Content marketing has a big influence for the majority of products and services we buy. In most cases, content has already determined the purchase decision.
80% of people appreciate learning about a company through custom content (source: Demand Metric)67% of the buyer’s journey is now done digitally (source: Sirius Decisions)60% of people are inspired to seek out a product after reading content about it (source: Demand Metrics)
The facts show content has a major influence on buying behavior. And, when done effectively, content marketing improves the journey.
How? Here are 7 ways content marketing improves the buyer journey.
Via Russ Merz, Ph.D.