Strategic Digital Marketing and Communications
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Strategic Digital Marketing and Communications
News, thoughts and opinions on digital marketing and communications.
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(Provided): 10 Ways to Prove SEO Value in Google Analytics

(Provided): 10 Ways to Prove SEO Value in Google Analytics | Strategic Digital Marketing and Communications | Scoop.it
We and our clients have relied on keyword reports for so long that we're now using (not provided) as a crutch. This post offers 10 ways you can use Google Analytics to prove your SEO value now that those keywords are gone.
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Navigating SEO and Long Tail Keywords

Navigating SEO and Long Tail Keywords | Strategic Digital Marketing and Communications | Scoop.it
Long Tail Keywords - A word or series of keywords which return low competition but high user search queries.
The nature of Search Engine Optimization (SEO) has evolved in fits and starts, much like w
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What Google Hummingbird Means for Content Marketing

What Google Hummingbird Means for Content Marketing | Strategic Digital Marketing and Communications | Scoop.it

It's been a busy few weeks for SEO, content marketing, and digital marketers. Google delivered a one-two punch, announcing that organic keyword data will no longer be available and that it has released the Hummingbird update.

 

The two announcements are important for content marketing, and they illuminate the continuing transition from keyword-based search to semantic search.

 

The consensus among SEOs and content marketers is that relevant, useful content remains critical. Let's explore why.




Via Russ Merz, Ph.D.
Witmer Group's insight:

Great overview!

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Russ Merz, Ph.D.'s curator insight, October 10, 2013 12:57 PM

Search is moving from #keyword based queries and results, to semantic questions and answers.