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How content marketing improves the buyer journey. 7 ways

How content marketing improves the buyer journey. 7 ways | Stratégie de com' digitale | Scoop.it

Content marketing has a big influence for the majority of products and services we buy. In most cases, content has already determined the purchase decision.

 

80% of people appreciate learning about a company through custom content (source: Demand Metric)67% of the buyer’s journey is now done digitally (source: Sirius Decisions)60% of people are inspired to seek out a product after reading content about it (source: Demand Metrics) 

The facts show content has a major influence on buying behavior. And, when done effectively, content marketing  improves the journey.

How? Here are 7 ways content marketing improves the buyer journey.


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, June 4, 2014 11:34 AM

A detailed summary with infographic and references describing 7 ways #contentmarketing aids in the customer purchase process.

Maryse Rebillot's curator insight, June 5, 2014 4:45 AM

Really cool stuff with relevant data and info. The critical point for me is to build content that has a real meaning to the readers. Here the motto "Less for More" applies: better providing less (volume) for more value... which is the most difficult bit to do.

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Facebook still Dominates Social Sharing but eCommerce is a Different Story [Infographic] — socialmouths

Facebook still Dominates Social Sharing but eCommerce is a Different Story [Infographic] — socialmouths | Stratégie de com' digitale | Scoop.it

Even though Facebook lost a massive 9% in social sharing, it still dominates the pie.

 

That’s expected, and it should continue like that at least for a while, but Twitter and Pinterest are starting to get dangerously close.

Facebook is also the king of social sharing in segments like Media/Publishing, Consumer Brands, Travel/Hospitality and Education.

 

But when it comes to eCommerce…

 

Pinterest takes 44% of social sharing, it’s the only segment that is not dominated by Facebook (37%), and Twitter is able to grab a 12%.

Not only that, but as Gigya mentions in this infographic, Pinterest’s  popularity is expected to keep growing after its recent release of the API. Soon you’ll see eCommerce websites displaying most popular Pins about their products.


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, December 11, 2013 8:02 PM

A good example of how #socialmedia choices depend on the #brand objectives.

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Qui de Facebook ou Twitter gagnera la bataille de la Social TV ?

Qui de Facebook ou Twitter gagnera la bataille de la Social TV ? | Stratégie de com' digitale | Scoop.it
Si Twitter a pris les devants, Facebook vient d'annoncer une série de partenariats qui pourraient permettre au géant des réseaux sociaux d'inverser la tendance.

Via Marc Cervennansky
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8 Up-and-Coming Design Trends Marketers Should Know About

8 Up-and-Coming Design Trends Marketers Should Know About | Stratégie de com' digitale | Scoop.it

Have you ever felt like every time you mastered a new design technique, there's something else new and exciting that you see on websites? I know how you feel.

 

There will always be new design trends we'll hear about regularly and learn from. Some of these trends are long-lasting ones, though.These are ones that you, as a marketer, should be aware of when creating new webpages or beginning a website redesign.


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, November 14, 2013 5:03 PM

A good description of 8 trends in website design that will affect the #userexperience (#UX) of #brand customers.

Visionary's curator insight, November 14, 2013 10:33 PM

Good websites start with addressing the needs of your audience. People are not interested in waht you have to say, only what you can do for them. 

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Social Media from 1969 to 2013: What a Long Strange Trip It's Been - INFOGRAPHIC - Steve Kayser

Social Media from 1969 to 2013: What a Long Strange Trip It's Been - INFOGRAPHIC - Steve Kayser | Stratégie de com' digitale | Scoop.it
Can you imagine a world without email, selfies, tweets, likes, shares,+'s ... even Google?

Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, November 5, 2013 3:40 PM

A short history of #socialmedia in #infographic form.

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Influence Marketing: How To Amplify Your Content With Social Leaders - Business 2 Community

Influence Marketing: How To Amplify Your Content With Social Leaders - Business 2 Community | Stratégie de com' digitale | Scoop.it

Do you amplify your content through Influence Marketing?

You’ve written a great blog post. Now you need to get your article seen and read by your target market. But how? Use Influence Marketing.

In part three of this three part series on Influence Marketing, I’ll now show you 3 top methods (and a bonus tip) of getting your content shared by your Influencers – and read by their readers.

If you missed them, check out part one: how to find your social Influencers, and part two: how to build relationships with social leaders and drive traffic to your blog of my Influence Marketing series.

Tweetable Takeaways

(click to tweet)

Size matters. Write quality content with substance to get your article sharedWrite a monthly round up article, showcasing industry InfluencersWant to guest blog? Do your homework when pitching InfluencersEmail vs. Twitter. What’s the best way to pitch?




Via Russ Merz, Ph.D.
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[Infographie] 60 idées et conseils sur Google+ pour les entreprises

[Infographie] 60 idées et conseils sur Google+ pour les entreprises | Stratégie de com' digitale | Scoop.it
Google+ n'est pas un simple réseau social comme les autres. C'est maintenant un passage obligé pour améliorer son référencement web sur Google.

Via Mounira HAMDI
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Mounira HAMDI's curator insight, February 15, 2013 2:07 PM

Votre visibilité sur le moteur Google pouvant en dépendre, voici, dans cette infographie de SocialMediaOnlineClasses.com, des idées et des conseils pour mieux cerner et comprendre Google+.

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Réseaux sociaux d’entreprise : état de l’art

Réseaux sociaux d’entreprise : état de l’art | Stratégie de com' digitale | Scoop.it

Comme chaque année, Lecko publie son état de l’art sur les réseaux sociaux d’entreprise.


Via Didier Chauvin
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70% des entreprises du CAC 40 ont un réseau social d'entreprise

A l'occasion de la publication d'une étude, Arnaud Rayrole (Lecko) revient sur les avantages et les inconvénients d'un réseau social d'entreprise.
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Mesurer l’engagement sur les réseaux sociaux

Mesurer l’engagement sur les réseaux sociaux | Stratégie de com' digitale | Scoop.it
Comment mesurer l'engagement de vos abonnés Social Media ?

Quel taux de réaction obtenez-vous sur Facebook, Twitter et Google Plus ?

 
S

Via Marc Cervennansky
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7 Steps to Successful Content Marketing [Infographic]

7 Steps to Successful Content Marketing [Infographic] | Stratégie de com' digitale | Scoop.it
A strategic, well-researched content marketing strategy will help your brand resonate with your target audience, driving leads and sales.

Via AlexaSocialMedia - Social Media & Community Management, Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, December 1, 2013 9:50 PM

A set of hueristic guidelines for developing effective content marketing. However, optimization requires tying the nodes together analytically.

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Réseaux sociaux : 10 conseils pour se lancer | Le monde est-il net ?

Réseaux sociaux : 10 conseils pour se lancer | Le monde est-il net ? | Stratégie de com' digitale | Scoop.it

Contrairement à ce que nous pourrions imaginer, toutes les collectivités n’ont pas leur page Facebook et encore moins leur compte Twitter. Fini l’époque où vous pouviez vous lancer de manière empirique. Voici un joli poster à accrocher au dessus de votre bureau. Et accessoirement 10 conseils pour être armé avant de vous lancer dans l’aventure des réseaux sociaux.


Via Marc Cervennansky
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13 statistiques bluffantes sur Facebook

13 statistiques bluffantes sur Facebook | Stratégie de com' digitale | Scoop.it

Aujourd’hui, nous allons découvrir quelques statistiques intéressantes concernant Facebook issues d’une infographie qui ne l’est pas moins. Mais attention, arrêtez-vous si vous êtes en trai (1,15 mds de personnes ont un compte FB dont 699 millions...


Via Virginie Lominet
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Pourquoi les internautes partageraient vos contenus ?

Pourquoi les internautes partageraient vos contenus ? | Stratégie de com' digitale | Scoop.it
La question peut sembler bête mais elle est importante. Nombre d'entreprise sur les médias sociaux cherchent des objectifs d'image et de visibilité et espère en partie pour cela profiter de la vira...
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Infographic: Telcos lead the way in responding to social media queries

Infographic: Telcos lead the way in responding to social media queries | Stratégie de com' digitale | Scoop.it
20% of Australians have made a complaint about a product or service on a companies Facebook site, according to research released by SocialPulse.

Via Peter Wilkinson www.peter.uk.com
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Peter Wilkinson www.peter.uk.com's curator insight, November 3, 2013 5:16 AM

If you are in London on 20 Nov it will be worthwhile booking to come to this event.

 

Serious Networking, Top Speakers and Fun, Fun, Fun

 

Join us at ‘The social Media Business Club’ on 20 November in Piccadilly 

 

Here is the link for more info https://social-media-business-club.eventbrite.co.uk/ ;

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Peu à peu, les Américains se lassent de Facebook

Peu à peu, les Américains se lassent de Facebook | Stratégie de com' digitale | Scoop.it
La désaffection du réseau social est beaucoup plus marquée chez les moins de 30 ans : près de 40% d’entre eux prévoit d’y consacrer moins de temps cette année.

Via Etienne Thierry-Aymé
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Quelle organisation des équipes Social Media dans les entreprises ?

Quelle organisation des équipes Social Media dans les entreprises ? | Stratégie de com' digitale | Scoop.it
Lagence RAGAN et léditeur Nasdaq OMX ont publié un livre blanc basé sur les résultats dune enquête menée auprès de quelques 2500 entreprises, concernant...

Via Hervé Bois, Didier Chauvin
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