strategic narrative
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ACT | How to use Storytelling in business

ACT | How to use Storytelling in business | strategic narrative | Scoop.it
It was considered too imprecise and trite for professional dialogue. Not so anymore. Like the personal computer— once considered a toy and unworthy of a place on any serious leader's desk— storytelling is back.
Christine Cavanaugh-Simmons's insight:

I so appreciate the reflective stance of this group toward storytelling and seeing its power beyond a great presentation or performance...story telling is about our identity and forming a desired or alternative identity.  Bravo!

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The Top 10 Pieces of Advice From Voice of The Customer Leaders ...

The Top 10 Pieces of Advice From Voice of The Customer Leaders ... | strategic narrative | Scoop.it
In order to effectively communicate the voice of the customer broadly, make insights comes to life via storytelling techniques (narratives, real customer examples, etc.). To really make your point, recruit leaders to kick off ...
Christine Cavanaugh-Simmons's insight:

Engaging the entire organization in listening and gaining a shared understanding of the VOC and link it to your strategy can differentiate you in your marketplace.

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Effecting Change through Storytelling « Journal of Sustainability ...

Effecting Change through Storytelling « Journal of Sustainability ... | strategic narrative | Scoop.it
This mixed-methods study examines the role of storytelling in effecting positive change in worldview and attitudes toward sustainable agriculture. ... He argues that such practices are not sustainable over the long run.
Christine Cavanaugh-Simmons's insight:

Storytelling for good by enabling the desired narrative not the problem saturated story of limitations.

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