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Strategic Digital Marketing and Communications
News, thoughts and opinions on digital marketing and communications.
Curated by Witmer Group
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The End of Link Building as we Know It

The End of Link Building as we Know It | Strategic Digital Marketing and Communications | Scoop.it

The entire online marketing industry is still up in arms after Matt Cutts's post on his blog title: The Decay and Fall of Guest Blogging for SEO. Guest Blogging was one of the last horizons that people considered safe for “White Hat” link building.


Via Pedro Da Silva
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Your site is so pretty, it’s a shame it doesn’t work.

Your site is so pretty, it’s a shame it doesn’t work. | Strategic Digital Marketing and Communications | Scoop.it
As marketers we all strive for a balance of function and aesthetics in our website.
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(Provided): 10 Ways to Prove SEO Value in Google Analytics

(Provided): 10 Ways to Prove SEO Value in Google Analytics | Strategic Digital Marketing and Communications | Scoop.it
We and our clients have relied on keyword reports for so long that we're now using (not provided) as a crutch. This post offers 10 ways you can use Google Analytics to prove your SEO value now that those keywords are gone.
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3 Strategies You Need For Social Selling: The Non-Creepy Solution To Your Tedious Investigative Past

3 Strategies You Need For Social Selling: The Non-Creepy Solution To Your Tedious Investigative Past | Strategic Digital Marketing and Communications | Scoop.it

Customer research used to be a time-consuming task for salespeople. If you spend your time stalking instead of talking, you’re behind the times (and you’re probably falling behind on your sales quotas too).

Relying on company news feeds to provide customer intelligence is so last year. In fact, if you’ve decided to move away from cold calling and toward the trend of social selling, single-source customer research will leave you high and dry. Nearly 73% of salespeople who included social media in their sales process outperformed their peers and exceeded quota 23% more often (source: Social Centered Selling).


Read more at http://www.business2community.com/social-selling/3-strategies-need-social-selling-non-creepy-solution-tedious-investigative-past-0792319#Sxj3wgVlZ3oskCSJ.99


Via Anita Windisman
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Texas is Booming. Will Your Local Business Stand Out From the Crowd?

Texas is Booming. Will Your Local Business Stand Out From the Crowd? | Strategic Digital Marketing and Communications | Scoop.it
Encouraging information concerning local business and Dallas growth.
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Destroy Your Website in 13 Easy Steps

Destroy Your Website in 13 Easy Steps | Strategic Digital Marketing and Communications | Scoop.it
Web Sites - Here are easy ways to choke off traffic to your website, kill leads, and push your stats into the basement. They're listed in general order from bad to worse, from ...
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5 WordPress Plugins That Will Give You A Major Boost In SEO

WordPress plugins that will give you a major boost in your SEO and increase your overall chances are achieving your website's goals.
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Rebranding The TSA To Suck Less

Rebranding The TSA To Suck Less | Strategic Digital Marketing and Communications | Scoop.it
The TSA is one of the most maligned agencies out there. Here's one proposal for helping to assuage the chaos and humiliation that is airport security.
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7 Ways to Run an Unsuccessful Mobile Email Campaign [INFOGRAPH]

7 Ways to Run an Unsuccessful Mobile Email Campaign [INFOGRAPH] | Strategic Digital Marketing and Communications | Scoop.it
Are you tired of people telling you about how great mobile marketing is? Maybe you set up an email campaign and optimized it (sort of), but the return on investment was abysmal. Or perhaps you’re still holding out because you’re afraid of taking a wrong step with mobile and wasting money. Whatever your story is, Reachmail’s new infographic can help – by telling you all of the different ways that businesses really put their foot in it when creating mobile email campaigns.
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Why Consistent Blog Content Boosts SEO & Builds Authority

Why Consistent Blog Content Boosts SEO & Builds Authority | Strategic Digital Marketing and Communications | Scoop.it
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Four Keys to Traditional Marketing in a Digital World

Four Keys to Traditional Marketing in a Digital World | Strategic Digital Marketing and Communications | Scoop.it

Traditional marketing textbooks from the 1960s through the present have always taught the four P's of marketing: product, place, price, and promotion. We were taught to really dig into each P to really understand our product offering and plan an effective marketing strategy. That model remains timeless yet is more focused on a mass marketing perspective.



Via The Fish Firm
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Create Brand Evangelists | Social Media Today

Create Brand Evangelists | Social Media Today | Strategic Digital Marketing and Communications | Scoop.it
Social media has become such a prevalent part of our lives that it’s easy to forget that it is still a fairly new medium for businesses.
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Is Your B2B Content Stuck in Purgatory?

Is Your B2B Content Stuck in Purgatory? | Strategic Digital Marketing and Communications | Scoop.it
One of the challenges I've had a number of conversations about recently has been the ability of B2B content to attract the right audience.
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Experiential Marketing Builds B2B Brand Equity

Experiential Marketing Builds B2B Brand Equity | Strategic Digital Marketing and Communications | Scoop.it
The distinctive personality & emotional benefits of your brand to others is your compass for guiding all of your experiential marketing initiatives.
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15 Mind-Blowing Stats About Mobile Commerce

15 Mind-Blowing Stats About Mobile Commerce | Strategic Digital Marketing and Communications | Scoop.it
Witmer Group's insight:

The numbers tell it all.  Mobile commerce is huge and here to stay. 

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5 Digital Marketing Myths

5 Digital Marketing Myths | Strategic Digital Marketing and Communications | Scoop.it
Witmer Group's insight:

We love #5 - Myth #5: Treating Your Website as a Cost Center, Instead of a Revenue Generating Asset.

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How To Innovate in Your Marketing: Ask a Teenager

How To Innovate in Your Marketing: Ask a Teenager | Strategic Digital Marketing and Communications | Scoop.it
If you’re a company looking to use social media and content in innovative ways, ask a teenager.
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Redundancy for your Marketing Strategy. Should I say it again?

Redundancy for your Marketing Strategy. Should I say it again? | Strategic Digital Marketing and Communications | Scoop.it
Here are a few tips to create some redundancy in your marketing strategy, a “just in case” to make sure that your message gets to your audience.
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Was the super bowl rigged? Does organic marketing success require 'rigging the game' too?

Was the super bowl rigged? Does organic marketing success require 'rigging the game' too? | Strategic Digital Marketing and Communications | Scoop.it
I say that organic marketing and business success doesn’t require trickery. And that social marketing levels the playing fields for all.
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The Proper Way Of Reaching Out Online

The Proper Way Of Reaching Out Online | Strategic Digital Marketing and Communications | Scoop.it
Witmer Group's insight:

Funny video that drives the point home. 

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The Effective Use of Research in Creating Marketing Infographics

The Effective Use of Research in Creating Marketing Infographics | Strategic Digital Marketing and Communications | Scoop.it
For an infographic to be successful in sending a marketing message or sharing valuable information to a business community, it should be backed by credible research. Without it, the entire content piece will falter altogether, and no one would ever look at your infographic again.
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Five Trends That Will Significantly Shape Content Marketing In 2014

Five Trends That Will Significantly Shape Content Marketing In 2014 | Strategic Digital Marketing and Communications | Scoop.it
In 2014, content marketing can be expected to run with the crown and be officially appointed the king of the web. Here are five trends to watch and be aware of to help you.
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4 Tips to Effectively Localize Your Search Marketing

4 Tips to Effectively Localize Your Search Marketing | Strategic Digital Marketing and Communications | Scoop.it

With the right structure and analytics in place, local search can help advertisers capitalize on regions where business is strongest, or become a lever that supplements marketing in underperforming regions to increase awareness and improve sales.


Via Kamal Bennani
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9 Simple Local Marketing Ideas for Your Small Business

9 Simple Local Marketing Ideas for Your Small Business | Strategic Digital Marketing and Communications | Scoop.it
So often these days when we think about marketing our small business, we think about finding new customers on the internet. Facebook, Yelp, Google Ads...

Via The Fish Firm
Witmer Group's insight:

Local is still so relevant and important in any marketing strategy.

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Jeremy Barton's curator insight, February 5, 2014 1:31 AM

These are simple and what's more do able for most of us.

Paul Squirrell's curator insight, February 5, 2014 3:27 AM

I came across this and thought it worth posting.  It's very easy to forget about 'traditional' forms of promotion in a facebooked / LinkedIn world but, sometimes a simple flyer or cold call to a prospect does the trick - especially if you're a niche or small business.  Lets not neglect the old for the new if the old still works.

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5 Steps to Repurposing Killer Online Content from a Webinar

5 Steps to Repurposing Killer Online Content from a Webinar | Strategic Digital Marketing and Communications | Scoop.it
Webinars can be great for sharing expertise with your audience, but the format has drawbacks, so don't lean on them exclusively. Use these 5 steps to repurpose your webinars into more engaging onli...
Witmer Group's insight:

Great ideas on what to do with webinar content! 

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