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Strategic Digital Marketing and Communications
News, thoughts and opinions on digital marketing and communications.
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Is Your B2B Content Stuck in Purgatory?

Is Your B2B Content Stuck in Purgatory? | Strategic Digital Marketing and Communications | Scoop.it
One of the challenges I've had a number of conversations about recently has been the ability of B2B content to attract the right audience.
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Why So Many Companies Get Branding Wrong

Why So Many Companies Get Branding Wrong | Strategic Digital Marketing and Communications | Scoop.it
In this excerpt from his new book, Power Branding, Steve McKee argues that a company's most valuable asset is often its most misunderstood and neglected
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The Top 10 Reasons Why Your Website Is Losing Sales

The Top 10 Reasons Why Your Website Is Losing Sales | Strategic Digital Marketing and Communications | Scoop.it
New research pooled from more than 400 websites shows 10 common complaints users have with online retailers.
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The Key to Kickstarter Success Involves Cats. Lots of Cats.

The Key to Kickstarter Success Involves Cats. Lots of Cats. | Strategic Digital Marketing and Communications | Scoop.it
A recent study from researchers at Georgia Tech found that the language used in Kickstarter campaigns affected the likelihood of a project meeting its funding goal.
Witmer Group's insight:

This is funny and a surprsing. 

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Social Strategy: What Works? - Business 2 Community

Social Strategy: What Works? - Business 2 Community | Strategic Digital Marketing and Communications | Scoop.it

#Setting4Success Social Strategy: What Works? http://t.co/ICf8QH3H5t #SocialMedia #News

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Why We Fail to Create and What You Can Do to Fix It

Why We Fail to Create and What You Can Do to Fix It | Strategic Digital Marketing and Communications | Scoop.it
Have you got a great idea on your to-do list, but it’s been there for a while? Is there a podcast, article or video you’d love to create, but for some reason you haven’t? If so, you aren’t alone.
Witmer Group's insight:

Great inspiration in this article. 

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The New AdWords Opportunities Tab - How to Get the Most Out Of It

The New AdWords Opportunities Tab - How to Get the Most Out Of It | Strategic Digital Marketing and Communications | Scoop.it
While the AdWords Opportunities tab provides a lot of benefits, it's important to review Google's recommendations carefully before making changes. Here are some guidelines and considerations for budgets and keywords when using the Opportunities tab.
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A marketer's guide to collecting and analyzing data

A marketer's guide to collecting and analyzing data | Strategic Digital Marketing and Communications | Scoop.it

Do you use data to support your marketing campaigns?

 

How much data do you collect about your customers?

 

Does thinking about data make you nervous? Do you know you should be collecting it but feel overwhelmed at the thought?

 

If so, you're not alone. An infographic from Monetate explains how most marketers feel about data, the challenges they face when collecting it, and tips to better use data yourself.

 

One hundred percent of chief marketing officers say successful brands use customer data to drive marketing decisions, but 45 percent of companies don't use data to personalize their marketing campaigns. Here are some reasons why:

Employees don't have the right skills or training (32 percent).Organizations lack the budget or resources (32 percent).Organizations have the wrong organizational structure (14 percent).Companies lack the necessary tools or technology (10 percent).Executives don't support it (9 percent).

To master data in your organization, the graphic recommends following these steps:


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, January 13, 2014 11:21 AM

The article and infographic highlight four areas that need to be recognized on the road to making data actionable.

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The 2014 State of Marketing

The 2014 State of Marketing | Strategic Digital Marketing and Communications | Scoop.it
Nichole Kelly gives her insight on the 2014 State of Marketing report released by ExactTarget.
Witmer Group's insight:

Great report on what to expect in 2014. 

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Becoming a Brand Journalist by Finding Stories from Within Your SMB

Becoming a Brand Journalist by Finding Stories from Within Your SMB | Strategic Digital Marketing and Communications | Scoop.it

Chances are, your startup or SMB is unlikely to find a specialized brand journalist, let alone one you can afford. This leaves most businesses between a rock and a hard place. How will you be able to supplement your traditional content marketing with brand journalism that tells interesting stories and keeps your audience interested?

 

Republished on Social Media Today and Business2Community.


Via Ally Greer
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The 27 Best Local SEO Articles of 2013

The 27 Best Local SEO Articles of 2013 | Strategic Digital Marketing and Communications | Scoop.it
Let’s keep this short and sweet. If you want to learn more about local seo and local search rankings, do yourself a HUGE favor and read these 27 local search articles from 2013.

Via Peg Corwin
Witmer Group's insight:

Nice aggregation of local SEO articles. 

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Peg Corwin's curator insight, December 31, 2013 12:35 PM

See SEO and marketing articles for your LOCAL BUSINESS by major sites like Moz, Search Engine Land and Search Engine Watch.  Great resource.


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Elliot Walker's curator insight, January 7, 2014 5:48 AM

Need to get up to speed on local SEO fast? This excellent post pulls together some of the best articles on local SEO from last year from major websites and search industry commentators. Grab yourself a cup of coffee and soak up the wealth of information contained here.


If you like this post, please like, share or re-scoop.

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What Comes First The Customer, or Marketing and Innovation?

What Comes First The Customer, or Marketing and Innovation? | Strategic Digital Marketing and Communications | Scoop.it
Focusing on customers to the exclusion of everyone and everything else can kill a business just as easily as neglect.

Via janlgordon
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janlgordon's comment, December 15, 2013 11:40 PM
Marty Koenig, Thank you Marty! You are so right, if we keep talking to each other and following popular trends, it's very possible that we will miss the boat. .
Charles Rein's curator insight, December 17, 2013 12:15 PM

The Idea of the Customer comes first, then the plan to pull them into your market

Ray Beauchamp's curator insight, December 28, 2013 4:23 PM

"the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs".

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What should Physicians do and not do on Social Media


Via Plus91
Witmer Group's insight:

Good advice! 

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Time to Bring Down the Search and Social Silos

Time to Bring Down the Search and Social Silos | Strategic Digital Marketing and Communications | Scoop.it
When I first joined the ADMA expert group for social media, there was a separate expert group for search. But as we met and discussions flowed, it seemed obvious that the two should merge.
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5 Ways to Decide if Your Business Needs a Mobile App

5 Ways to Decide if Your Business Needs a Mobile App | Strategic Digital Marketing and Communications | Scoop.it
In the digital era, a mobile presence is critical for businesses to attract, retain and communicate with customers. With so many consumers now using their mobile devices to inte...
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7 Step Process to Repeat Success

7 Step Process to Repeat Success | Strategic Digital Marketing and Communications | Scoop.it
Do you want to “scale”? You need systems, a process. If Apple’s creativity can be routinized, your success can be (shoul…
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Facebook Could Launch Its Flipboard-Like News Reader This Month

Facebook Could Launch Its Flipboard-Like News Reader This Month | Strategic Digital Marketing and Communications | Scoop.it
The team behind the News Feed may finally ship its redesigned product.
Witmer Group's insight:

It will be interesting to see how users respond to this potential change. 

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BEST PRACTICES - The Ultimate Local SEO Roadmap

BEST PRACTICES - The Ultimate Local SEO Roadmap | Strategic Digital Marketing and Communications | Scoop.it
Local SEO isn’t just a small branch from organic SEO, it is its very own tree. Local SEO is continually growing in popularity and importance as the results a

Via Peg Corwin
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Peg Corwin's curator insight, January 12, 2014 4:47 PM

Comprehensive post that talks about local SEO research, local keyword research, optimizing your website for LOCAL SEO, for Google+, and how to track your progress.


==> Great links to tools to help with this analysis and monitoring.  


Also, the post ends with 7 blogs to follow to improve our local seo. Overall GREAT POST.


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Olivier Milo's curator insight, January 15, 2014 1:46 AM

Great guide for anyone who is looking for solid SEO best practices.

 

Don't forget to share it if you like it!

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Google's December Authorship Shake-up

Google's December Authorship Shake-up | Strategic Digital Marketing and Communications | Scoop.it
Before the holidays, we spotted a significant drop-off (roughly 15%) in searches display authorship. I take a deep dive into that data, including 30- and 60-day views, an analysis of authorship counts, and queries that lost out.
Witmer Group's insight:

Did you notice any changes? 

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Kristina Witmer's curator insight, January 14, 2014 9:26 AM

When we started working on authorship last year it was like a rabbit hole of opportunity!

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Linking the Google Way in 2014

Linking the Google Way in 2014 | Strategic Digital Marketing and Communications | Scoop.it
You're about to learn a specific mind-blowing linking tactic that's perfectly suited for almost any website. If you're considering a link building campaign, following Google's lead is a good place to start.
Witmer Group's insight:

What WOUlD Google do if they were building a link building campaign? 

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Superheroes of marketing automation: The VentureBeat top 10

Superheroes of marketing automation: The VentureBeat top 10 | Strategic Digital Marketing and Communications | Scoop.it
Once upon a time, you could launch a product or a service with a newspaper, radio, or TV ad; deliver orders to middlemen; or provide services yourself and watch the dollars roll in.

That fantasy...
Witmer Group's insight:

,

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The Simple Difference Between Being Heard and Being Ignored Online - Copyblogger

The Simple Difference Between Being Heard and Being Ignored Online - Copyblogger | Strategic Digital Marketing and Communications | Scoop.it
Want to be heard online? Nick Evans describes the simple difference between those whose are (Eddys) and those who are not (Sharons).
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LOCAL SEO - A Beginner's Guide to Small Budget Local Clients

LOCAL SEO - A Beginner's Guide to Small Budget Local Clients | Strategic Digital Marketing and Communications | Scoop.it
How do you maximize value for a local client with a small budget?

Via Peg Corwin
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Peg Corwin's curator insight, December 30, 2013 2:48 PM

Key elements on LOCAL SEO for a small budget client:


 - OnsiteSchema
 - Location based landing page(s)
 - Call to actions
 - Creation (and verification) of Google+ local page
 - Citation building
 - Social profiles
 - Brand awareness / link building

 - Blog comments

 - Profiles

 - Blog

 - Content curation

 - Press releases

 - Donations

Click for all the details.


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DIY Buzz: 13 Things to Do Now

DIY Buzz: 13 Things to Do Now | Strategic Digital Marketing and Communications | Scoop.it
If promoting your company is your task and yours alone, here's your to-do list.
Witmer Group's insight:

Things you can start doing now to publicize your business. 

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Top Reasons We at Witmer Group Love Roller Coasters

Top Reasons We at Witmer Group Love Roller Coasters | Strategic Digital Marketing and Communications | Scoop.it
Comparing the social marketing business to a roller coaster ride.
Witmer Group's insight:

The highs, lows and important lessons learned in our d

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