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Seven ways business networking is like online dating

Seven ways business networking is like online dating | Strategic sales management | Scoop.it

Some people have said that business networking and career connecting is just like dating. With the advent of work intranets and social networking sites such as Facebook, Twitter and LinkedIn, the world of business networking is as much about online interacting as the more traditional, face to face offline gatherings.

 

When you network online, you’re simply finding, connecting and engaging with people to fulfil your commercial or career objectives. If you swap the words ‘commercial’ or ‘career’ for ‘romantic’ then you’ve stepped into the world of online dating, a multi-billion pound industry in the UK alone.

 

For many a lonely, busy business professional, online dating is a convenient ‘lead generation’ mechanism which hopefully puts you in front of any number of eligible, available and interested romantic prospects. Indeed, it’s said that one in four relationships is initiated online.


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Strategic sales management
Business CoPilot - keeping you on your business flight plan. We are a UK based business consulting firm working with businesses looking to improve their sales strategy.
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Rescooped by Rob Hook from Emerging Themes in Marketing
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The art of strategy | McKinsey & Company

The art of strategy | McKinsey & Company | Strategic sales management | Scoop.it
Examining how strategies are created, implemented, and executed is a relatively recent practice. In this video interview, McKinsey’s Chris Bradley and Angus Dawson explain how strategic thought has evolved and where it is headed.

Via Cambridge Marketing Colleges
Rob Hook's insight:

Getting the strategy right is paramount. Loved this bit "strategy’s not just about what’s written on the paper but about the thinking and feeling processes of the leaders of the company". Models, no matter how good are not enough for great strategy.

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5 mistakes business owners make when building brand loyalty

5 mistakes business owners make when building brand loyalty | Strategic sales management | Scoop.it
Brand loyalty almost seems a thing of the past. More like, it is the kind of thing our grandparents believed rather than something in full force today. Alas, building loyalty in a brand is totally ...

Via Steve Cassady, Koen Vanderhoydonk
Rob Hook's insight:

Building a brand that generates loyalty is harder than it sounds. It takes time energy and patience. 

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Steve Cassady's curator insight, July 27, 2013 5:19 PM

Good tips to think about

taniaATenthuse.me's comment, August 6, 2013 4:39 AM
Thank you for sharing. Business owners should always follow a customer centric approach to all aspects of their business. Despite the challenges and difficulties the results of this approach will be rewarding for both the owner and the customer.
taniaATenthuse.me's curator insight, August 6, 2013 4:45 AM

Business owners should always follow a customer centric approach to all aspects of their business. Despite the challenges and difficulties the results of this approach will be rewarding for both the owner and the customer.
5 useful tips are:
-Don't forget what the customer wants
-Don't be all about hype and no substance
-Selling is not everything
-Don't overlook the significance of engaging with the customer
-Don't offer a poor customer service 

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No more fears — selling made easy

selling made easy - How to change your approach to selling and transform your sales results
Rob Hook's insight:

Ok, it is a bit oversimplified and aimed at business owners, but some good bits so worth the read.

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Six Archetypes of Sales and Marketing

Six Archetypes of Sales and Marketing | Strategic sales management | Scoop.it
Sales and marketing leaders, like the rest of us, come in a multitude of personality types.  But only a handful of distinctive styles have emerged within the leadership ranks of each of these disciplines.  And the two groups of styles are different. ...
Rob Hook's insight:

Know the enemy - time spent in reconnaissance is seldom wasted. If you know how your sales managers think then you are one step closer to managing them effectively

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How Strategy Really Works | Loyalty360.org

How Strategy Really Works | Loyalty360.org | Strategic sales management | Scoop.it
The 1993 HBR article ‘Customer Intimacy and Other Value Disciplines’ argued that every company had to become champions of one of three value disciplines — operational excellence, customer intimacy, or product leadership.
Rob Hook's insight:

Loyalty is an historic concept, they were loyal, you cannot predcit their future loyalty - you have to work very hard to keep them and then there are no guarantees.

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Win More With Less Stress - i4 Sales Performance - bid and sales excellence for SMEs

Win More With Less Stress - i4 Sales Performance - bid and sales excellence for SMEs | Strategic sales management | Scoop.it
Rob Hook's insight:

Being able to win bids is an essential sales skill - Sarah has some deep insights to offer in her article

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The Best Sales Leaders Are Trend Hunters

The Best Sales Leaders Are Trend Hunters | Strategic sales management | Scoop.it
Get beyond the 90-day mentality and look 10 quarters ahead.

Via Willis Smith
Rob Hook's insight:

Insightful overview as always from HBR

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Joël Le Bon, Ph.D.'s curator insight, January 14, 6:46 AM

Competitive intelligence and sales leadership also come together! Indeed...

Jos Bosch's curator insight, January 23, 4:15 AM

Interesting!

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Why sales is going inbound – and how to do the same with your sales strategy

Why sales is going inbound – and how to do the same with your sales strategy | Strategic sales management | Scoop.it
Pete Caputa is the VP of Sales at HubSpot, an inbound marketing software company that just announced a sales tool called Signals.



The sales world has changed dramatically over ...
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Seven Types of Sales Managers

Seven Types of Sales Managers | Strategic sales management | Scoop.it
Maybe you'll recognize yourself.
Rob Hook's insight:

Understanding there are many ways to get sales is essential if the Board are to engage appropriately with the sales management team. Here are some profiles and how to manage them

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Harvard Business Review Case Studies, Articles, Books, Pamphlets

Rob Hook's insight:

Time is precious, spending it on the things that matter is therefore essential. Working out what to do is the key management task for onesefl and others around you. This article goes some way to help.

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Closing the Gap Between Sales and Marketing Through Sales Enablement [INFOGRAPHIC] - TinderBox

Closing the Gap Between Sales and Marketing Through Sales Enablement [INFOGRAPHIC] - TinderBox | Strategic sales management | Scoop.it

Companies that are utilizing sales enablement tools and programs as a part apart of both the sales and marketing strategy are seeing increased effectiveness in their sales efforts and corresponding results.  These tools help the company define a strategy focused on aligning sales and marketing goals with strategic plan of how the business should be operating.


Via iNeoMarketing
Rob Hook's insight:

Make it simple and people will follow. Infographics really work!

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The Sales Management Association's curator insight, May 20, 2013 11:18 AM

TinderBox's blog offers explanation as to how effective sales enablement initiatives close the gap between marketing and sales strategies and, in turn, improve a given organization's sales process.

James Naro's curator insight, June 20, 2013 8:18 AM

and, the sales enablement function looks like it could be a key component in sales and marketing transformation, where there is a significant change in strategy.

Heidi Carlson's curator insight, January 21, 5:54 AM

What tools is your company considering for sales enablement? Take a look at this company Storyworks OnDemand  http://bit.ly/1ePJeZY

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Why LinkedIn should be your first port of call for B2B marketing

Why LinkedIn should be your first port of call for B2B marketing | Strategic sales management | Scoop.it
LinkedIn is often overlooked in marketing campaigns – but that may be a missed opportunity (Why LinkedIn should be your first port of call for B2B marketing: LinkedIn is often overlooked in ma...
Rob Hook's insight:

Never overlook LinkedIn. It is the number one access point on the internet for most C level individuals so make it work for you.

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Seven differences between sales and marketing

It’s vital that we all have a clear understanding of how sales and marketing can work effectively together in our businesses. (I #LOVE this topic!!
Rob Hook's insight:

We alo need to remember that sales is a subset of marketing and not the other way around

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The Anatomy of a 5-Star Subject Line

The Anatomy of a 5-Star Subject Line | Strategic sales management | Scoop.it
Spruce up your subject lines and increase your open rates with these 10 tips.

Via Nett Sales
Rob Hook's insight:

Hubspot - always on the money - more top info in here

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Selling to Win: Amazon.co.uk: Richard Denny: Books

Selling to Win

~ Richard Denny (author) More about this product
List Price: £12.99
Price: £10.99
You Save: £2.00 (15%)
Selling to Win: Amazon.co.uk: Richard Denny: Books
Rob Hook's insight:

Well worth a read if you want to understand what works in selling to win

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Content Marketing Q&A: SAP’s Michael Brenner

Content Marketing Q&A: SAP’s Michael Brenner | Strategic sales management | Scoop.it
An inside look at the very successful content strategy put together by SAP, SAP Business Innovation.
Rob Hook's insight:

It was conducted as an interview. When asked what's more important - quality or quantity? the answer was as follows:


"I believe that in order to make a real business impact, brands have to publish high quality content consistently." There you have it - need quality and quantity.

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Adding a Content Strategy to Your Marketing Mix - Business 2 Community

Adding a Content Strategy to Your Marketing Mix - Business 2 Community | Strategic sales management | Scoop.it
Do you have a content strategy? #contentmarketing
http://t.co/WuCtZYIECR
Rob Hook's insight:

Content is cing! You need to have worked out what they want to hear or read and then craft the marekting collateral aorund the phrases the end users use

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Is Your Sales Compensation Plan Sending the Wrong Message?

Is Your Sales Compensation Plan Sending the Wrong Message? | Strategic sales management | Scoop.it
Wondering why your sales people focus on some tasks and not others? The sales compensation plan could be to blame. In this episode of the Sales Management Minute, learn how to avoid this compensation blunder.
Rob Hook's insight:

Its not all about money. Sales people seek recognition, opportunity to grow and to work with a good team. 

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Infographic: Is Sales Science or Art? - Marketing Technology Blog

Infographic: Is Sales Science or Art? - Marketing Technology Blog | Strategic sales management | Scoop.it
This is such a great question that I decided to pose it to two professionals that I know that work with leading sales departments every day.
Rob Hook's insight:

Infographics are the future today - worth reading this

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Jason Jordan - Cracking the Sales Management Code ...

Jason Jordan - Cracking the Sales Management Code ... | Strategic sales management | Scoop.it
Check out our interview with sales management expert and author Jason Jordan as he shares his thoughts on key challenges and trends in sales management.
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Seven ways business networking is like online dating

Seven ways business networking is like online dating | Strategic sales management | Scoop.it

Some people have said that business networking and career connecting is just like dating. With the advent of work intranets and social networking sites such as Facebook, Twitter and LinkedIn, the world of business networking is as much about online interacting as the more traditional, face to face offline gatherings.

 

When you network online, you’re simply finding, connecting and engaging with people to fulfil your commercial or career objectives. If you swap the words ‘commercial’ or ‘career’ for ‘romantic’ then you’ve stepped into the world of online dating, a multi-billion pound industry in the UK alone.

 

For many a lonely, busy business professional, online dating is a convenient ‘lead generation’ mechanism which hopefully puts you in front of any number of eligible, available and interested romantic prospects. Indeed, it’s said that one in four relationships is initiated online.


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Discounting Makes You Work Twice as Hard. Here's Why.

Discounting Makes You Work Twice as Hard. Here's Why. | Strategic sales management | Scoop.it
Discounted SaaS pricing is frequently used as a way to acquire new customers. Unfortunately, discounts are an ineffective strategy. Here's why. (RT @price_strategy: Discounting Makes You Work Twice as Hard.
Rob Hook's insight:

DONT DO IT!! Another fascinating insight into why discounting in most non retail sectors doesnt work as a growth strategy. It devalues the service, sets up an inapprpriate expectation for the future and robs the business of profits that will help it to grow.

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Are You a Growth Leader? 7 Leadership Lessons

Are You a Growth Leader? 7 Leadership Lessons: http://t.co/jQwxRB1qrB #Leadership
Rob Hook's insight:

Some interesting views. Service first then sales. Referrals come from satisfied customers

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Go deep - find your intrinsic motivators | Business Coaching and Advice

Go deep - find your intrinsic motivators | Business Coaching and Advice | Strategic sales management | Scoop.it
Avoid the obvious when motivating the team. Seek the hidden motivators, make them happen and watch the results
Rob Hook's insight:

Motivating the sales team means knowing what they want, not giving them what you want

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Facebook Marketing Strategy Guide for Business Growth

Facebook Marketing Strategy Guide for Business Growth | Strategic sales management | Scoop.it
5 Facebook marketing strategy hacks you can use today in your business to harness the power of social media marketing for your brand (RT @EdmundSLee: 5 Facebook Marketing Strategy Hacks: A Cheat Sheet For #SocialMedia Marketing in Minutes a Day
Rob Hook's insight:

Facebook isnt for everyone.This is for those that can make Facebook work

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