Strategic Digital...
Follow
Find
113 views | +0 today
 
Rescooped by Witmer Group from visualizing social media
onto Strategic Digital Marketing and Communications
Scoop.it!

SEO Infographic: Search Ranking Factors & Correlations

SEO Infographic: Search Ranking Factors & Correlations | Strategic Digital Marketing and Communications | Scoop.it

Earlier this month Moz updated their annual survey of local search ranking factors.

 

The survey includes:

General ranking factorsSpecific ranking factorsNegative ranking factors

View the infographic for more details and statistics...


Via Lauren Moss
Witmer Group's insight:

Great visual!

more...
Mr Tozzo's curator insight, August 20, 2013 4:14 AM
SEO Infographic: Search Ranking Factors & Correlations

From around the web

Strategic Digital Marketing and Communications
News, thoughts and opinions on digital marketing and communications.
Curated by Witmer Group
Your new post is loading...
Your new post is loading...
Rescooped by Witmer Group from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

Four Ways to Measure the Impact of Social Media: A Case Study

Four Ways to Measure the Impact of Social Media: A Case Study | Strategic Digital Marketing and Communications | Scoop.it

Do you need to justify social media efforts to company leaders? This case study shows how SAP North America tracks the impact of their social media.


Via Kamal Bennani
more...
No comment yet.
Rescooped by Witmer Group from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

Five Big Ideas That You Should Know About SEO

Five Big Ideas That You Should Know About SEO | Strategic Digital Marketing and Communications | Scoop.it

The best way to approach SEO is as a necessary and powerful strategy. A CEO must engage in SEO with the willingness to implement its strategies.


Via Kamal Bennani
more...
No comment yet.
Scooped by Witmer Group
Scoop.it!

Do You Need Landing Pages?

Do You Need Landing Pages? | Strategic Digital Marketing and Communications | Scoop.it
Regardless of the traffic source you choose, there are a few very basic ‘must-haves’ for your Landing Pages to be truly effective and get the job done.
more...
No comment yet.
Scooped by Witmer Group
Scoop.it!

Everybody Needs Local SEO

Everybody Needs Local SEO | Strategic Digital Marketing and Communications | Scoop.it
Go beyond NAP with Greg Gifford's 7 site elements for local SEO plus an easy citation workflow that gets you on the map.
Witmer Group's insight:

Awesome tips to really shine at Local SEO. 

more...
No comment yet.
Rescooped by Witmer Group from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

How to Use Google Analytics to Craft Content

How to Use Google Analytics to Craft Content | Strategic Digital Marketing and Communications | Scoop.it

Using Google Analytics to write relevant content for your audience.


Via Kamal Bennani
more...
No comment yet.
Rescooped by Witmer Group from Content Marketing & Content Strategy
Scoop.it!

How to Use Content to Increase Event Ticket Sales

How to Use Content to Increase Event Ticket Sales | Strategic Digital Marketing and Communications | Scoop.it
Increasing ticket sales is the number one issue for many events. In this article we take a data-driven approach to discovering the weak-link in your event promotion and marketing and look at ways to use content to improve you performance. Field of Dreams has a lot to answer for. The ‘build... Read more

Via Stefano Principato
more...
No comment yet.
Scooped by Witmer Group
Scoop.it!

How Do You Feel About That? Emotional Connections & Websites

How Do You Feel About That? Emotional Connections & Websites | Strategic Digital Marketing and Communications | Scoop.it
People may not remember exactly what you did, or what you said, but they will always remember how you made them feel. Build brand loyalty with care.
more...
No comment yet.
Scooped by Witmer Group
Scoop.it!

Is your current client deterring prospective clients?

Is your current client deterring prospective clients? | Strategic Digital Marketing and Communications | Scoop.it
What happens when your existing client’s brand is likely to make some of your prospective clients squeamish?
more...
No comment yet.
Scooped by Witmer Group
Scoop.it!

Study: 78 Percent Of Local-Mobile Searches Result In Offline Purchases

Study: 78 Percent Of Local-Mobile Searches Result In Offline Purchases | Strategic Digital Marketing and Communications | Scoop.it
Today comScore, Neustar Localeze and agency 15 Miles released the findings from their latest Local Search Study. Now in its seventh year, the survey of nearly 5,000 US adults was conducted in December 2013. Respondents “were individuals who [had] conducted a local business search in the last twelve months.” There were also behavioral data captured […]
more...
No comment yet.
Rescooped by Witmer Group from Blogging, Social Media & Tools
Scoop.it!

The Linking Dilemma: Google Has Left a Giant Mess for Us All

The Linking Dilemma: Google Has Left a Giant Mess for Us All | Strategic Digital Marketing and Communications | Scoop.it

GoogleGoogle has gone mad. Seemingly, just about any link can earn you a penalty for any reason. And since Google keeps adding things to their naughty list, many sites are being penalized for links they built before those types of links were a violation.


Via Joan Stewart
more...
Joan Stewart's curator insight, April 11, 8:52 AM

Google Link Building Gone Mad by Julie Joyce.

Scooped by Witmer Group
Scoop.it!

How to Track PDF Traffic and Links in Google Analytics and Open Site Explorer

How to Track PDF Traffic and Links in Google Analytics and Open Site Explorer | Strategic Digital Marketing and Communications | Scoop.it
This tactic was actually shown to me by Jeremiah Smith (my brother) over at SimpleTiger. The need for this came about when one of our Healthcare Marketing clients needed to track the actual impact their PDFs were having on their organic search volume, and traffic in general.
Witmer Group's insight:

step by step instructions on how to measure traffic to PDFs on your website. 

more...
No comment yet.
Scooped by Witmer Group
Scoop.it!

Why is SEO So Powerful?

Why is SEO So Powerful? | Strategic Digital Marketing and Communications | Scoop.it
SEO is many things and a powerful way to make a measurable difference in your online marketing efforts.
more...
No comment yet.
Rescooped by Witmer Group from Content Strategy |Brand Development |Organic SEO
Scoop.it!

Google Takes Action On Guest Blogging

Google Takes Action On Guest Blogging | Strategic Digital Marketing and Communications | Scoop.it
Google has been warning webmasters about guest blogging for quite a while, but now, the search engine is getting serious.

Will going after

Via Level343
more...
Level343's curator insight, March 19, 5:37 PM

MyGuestBlog owner Ann Smarty confirmed, however, that her site was indeed penalized.

 

Seriously Google? I'll admit the content there is thin, and needs stronger, relevant, story telling, bolder content. But I personally think NoFollow is unnatural. It only serves a purpose for Google, not for readership, or GOD forbid link ability. Just saying folks... carry on. 

Rescooped by Witmer Group from Social Media and Healthcare
Scoop.it!

5 things EMRs should learn from social media

5 things EMRs should learn from social media | Strategic Digital Marketing and Communications | Scoop.it

As a physician who openly despises many aspects of current EMRs (see “How An EMR Gave My Patient Syphilis” or “The Medical Chart: Ground Zero For The Deterioration Of Patient Care” ) I recognize that they are here to stay. And so, since we’re all stuck with these digital middlemen, I have some suggestions (based on popular social media platform functionality) for making them better.

 

1. Likes. Health care providers should be able to “vote up” an excellent note in the medical record. Let’s face it, not all doctors are equally good at documentation. Untold hours of our time are spent trying to cull through pages of auto-populated, drop-down-box checks to figure out what’s actually going on with a patient on a particular day. Once in a while you stumble upon some comprehensive free text that a physician took the time to type after a previous encounter, and suddenly everything becomes clear. If there were a way to flag or “like” such documents, it would help other readers orient themselves more quickly to a patient’s history. A “liking” system is desperately needed in EMRs and would be a valuable time saver, as well as encouragement to physicians who document notes well. Hospitals could reward their best note makers with public recognition or small monetary bonuses.

2. #Hashtags. Tagging systems are sorely lacking in medical records systems, which makes them very difficult to search. Patients make multiple visits for various complaints, often with numerous providers involved. If physicians had the ability to review notes/records unique to the complaint that they are addressing, it would save a lot of time. Notes could be tagged with keywords selected by the author and permanently recorded in the EMR. This would substantially improve future search efforts. Even if the EMR generated 10 search terms (based on the note) and then asked the physician to choose the 3 most relevant to the current encounter, that would be a step in the right direction.

3. Selfies. Medical records would benefit from patient-identifier photographs. In a busy day where 20 to 30 patients are treated and EMR notes are updated after the patients have gone home, a small patient photograph that appears on each documentation page will serve the physician well in keeping details straight. Patients should be able to upload their favorite portrait to the EMR if the standard one (perhaps taken during the intake process) is not acceptable to them. In my experience, nothing brings back physical exam and history details better than a photograph of the patient.

4. Contextual links. All EMRs should provide links to the latest medical literature (on subjects specifically related to the patient’s current diseases and conditions) in a module on the progress note page. UpToDate.com and other reference guides could easily supply the right content (perhaps based on diagnosis codes). This will help physicians practice evidence-based medicine and keep current with changes in recommended treatment practices.

5. Microblogging. Sometimes there are important “notes to self” that a physician would like to make but don’t need to be part of the official medical record. EMRs should provide a free-text module (like a digital sticky note) for such purposes. These sticky notes should not be admissible in court as part of the medical record, and should not be uploaded to the cloud. Content included in these notes could include social information (patient’s daughter just had a healthy baby girl), hunches (patient looks slightly pale today — will check H&H next time if no change), and preliminary information (remember to review radiology result before calling patient next Tuesday).

It is my hope that EMRs will slowly adopt some best practices from top social media platforms. After all, if millions of users are effectively using voting, tagging, linking, searching and imaging in their daily online lives, it only makes sense to capitalize on these behaviors within the constraints of the medical environment. Maintaining strict confidentiality and appropriate professional boundaries (often missing in the social media world at large) is certainly possible with EMRs. Let’s build a better information capture and retrieval process for the sake of our patients, and our sanity.

 


Via Plus91
more...
No comment yet.
Scooped by Witmer Group
Scoop.it!

Marketing Attention Deficit

Marketing Attention Deficit | Strategic Digital Marketing and Communications | Scoop.it
When creating a marketing strategy, it is sometimes even more complex when the end strategy requires a multi-task viewpoint.
more...
No comment yet.
Scooped by Witmer Group
Scoop.it!

3 Cores of New Age PR: Is Tweeting Public Relations?

3 Cores of New Age PR: Is Tweeting Public Relations? | Strategic Digital Marketing and Communications | Scoop.it
Is tweeting public relations or simply social activity? There exists today a mix of initiatives that promote activities. Here are the cores of new age PR.
Witmer Group's insight:

We agree!

more...
No comment yet.
Scooped by Witmer Group
Scoop.it!

Going Local: Keys to Grassroots Marketing

Going Local: Keys to Grassroots Marketing | Strategic Digital Marketing and Communications | Scoop.it
Understanding and optimizing local opportunities can be the most powerful type of marketing possible
Witmer Group's insight:

Effective tactics for successful local marketing. 

more...
No comment yet.
Rescooped by Witmer Group from Marketing Engagement News from theMarketingblog
Scoop.it!

10 Shocking Facts About Content Marketing Today - Search Engine Marketing

10 Shocking Facts About Content Marketing Today - Search Engine Marketing | Strategic Digital Marketing and Communications | Scoop.it

Summarized...

 

1. Companies with an active blog generate 67 percent more leads per month

2. On average, content marketers are using 12 different tactics

3. About 86 percent of B2C companies use content marketing

4. B2B marketing teams spend 33 percent of their budget on content marketing

5. Social media sites and blogs reach eight out of 10 Internet users in the U.S.

6. Email is the most popular form of communication

7. Approximately 47 percent of B2B marketers regularly use LinkedIn

8. Nearly 87 percent of B2B companies use social media to distribute content

9. Companies that blog 15 times per month get five times more traffic than those that don't

10. Only 44 percent of companies outsource their content marketing efforts

 

__________________

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 


Via iNeoMarketing, Will Corry
more...
iNeoMarketing's curator insight, July 8, 8:57 PM

Let's be real about this: B2B marketers have ALWAYS had a budget for content marketing...it used to be called marcom.

Scooped by Witmer Group
Scoop.it!

How to Make Your Online Marketing more Efficient

How to Make Your Online Marketing more Efficient | Strategic Digital Marketing and Communications | Scoop.it
When using online marketing for your business, you will have many options to make your marketing more efficient.
more...
No comment yet.
Scooped by Witmer Group
Scoop.it!

How Google Algorithm Changes Are Impacting Marketing Processes

How Google Algorithm Changes Are Impacting Marketing Processes | Strategic Digital Marketing and Communications | Scoop.it
Google algorithm changes have a significant impact on businesses and their marketing processes. Understand how to objective manage Google algorithms.
more...
No comment yet.
Scooped by Witmer Group
Scoop.it!

Save Your Budget and Get High Level Marketing Strategy Expertise

Save Your Budget and Get High Level Marketing Strategy Expertise | Strategic Digital Marketing and Communications | Scoop.it
It’s possible to get the marketing strategy talent you need, increase your lead generation, spiff up your rankings and do it affordably and smart.
more...
No comment yet.
Rescooped by Witmer Group from Web site & Social Media Marketing
Scoop.it!

A Complete Guide To The Essentials Of Post-Hummingbird SEO

A Complete Guide To The Essentials Of Post-Hummingbird SEO | Strategic Digital Marketing and Communications | Scoop.it

Google has made stark changes over the past couple years in the way it ranks websites.


Via GrupoNeo
more...
No comment yet.
Scooped by Witmer Group
Scoop.it!

Selling your Site? Determine your Website Value

Selling your Site? Determine your Website Value | Strategic Digital Marketing and Communications | Scoop.it
If you are looking to sell your online business and need to figure out your website value, then check out these popular options.
more...
No comment yet.
Rescooped by Witmer Group from SEO Tools, Tips, Advise
Scoop.it!

#AuthorRank - What's it mean for the value of your #Google #Authorship?

#AuthorRank - What's it mean for the value of your #Google #Authorship? | Strategic Digital Marketing and Communications | Scoop.it
AuthorRank. AuthorRank to Take Effect Soon?So what's AuthorRank and what does it mean? I'm sure your wondering what new implementation Google will put forth to make it's search results better. Well, back in 2005, Google filed for a patent called "Agent Rank" which references "agents" and their interactions to determine their rank. Nothing happened for 7 years with this patent due to the fact of "agents" where dependent upon identifying them first. Google was still set on identifying "agents" and

Via Myles Golden
more...
No comment yet.
Scooped by Witmer Group
Scoop.it!

Bing adds context to people, places with 'snapshot' feature

Bing adds context to people, places with 'snapshot' feature | Strategic Digital Marketing and Communications | Scoop.it
Bing is poised to function like a souped-up Yellow Pages, with visual search results offering more information about professionals such as lawyers and doctors.
more...
No comment yet.