With marketing automation, online businesses can achieve a thorough glimpse behind the scenes, enabling them to see solid tracking and make results happen.
Witmer Group's insight:
Whether you are a small business owner with simple website demands or a large business marketing strategist that must manage sales teams or channel support programs, campaign tracking using marketing automation is an imperative aspect to the success of your website.
As a physician who openly despises many aspects of current EMRs (see “How An EMR Gave My Patient Syphilis” or “The Medical Chart: Ground Zero For The Deterioration Of Patient Care” ) I recognize that they are here to stay. And so, since we’re all stuck with these digital middlemen, I have some suggestions (based on popular social media platform functionality) for making them better.
1. Likes. Health care providers should be able to “vote up” an excellent note in the medical record. Let’s face it, not all doctors are equally good at documentation. Untold hours of our time are spent trying to cull through pages of auto-populated, drop-down-box checks to figure out what’s actually going on with a patient on a particular day. Once in a while you stumble upon some comprehensive free text that a physician took the time to type after a previous encounter, and suddenly everything becomes clear. If there were a way to flag or “like” such documents, it would help other readers orient themselves more quickly to a patient’s history. A “liking” system is desperately needed in EMRs and would be a valuable time saver, as well as encouragement to physicians who document notes well. Hospitals could reward their best note makers with public recognition or small monetary bonuses.
2. #Hashtags. Tagging systems are sorely lacking in medical records systems, which makes them very difficult to search. Patients make multiple visits for various complaints, often with numerous providers involved. If physicians had the ability to review notes/records unique to the complaint that they are addressing, it would save a lot of time. Notes could be tagged with keywords selected by the author and permanently recorded in the EMR. This would substantially improve future search efforts. Even if the EMR generated 10 search terms (based on the note) and then asked the physician to choose the 3 most relevant to the current encounter, that would be a step in the right direction.
3. Selfies. Medical records would benefit from patient-identifier photographs. In a busy day where 20 to 30 patients are treated and EMR notes are updated after the patients have gone home, a small patient photograph that appears on each documentation page will serve the physician well in keeping details straight. Patients should be able to upload their favorite portrait to the EMR if the standard one (perhaps taken during the intake process) is not acceptable to them. In my experience, nothing brings back physical exam and history details better than a photograph of the patient.
4. Contextual links. All EMRs should provide links to the latest medical literature (on subjects specifically related to the patient’s current diseases and conditions) in a module on the progress note page. UpToDate.com and other reference guides could easily supply the right content (perhaps based on diagnosis codes). This will help physicians practice evidence-based medicine and keep current with changes in recommended treatment practices.
5. Microblogging. Sometimes there are important “notes to self” that a physician would like to make but don’t need to be part of the official medical record. EMRs should provide a free-text module (like a digital sticky note) for such purposes. These sticky notes should not be admissible in court as part of the medical record, and should not be uploaded to the cloud. Content included in these notes could include social information (patient’s daughter just had a healthy baby girl), hunches (patient looks slightly pale today — will check H&H next time if no change), and preliminary information (remember to review radiology result before calling patient next Tuesday).
It is my hope that EMRs will slowly adopt some best practices from top social media platforms. After all, if millions of users are effectively using voting, tagging, linking, searching and imaging in their daily online lives, it only makes sense to capitalize on these behaviors within the constraints of the medical environment. Maintaining strict confidentiality and appropriate professional boundaries (often missing in the social media world at large) is certainly possible with EMRs. Let’s build a better information capture and retrieval process for the sake of our patients, and our sanity.
AuthorRank. AuthorRank to Take Effect Soon?So what's AuthorRank and what does it mean? I'm sure your wondering what new implementation Google will put forth to make it's search results better. Well, back in 2005, Google filed for a patent called "Agent Rank" which references "agents" and their interactions to determine their rank. Nothing happened for 7 years with this patent due to the fact of "agents" where dependent upon identifying them first. Google was still set on identifying "agents" and
For those of us who have watched technology unfurl and burgeon into a whole new way of life, social media is more valued in most cases.
Witmer Group's insight:
Everyone is looking for something, whether it’s a thing, information, another person, a new idea, a new job or whatever. Search has become as instinctual and universal as breathing. It’s how we find what we want or need.
Increasing ticket sales is the number one issue for many events. In this article we take a data-driven approach to discovering the weak-link in your event promotion and marketing and look at ways to use content to improve you performance. Field of Dreams has a lot to answer for. The ‘build... Read more
Today comScore, Neustar Localeze and agency 15 Miles released the findings from their latest Local Search Study. Now in its seventh year, the survey of nearly 5,000 US adults was conducted in December 2013. Respondents “were individuals who [had] conducted a local business search in the last twelve months.” There were also behavioral data captured […]
GoogleGoogle has gone mad. Seemingly, just about any link can earn you a penalty for any reason. And since Google keeps adding things to their naughty list, many sites are being penalized for links they built before those types of links were a violation.
This tactic was actually shown to me by Jeremiah Smith (my brother) over at SimpleTiger. The need for this came about when one of our Healthcare Marketing clients needed to track the actual impact their PDFs were having on their organic search volume, and traffic in general.
Witmer Group's insight:
step by step instructions on how to measure traffic to PDFs on your website.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.