I was asked to speak at UX Week 2012, and figured I'd turn my blog post "User experience is strategy, not design" into a talk, but a funny thing happened along the way. I realized that, yes, UX is design, but not design as we've been thinking of it.
Conversions are king. They are the undisputed #1 for any marketing experience. So naturally, every landing page should have a focus on converting each (The Ideal User Experience: Are You Guessing or Do You Know?
Try what many agile teams and UX professionals are doing: applying a method that first emerged in Japan during the 1980’s called the ‘Kano Model’ used to measures customer emotional reaction to individual features.
Over the last few years the term “User Experience” has been a buzz word in the design community. Not only has it been integrated as part of user... (Investing in user experience equals higher productivity, reduced costs, and increased sales.
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