While the AdWords Opportunities tab provides a lot of benefits, it's important to review Google's recommendations carefully before making changes. Here are some guidelines and considerations for budgets and keywords when using the Opportunities tab.
Do you use data to support your marketing campaigns?
How much data do you collect about your customers?
Does thinking about data make you nervous? Do you know you should be collecting it but feel overwhelmed at the thought?
If so, you're not alone. An infographic from Monetate explains how most marketers feel about data, the challenges they face when collecting it, and tips to better use data yourself.
One hundred percent of chief marketing officers say successful brands use customer data to drive marketing decisions, but 45 percent of companies don't use data to personalize their marketing campaigns. Here are some reasons why:
Employees don't have the right skills or training (32 percent).Organizations lack the budget or resources (32 percent).Organizations have the wrong organizational structure (14 percent).Companies lack the necessary tools or technology (10 percent).Executives don't support it (9 percent).
To master data in your organization, the graphic recommends following these steps:
Chances are, your startup or SMB is unlikely to find a specialized brand journalist, let alone one you can afford. This leaves most businesses between a rock and a hard place. How will you be able to supplement your traditional content marketing with brand journalism that tells interesting stories and keeps your audience interested?
Republished on Social Media Today and Business2Community.
Before the holidays, we spotted a significant drop-off (roughly 15%) in searches display authorship. I take a deep dive into that data, including 30- and 60-day views, an analysis of authorship counts, and queries that lost out.
You're about to learn a specific mind-blowing linking tactic that's perfectly suited for almost any website. If you're considering a link building campaign, following Google's lead is a good place to start.
Witmer Group's insight:
What WOUlD Google do if they were building a link building campaign?
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.