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Ajuster sa stratégie seo pour 2014

Ajuster sa stratégie seo pour 2014 | Stratégie de contenus, SEO, SEA | Scoop.it
Quelles habitudes vaut il mieux perdre pour faire correctement du référencement en 2014 ?
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SEO

SEO | Stratégie de contenus, SEO, SEA | Scoop.it
Le SEO ou Search Engine Optimisation ou encore référencement en France est un ensemble de techniques et optimisation visant a positionner un site dans les moteurs de recherche (RT @MkTradeLLC: http://t.co/g5t21io3JX...
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How Many People Use LinkedIn? [Infographic]

How Many People Use LinkedIn? [Infographic] | Stratégie de contenus, SEO, SEA | Scoop.it
Every time new LinkedIn statistics are released, the world is blown away by its progress and continued momentum. 2013 is no exception in this new infographic.

Via Lauren Moss
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Amanda Groover's curator insight, December 20, 2013 12:49 PM

Linked In is and will continue to be a developing form of new business development and social networking in its truest form.  Linked In is postioning itself to be the virtual hub of news content and interaction within one platform!  Look at this data!

Abi Adeleke's curator insight, December 23, 2013 2:51 PM

Wow! USA is clearly the leader in using LinkedIn! Pretty cool infographic!

Felice Kimbrew's curator insight, October 27, 2014 1:07 PM

LinkedIn is an extremely professional social media website. I know a friend who gained a professional opportunity just by posting his personal qualifications on LinkedIn. Great site!

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8 étapes pour une stratégie Social Media en B2B

8 étapes pour une stratégie Social Media en B2B | Stratégie de contenus, SEO, SEA | Scoop.it
Définir une stratégie Social Media est devenu indispensable à toute communication digitale. Le Social Media vous rend visible, améliore le référencement (SEO), vous fait de la pub, est générateur de trafic sur votre site web, vous aide dans votre communication de recrutement, dynamise votre notoriété, vous permet de maîtriser votre e-reputation, vous donne de la visibilité sur les tendances du marché, et bien d’autres avantages encore.

Oui, tout cela vous l’avez déjà entendu et vous êtes déjà convaincu qu’il faut vous créer votre page Facebook, votre compte Twitter et vos pages entreprise sur LinkedIn ou/et Viadeo.

Ce que vous voudriez savoir c’est commentmettreenplaceunestratégieSocialMedia et commentquantifierla valeurdu Social Media : c’est là que la problématique du ROI (retour sur investissement) sur les réseaux sociaux se pose.

Entre des objectifs mal définis et des KPI (indicateurs de performance) trop nombreux, la confusion s’installe. Si votre marque est présente sur les réseaux sociaux et que vous n’avez pas de stratégie Social Media, il devient urgent d’en définir une !


Via Le Contenu.fr
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Emilie Faffe's curator insight, December 4, 2013 1:27 PM

Un article complet et très intéressant suivi de commentaires tout aussi intéressants.

Les points à retenir dans la mise en place d'une stratégie sociale média :

1- Définir les cibles et objectifs

2- Analyser ce que fait la concurrence

3- Définir un positionnement social en fonction des éléments précédents

4- Définir une stratégie

"Who ? says What ? to Whom ? Why ? Where ? When ? What for ? How ?"

Choisir les réseaux à utiliser.

5- Mettre en place un process (qui fait quoi, quand et comment)

6- Documenter tout (Charte de bonnes pratiques)

7- Mettre en place une stratégie de curration et de veille

8- Mettre en place des indicateurs et mesurer le ROI

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Scoop.It for SEO – A New World of Curation [Infographic]

Scoop.It for SEO – A New World of Curation [Infographic] | Stratégie de contenus, SEO, SEA | Scoop.it

For almost everyone who is a part of the online world coming up with fresh content consistently is a big challenge. Practically every guideline advises that content should be engaging, informative and relevant every single time. Consequently, content curation has taken off in a big way.

Simply put, content curation is the process of curating relevant and interesting content from various sources on the web and putting them together and publishing them on a personal site or blog. As a result of the popularity of the content curation process, a number of content marketing tools have been introduced. These tools are meant to help in the process of content marketing and SEO and facilitate the process of curation...


Via Lauren Moss
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Annie 's curator insight, December 5, 2014 8:18 PM

Scoop.it helps with the process of curating content. This is a must for your social media.

Linda Buckmaster's curator insight, July 27, 2015 11:01 PM

Anyone who is a part of the online world will know that coming up with fresh content consistently is a big challenge.  We're advised that content should be engaging, informative and relevant. Consequently, content curation has taken off in a big way.

drula eric's curator insight, December 1, 12:47 AM
Instagram POURSUIT fils opération séduction Avec Une nouvelle Fonctionnalité Qui devrait ravir des ses 500 millions de Membres et plus particuliérement les Professionnels. En effet, les réseaux sociaux d'Excellents are outils versez partager et Échanger, Mais il y a also des commentaires désobligeants, les insultes OÜ spam. https://www.instagram.com/esselte974/
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6 nouvelles spécialités en SEO

6 nouvelles spécialités en SEO | Stratégie de contenus, SEO, SEA | Scoop.it
Le Web évolue vite, ses acteurs aussi. Les SEO n'y échappent pas, et leurs nouvelles spécialités sont déjà visibles. Zoom sur ces nouveaux profils de référenceurs, et leurs compétences.

Via Amélie Fournier
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Vie toxique's comment, November 1, 2013 9:49 AM
le 6e est quand même celui qui a le plus d'avenir :-)
Vie toxique's curator insight, November 1, 2013 9:51 AM

Le 6e est quand même celui qui a le plus d'avenir !

Marco Bertolini's curator insight, November 2, 2013 5:20 AM

Le web évolue vite et de nouveaux métiers doivent répondre aux exigences des nouvelles tendances.  En voici 6 qui se détachent déjà.

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[Slides] 10+1 constats autour du contenu en ligne

Présentation du 22/10/2013 sur mes constats autour du contenu de marque sur Internet et où ilen est ...

http://blog.visionarymarketing.fr  pour les détails


Via Mon-Habitat Web
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Lydia Gracia's comment, October 23, 2013 3:54 AM
pourtant le brand content est juste une partie du content marketing!
Vie toxique's comment, October 23, 2013 3:55 AM
Tout à fait d'accord Lydia. Mais ce n'est pas vraiment ce qui est indiqué dans le slide ;-)
Lydia Gracia's comment, October 23, 2013 4:07 AM
exact, pas très structuré
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5 New Realities of SEO

5 New Realities of SEO | Stratégie de contenus, SEO, SEA | Scoop.it

To improve accuracy Google and Bing are attempting to understand what was actually meant by a search and refining results based on semantics.

 

What this means for website owners is they can no longer count on writing content about a subject, optimizing it and going to work on links to the page. Sure, that stuff will always play a role, but there are other significant factors at play today.

 Read More: http://www.ducttapemarketing.com/blog/2013/10/14/new-realities-seo/

 

 


Via Antonino Militello
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E-Alchimie's curator insight, October 15, 2013 10:15 AM

Le SEO ce monde nouveau !

Simon Steed's curator insight, October 15, 2013 5:43 PM

A really good insight into the complexities with SEO consultancy and how to understand what you need to concentrate upon to get the most out of any SEO work you undertake.

SaiSrinivasCom's curator insight, October 25, 2013 1:02 PM

Should you really care about SEO any longer? A lot of emphasis is being laid on Social signals and perhaps in a way "drum beat your presence". If linking was a bane to get ranked previously, how is it very different from "drum beating your social presence"?

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Social Media is making SEO more personal

Social Media is making SEO more personal | Stratégie de contenus, SEO, SEA | Scoop.it

The game has changed.

 

Now, in 2013 and beyond, Social Media is playing an increasingly important role in how your blog content ranks in Search Engines.

 

'Social signals continue to correlate very well with better rankings' – SearchMetrics'

 

SearchMetrics found that Google +1s, Tweets, Pinterest shares and all Facebook activity (shares, likes & comments) had a significant correlation to higher search engine placement. In fact the only non-social measure in the top 8 correlating measure was the number of backlinks.

 

And it looks like social media signals will become increasingly important to SEO for the foreseeable future.

 

Read More: http://www.getspokal.com/how-social-media-is-making-seo-a-better-place/#

  


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Pauline Mwangi's curator insight, October 1, 2013 2:16 AM

The challenge this presents is the ability to create a vibrant community on social media. Since the more vibrant your community is, then the more successful your posts will be as they will be shared severally within the commmunity, hence increasing brand visibility.

 

That said, it is a good problem since we all have the capacity to network and create great communities.

Jim Niemela's curator insight, October 1, 2013 11:42 PM

Social Media plays a bigger role now than ever before in SEO.

LAT Multilingual's curator insight, October 2, 2013 3:49 PM

It's always good to see how social media is growing in importance and reading that it is beginning to have more of a bearing on SEO is good news. 

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The 21 New Rules of Content Marketing [INFOGRAPHIC]

The 21 New Rules of Content Marketing [INFOGRAPHIC] | Stratégie de contenus, SEO, SEA | Scoop.it

"In this new world of Internet marketing, it's not about being "optimized," but being "easy to find." That sounds like a subtle difference, but it couldn't be more profound.

 

One has to do with page tags, keywords, and trying to manipulate incoming links; the other is about generating interesting ideas, starting discussions, and being a prominent voice in your market or industry. It's the difference between screaming nonsense through a microphone and having journalists come to you for an expert opinion.

 

This infographic sets out the 21 NEW rules of content marketing that every modern marketer should know. If you want to maintain a high search engine ranking and use content to keep targeted buyers coming to you, this is information you can't afford to skip".


Via Antonino Militello
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Webgrrl's comment, September 20, 2013 4:04 AM
thank you, @Randy ..and blessed that i found it in the social/share highway of info ~ g'day from australia, you rule!
Frank Mohnhaupt's comment, September 20, 2013 5:36 AM
You´re always welcome ! :-)
Margarita Bojórquez's curator insight, October 20, 2013 9:33 PM

21 NUEVAS REGLAS DEL MARKETING DE CONTENIDOS.

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La Kro, Cantona et les Alsaciens | I like Content

La Kro, Cantona et les Alsaciens | I like Content | Stratégie de contenus, SEO, SEA | Scoop.it
Kronenbourg lance une campagne de storytelling décalée et efficace, où Eric Cantona présente des houblonniers alsaciens superstars
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L'univers Robuchon : une mise en récit... alléchante ! | I like Content

L'univers Robuchon : une mise en récit... alléchante ! | I like Content | Stratégie de contenus, SEO, SEA | Scoop.it
En utilisant son nom comme une marque, Joël Robuchon façonne un univers culinaire cohérent et le décline à l'infini. Les gourmets se réjouissent !
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Avec Skype, restons groupés ! | I like Content

Avec Skype, restons groupés ! | I like Content | Stratégie de contenus, SEO, SEA | Scoop.it
Skype utilise un storytelling habile pour montrer, au travers des expériences utilisateurs, sa capacité à réduire les distances entre proches.
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SEO mobile : Google Webmaster Tools fait désormais remonter les erreurs

SEO mobile : Google Webmaster Tools fait désormais remonter les erreurs | Stratégie de contenus, SEO, SEA | Scoop.it
Un nouveau menu dans les Outils pour webmaster de Google est dédié aux erreurs trouvées par les robots Googlebot-mobile lors de leur crawl.

Via Imen Marref
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SEO mobile : Google Webmaster Tools fait désormais remonter les erreurs

SEO mobile : Google Webmaster Tools fait désormais remonter les erreurs | Stratégie de contenus, SEO, SEA | Scoop.it
Un nouveau menu dans les Outils pour webmaster de Google est dédié aux erreurs trouvées par les robots Googlebot-mobile lors de leur crawl.

Via Imen Marref
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Infographic: Everything you need to know about privacy on Facebook

Infographic:  Everything you need to know about privacy on Facebook | Stratégie de contenus, SEO, SEA | Scoop.it

As more people sign up for Facebook, it’s important to note that the site largely places privacy control in the user’s hands. The default setting for privacy is public, and many people don’t change it. So what steps can you take to manage your Facebook privacy like an expert?


Via Lauren Moss
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Bart van Maanen's curator insight, December 13, 2013 8:04 AM

Gebruik deze infografiek als checklijstje van je privacy instellingen bij Facebook.  

Louise Robinson-Lay's curator insight, December 13, 2013 3:26 PM

Some valuable tips on maintaining your privacy on Facebook. It is important to know who is watching you.

Maria Richards's curator insight, March 15, 2014 6:46 PM

Privacy is in YOUR hands!!!

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The Key Roles Of Social Media In SEO

The Key Roles Of Social Media In SEO | Stratégie de contenus, SEO, SEA | Scoop.it
Business Record The Key Roles Of Social Media In SEO Social Barrel SMBs may find it hard to realize and measure the effectiveness or success of a social media marketing strategy at first, but they will soon discover that even veteran users of old...

Via Naomi Assaraf
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Marilyn Moran's curator insight, January 30, 2014 1:59 PM

@Neil Ferree is the expert on all things social & SEO. You should follow him if you don't.

Nine0Media's curator insight, February 4, 2014 12:34 AM

I like this chart and we at #Nine0Media agree, Social Media is a huge influencse if not anther effective form of #SEO #DIYSEO #SocialMediaTools

Neil Ferree's comment, February 13, 2014 4:38 PM
Curious how you came across my MindMap and decided to use it in this Scooped story? Its kinda dated but still relative to social content marketing → right?
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Référencement naturel

Référencement naturel | Stratégie de contenus, SEO, SEA | Scoop.it
Qu’en est-il du référencement en 2013 ? Quels sont les critères à prendre en compte aujourd’hui pour référencer un site web ? Référencer un site en 2013 Qu’est ce que le référencement naturel ?

Via Jérôme G
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C-Marketing's curator insight, November 16, 2013 12:03 PM

Les fondamentaux du référencement naturel en 2013.

Ennio Martignago's curator insight, November 17, 2013 5:34 AM

Natural SEO

Florence Hamitri's curator insight, November 20, 2013 5:03 PM

Mieux comprendre  et optimiser le référencement... Tout un art !

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[SEO] 6 nouveautés de Google Webmaster Tools

[SEO] 6 nouveautés de Google Webmaster Tools | Stratégie de contenus, SEO, SEA | Scoop.it

Marqueur de donnés considérablement enrichi, pénalités manuelles désormais notifiées, exemples d'URL fautive... Voici 6 nouveautés que Mountain View a ajouté aux Google Webmaster Tools ces derniers mois.

(...)


Via Mon-Habitat Web
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Vie toxique's curator insight, October 23, 2013 12:58 PM

A noter :


  • l'enrichissement des marqueurs de données
  • les notification et explications en cas de pénalité manuelle 
  • le téléchargement des backlinks (à optimiser, par exemple)
  • Un opt-out pour ne plus apparaître sur certains services Google 
  • le ciblage géographique, dont les règles ont évolué récemment
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The Periodic Table Of SEO Success Factors

The Periodic Table Of SEO Success Factors | Stratégie de contenus, SEO, SEA | Scoop.it

Want a neat visual representation of what matters in SEO these days? You got it! Here's Search Engine Land's recently updated 'periodic table' graphic.


Via Jeff Domansky
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Linda Richardson's curator insight, October 21, 2013 10:15 AM

Gotta love success in any form even a periodic table!

Ali Anani's curator insight, November 15, 2013 12:23 AM

An elegant visual that is self-explanatoy. 

Pepe Crespo's curator insight, December 5, 2013 2:29 AM

The Periodic Table of SEO Success Factors

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Are You Doing Your SEO Wrong?

Are You Doing Your SEO Wrong? | Stratégie de contenus, SEO, SEA | Scoop.it

With all of the algorithm updates Google has been releasing, have you ever wondered if you are keeping up with them?

 

From Panda to Penguin to now Hummingbird, the updates aren’t stopping. Having all of these animal names as algorithm updates isn’t helping either.

 

Because of this, I decided to create a free website analyzer that will crawl your site and tell you the specific things you need to fix. All you have to do is go to http://www.quicksprout.com and enter in your URL.

 

Here’s what the website analyzer will do for you:  http://www.quicksprout.com/2013/10/10/are-you-doing-your-seo-wrong/

 

 


Via Antonino Militello
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Sameep Shah's curator insight, October 11, 2013 1:52 PM

Very nice tool for analyzing a website's SEO!

koreagonstudio's comment, October 16, 2013 5:26 AM
THanks, very useful!!!
harish magan's comment, October 16, 2013 8:57 AM
It is very informative indeed !!
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SMO of SEO: 7 Steps

SMO of SEO: 7 Steps | Stratégie de contenus, SEO, SEA | Scoop.it

Social Media Optimization (SMO) was originally designed to drive traffic from social media sites such as bookmarking sites and social networks.

 

However, SMO is now significantly more important and not simply because social networking has grown but because SMO also improves SEO performance.

 

Good SMO will drive traffic from both direct social site referrals and from search engines.

 

This article explores the history of SMO, its relationship to SEO and 7 steps to optimizing your SMO.

 

Read More: http://socialmediatoday.com/steve-rayson/1675046/social-media-optimization-smo-seo-7-key-steps


Via Antonino Militello
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Matthew Pivac's comment, September 27, 2013 12:30 AM
Thank you for the comment very relevant points
Neil Ferree's curator insight, September 27, 2013 6:28 PM

Social Shares is the New SEO. The more Social Shares your Authorship creates, the better your Authority becomes.

If this article was useful, please share it.

Gareth Harris's curator insight, September 30, 2013 6:39 AM

Social Media Optimization (SMO) of SEO: 7 Steps

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Réseaux sociaux : les éléments favorisant les partages

Réseaux sociaux : les éléments favorisant les partages | Stratégie de contenus, SEO, SEA | Scoop.it
La viralité d'un article sur les réseaux sociaux est indispensable pour attirer des lecteurs Pourquoi une publication va devenir virale ?
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Les hôtels de luxe vous mettent des étoiles plein les yeux... | I like Content

Les hôtels de luxe vous mettent des étoiles plein les yeux... | I like Content | Stratégie de contenus, SEO, SEA | Scoop.it
Les hôtels de luxe séduisent leurs clients avec des Tumblr raffinés, modernes et pleins de belles histoires. Comme le dit Sofitel, Life is magnifique !
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Evian baby&me, and you ? | I like Content

Evian baby&me, and you ? | I like Content | Stratégie de contenus, SEO, SEA | Scoop.it
Evian signe baby&me, une publicité virale où les passants de la rue découvrent en vitrine leurs doubles en version bébé. Déjà 52 millions de vues sur YouTube !
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