Strategic Digital...
Follow
Find tag "branding"
113 views | +0 today
Strategic Digital Marketing and Communications
News, thoughts and opinions on digital marketing and communications.
Curated by Witmer Group
Your new post is loading...
Your new post is loading...
Scooped by Witmer Group
Scoop.it!

How Do You Feel About That? Emotional Connections & Websites

How Do You Feel About That? Emotional Connections & Websites | Strategic Digital Marketing and Communications | Scoop.it
People may not remember exactly what you did, or what you said, but they will always remember how you made them feel. Build brand loyalty with care.
more...
No comment yet.
Scooped by Witmer Group
Scoop.it!

Rebranding The TSA To Suck Less

Rebranding The TSA To Suck Less | Strategic Digital Marketing and Communications | Scoop.it
The TSA is one of the most maligned agencies out there. Here's one proposal for helping to assuage the chaos and humiliation that is airport security.
more...
No comment yet.
Scooped by Witmer Group
Scoop.it!

Why So Many Companies Get Branding Wrong

Why So Many Companies Get Branding Wrong | Strategic Digital Marketing and Communications | Scoop.it
In this excerpt from his new book, Power Branding, Steve McKee argues that a company's most valuable asset is often its most misunderstood and neglected
more...
No comment yet.
Rescooped by Witmer Group from Web site & Social Media Marketing
Scoop.it!

12 Types of Viral Content

12 Types of Viral Content | Strategic Digital Marketing and Communications | Scoop.it

Use These Models to Create Viral Content Every brand marketer would love to have a blog or website that produced viral content.


Via GrupoNeo
more...
No comment yet.
Scooped by Witmer Group
Scoop.it!

Experiential Marketing Builds B2B Brand Equity

Experiential Marketing Builds B2B Brand Equity | Strategic Digital Marketing and Communications | Scoop.it
The distinctive personality & emotional benefits of your brand to others is your compass for guiding all of your experiential marketing initiatives.
more...
No comment yet.
Scooped by Witmer Group
Scoop.it!

Create Brand Evangelists | Social Media Today

Create Brand Evangelists | Social Media Today | Strategic Digital Marketing and Communications | Scoop.it
Social media has become such a prevalent part of our lives that it’s easy to forget that it is still a fairly new medium for businesses.
more...
No comment yet.
Scooped by Witmer Group
Scoop.it!

The Method to Good Marketing

The Method to Good Marketing | Strategic Digital Marketing and Communications | Scoop.it
We use marketing methods of technology that will make your work better in a non-toxic, simple, truthful and endearingly cheerful way.
Witmer Group's insight:
Witmer Group has some major brain power. Gals who have to work hard for our money (you said it, Donna…). I went to the store the other day to get cleaning supplies. A blue bottle at Target caught my eye: Method Bathroom Cleaner. Didn’t think much of it and plopped it in my basket. I just liked the “non-toxic” label and perfect blue hue. I loved it. Used in my bathroom and it cleaned and shined up the counters, bathtub and shower walls.The eucalyptus mint scent lingered in the air for a long while. I learned it’s safe to breathe in, which is great since my five-year-old son likes to “help” me out with the chores, spraying and spraying and spraying along side me. The directions read: ”to use: spray. wipe. admire.” Simple, truthful (I later found out…), endearingly cheerful....read more:  http://witmergroup.com/blog/method-good-marketing/
more...
No comment yet.