Search Engine Optimization (SEO) strategy and best practices change constantly as search engines like Google continue to roll out new algorithm updates such as Panda and Penguin. The result is that brands and marketers can no longer take shortcuts. It's all about building trust and driving quality website traffic that will impact the bottom line. This comes from improving click-through rates for organic search results, which is where the underutilized function of rich snippets comes into play.
A rich snippet is essentially just a small summary of the data that a user can expect to see on a webpage. Rich snippets have no direct effect on improving rankings, but they add significant value to an organic listing in the search engine results and can dramatically increase website traffic. They can come in the form of Google author information, ratings and reviews, event notifications and products.
Rich snippets improve click through rates dramatically by improving the appearance of the listing, providing more information to the user, and increasing real estate on the page for better visibility. They help verify exactly what the user is looking for, so when they click through to the web page, they are more likely to stick around. This reduces bounce rate and increases time on site.
Now that we understand the benefits, let's look at the two most impactful ways to use rich snippets and how to get started:
Google Authorship One of the most popular ways to use a rich snippet is through Author snippets. This relatively new feature allows users to see the author's name, Google+ profile picture, number of followers and links to more content the author has created. Content marketing is the new foundation for SEO. Guest posts with links back to your site are a great way to improve rankings.
Following these guidelines will help Google find, index, and rank your site. Even if you choose not to implement any of these suggestions, we strongly encourage you to pay very close attention to the "Quality Guidelines," which outline some of the illicit practices that may lead to a site being removed entirely from the Google index or otherwise impacted by an algorithmic or manual spam action. If a site has been affected by a spam action, it may no longer show up in results on Google.com or on any of Google's partner sites.
Design and content guidelinesTechnical guidelinesQuality guidelines
Submit a Sitemap using Google Webmaster Tools. Google uses your Sitemap to learn about the structure of your site and to increase our coverage of your webpages.
Make sure all the sites that should know about your pages are aware your site is online.
Design and content guidelinesMake a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.
Offer a site map to your users with links that point to the important parts of your site. If the site map has an extremely large number of links, you may want to break the site map into multiple pages.
Keep the links on a given page to a reasonable number.
Create a useful, information-rich site, and write pages that clearly and accurately describe your content.
Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.
Try to use text instead of images to display important names, content, or links. The Google crawler doesn't recognize text contained in images. If you must use images for textual content, consider using the "ALT" attribute to include a few words of descriptive text.
Make sure that your <title> elements and ALT attributes are descriptive and accurate.
Check for broken links and correct HTML.
If you decide to use dynamic pages (i.e., the URL contains a "?" character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few.
Review our recommended best practices for images, video and rich snippets.
Content marketing is of much more importance today than it ever has been.
Did you know that 90% of all organizations use content marketing in their efforts now? This infographic is filled with vital information on content marketing such as – 91% of B2B marketers use content marketing and 86% B2C marketers are making use of it.
Content marketing is here to stay and these stats definitely prove the fact.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.