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Social Media Best Practices for Infographics

Social Media Best Practices for Infographics | Stratégies de contenu | Scoop.it

Sharing your infographic that’s hosted on your website/blog and engaging the social sharing potential is key to maximizing the work you put in to creating your infographics.  

Each social network has different image display requirements.

For example, tall infographics do not present well on Facebook. Facebook outlines horizontal images and a ratio of 1200 w x 627 h, meaning you may need to create some sharing images to drive social viewers to the main infographic.


The team at Lemonly put together a great infographic covering keys for social sharing on:

  • Facebook
  • Twitter
  • Pinterest
  • LinkedIn

Have a look and bookmark for future reference...


Via Lauren Moss
Social Globe's insight:

Astuces pour adapter ses infographies aux principaux réseaux sociaux

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Jeff Domansky's curator insight, September 1, 11:35 PM

Helpful infographics reference and great tips for social media utilization.

ManufacturingStories's curator insight, October 9, 9:30 AM

For more resources on Social Media & Content Curation visit http://bit.ly/1640Tbl

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The Evolution of Search and Google SEO

The Evolution of Search and Google SEO | Stratégies de contenu | Scoop.it

The Evolution of Search and Google SEO, an Infographic search engine optimization Google Keywords Panda SEO has evolved along with a other digital tools


Via WordPress SEO & Social Media
Social Globe's insight:

"Back in the day, when you typed a phrase into a search engine, it would identify keywords in that phrase and only display results which contained them. Now, semantic search algorithms have given search engines the ability to not only make word associations, but to identify context and intent – quite similar to the human brain." Amazing !

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Marco Favero's curator insight, December 16, 8:29 AM

aggiungi la tua intuizione ...

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L’économie collaborative s'étend à tous les secteurs !

L’économie collaborative s'étend à tous les secteurs ! | Stratégies de contenu | Scoop.it
Selon une étude PwC parue fin novembre, le marché de la « sharing economy » pourrait atteindre les 335 milliards de dollars (268,5 milliards d’euros) d’ici à 2025, contre seulement 15 milliar
Social Globe's insight:

"Les autorités, notamment les gouvernements, vont devoir s’impliquer pour que l’économie collaborative devienne une habitude répandue", souligne Jeremiah Owyang, fondateur de la structure d’accompagnement américaine CrowdCompanies. A plus ou moins longue échéance, la #dynamique #relationnelle va supplanter la "mécanique institutionnelle"…

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How To Curate Content Like A Pro: 8 Lessons (Examples Included)

How To Curate Content Like A Pro: 8 Lessons (Examples Included) | Stratégies de contenu | Scoop.it
Content curation taps into the power of existing owned, social, and third-party media to enhance and extend your content marketing resources.

This does NOT mean content curation is free. Rather, it’s more cost-effective than brand-spanking-new content and maximizes the full potential of your existing content.

Via Brian Yanish - MarketingHits.com
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Brian Yanish - MarketingHits.com's curator insight, December 8, 1:34 PM

Great article on content curation and how it can be added to your existing content mx.

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Inbound ou outbound marketing ?

Inbound ou outbound marketing ? | Stratégies de contenu | Scoop.it

Via Jerome D. Simon
Social Globe's insight:

La réponse en infographie ! Outre ses incidences économiques, l'inbound marketing est moins intrusif que le marketing traditionnel… 

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Jerome D. Simon's curator insight, October 17, 3:06 AM

beaucoup de bonnes raisons dans cette infographie

MarkCom Conseil's curator insight, October 23, 11:25 AM

A parcourir pour comprendre l'intérêt du content marketing !

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Web : créer un contenu créatif et efficace

Web : créer un contenu créatif et efficace | Stratégies de contenu | Scoop.it
Infographie : 30 infographies et visualisations de données à connaître - graphisme
Social Globe's insight:

Face à l'inflation des contenus sur le web, la créativité, l'originalité et la pertinence peuvent faire la différence. La suite sur : http://www.blogduwebdesign.com/graphisme/30-infographies-et-visualisations-de-donnees-a-connaitre/205

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Un bon commercial peut-il encore se passer des réseaux sociaux ?

Un bon commercial peut-il encore se passer des réseaux sociaux ? | Stratégies de contenu | Scoop.it
Selon une étude de Forbes, les commerciaux connectés sont plus de 20% plus performants que les autres. C'est l'émergence du "social selling". Explications.
Social Globe's insight:

"Le social selling (ou vente sociale)  permet aux commerciaux de mieux comprendre les besoins, de trouver plus rapidement le bon contact et de pouvoir lui adresser un message le plus ciblé possible au meilleur moment." 

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Pour être visible sur LinkedIn, ayez une approche Presse People

Pour être visible sur LinkedIn, ayez une approche Presse People | Stratégies de contenu | Scoop.it
Qu'il s'agisse de Google pour les sites et les blogs ou de profils sur les réseaux sociaux, sur quels mots ou expressions doit-on être visibles ? Et quelle approche avec Linkedin ? Explications.
Social Globe's insight:

L'approche "presse people" veut dire :  mettre en valeur ses compétences (mieux… sa valeur ajoutée) plutôt que son poste ! Comment ? Avec un titre accrocheur… 

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Les réseaux sociaux, futurs moteurs de recherche en ligne

Les réseaux sociaux, futurs moteurs de recherche en ligne | Stratégies de contenu | Scoop.it

Et si l’ère des moteurs de recherche telle que nous la connaissons touchait bientôt à sa fin ? Si une telle affirmation peut sembler exagérée, elle ne manque pourtant pas de pertinence : nous assistons en effet depuis quelques années au recul des moteurs de recherche. Cette érosion profite surtout aux réseaux sociaux et traduit l’émergence de nouveaux comportements de recherche.


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How to Create a Facebook Business Page in 5 Simple Steps [Tutorial]

How to Create a Facebook Business Page in 5 Simple Steps [Tutorial] | Stratégies de contenu | Scoop.it
Learn how to create a Facebook business page to maximize your social media marketing reach with this step-by-step tutorial and video.
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How to Run a Facebook Contest, Analyze Your Page, and More: 11 Ideal Facebook Tools for Marketers

How to Run a Facebook Contest, Analyze Your Page, and More: 11 Ideal Facebook Tools for Marketers | Stratégies de contenu | Scoop.it
We’ve posted huge, helpful lists on social media tools for small business (61!) free Twitter tools (59!), and free marketing tools (29!). Facebook is next—though the list won’t be quite as huge.

The built-in tools that Facebook offers to business pages and advertisers are robust and detailed. Hence, you’re likely to uncover a smaller stash of third-party tools than you might for a network like Twitter.

Still, there are some fabulous Facebook tools out there, and they can help push your Facebook marketing campaign forward with contests, insights, advertising, and more.

Here is a selection of our top picks for Facebook marketing tools.

Via Brian Yanish - MarketingHits.com
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Larissa Meo's curator insight, September 30, 8:09 PM

adicionar a sua visão ...

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5 Hacks for Creating and Promoting the Right Content

5 Hacks for Creating and Promoting the Right Content | Stratégies de contenu | Scoop.it
Creating and promoting content isn't worth the effort if you haven't made sure it's the right content for your audience. This post offers several tools and tips to help you figure out where your time is best spent.
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How to Increase Revenue Without Actually Selling

How to Increase Revenue Without Actually Selling | Stratégies de contenu | Scoop.it
For some reason, many companies believe that marketing ends once a prospect becomes a customer.  However, this should never be the case.  If you think about it, marketing to potential customers is a series of actions that a company performs to gain the customers' trust and show them the value of the company.  So, why on earth would you stop doing this after they’ve given you their business?

Via Brian Yanish - MarketingHits.com
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Alana Johnson's curator insight, September 29, 12:40 AM

Duplication is what is going to make you a leader in your industry.

Alaina Es's curator insight, September 30, 10:58 AM

One of the most important things I learned in my introduction to personal selling class was that you can’t neglect a relationship once the prospect becomes a customer. This was the older, traditional method of selling. Now, customers value trust and you can’t provide trust if you’re negligent to the customers’ needs after you get their business. The author portrayed the traditional sales “funnel” in a new light to help sales and marketing reps accomplish the now new and improved inverted funnel. There are a lot of leads coming into the top and a smaller number dripping out of the bottom. From that point the customers just get thrown in a CRM system but this is not the right way to go if you’re dollars remain on the line. If you turn your clients into fans and then eventually brand evangelists, this funnel can actually generate more revenue and of a higher quality. By offering value through content, for example, through e-books, webinars, and social chats, customers will trust you more and look to you for all the answers to their problems. It takes more work to keep them but the returns in the long run are worth it.

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7 Réseaux sociaux peu connus mais qui cumulent 1,8 milliard d’utilisateurs

7 Réseaux sociaux peu connus mais qui cumulent 1,8 milliard d’utilisateurs | Stratégies de contenu | Scoop.it

Tout le monde connait Facebook,Twitter et consorts. Mais connaissez vous Ren Ren, QZone, VK ou Path…? Ce sont des plateformes de réseautage, pour certaines très populaires dans leur Pays. Voici 7 réseaux sociaux peu connus, mais qui disposent d’une audience cumulée d’environ 1,8 milliard d’utilisateurs à travers le monde...


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Nouvelles écritures : la techno ne remplacera pas votre cerveau !

Nouvelles écritures : la techno ne remplacera pas votre cerveau ! | Stratégies de contenu | Scoop.it
  La chaire “Convergences”de Grenoble organisait lundi 7 avril 2014  une conférence-débat sur le thème des nouvelles écritures numériques.

Via Jean-Jacques Roland
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Les chiffres de l’inbound marketing

Les chiffres de l’inbound marketing | Stratégies de contenu | Scoop.it

Découvrez pourquoi vous devez adopter l’inbound marketing pour votre communication grâce à cette infographie. 


Via Stéphane Bureau
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Linkedin : les statistiques

Linkedin : les statistiques | Stratégies de contenu | Scoop.it
Social Globe's insight:

2 nouveaux membres par seconde, 41% des visites via un mobile, 17 minutes en moyenne par mois et par utilisateur, 1 professionnel sur 3 en est membre, 25 millions de profils vus chaque jour,… Autant d'infos clés pour les recruteurs comme  pour les marketeurs B2B…

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Marketing : comment créer des eBooks efficaces

Marketing : comment créer des eBooks efficaces | Stratégies de contenu | Scoop.it
Il faut notamment établir un plan de construction contenant le lectorat cible et la structure de l'eBook.
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Qu'est-ce qu'un contenu viral ?

Qu'est-ce qu'un contenu viral ? | Stratégies de contenu | Scoop.it
Qu'est-ce qu'un contenu viral ? Les recettes secrètes des contenus viraux et du marketing de contenus ?

Via Jean-Jacques Roland
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Comment les meilleurs commerciaux utilisent LinkedIn

Comment les meilleurs commerciaux utilisent LinkedIn | Stratégies de contenu | Scoop.it
Si LinkedIn est très utilisé dans la gestion de carrière et pour le recrutement, LinkedIn peut également être utilisé dans un contexte commercial pour identifier et contacter des prospects.
Social Globe's insight:

 "3 leviers de développement de business sur LinkedIn :

- Etre trouvé par son profil personnel ou sa page entreprise grâce à ses compétences.

- Se faire repérer par des prises de parole pertinentes dans des groupes de discussion ciblés.

- Prospecter via son réseau de connexion."

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Infographie : 9 erreurs que les entreprises font souvent sur les médias sociaux

Infographie : 9 erreurs que les entreprises font souvent sur les médias sociaux | Stratégies de contenu | Scoop.it
Source originale de l'infographie : Jason Squires, consultant et expert en stratégies digitales

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10 Outils de création d’images pour les réseaux sociaux

10 Outils de création d’images pour les réseaux sociaux | Stratégies de contenu | Scoop.it
Voici 10 outils de création d'images parfaits pour optimiser votre communication visuelle sans connaissances pointues en webdesign.

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10 Key Must Have Attributes For Successful Content Marketers

10 Key Must Have Attributes For Successful Content Marketers | Stratégies de contenu | Scoop.it

Terabytes are written about how to create great content every day.

It all flows from a few simple attributes.

Cut to the chase, tell a story and edit your content. Everything flows from these simple guidelines.

Content Pain Points Every Business has to Come to Grips with

A budget is a moving target; start small, test the content ROI (is is getting read?), talk to your customers, monitor your conversion metrics, etc. – start with 20-30% of your overall budget.


How do you make content that the visitor wants to share? Key attributes: useful, emotion laden, factual, practical, newsjacks (events, moments in time, perspective).

Is your content distributed and published? A blog is not enough: you gotta do more.

In-house or outsourcing; or some combination of the two. Your probably better off with the latter.

Where do you find visuals to insert with your content? They are on your web site, embedded in your social channels and/or part of the visual story every employee tells with their profiles across the web.

What is SEO and how do we optimize our content. Use a keyword in your title and repeat it maybe once or twice on page of 300-700 words. Google understands more than you will ever know BTW.


Via Brian Yanish - MarketingHits.com
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A Day in the Life of a Social Media Manager - Infographic

A Day in the Life of a Social Media Manager - Infographic | Stratégies de contenu | Scoop.it
You spend part—maybe all—of your day on social media, hopping from network to network, checking analytics, planning ahead, and performing the sundry tasks of a social media manager.

Via Ana Cristina Pratas, Brian Yanish - MarketingHits.com
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Marco Favero's curator insight, September 29, 8:56 AM

aggiungi la tua intuizione ...

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How to Rule Local Results in SEO #Infographic

How to Rule Local Results in SEO #Infographic | Stratégies de contenu | Scoop.it
Search Engine Marketing - Use the detailed tips in this infographic to help your business rank higher in local search results.

Via Brian Yanish - MarketingHits.com
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Why Visual Content Marketing Delivers Results [Infographic]

Why Visual Content Marketing Delivers Results [Infographic] | Stratégies de contenu | Scoop.it
Consumers respond better to visual marketing, and this is one reason infographics became an instant home run when they burst onto the scene several years ago.

While they continue to be a very effective form of online marketing, everyone and their brother were churning out infographics a couple of years ago. It now requires a hot topic, interesting stats, and an eye appealing design to achieve the outstanding results they once produced.

This infographic was created to highlight some of the reasons why visual marketing works so well. Isn’t the goal to have your audience actually absorb your message, rather than just skimming through paragraphs of text and only retaining a small percentage of the information?

Infographics draw attention, generate a ton of social love, attract links, and push traffic to your website. Sounds like a winning result, right?

Via Brian Yanish - MarketingHits.com
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