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Kraft readies rollout of new brands, expanded product lines for 2012 - Crain's Chicago Business

Kraft readies rollout of new brands, expanded product lines for 2012 - Crain's Chicago Business | Strategic Marketing | Scoop.it

Kraft readies rollout of new brands, expanded product lines for 2012. The product barrage continues a strategy Kraft launched last year to tout its innovation credentials timed to coincide with the retailer's annual stock...

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Lululemon founder Chip Wilson resigns as chief innovation and branding officer - Straight.com

Lululemon founder Chip Wilson resigns as chief innovation and branding officer - Straight.com | Strategic Marketing | Scoop.it
Globe and MailLululemon founder Chip Wilson resigns as chief innovation and branding officerStraight.comChip Wilson will step down as chief innovation and branding officer effective January 29. He will stay on as chair of the board of directors.
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What went wrong with Coke's 2011 holiday can design - Packaging World

What went wrong with Coke's 2011 holiday can design - Packaging World | Strategic Marketing | Scoop.it
Packaging WorldWhat went wrong with Coke's 2011 holiday can designPackaging WorldThe holiday can was white with the brand-name rendered in red—the reverse of the regular trade-dress.
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Kraft readies rollout of new brands, expanded product lines for 2012 - Crain's Chicago Business

Kraft readies rollout of new brands, expanded product lines for 2012 - Crain's Chicago Business | Strategic Marketing | Scoop.it

Kraft readies rollout of new brands, expanded product lines for 2012. The product barrage continues a strategy Kraft launched last year to tout its innovation credentials timed to coincide with the retailer's annual stock...

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Innovation Excellence | Four Innovation Insights From Customers

Innovation Excellence | Four Innovation Insights From Customers | Strategic Marketing | Scoop.it
Customers are a rich source of innovation insight, and the ultimate authority on what innovation is useful. So it'd be good to understand what types of insights they provide. OK, not just good. Vital.
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Ford develops Lincoln-specific marketing agency - The Detroit News

Ford develops Lincoln-specific marketing agency - The Detroit News | Strategic Marketing | Scoop.it
AdAge.comFord develops Lincoln-specific marketing agencyThe Detroit NewsBy Alisa Priddle The Lincoln brand, in a further move to distinguish itself from the Ford brand, announced Thursday it is creating its own dedicated boutique marketing and...
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A New HP: So Close, Yet So Far Away - Brand New

A New HP: So Close, Yet So Far Away - Brand New | Strategic Marketing | Scoop.it

Interesting look inside of how HP and their agency went through the rebranding process. 

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Shattering 10 branding myths - CBS News

Shattering 10 branding myths - CBS News | Strategic Marketing | Scoop.it
Brand loyalty is dead, personal branding, and other popular myths (“@AMAnet: Shattering 10 branding myths.(via @CBSNews) #Brand #Marketing | http://t.co/H9L9YxdY”...)...
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USA Today’s Jon Swartz on Disruptive Technology’s Impact on Business and Culture - Brian Solis

USA Today’s Jon Swartz on Disruptive Technology’s Impact on Business and Culture - Brian Solis | Strategic Marketing | Scoop.it
RT @briansolis: USA Today's Jon Swartz on disruptive technology's impact on business, culture & innovation http://t.co/F33wuirO...
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Clayton Christensen: How Pursuit of Profits Kills Innovation and the U.S. Economy - Forbes

Clayton Christensen: How Pursuit of Profits Kills Innovation and the U.S. Economy - Forbes | Strategic Marketing | Scoop.it
Image by Getty Images via @daylife (RT @newsycombinator: Clayton Christensen: How MBA-driven Profit focus is Killing the U.S.)...
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Future of Film | Can Hollywood Learn Innovation From The Metropolitan Opera?

Future of Film | Can Hollywood Learn Innovation From The Metropolitan Opera? | Strategic Marketing | Scoop.it
Can Hollywood Learn Innovation From The Metropolitan Opera? http://t.co/L74fulxS Only if it tries hard.
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Amex Invests $100 Million In Its Future: Digital Ecosystem, Not The Plastic Card | Fast Company

Amex Invests $100 Million In Its Future: Digital Ecosystem, Not The Plastic Card | Fast Company | Strategic Marketing | Scoop.it
In its press release today American Express revealed explicitly that its new $100 million Digital Commerce Investment Initiative was destined to fund "early stage startups to facilitate the company's digital transformation." If that sounds like a...
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The Holistic Brand Building Strategy of Zappos.com « Holistic Marketing Concepts for Business

The holistic brand strategy of @zappos http://t.co/G4MSx0BW via @tiffabrown #unrbrand some needs to offer this student of mine a job!
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Seth's Blog: Accentuating differences

The easiest way to describe your product (or service or candidate or cause) is to outline how it's different from the competition. "This is just like Brand X, but 5% cheaper, 10% faster, 20% easier to use and it comes...
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Sprint sheds four executives in marketing and sales shift - Kansas City Star

Sprint sheds four executives in marketing and sales shift - Kansas City Star | Strategic Marketing | Scoop.it
Bakersfield NowSprint sheds four executives in marketing and sales shiftKansas City StarBy MARK DAVIS Four executives are leaving Sprint Nextel Corp.
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Innovation Uncensored From The CEOs Of Virgin America, Livestrong, And Erly - Fast Company

Innovation Uncensored From The CEOs Of Virgin America, Livestrong, And Erly - Fast Company | Strategic Marketing | Scoop.it
Fast CompanyInnovation Uncensored From The CEOs Of Virgin America, Livestrong, And ErlyFast CompanyBY Jocelyn Hawkes Today We heard a lot of great questions at Fast Company's Innovation Uncensored event in San Francisco this past November, but...
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Leo Burnett Unveils the Transformation of Aspiration: A Forecast of Human ... - MarketWatch (press release)

Leo Burnett Unveils the Transformation of Aspiration: A Forecast of Human ...MarketWatch (press release)... Stephen Hahn-Griffiths, Chief Strategy Officer of Leo Burnett.
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Mercedes promotes marketing exec to steer US sales - AutoWeek

Mercedes promotes marketing exec to steer US sales - AutoWeek | Strategic Marketing | Scoop.it
AdAge.comMercedes promotes marketing exec to steer US salesAutoWeekMercedes-Benz USA will promote marketing chief Stephen Cannon to CEO, effective Jan. 1. Shown is the recently unveiled SL.
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2012 B2B Marketing Predictions – Will Marketers Leave Sales Behind? | B2B Marketing Insider

2012 B2B Marketing Predictions – Will Marketers Leave Sales Behind? | B2B Marketing Insider | Strategic Marketing | Scoop.it
One of the reasons I was thrilled to be asked to join the Focus B2B Marketing Year In Review round table was that it would allow me an opportunity to discuss my (2012 B2B Marketing Predictions – Will Marketers Leave Sales Behind?
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Reebok's Attention to CrossFit Feedback Boost Branding and Product Quality Initiatives - Forbes

Reebok's Attention to CrossFit Feedback Boost Branding and Product Quality Initiatives - Forbes | Strategic Marketing | Scoop.it
In late October I wrote a piece detailing how Reebok headquarters has truly embraced their partnership with CrossFit by encouraging Reebok employees to participate in CrossFit workouts.
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5 No-Fail Ways To Elevate A Brand's Cultural Capital | Fast Company

5 No-Fail Ways To Elevate A Brand's Cultural Capital | Fast Company | Strategic Marketing | Scoop.it
Our media landscape is evolving fast, and 2012 will certainly be the year of big changes in how we view media.
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Harvard builds its startup muscle - Boston Business Journal

Harvard builds its startup muscle - Boston Business Journal | Strategic Marketing | Scoop.it
The push to foster startups at Harvard University is intensifying, possibly adding... (That's a lot of brainpower under one roof!
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SRI chief: Now's the best time for innovation — just don't choke it

SRI chief: Now's the best time for innovation — just don't choke it | Strategic Marketing | Scoop.it
Curt Carlson, the president and chief executive of SRI International, has run the research institute in Silicon Valley for 11 years. SRI was spun out of Stanford University more than 60 years ago to commercialize research.
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Three Types of People to Fire Immediately - BusinessWeek

Three Types of People to Fire Immediately - BusinessWeek | Strategic Marketing | Scoop.it
Want a more innovative company? Get rid of these folks.
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How Breakthroughs Happen: the Surprising Truth about How Companies Innovate | Research-Technology Management | Find Articles

How Breakthroughs Happen: the Surprising Truth about How Companies Innovate from Research-Technology Management (RT @DanyDeGrave: How Breakthroughs Happen: the Surprising Truth about How Companies Innovate
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