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Strategic Digital Marketing and Communications
News, thoughts and opinions on digital marketing and communications.
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Marketing Attention Deficit

Marketing Attention Deficit | Strategic Digital Marketing and Communications | Scoop.it
When creating a marketing strategy, it is sometimes even more complex when the end strategy requires a multi-task viewpoint.
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Is your current client deterring prospective clients?

Is your current client deterring prospective clients? | Strategic Digital Marketing and Communications | Scoop.it
What happens when your existing client’s brand is likely to make some of your prospective clients squeamish?
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How To Innovate in Your Marketing: Ask a Teenager

How To Innovate in Your Marketing: Ask a Teenager | Strategic Digital Marketing and Communications | Scoop.it
If you’re a company looking to use social media and content in innovative ways, ask a teenager.
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Was the super bowl rigged? Does organic marketing success require 'rigging the game' too?

Was the super bowl rigged? Does organic marketing success require 'rigging the game' too? | Strategic Digital Marketing and Communications | Scoop.it
I say that organic marketing and business success doesn’t require trickery. And that social marketing levels the playing fields for all.
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Superheroes of marketing automation: The VentureBeat top 10

Superheroes of marketing automation: The VentureBeat top 10 | Strategic Digital Marketing and Communications | Scoop.it
Once upon a time, you could launch a product or a service with a newspaper, radio, or TV ad; deliver orders to middlemen; or provide services yourself and watch the dollars roll in.

That fantasy...
Witmer Group's insight:

,

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LOCAL SEO - A Beginner's Guide to Small Budget Local Clients

LOCAL SEO - A Beginner's Guide to Small Budget Local Clients | Strategic Digital Marketing and Communications | Scoop.it
How do you maximize value for a local client with a small budget?

Via Peg Corwin
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Peg Corwin's curator insight, December 30, 2013 2:48 PM

Key elements on LOCAL SEO for a small budget client:


 - OnsiteSchema
 - Location based landing page(s)
 - Call to actions
 - Creation (and verification) of Google+ local page
 - Citation building
 - Social profiles
 - Brand awareness / link building

 - Blog comments

 - Profiles

 - Blog

 - Content curation

 - Press releases

 - Donations

Click for all the details.


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The Method to Good Marketing

The Method to Good Marketing | Strategic Digital Marketing and Communications | Scoop.it
We use marketing methods of technology that will make your work better in a non-toxic, simple, truthful and endearingly cheerful way.
Witmer Group's insight:
Witmer Group has some major brain power. Gals who have to work hard for our money (you said it, Donna…). I went to the store the other day to get cleaning supplies. A blue bottle at Target caught my eye: Method Bathroom Cleaner. Didn’t think much of it and plopped it in my basket. I just liked the “non-toxic” label and perfect blue hue. I loved it. Used in my bathroom and it cleaned and shined up the counters, bathtub and shower walls.The eucalyptus mint scent lingered in the air for a long while. I learned it’s safe to breathe in, which is great since my five-year-old son likes to “help” me out with the chores, spraying and spraying and spraying along side me. The directions read: ”to use: spray. wipe. admire.” Simple, truthful (I later found out…), endearingly cheerful....read more:  http://witmergroup.com/blog/method-good-marketing/
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Going Local: Keys to Grassroots Marketing

Going Local: Keys to Grassroots Marketing | Strategic Digital Marketing and Communications | Scoop.it
Understanding and optimizing local opportunities can be the most powerful type of marketing possible
Witmer Group's insight:

Effective tactics for successful local marketing. 

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Experiential Marketing Builds B2B Brand Equity

Experiential Marketing Builds B2B Brand Equity | Strategic Digital Marketing and Communications | Scoop.it
The distinctive personality & emotional benefits of your brand to others is your compass for guiding all of your experiential marketing initiatives.
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Redundancy for your Marketing Strategy. Should I say it again?

Redundancy for your Marketing Strategy. Should I say it again? | Strategic Digital Marketing and Communications | Scoop.it
Here are a few tips to create some redundancy in your marketing strategy, a “just in case” to make sure that your message gets to your audience.
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7 Step Process to Repeat Success

7 Step Process to Repeat Success | Strategic Digital Marketing and Communications | Scoop.it
Do you want to “scale”? You need systems, a process. If Apple’s creativity can be routinized, your success can be (shoul…
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The 2014 State of Marketing

The 2014 State of Marketing | Strategic Digital Marketing and Communications | Scoop.it
Nichole Kelly gives her insight on the 2014 State of Marketing report released by ExactTarget.
Witmer Group's insight:

Great report on what to expect in 2014. 

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What Comes First The Customer, or Marketing and Innovation?

What Comes First The Customer, or Marketing and Innovation? | Strategic Digital Marketing and Communications | Scoop.it
Focusing on customers to the exclusion of everyone and everything else can kill a business just as easily as neglect.

Via janlgordon
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janlgordon's comment, December 15, 2013 11:40 PM
Marty Koenig, Thank you Marty! You are so right, if we keep talking to each other and following popular trends, it's very possible that we will miss the boat. .
Charles Rein's curator insight, December 17, 2013 12:15 PM

The Idea of the Customer comes first, then the plan to pull them into your market

Ray Beauchamp's curator insight, December 28, 2013 4:23 PM

"the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs".

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Getting Through the Weeds of Developing a Marketing Plan

Getting Through the Weeds of Developing a Marketing Plan | Strategic Digital Marketing and Communications | Scoop.it
Having a methodical and phased approach for developing a marketing plan is vital for the long-term success of the project.
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