Strategic role of Integrated Marketing Communication
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San Francisco sues Monster for marketing energy drink to kids - CBS News

San Francisco sues Monster for marketing energy drink to kids - CBS News | Strategic role of Integrated Marketing Communication | Scoop.it
CBS News
San Francisco sues Monster for marketing energy drink to kids
CBS News
NEW YORKA fight between Monster Beverage and San Francisco's city attorney is intensifying.
Kate Jones's insight:

Relevant content for us in Week 9; also when considering vulnerable groups and their exposure to big brands marketing and IMC programs.

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Juan Pablo Fernandez's comment, July 22, 2013 12:32 AM
That's very intersting!
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Twitter / BarackObama: Reach up and close that gap. ...

RT @BarackObama: Reach up and close that gap. #MarriageEquality, http://t.co/82wZoyZmeZ
Kate Jones's insight:

An emotional appeal over Twitter - to what extent can this channel be part of an IMC process?

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7 Brand Storytelling Lessons Straight Out of Hollywood

7 Brand Storytelling Lessons Straight Out of Hollywood | Strategic role of Integrated Marketing Communication | Scoop.it
A big name in movies and TV is validating brand storytelling in an extraordinary way. Find out what content marketers can learn from 7 of Ron Howard's projects.

Via Rebecca Downing
Kate Jones's insight:

Could be useful but could also be practice-led; what are the insights for IMC?

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More than half of UK smartphone owners say they've never seen a mobile ad

More than half of UK smartphone owners say they've never seen a mobile ad | Strategic role of Integrated Marketing Communication | Scoop.it
As companies like Google (GOOG) and Facebook (FB) continue to eye the mobile market as they look to bolster their advertising portfolios, a new report suggests mobile might not be the golden goose ...
Kate Jones's insight:

Interesting to track this development as there should be a role here for strategic IMC working with a range of tools.

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Facebook Has New Competition in the Mobile Race - The Fiscal Times

Facebook Has New Competition in the Mobile Race - The Fiscal Times | Strategic role of Integrated Marketing Communication | Scoop.it
The Fiscal Times
Facebook Has New Competition in the Mobile Race
The Fiscal Times
Previously, marketers could purchase mobile-only ads. On February 6, Google introduced "enhanced campaigns" for AdWords, the search giant's text ad platform.
Kate Jones's insight:

How will digital mobile technologies add to the effectiveness of IMC programs? What are some of the benefits of these channels for - reaching consumers, - creating the conversation with consumers, and managing brands?

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The Age of Collaborative Marketing Has Arrived

The Age of Collaborative Marketing Has Arrived | Strategic role of Integrated Marketing Communication | Scoop.it
Facebook's Mark Zuckerberg was once famously quoted as saying that "A more open and connected world will help create...more authentic businesses and better products and services." That vision is already being realized, and its name is collaborative...
Kate Jones's insight:

This is interesting - especially the statistics about 80% of online content is user-generated. Would be interesting to know how this statistic was derived and if this holds for other countries like New Zealand. The article is USA-based.

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Marketing Matters: The Importance of Influencers

Marketing Matters: The Importance of Influencers | Strategic role of Integrated Marketing Communication | Scoop.it
Klout CEO Joe Fernandez stopped by Mashable House at SXSW to chat about the importance of relationships between marketers and online influencers.
Kate Jones's insight:

Very relevant to digital marketing when included as part of an IMC strategy. How can smaller businesses leverage these relationships to help build their brands?

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New DuPont™ Teflon® Brand Retail Marketing Program Sticks with Consumers - PR Web (press release)

New DuPont™ Teflon® Brand Retail Marketing Program Sticks with Consumers - PR Web (press release) | Strategic role of Integrated Marketing Communication | Scoop.it
PR Web (press release) New DuPont™ Teflon® Brand Retail Marketing Program Sticks with Consumers PR Web (press release) In celebration of more than 50 years of sautéing, scrambling and searing, the makers of DuPont™ Teflon® nonstick coatings have...
Kate Jones's insight:

Although a brand-owner generated PR piece, this is a nice example of IMC in action at retail - check out the range of tools and tactics this brand will use at retail to talk to their consumers. What are some ways that this approach could help DuPont build brand equity for Teflon? Or, is this approach just brand equity "maintenance?'

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Daily Kos: The Church, humility, and an upcoming war for relevance

Daily Kos: The Church, humility, and an upcoming war for relevance | Strategic role of Integrated Marketing Communication | Scoop.it
One of the problems with the ongoing scandals within the Catholic Church (...
Kate Jones's insight:

Consider how an institution like the Catholic Church manages it's communications process - what aspects of IMC does this institution use? In what ways is their use of IMC successful? Not successful?

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Juan Pablo Fernandez's comment, February 26, 2013 6:50 PM
Very interesting questions Kate