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The Science Behind Word of Mouth and Why Things Go Viral

The Science Behind Word of Mouth and Why Things Go Viral | Strategic digital marketing | Scoop.it

Tweet About Jonah Berger is a Marketing professor at the Wharton School at the University of Pennsylvania, and author of the New York Times bestseller Contagious: Why Things Catch On.


Via janlgordon
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Tim Fernback's curator insight, October 22, 2013 6:42 PM

Great insight into why things go viral.  "Why Things Catch On" is a must read for online marketers.  Not so much about social media valuations, but an interesting read none-the-less.

Edwin Tam's curator insight, October 22, 2013 9:46 PM

Triggers. Hmmm... That's like lighting the fuse yes?

internetdoctor's curator insight, March 7, 2014 9:41 AM

Something "triggers" us to make a move.  It is something in the environment...in psychology we call it a "stimulus" that elicits a "response".  What is that stimulus that triggers so many responses in people that make word of mouth really work.  Perhaps there is a science to it...but why does Rebecca Black's Friday video have millions of views, and your YouTube video that has amazing information has 10?  Clearly Rebecca has a trigger that you and I do not have...what is it?

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Social Sharing and Email Marketing - Infographic

Social Sharing and Email Marketing - Infographic | Strategic digital marketing | Scoop.it

An infographic looking at email marketing and the effectiveness and frequency of shares to social media channels.


Via massimo facchinetti, Lauren Moss, Antonios Bouris
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Kathleen Holmlund's comment, October 20, 2013 3:38 PM
the stats they use appear to be early 2012 ones though... SM stats are much higher now.
Sophie Alexandra Aiachi's curator insight, October 21, 2013 4:14 AM

An infographic looking at email marketing and the effectiveness and frequency of shares to social media channels.

Asmaa Lahlou's curator insight, November 13, 2013 10:18 PM

email marketing is one of the foundation of Internet marketing. 

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A Look at Google's 200 Search Ranking Factors (Infographic)

A Look at Google's 200 Search Ranking Factors (Infographic) | Strategic digital marketing | Scoop.it
An in-depth breakdown of what can affect your site's SEO.
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What Makes a Successful Social Media Campaign: Infographic

What Makes a Successful Social Media Campaign: Infographic | Strategic digital marketing | Scoop.it

When a social media campaign is done right, more leads and publicity are generated for a business.

In fact, 52 percent more leads were generated when marketers spent six or more hours a week engaging on social media compared to those who spent less time.

 

Learn more including the tips for a successful social media campaign on Facebook, Twitter and LinkedIn in the infographic.


Via Lauren Moss
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Rita Alcântara de Melo's curator insight, June 11, 2013 5:35 AM

Good simple InfoGraphic on how to increase Social Campaign optimization.

Lee Tonitto's curator insight, July 19, 2013 9:47 AM

If you want to do your social media campaign right read this 

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SEO Strategies: How 'Rich Snippets' Can Improve Your Web Traffic

SEO Strategies: How 'Rich Snippets' Can Improve Your Web Traffic | Strategic digital marketing | Scoop.it

Search Engine Optimization (SEO) strategy and best practices change constantly as search engines like Google continue to roll out new algorithm updates such as Panda and Penguin. The result is that brands and marketers can no longer take shortcuts. It's all about building trust and driving quality website traffic that will impact the bottom line. This comes from improving click-through rates for organic search results, which is where the underutilized function of rich snippets comes into play.

A rich snippet is essentially just a small summary of the data that a user can expect to see on a webpage. Rich snippets have no direct effect on improving rankings, but they add significant value to an organic listing in the search engine results and can dramatically increase website traffic. They can come in the form of Google author information, ratings and reviews, event notifications and products.

Rich snippets improve click through rates dramatically by improving the appearance of the listing, providing more information to the user, and increasing real estate on the page for better visibility. They help verify exactly what the user is looking for, so when they click through to the web page, they are more likely to stick around. This reduces bounce rate and increases time on site.

Now that we understand the benefits, let's look at the two most impactful ways to use rich snippets and how to get started:

Google Authorship
One of the most popular ways to use a rich snippet is through Author snippets. This relatively new feature allows users to see the author's name, Google+ profile picture, number of followers and links to more content the author has created. Content marketing is the new foundation for SEO. Guest posts with links back to your site are a great way to improve rankings. 


Read more: http://www.entrepreneur.com/article/226971#ixzz2XsG40YKf
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Webmaster Guidelines - Webmaster Tools Help

Webmaster Guidelines - Webmaster Tools Help | Strategic digital marketing | Scoop.it

Following these guidelines will help Google find, index, and rank your site. Even if you choose not to implement any of these suggestions, we strongly encourage you to pay very close attention to the "Quality Guidelines," which outline some of the illicit practices that may lead to a site being removed entirely from the Google index or otherwise impacted by an algorithmic or manual spam action. If a site has been affected by a spam action, it may no longer show up in results on Google.com or on any of Google's partner sites.

Design and content guidelinesTechnical guidelinesQuality guidelines

When your site is ready:

Submit it to Google at http://www.google.com/submityourcontent/.

 

Submit a Sitemap using Google Webmaster Tools. Google uses your Sitemap to learn about the structure of your site and to increase our coverage of your webpages.

 

Make sure all the sites that should know about your pages are aware your site is online.

 

Design and content guidelinesMake a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.

 

Offer a site map to your users with links that point to the important parts of your site. If the site map has an extremely large number of links, you may want to break the site map into multiple pages.

 

Keep the links on a given page to a reasonable number.

 

Create a useful, information-rich site, and write pages that clearly and accurately describe your content.

 

Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.

 

Try to use text instead of images to display important names, content, or links. The Google crawler doesn't recognize text contained in images. If you must use images for textual content, consider using the "ALT" attribute to include a few words of descriptive text.

 

Make sure that your <title> elements and ALT attributes are descriptive and accurate.

 

Check for broken links and correct HTML.

 

If you decide to use dynamic pages (i.e., the URL contains a "?" character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few.

 

Review our recommended best practices for images, video and rich snippets.
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Why Smart Social Marketers Think Mobile First

Why Smart Social Marketers Think Mobile First | Strategic digital marketing | Scoop.it

Via janlgordon
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Manú Iñaki's curator insight, February 11, 2014 2:33 PM

Los usuarios de smartphones son importantes para la mercadotecnia

 

willdonovan's curator insight, February 27, 2014 7:42 AM

INFOGRAPHIC ALERT: The Social Case for Mobile 1st

Brenton Millers's curator insight, March 28, 2014 12:48 AM

This info graphic created by Unified shows statistics of how social marketers target people on a mobile platform.

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Sci-tech information: Google unveils major upgrade to search algorithm - exploreB2B

Sci-tech information:  Google unveils major upgrade to search algorithm - exploreB2B | Strategic digital marketing | Scoop.it
Google has unveiled an upgrade to the way it interprets users' search requests.

The new algorithm, codenamed Hummingbird, is the first major upgrade for three years.

It has already ...
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An Infographic Guide to Content Marketing

An Infographic Guide to Content Marketing | Strategic digital marketing | Scoop.it

Content marketing is of much more importance today than it ever has been.

Did you know that 90% of all organizations use content marketing in their efforts now? This infographic is filled with vital information on content marketing such as – 91% of B2B marketers use content marketing and 86% B2C marketers are making use of it.

Content marketing is here to stay and these stats definitely prove the fact.


Via Lauren Moss
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Susan Anderson's curator insight, June 12, 2013 10:07 AM

Wow! Companies with blogs produce 67% more leads than those without. 

Kaye Blum's curator insight, June 12, 2013 7:04 PM

A clear infographic explaining the significance of content marketing, especially for B2B.

Delton Allred's curator insight, July 2, 2013 11:33 AM

Interesting infographic! The information it provides is a good way to capture the process of creating and writing content.

 

Don't like the graphics so much.

 

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Social Media May Soon Drive More Traffic to Your Website Than Search Engines

Social Media May Soon Drive More Traffic to Your Website Than Search Engines | Strategic digital marketing | Scoop.it
A new report suggests internet users in the U.S. are looking to sites like Facebook and Twitter to find what they're looking for online.
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10 Questions to Ask When Hiring an SEO Consultant

10 Questions to Ask When Hiring an SEO Consultant | Strategic digital marketing | Scoop.it
Here's a quick guide to what you need to know when seeking help with your search engine optimization efforts.
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