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Strategic Digital Marketing and Communications
News, thoughts and opinions on digital marketing and communications.
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How Google Algorithm Changes Are Impacting Marketing Processes

How Google Algorithm Changes Are Impacting Marketing Processes | Strategic Digital Marketing and Communications | Scoop.it
Google algorithm changes have a significant impact on businesses and their marketing processes. Understand how to objective manage Google algorithms.
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The Linking Dilemma: Google Has Left a Giant Mess for Us All

The Linking Dilemma: Google Has Left a Giant Mess for Us All | Strategic Digital Marketing and Communications | Scoop.it

GoogleGoogle has gone mad. Seemingly, just about any link can earn you a penalty for any reason. And since Google keeps adding things to their naughty list, many sites are being penalized for links they built before those types of links were a violation.


Via Joan Stewart
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Joan Stewart's curator insight, April 11, 5:52 AM

Google Link Building Gone Mad by Julie Joyce.

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Google's December Authorship Shake-up

Google's December Authorship Shake-up | Strategic Digital Marketing and Communications | Scoop.it
Before the holidays, we spotted a significant drop-off (roughly 15%) in searches display authorship. I take a deep dive into that data, including 30- and 60-day views, an analysis of authorship counts, and queries that lost out.
Witmer Group's insight:

Did you notice any changes? 

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Kristina Witmer's curator insight, January 14, 6:26 AM

When we started working on authorship last year it was like a rabbit hole of opportunity!

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The Shape of Things to Come: Google in 2014

The Shape of Things to Come: Google in 2014 | Strategic Digital Marketing and Communications | Scoop.it
How will Google evolve after the acquisition of Wavii, Behav.io, PostRank, Grapple, and machine learning and neural computing technologies?
Witmer Group's insight:

Great article on what is coming down the pike for Google in 2014.  

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Top 10 Clever Google Search Tricks

Top 10 Clever Google Search Tricks | Strategic Digital Marketing and Communications | Scoop.it
Google is a more powerful tool than most people realize. You can get much more refined searches with Google's built-in tools, advanced operators, and third-party extensions. You can also use it for some pretty cool stuff if you know the right tricks.

Via Ana Cristina Pratas
Witmer Group's insight:

GREAT Google tips in this article!  I bookmarked this article and will be going back through to play with some of the suggestions.  

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malek's curator insight, November 15, 2013 5:47 AM

You never know what Google is hiding in sleeve until you read such an all-around Google search lifehack.

Graeme Sanderson's curator insight, November 15, 2013 7:56 AM

Some great time-saving tips for you here

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Google Authorship, Author Rank, and Content Marketing

Google Authorship, Author Rank, and Content Marketing | Strategic Digital Marketing and Communications | Scoop.it
Google Authorship and author rank.  Heard of these concepts?  Maybe you have if you follow Google’s algorithm updates as we do in content marketing, but there is a good chance you haven’t.  Goo
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A Complete Guide To The Essentials Of Post-Hummingbird SEO

A Complete Guide To The Essentials Of Post-Hummingbird SEO | Strategic Digital Marketing and Communications | Scoop.it

Google has made stark changes over the past couple years in the way it ranks websites.


Via GrupoNeo
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Google Takes Action On Guest Blogging

Google Takes Action On Guest Blogging | Strategic Digital Marketing and Communications | Scoop.it
Google has been warning webmasters about guest blogging for quite a while, but now, the search engine is getting serious.

Will going after

Via Level343
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Level343's curator insight, March 19, 2:37 PM

MyGuestBlog owner Ann Smarty confirmed, however, that her site was indeed penalized.

 

Seriously Google? I'll admit the content there is thin, and needs stronger, relevant, story telling, bolder content. But I personally think NoFollow is unnatural. It only serves a purpose for Google, not for readership, or GOD forbid link ability. Just saying folks... carry on. 

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Linking the Google Way in 2014

Linking the Google Way in 2014 | Strategic Digital Marketing and Communications | Scoop.it
You're about to learn a specific mind-blowing linking tactic that's perfectly suited for almost any website. If you're considering a link building campaign, following Google's lead is a good place to start.
Witmer Group's insight:

What WOUlD Google do if they were building a link building campaign? 

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Google Zeitgeist 2013

Google Zeitgeist 2013 | Strategic Digital Marketing and Communications | Scoop.it
What did the world search for in 2013? Watch the moments that made this year memorable. #Zeitgeist2013
Witmer Group's insight:

What were we collectively looking for in 2013?  Google Zeitgeist 2013.

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Content Curation & SEO: A Bad Match?

Content Curation & SEO: A Bad Match? | Strategic Digital Marketing and Communications | Scoop.it
Content curation could be an extremely risky practice if you don't put a lot of effort in, or it lacks editorial voice or a distinctive point of view. After all, Google already has a curated list of content.
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