The entire online marketing industry is still up in arms after Matt Cutts's post on his blog title: The Decay and Fall of Guest Blogging for SEO. Guest Blogging was one of the last horizons that people considered safe for “White Hat” link building.
We and our clients have relied on keyword reports for so long that we're now using (not provided) as a crutch. This post offers 10 ways you can use Google Analytics to prove your SEO value now that those keywords are gone.
Customer research used to be a time-consuming task for salespeople. If you spend your time stalking instead of talking, you’re behind the times (and you’re probably falling behind on your sales quotas too).
Relying on company news feeds to provide customer intelligence is so last year. In fact, if you’ve decided to move away from cold calling and toward the trend of social selling, single-source customer research will leave you high and dry. Nearly 73% of salespeople who included social media in their sales process outperformed their peers and exceeded quota 23% more often (source: Social Centered Selling).
Are you tired of people telling you about how great mobile marketing is? Maybe you set up an email campaign and optimized it (sort of), but the return on investment was abysmal. Or perhaps you’re still holding out because you’re afraid of taking a wrong step with mobile and wasting money. Whatever your story is, Reachmail’s new infographic can help – by telling you all of the different ways that businesses really put their foot in it when creating mobile email campaigns.
Traditional marketing textbooks from the 1960s through the present have always taught the four P's of marketing: product, place, price, and promotion. We were taught to really dig into each P to really understand our product offering and plan an effective marketing strategy. That model remains timeless yet is more focused on a mass marketing perspective.
For an infographic to be successful in sending a marketing message or sharing valuable information to a business community, it should be backed by credible research. Without it, the entire content piece will falter altogether, and no one would ever look at your infographic again.
With the right structure and analytics in place, local search can help advertisers capitalize on regions where business is strongest, or become a lever that supplements marketing in underperforming regions to increase awareness and improve sales.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.