Strategic Meeting and Event Management
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Forging Big Ideas | Product Branding, Design, and Development

Forging Big Ideas | Product Branding, Design, and Development | Strategic Meeting and Event Management | Scoop.it
We are an innovation incubator led by an agile group of modern day blacksmiths who frame and forge big ideas into finished products. By fusing brand strategy, design, and engineering, from start to finish, we help businesses and organizations identify, develop, and deploy innovations that lead to real competitive advantage.
Karen Resch McKeown's insight:

Cool idea for bringing the audience into the stage performance.  Can see using this in a product launch meeting.

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Meeting Design: It’s all about the experience, not the info.

Meeting Design:  It’s all about the experience, not the info. | Strategic Meeting and Event Management | Scoop.it
“If it takes a lot of words to say what you have in mind,
give it some more thought.”      - Dennis Roch 
Lately I’ve been writing about something I call Events 2.0, which is a nod t...

Via Jeff Hurt, Ian Feigelman
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3 Reasons Why You Should Hire Professional Event Services

3 Reasons Why You Should Hire Professional Event Services | Strategic Meeting and Event Management | Scoop.it
Planning an event requires tremendous effort and hours of brainstorming.

Via Arwin Adriano, Ian Feigelman
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Event Marketing: 10 Ideas Sure To Attract Attention

Event Marketing: 10 Ideas Sure To Attract Attention | Strategic Meeting and Event Management | Scoop.it
Can't stomach one more email marketing campaign or promotional mailing? Try putting on one of these 10 events instead to attract more customer interest.
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Presentation Poison! The 3 Most Dreaded Phrases Ever Heard in a Presentation

Presentation Poison! The 3 Most Dreaded Phrases Ever Heard in a Presentation | Strategic Meeting and Event Management | Scoop.it
We’ve all been there - standing up in front of the room, lights dimmed, projector whirring and the PowerPoint shining brightly on the screen. People are paying attention and taking notes. It’s all
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Bellwether: Event marketing budgets decline 1.1% in Q3

Bellwether: Event marketing budgets decline 1.1% in Q3 | Strategic Meeting and Event Management | Scoop.it
Event marketing budgets were revised down by 1.1% during the third quarter, according to the Institute of Practitioners In Advertising's (IPA) latest Bellwether report published today (17 October).
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How to Socialize an Event

How to Socialize an Event | Strategic Meeting and Event Management | Scoop.it
Learn how to make your next event tightly integrated with social media.
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How Health Ignites Performance—From Employee to Enterprise | trainingmag.com

How Health Ignites Performance—From Employee to Enterprise | trainingmag.com | Strategic Meeting and Event Management | Scoop.it
Karen Resch McKeown's insight:

Research is showing value of movement throughout the  day - something to consider in meeting management.  Also consider how meetings can help foster  a "culture of health" another trend sure to gain momentum

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Multi Marketing: Event Marketing - MultiView Blogs - WordPress.com

Multi Marketing: Event Marketing - MultiView Blogs - WordPress.com | Strategic Meeting and Event Management | Scoop.it
Whatever you call it- event marketing, live marketing, experiential marketing; it's a great way to reach new customers. If you're not hosting or sponsoring any events, you may want to reconsider that strategy.
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Senior Marketer Perspectives on Exhibit & Event Marketing

Senior Marketer Perspectives on Exhibit & Event Marketing | Strategic Meeting and Event Management | Scoop.it
The E2MA, in partnership with the CMO Council, has conducted a global event marketing study of senior marketers to benchmark the business value of trade shows and events as well as the ways in which marketing mindsets ...
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Building a Business Case for Strategic Meetings Management Technology

Building a Business Case for Strategic Meetings Management Technology | Strategic Meeting and Event Management | Scoop.it
The complex spend category of strategic meetings and events management encompasses 9% of the average organization’s total budget. Within the next two...
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JWT Canada celebrates Mazda launch with interactive movie experience | JWT Blog

JWT Canada celebrates Mazda launch with interactive movie experience | JWT Blog | Strategic Meeting and Event Management | Scoop.it
Karen Resch McKeown's insight:

wouldn't a movie theatre with gaming make for a fun meeting?

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ANA Survey Uncovers Marketers’ Continuing Struggle to Validate Sponsorship / Event Marketing Initiatives | About the ANA | ANA

ANA Survey Uncovers Marketers’ Continuing Struggle to Validate Sponsorship / Event Marketing Initiatives | About the ANA | ANA | Strategic Meeting and Event Management | Scoop.it
NEW YORK – November 14, 2013 – Sixty-eight percent of marketers measure all or most of their sponsorship and event marketing activities, according to a new survey by the ANA (Association of National Advertisers); however, a sizeable 32 percent...
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Event Marketing: 10 Ideas Sure To Attract Attention

Event Marketing: 10 Ideas Sure To Attract Attention | Strategic Meeting and Event Management | Scoop.it
One of the best ways to build awareness of your brand, engage your existing customers and attract new business is through event marketing. But figuring out what kinds of events to host and how to organize them can be daunting.

Via Thomas Faltin, Ian Feigelman
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Carolina Salas Tapia's curator insight, October 30, 2013 2:05 AM

At the end of the day we are all social!

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Event Innovators 2011: The 10 Leading Event Brands | BizBash

Event Innovators 2011: The 10 Leading Event Brands | BizBash | Strategic Meeting and Event Management | Scoop.it
These companies consistently leverage cutting-edge events as critical parts of their marketing mix, making them the most innovative brands doing events today.#1 Most Innovative Brand: TargetThe style-forward retailer’s consistently inventive ideas...
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Turn your bar, theatre or nightclub into a venue for conferences and meetups - The Evently Blog

Turn your bar, theatre or nightclub into a venue for conferences and meetups - The Evently Blog | Strategic Meeting and Event Management | Scoop.it
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Even a Captive Audience Needs Creativity to Care

Even a Captive Audience Needs Creativity to Care | Strategic Meeting and Event Management | Scoop.it
If you think it’s hard to get your audience excited about your latest presentation, imagine being in charge of in-flight safety videos. Here’s a case where you have information that your audience
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Six Tips for Effective Event Marketing on Social Media | Web Marketing Pros

Six Tips for Effective Event Marketing on Social Media | Web Marketing Pros | Strategic Meeting and Event Management | Scoop.it
With millions of people posting millions of things every day, It takes more than a simple listing to get people to notice an event.
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SignUp4 Releases New eBook to Help Event Professionals Manage Meetings Data | Virtual-Strategy Magazine

SignUp4 Releases New eBook to Help Event Professionals Manage Meetings Data | Virtual-Strategy Magazine | Strategic Meeting and Event Management | Scoop.it
This content is designed for meeting executives who are looking to implement, expand, or enhance their Strategic Meetings Management Programs. | Virtual Strategy Magazine is an online publication devoted entirely to virtualization technologies.
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One Thing Marketing: Ten Tips for Event Marketing Part 1 | My Book ...

One Thing Marketing: Ten Tips for Event Marketing Part 1 | My Book ... | Strategic Meeting and Event Management | Scoop.it
Melissa Tagg Blog Image1 With social media dominating the marketing front these days, a lot of authors don't give as much thought to publicity through events. And that's understandable—events take time, money and, well, ...
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Strategic Meetings Management: A Handbook of Emerging Strategies for the Next Generation of Meetings and Events Management

Strategic Meetings Management: A Handbook of Emerging Strategies for the Next Generation of Meetings and Events Management | Strategic Meeting and Event Management | Scoop.it
The contemporary meetings and events management program has undergone a radical evolution. Management of modern corporate events now requires a multi-...
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