
Scooped by Trumans
Scoop.it!

Social Media Marketing Predictions for 2013 - Part 1 - Dachis Group

Social Media Marketing Predictions for 2013 - Part 1 - Dachis Group | Strategies for Managing Your Business | Scoop.it

It was certainly an exciting year in social media for brands in 2012, with many intriguing industry developments. Given that the pace of innovation in social will only increase this year, what will 2013 hold for brand marketers as they seek to capitalize on today’s trends?

more...
No comment yet.
Scooped by Trumans
Scoop.it!

HOW TO GIVE A MEANINGFUL `THANK YOU'

Forget the empty platitudes.Your star employee is not a "godsend," he/she is a person worthy of appreciation and respect, who deserves your frequent acknowledgment. When was the last time you thanked him/her - really thanked him/her?

Trumans's insight:

It's just to easy to ignore good manners these days.  All the management books tell us recognition is the greatest form of reward!

more...
No comment yet.