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Social Media Best Practices for Infographics

Social Media Best Practices for Infographics | Stratégies de contenu | Scoop.it

Sharing your infographic that’s hosted on your website/blog and engaging the social sharing potential is key to maximizing the work you put in to creating your infographics.  

Each social network has different image display requirements.

For example, tall infographics do not present well on Facebook. Facebook outlines horizontal images and a ratio of 1200 w x 627 h, meaning you may need to create some sharing images to drive social viewers to the main infographic.


The team at Lemonly put together a great infographic covering keys for social sharing on:

  • Facebook
  • Twitter
  • Pinterest
  • LinkedIn

Have a look and bookmark for future reference...


Via Lauren Moss
Social Globe's insight:

Astuces pour adapter ses infographies aux principaux réseaux sociaux

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Jeff Domansky's curator insight, September 1, 11:35 PM

Helpful infographics reference and great tips for social media utilization.

ManufacturingStories's curator insight, October 9, 9:30 AM

For more resources on Social Media & Content Curation visit http://bit.ly/1640Tbl

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Les réseaux sociaux, futurs moteurs de recherche en ligne

Les réseaux sociaux, futurs moteurs de recherche en ligne | Stratégies de contenu | Scoop.it

Et si l’ère des moteurs de recherche telle que nous la connaissons touchait bientôt à sa fin ? Si une telle affirmation peut sembler exagérée, elle ne manque pourtant pas de pertinence : nous assistons en effet depuis quelques années au recul des moteurs de recherche. Cette érosion profite surtout aux réseaux sociaux et traduit l’émergence de nouveaux comportements de recherche.


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How to Create a Facebook Business Page in 5 Simple Steps [Tutorial]

How to Create a Facebook Business Page in 5 Simple Steps [Tutorial] | Stratégies de contenu | Scoop.it
Learn how to create a Facebook business page to maximize your social media marketing reach with this step-by-step tutorial and video.
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How to Run a Facebook Contest, Analyze Your Page, and More: 11 Ideal Facebook Tools for Marketers

How to Run a Facebook Contest, Analyze Your Page, and More: 11 Ideal Facebook Tools for Marketers | Stratégies de contenu | Scoop.it
We’ve posted huge, helpful lists on social media tools for small business (61!) free Twitter tools (59!), and free marketing tools (29!). Facebook is next—though the list won’t be quite as huge.

The built-in tools that Facebook offers to business pages and advertisers are robust and detailed. Hence, you’re likely to uncover a smaller stash of third-party tools than you might for a network like Twitter.

Still, there are some fabulous Facebook tools out there, and they can help push your Facebook marketing campaign forward with contests, insights, advertising, and more.

Here is a selection of our top picks for Facebook marketing tools.

Via Brian Yanish - MarketingHits.com
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Larissa Meo's curator insight, September 30, 8:09 PM

adicionar a sua visão ...

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5 Hacks for Creating and Promoting the Right Content

5 Hacks for Creating and Promoting the Right Content | Stratégies de contenu | Scoop.it
Creating and promoting content isn't worth the effort if you haven't made sure it's the right content for your audience. This post offers several tools and tips to help you figure out where your time is best spent.
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How to Increase Revenue Without Actually Selling

How to Increase Revenue Without Actually Selling | Stratégies de contenu | Scoop.it
For some reason, many companies believe that marketing ends once a prospect becomes a customer.  However, this should never be the case.  If you think about it, marketing to potential customers is a series of actions that a company performs to gain the customers' trust and show them the value of the company.  So, why on earth would you stop doing this after they’ve given you their business?

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Alana Johnson's curator insight, September 29, 12:40 AM

Duplication is what is going to make you a leader in your industry.

Alaina Es's curator insight, September 30, 10:58 AM

One of the most important things I learned in my introduction to personal selling class was that you can’t neglect a relationship once the prospect becomes a customer. This was the older, traditional method of selling. Now, customers value trust and you can’t provide trust if you’re negligent to the customers’ needs after you get their business. The author portrayed the traditional sales “funnel” in a new light to help sales and marketing reps accomplish the now new and improved inverted funnel. There are a lot of leads coming into the top and a smaller number dripping out of the bottom. From that point the customers just get thrown in a CRM system but this is not the right way to go if you’re dollars remain on the line. If you turn your clients into fans and then eventually brand evangelists, this funnel can actually generate more revenue and of a higher quality. By offering value through content, for example, through e-books, webinars, and social chats, customers will trust you more and look to you for all the answers to their problems. It takes more work to keep them but the returns in the long run are worth it.

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7 Réseaux sociaux peu connus mais qui cumulent 1,8 milliard d’utilisateurs

7 Réseaux sociaux peu connus mais qui cumulent 1,8 milliard d’utilisateurs | Stratégies de contenu | Scoop.it

Tout le monde connait Facebook,Twitter et consorts. Mais connaissez vous Ren Ren, QZone, VK ou Path…? Ce sont des plateformes de réseautage, pour certaines très populaires dans leur Pays. Voici 7 réseaux sociaux peu connus, mais qui disposent d’une audience cumulée d’environ 1,8 milliard d’utilisateurs à travers le monde...


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The power of the multi-channel digital marketing campaign

The power of the multi-channel digital marketing campaign | Stratégies de contenu | Scoop.it
Take a look at this infographic from CJG Marketing to understand the pure unadulterated power of a multi-channel marketing campaign.

Via Brian Yanish - MarketingHits.com
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Here's What 2.7 Billion Social Shares Say About Online Publishing

Here's What 2.7 Billion Social Shares Say About Online Publishing | Stratégies de contenu | Scoop.it
What headlines and topics yield the most social shares and where are they shared? Contributor Kelsey Libert from Fractl offers data from a study of the most-shared articles from top sites.
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Récapitulatif des dernières fonctionnalités par réseau social : du 15 au 19 septembre 2014

Récapitulatif des dernières fonctionnalités par réseau social : du 15 au 19 septembre 2014 | Stratégies de contenu | Scoop.it
Afin de couvrir l’ensemble des dernières fonctionnalités apportées sur les principaux réseaux sociaux du marché, je publierai sur ce blog un article récapitulatif chaque vendredi.

Via Jean-Jacques Roland
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Visual Content Is Shaping the Future of Social Media [Infographic]

Visual Content Is Shaping the Future of Social Media [Infographic] | Stratégies de contenu | Scoop.it
Visual content is exploding on social media, with sites like Pinterest and Vine leading the charge.

Even Twitter, which started as a place to post short and simple messages, now has images for a more visual experience. Indeed, the future of digital media is upon us — and it’s rich with visual content.

According to an infographic from Oracle, there are five tweets per second that include a Vine link. The acquisitions of Tumblr and Vizify point to an increased interest in interactive media and infographics, with Yahoo investing in visual media.


Via Lauren Moss
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Momentum Factor's curator insight, September 26, 3:34 PM

Have you noticed? Social media has been evolving! Here's why you're seeing more pictures and video clips all over your social feeds.

corneja's curator insight, October 5, 10:16 AM

Fotos, videos, viñetas, infografías... están ganando terreno al contenido escrito en redes sociales. Ese aumento del contenido visual ¿es un fenómeno exclusivo de las redes sociales?

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How to Manage Facebook Pages as a Multi-Unit Brand

How to Manage Facebook Pages as a Multi-Unit Brand | Stratégies de contenu | Scoop.it

You are a multi-unit business with locations around the world, you can't ignore the need for local pages. Here are some tips for managing your global Facebook presence.


For franchise and multi-unit businesses, managing data and pages on Facebook can be a nightmare. Rogue pages, unseen customer complaints, and inaccurate data are just some of the challenges these businesses face every day. For those particular brands with multiple locations throughout the United States and the world, Facebook offers a feature that links the main brand page to all local pages, and helps maintain consistency across all locations. The feature is called "Facebook Locations" and is often referred to as the parent-child integration, with the main brand page being the parent, and the locations being the children.


Via Brian Yanish - MarketingHits.com
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12 Steps to Social Media Marketing Success

12 Steps to Social Media Marketing Success | Stratégies de contenu | Scoop.it

Word of mouth is the strongest form of recommendation, and spreads quite quickly too. If people are talking about your business, then you can be sure you’ll get a big lift in your sales from new customers. According to a study done by Ad Age word of mouth can increase marketing effectiveness by 54%!


But wait a minute – word of mouth marketing? How can you increase the word of mouth about your own company?


Excellent question -- read this post to find out a 6 ways that you can actually get your customers to talk about your business!

What is Word of Mouth Marketing


Via Brian Yanish - MarketingHits.com
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Google+ : 10 conseils pour les entreprises

Google+ : 10 conseils pour les entreprises | Stratégies de contenu | Scoop.it

Google vient de publier un guide, destiné aux entreprises, pour bien démarrer sur Google+. Il permet de comprendre les différentes fonctionnalités de Google+ et les possibilités offertes par les pages, les cercles et les liens entre les services Google. Le guide de 79 pages revient également sur les outils pour rendre sa présence visible et pour engager avec sa communauté. Focus sur les principaux points abordés par Google pour aider les marques à investir Google+.


Via Julie Chodorge
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Un guide, destiné aux entreprises, pour bien démarrer sur Google+.

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10 Outils de création d’images pour les réseaux sociaux

10 Outils de création d’images pour les réseaux sociaux | Stratégies de contenu | Scoop.it
Voici 10 outils de création d'images parfaits pour optimiser votre communication visuelle sans connaissances pointues en webdesign.

Via Julie Chodorge
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10 Key Must Have Attributes For Successful Content Marketers

10 Key Must Have Attributes For Successful Content Marketers | Stratégies de contenu | Scoop.it

Terabytes are written about how to create great content every day.

It all flows from a few simple attributes.

Cut to the chase, tell a story and edit your content. Everything flows from these simple guidelines.

Content Pain Points Every Business has to Come to Grips with

A budget is a moving target; start small, test the content ROI (is is getting read?), talk to your customers, monitor your conversion metrics, etc. – start with 20-30% of your overall budget.


How do you make content that the visitor wants to share? Key attributes: useful, emotion laden, factual, practical, newsjacks (events, moments in time, perspective).

Is your content distributed and published? A blog is not enough: you gotta do more.

In-house or outsourcing; or some combination of the two. Your probably better off with the latter.

Where do you find visuals to insert with your content? They are on your web site, embedded in your social channels and/or part of the visual story every employee tells with their profiles across the web.

What is SEO and how do we optimize our content. Use a keyword in your title and repeat it maybe once or twice on page of 300-700 words. Google understands more than you will ever know BTW.


Via Brian Yanish - MarketingHits.com
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A Day in the Life of a Social Media Manager - Infographic

A Day in the Life of a Social Media Manager - Infographic | Stratégies de contenu | Scoop.it
You spend part—maybe all—of your day on social media, hopping from network to network, checking analytics, planning ahead, and performing the sundry tasks of a social media manager.

Via Ana Cristina Pratas, Brian Yanish - MarketingHits.com
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Marco Favero's curator insight, September 29, 8:56 AM

aggiungi la tua intuizione ...

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How to Rule Local Results in SEO #Infographic

How to Rule Local Results in SEO #Infographic | Stratégies de contenu | Scoop.it
Search Engine Marketing - Use the detailed tips in this infographic to help your business rank higher in local search results.

Via Brian Yanish - MarketingHits.com
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Why Visual Content Marketing Delivers Results [Infographic]

Why Visual Content Marketing Delivers Results [Infographic] | Stratégies de contenu | Scoop.it
Consumers respond better to visual marketing, and this is one reason infographics became an instant home run when they burst onto the scene several years ago.

While they continue to be a very effective form of online marketing, everyone and their brother were churning out infographics a couple of years ago. It now requires a hot topic, interesting stats, and an eye appealing design to achieve the outstanding results they once produced.

This infographic was created to highlight some of the reasons why visual marketing works so well. Isn’t the goal to have your audience actually absorb your message, rather than just skimming through paragraphs of text and only retaining a small percentage of the information?

Infographics draw attention, generate a ton of social love, attract links, and push traffic to your website. Sounds like a winning result, right?

Via Brian Yanish - MarketingHits.com
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Ello, le réseau social anti-Facebook

Ello, le réseau social anti-Facebook | Stratégies de contenu | Scoop.it

En mars est né Ello, un réseau social sans publicité, sur invitation mais totalement ouvert.


Vous avez pensé à quitter Facebook plusieurs fois. Vous avez même désactivé votre compte à maintes reprises. Et puis, vous vous y êtes remis… Faute de “mieux” ? Peut-être qu’Ello, lancé en mars dernier, répondra mieux à vos attentes. Depuis quelques jours, le smiley de ce nouveau réseau social sourit sur de nombreux sites aux Etats-Unis et en Grande Bretagne, où l’on se demande s’il n’est pas le futur remplaçant de Facebook.


Via Julie Chodorge
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How to Make Content Go Viral

How do you make content go viral? Attention-grabbing headlines and SEO-friendly text are good places to start, but If content is truly going to go viral, you have to have a highly-engaged audience and you have to give them the content they want. 


Via Brian Yanish - MarketingHits.com
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3 More Reasons for Brands to Use Instagram to Boost Influence and Drive Sales

3 More Reasons for Brands to Use Instagram to Boost Influence and Drive Sales | Stratégies de contenu | Scoop.it

Instagram is a unique medium for brand advertising unlike any other platform in the social space. The visually driven community allows users to communicate in the universal language of photos and videos, opening the world to the possibility of more "humanized'' content.


Instagram’s growth and reach speaks to its massive appeal to the millennial audience. Instagram provides huge advertising opportunities to drive brand awareness and purchase intent to those brands that understand users want content made for users by other users who understand them best.


Via Brian Yanish - MarketingHits.com
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Cassandra Roderick's curator insight, September 21, 12:27 AM

This article reviews the different marketing tools that can be used when marketing through social media, specifically Instagram. The three ways that a company can use Instagram to market are humanizing the content, utilizing influencers, and gaining powerful analytics. Instagram is a social media site that most Millenials are influenced by, and the best way to grab the attention of Millenials is to connect with them. They need to feel that the company is actually understanding their needs, and not just voicing off the same old advertisement. Through targeted influencers a company is able to speak to different individuals from different demographics, and be able to relate to them through those parameters. The company must use science and artful advertising in order to build the connection with the consumers. Finally, the meaningful analytics is a tool where Instagram is able to provide useful insights into their users. They can find out about their likes and dislikes, and other data that can be used to find out what would be the best way to reach out to these individuals. 

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4 Ways Google Analytics Can Improve Your Social Media Strategy

4 Ways Google Analytics Can Improve Your Social Media Strategy | Stratégies de contenu | Scoop.it
Developing a social media strategy is important. But beyond just implementing a plan, you’ll want to evaluate your social channel’s success in order to improve moving forward.

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Malcolm Haines's curator insight, September 21, 12:31 AM

Understanding Google is vital to understanding my site's stats and data flow.

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Planthemoment de Twitter, pour aider à planifier les communications

Planthemoment de Twitter, pour aider à planifier les communications | Stratégies de contenu | Scoop.it

La plateforme de micro-blogging, Twitter, vient de créer un calendrier marketing, appelé Planthemoment. Il s’agit de faciliter le travail des community managers dans leurs interventions, afin qu’ils puissent saisir les meilleures opportunités.


Via Pim-Bim, créateur de contenus
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Strategies that Work – The Digital Marketing Appeal of Google+

Strategies that Work – The Digital Marketing Appeal of Google+ | Stratégies de contenu | Scoop.it

If you’re a social media fanatic in your personal life, chances are Google+ isn’t very high up on your list as far as preferred networks go. However, when it comes to your small business, Google’s social platform packs a punch that Facebook, Twitter, and all the rest just can’t match. For companies seeking an improved SEO outlook and higher brand awareness, now’s the perfect time to dig into the particulars of how Google+ is being used for digital marketing success by small businesses like your own.


Via Brian Yanish - MarketingHits.com
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6 Essential Social Media Lessons From Top Executives

6 Essential Social Media Lessons From Top Executives | Stratégies de contenu | Scoop.it
Previously, right here on this blog, we’ve written about the importance of company leadership getting involved in social media. After all, there are some major benefits to doing so -- an improved company reputation and increased consumer trust, among others. Despite the upsides of social media involvement, the vast majority of c-level executives remain absent from social channels like Twitter, Facebook, and LinkedIn.

Via Brian Yanish - MarketingHits.com
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Certes, les exemples n'ont pas été choisis au hasard… Mais c'est la trame de fond qui est intéressante !

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