AdAge.comMercedes promotes marketing exec to steer US salesAutoWeekMercedes-Benz USA will promote marketing chief Stephen Cannon to CEO, effective Jan. 1. Shown is the recently unveiled SL.
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Globe and MailLululemon founder Chip Wilson resigns as chief innovation and branding officerStraight.comChip Wilson will step down as chief innovation and branding officer effective January 29. He will stay on as chair of the board of directors.
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Packaging WorldWhat went wrong with Coke's 2011 holiday can designPackaging WorldThe holiday can was white with the brand-name rendered in red—the reverse of the regular trade-dress.
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Kraft readies rollout of new brands, expanded product lines for 2012. The product barrage continues a strategy Kraft launched last year to tout its innovation credentials timed to coincide with the retailer's annual stock... Delete the scoop?
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Customers are a rich source of innovation insight, and the ultimate authority on what innovation is useful. So it'd be good to understand what types of insights they provide. OK, not just good. Vital.
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AdAge.comFord develops Lincoln-specific marketing agencyThe Detroit NewsBy Alisa Priddle The Lincoln brand, in a further move to distinguish itself from the Ford brand, announced Thursday it is creating its own dedicated boutique marketing and...
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Interesting look inside of how HP and their agency went through the rebranding process. Delete the scoop?
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Brand loyalty is dead, personal branding, and other popular myths (“@AMAnet: Shattering 10 branding myths.(via @CBSNews) #Brand #Marketing | http://t.co/H9L9YxdY”...)... Delete the scoop?
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RT @briansolis: USA Today's Jon Swartz on disruptive technology's impact on business, culture & innovation http://t.co/F33wuirO... Delete the scoop?
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Image by Getty Images via @daylife (RT @newsycombinator: Clayton Christensen: How MBA-driven Profit focus is Killing the U.S.)... Delete the scoop?
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Can Hollywood Learn Innovation From The Metropolitan Opera? http://t.co/L74fulxS Only if it tries hard. Delete the scoop?
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In its press release today American Express revealed explicitly that its new $100 million Digital Commerce Investment Initiative was destined to fund "early stage startups to facilitate the company's digital transformation." If that sounds like a...
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The holistic brand strategy of @zappos http://t.co/G4MSx0BW via @tiffabrown #unrbrand some needs to offer this student of mine a job!
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The easiest way to describe your product (or service or candidate or cause) is to outline how it's different from the competition. "This is just like Brand X, but 5% cheaper, 10% faster, 20% easier to use and it comes... Delete the scoop?
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Bakersfield NowSprint sheds four executives in marketing and sales shiftKansas City StarBy MARK DAVIS Four executives are leaving Sprint Nextel Corp.
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Fast CompanyInnovation Uncensored From The CEOs Of Virgin America, Livestrong, And ErlyFast CompanyBY Jocelyn Hawkes Today We heard a lot of great questions at Fast Company's Innovation Uncensored event in San Francisco this past November, but...
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Leo Burnett Unveils the Transformation of Aspiration: A Forecast of Human ...MarketWatch (press release)... Stephen Hahn-Griffiths, Chief Strategy Officer of Leo Burnett.
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AdAge.comMercedes promotes marketing exec to steer US salesAutoWeekMercedes-Benz USA will promote marketing chief Stephen Cannon to CEO, effective Jan. 1. Shown is the recently unveiled SL.
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One of the reasons I was thrilled to be asked to join the Focus B2B Marketing Year In Review round table was that it would allow me an opportunity to discuss my (2012 B2B Marketing Predictions – Will Marketers Leave Sales Behind? Delete the scoop?
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In late October I wrote a piece detailing how Reebok headquarters has truly embraced their partnership with CrossFit by encouraging Reebok employees to participate in CrossFit workouts. Delete the scoop?
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In a talent raid, Facebook is snapping up Gowalla's team to work on its Timeline project. Delete the scoop?
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Our media landscape is evolving fast, and 2012 will certainly be the year of big changes in how we view media. Delete the scoop?
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The push to foster startups at Harvard University is intensifying, possibly adding... (That's a lot of brainpower under one roof! Delete the scoop?
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Curt Carlson, the president and chief executive of SRI International, has run the research institute in Silicon Valley for 11 years. SRI was spun out of Stanford University more than 60 years ago to commercialize research. Delete the scoop?
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Want a more innovative company? Get rid of these folks.
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How Breakthroughs Happen: the Surprising Truth about How Companies Innovate from Research-Technology Management (RT @DanyDeGrave: How Breakthroughs Happen: the Surprising Truth about How Companies Innovate
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