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Getting Through the Weeds of Developing a Marketing Plan

Getting Through the Weeds of Developing a Marketing Plan | Strategic Digital Marketing and Communications | Scoop.it
Having a methodical and phased approach for developing a marketing plan is vital for the long-term success of the project.
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Strategic Digital Marketing and Communications
News, thoughts and opinions on digital marketing and communications.
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10 Shocking Facts About Content Marketing Today - Search Engine Marketing

10 Shocking Facts About Content Marketing Today - Search Engine Marketing | Strategic Digital Marketing and Communications | Scoop.it

Summarized...

 

1. Companies with an active blog generate 67 percent more leads per month

2. On average, content marketers are using 12 different tactics

3. About 86 percent of B2C companies use content marketing

4. B2B marketing teams spend 33 percent of their budget on content marketing

5. Social media sites and blogs reach eight out of 10 Internet users in the U.S.

6. Email is the most popular form of communication

7. Approximately 47 percent of B2B marketers regularly use LinkedIn

8. Nearly 87 percent of B2B companies use social media to distribute content

9. Companies that blog 15 times per month get five times more traffic than those that don't

10. Only 44 percent of companies outsource their content marketing efforts

 

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Via iNeoMarketing, Will Corry
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iNeoMarketing's curator insight, July 8, 8:57 PM

Let's be real about this: B2B marketers have ALWAYS had a budget for content marketing...it used to be called marcom.

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How to Make Your Online Marketing more Efficient

How to Make Your Online Marketing more Efficient | Strategic Digital Marketing and Communications | Scoop.it
When using online marketing for your business, you will have many options to make your marketing more efficient.
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How Google Algorithm Changes Are Impacting Marketing Processes

How Google Algorithm Changes Are Impacting Marketing Processes | Strategic Digital Marketing and Communications | Scoop.it
Google algorithm changes have a significant impact on businesses and their marketing processes. Understand how to objective manage Google algorithms.
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Save Your Budget and Get High Level Marketing Strategy Expertise

Save Your Budget and Get High Level Marketing Strategy Expertise | Strategic Digital Marketing and Communications | Scoop.it
It’s possible to get the marketing strategy talent you need, increase your lead generation, spiff up your rankings and do it affordably and smart.
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A Complete Guide To The Essentials Of Post-Hummingbird SEO

A Complete Guide To The Essentials Of Post-Hummingbird SEO | Strategic Digital Marketing and Communications | Scoop.it

Google has made stark changes over the past couple years in the way it ranks websites.


Via GrupoNeo
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Selling your Site? Determine your Website Value

Selling your Site? Determine your Website Value | Strategic Digital Marketing and Communications | Scoop.it
If you are looking to sell your online business and need to figure out your website value, then check out these popular options.
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#AuthorRank - What's it mean for the value of your #Google #Authorship?

#AuthorRank - What's it mean for the value of your #Google #Authorship? | Strategic Digital Marketing and Communications | Scoop.it
AuthorRank. AuthorRank to Take Effect Soon?So what's AuthorRank and what does it mean? I'm sure your wondering what new implementation Google will put forth to make it's search results better. Well, back in 2005, Google filed for a patent called "Agent Rank" which references "agents" and their interactions to determine their rank. Nothing happened for 7 years with this patent due to the fact of "agents" where dependent upon identifying them first. Google was still set on identifying "agents" and

Via Myles Golden
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Bing adds context to people, places with 'snapshot' feature

Bing adds context to people, places with 'snapshot' feature | Strategic Digital Marketing and Communications | Scoop.it
Bing is poised to function like a souped-up Yellow Pages, with visual search results offering more information about professionals such as lawyers and doctors.
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The End of Link Building as we Know It

The End of Link Building as we Know It | Strategic Digital Marketing and Communications | Scoop.it

The entire online marketing industry is still up in arms after Matt Cutts's post on his blog title: The Decay and Fall of Guest Blogging for SEO. Guest Blogging was one of the last horizons that people considered safe for “White Hat” link building.


Via Pedro Da Silva
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Your site is so pretty, it’s a shame it doesn’t work.

Your site is so pretty, it’s a shame it doesn’t work. | Strategic Digital Marketing and Communications | Scoop.it
As marketers we all strive for a balance of function and aesthetics in our website.
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(Provided): 10 Ways to Prove SEO Value in Google Analytics

(Provided): 10 Ways to Prove SEO Value in Google Analytics | Strategic Digital Marketing and Communications | Scoop.it
We and our clients have relied on keyword reports for so long that we're now using (not provided) as a crutch. This post offers 10 ways you can use Google Analytics to prove your SEO value now that those keywords are gone.
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3 Strategies You Need For Social Selling: The Non-Creepy Solution To Your Tedious Investigative Past

3 Strategies You Need For Social Selling: The Non-Creepy Solution To Your Tedious Investigative Past | Strategic Digital Marketing and Communications | Scoop.it

Customer research used to be a time-consuming task for salespeople. If you spend your time stalking instead of talking, you’re behind the times (and you’re probably falling behind on your sales quotas too).

Relying on company news feeds to provide customer intelligence is so last year. In fact, if you’ve decided to move away from cold calling and toward the trend of social selling, single-source customer research will leave you high and dry. Nearly 73% of salespeople who included social media in their sales process outperformed their peers and exceeded quota 23% more often (source: Social Centered Selling).


Read more at http://www.business2community.com/social-selling/3-strategies-need-social-selling-non-creepy-solution-tedious-investigative-past-0792319#Sxj3wgVlZ3oskCSJ.99


Via Anita Windisman
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Texas is Booming. Will Your Local Business Stand Out From the Crowd?

Texas is Booming. Will Your Local Business Stand Out From the Crowd? | Strategic Digital Marketing and Communications | Scoop.it
Encouraging information concerning local business and Dallas growth.
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How to Use Content to Increase Event Ticket Sales

How to Use Content to Increase Event Ticket Sales | Strategic Digital Marketing and Communications | Scoop.it
Increasing ticket sales is the number one issue for many events. In this article we take a data-driven approach to discovering the weak-link in your event promotion and marketing and look at ways to use content to improve you performance. Field of Dreams has a lot to answer for. The ‘build... Read more

Via Stefano Principato
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How Do You Feel About That? Emotional Connections & Websites

How Do You Feel About That? Emotional Connections & Websites | Strategic Digital Marketing and Communications | Scoop.it
People may not remember exactly what you did, or what you said, but they will always remember how you made them feel. Build brand loyalty with care.
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Is your current client deterring prospective clients?

Is your current client deterring prospective clients? | Strategic Digital Marketing and Communications | Scoop.it
What happens when your existing client’s brand is likely to make some of your prospective clients squeamish?
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Study: 78 Percent Of Local-Mobile Searches Result In Offline Purchases

Study: 78 Percent Of Local-Mobile Searches Result In Offline Purchases | Strategic Digital Marketing and Communications | Scoop.it
Today comScore, Neustar Localeze and agency 15 Miles released the findings from their latest Local Search Study. Now in its seventh year, the survey of nearly 5,000 US adults was conducted in December 2013. Respondents “were individuals who [had] conducted a local business search in the last twelve months.” There were also behavioral data captured […]
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Rescooped by Witmer Group from Blogging, Social Media & Tools
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The Linking Dilemma: Google Has Left a Giant Mess for Us All

The Linking Dilemma: Google Has Left a Giant Mess for Us All | Strategic Digital Marketing and Communications | Scoop.it

GoogleGoogle has gone mad. Seemingly, just about any link can earn you a penalty for any reason. And since Google keeps adding things to their naughty list, many sites are being penalized for links they built before those types of links were a violation.


Via Joan Stewart
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Joan Stewart's curator insight, April 11, 8:52 AM

Google Link Building Gone Mad by Julie Joyce.

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How to Track PDF Traffic and Links in Google Analytics and Open Site Explorer

How to Track PDF Traffic and Links in Google Analytics and Open Site Explorer | Strategic Digital Marketing and Communications | Scoop.it
This tactic was actually shown to me by Jeremiah Smith (my brother) over at SimpleTiger. The need for this came about when one of our Healthcare Marketing clients needed to track the actual impact their PDFs were having on their organic search volume, and traffic in general.
Witmer Group's insight:

step by step instructions on how to measure traffic to PDFs on your website. 

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Why is SEO So Powerful?

Why is SEO So Powerful? | Strategic Digital Marketing and Communications | Scoop.it
SEO is many things and a powerful way to make a measurable difference in your online marketing efforts.
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Rescooped by Witmer Group from Content Strategy |Brand Development |Organic SEO
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Google Takes Action On Guest Blogging

Google Takes Action On Guest Blogging | Strategic Digital Marketing and Communications | Scoop.it
Google has been warning webmasters about guest blogging for quite a while, but now, the search engine is getting serious.

Will going after

Via Level343
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Level343's curator insight, March 19, 5:37 PM

MyGuestBlog owner Ann Smarty confirmed, however, that her site was indeed penalized.

 

Seriously Google? I'll admit the content there is thin, and needs stronger, relevant, story telling, bolder content. But I personally think NoFollow is unnatural. It only serves a purpose for Google, not for readership, or GOD forbid link ability. Just saying folks... carry on. 

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Experiential Marketing Builds B2B Brand Equity

Experiential Marketing Builds B2B Brand Equity | Strategic Digital Marketing and Communications | Scoop.it
The distinctive personality & emotional benefits of your brand to others is your compass for guiding all of your experiential marketing initiatives.
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15 Mind-Blowing Stats About Mobile Commerce

15 Mind-Blowing Stats About Mobile Commerce | Strategic Digital Marketing and Communications | Scoop.it
Witmer Group's insight:

The numbers tell it all.  Mobile commerce is huge and here to stay. 

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5 Digital Marketing Myths

5 Digital Marketing Myths | Strategic Digital Marketing and Communications | Scoop.it
Witmer Group's insight:

We love #5 - Myth #5: Treating Your Website as a Cost Center, Instead of a Revenue Generating Asset.

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How To Innovate in Your Marketing: Ask a Teenager

How To Innovate in Your Marketing: Ask a Teenager | Strategic Digital Marketing and Communications | Scoop.it
If you’re a company looking to use social media and content in innovative ways, ask a teenager.
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