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Strategic Digital Marketing and Communications
News, thoughts and opinions on digital marketing and communications.
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Master of your Domain: What is Domain Authority?

Master of your Domain: What is Domain Authority? | Strategic Digital Marketing and Communications | Scoop.it
Domain authority is proving its prominence as a way to measure effectiveness of online activity.
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Everybody Needs Local SEO

Everybody Needs Local SEO | Strategic Digital Marketing and Communications | Scoop.it
Go beyond NAP with Greg Gifford's 7 site elements for local SEO plus an easy citation workflow that gets you on the map.
Witmer Group's insight:

Awesome tips to really shine at Local SEO. 

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How Google Algorithm Changes Are Impacting Marketing Processes

How Google Algorithm Changes Are Impacting Marketing Processes | Strategic Digital Marketing and Communications | Scoop.it
Google algorithm changes have a significant impact on businesses and their marketing processes. Understand how to objective manage Google algorithms.
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The Linking Dilemma: Google Has Left a Giant Mess for Us All

The Linking Dilemma: Google Has Left a Giant Mess for Us All | Strategic Digital Marketing and Communications | Scoop.it

GoogleGoogle has gone mad. Seemingly, just about any link can earn you a penalty for any reason. And since Google keeps adding things to their naughty list, many sites are being penalized for links they built before those types of links were a violation.


Via Joan Stewart
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Joan Stewart's curator insight, April 11, 2014 8:52 AM

Google Link Building Gone Mad by Julie Joyce.

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The End of Link Building as we Know It

The End of Link Building as we Know It | Strategic Digital Marketing and Communications | Scoop.it

The entire online marketing industry is still up in arms after Matt Cutts's post on his blog title: The Decay and Fall of Guest Blogging for SEO. Guest Blogging was one of the last horizons that people considered safe for “White Hat” link building.


Via Pedro Da Silva
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(Provided): 10 Ways to Prove SEO Value in Google Analytics

(Provided): 10 Ways to Prove SEO Value in Google Analytics | Strategic Digital Marketing and Communications | Scoop.it
We and our clients have relied on keyword reports for so long that we're now using (not provided) as a crutch. This post offers 10 ways you can use Google Analytics to prove your SEO value now that those keywords are gone.
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5 WordPress Plugins That Will Give You A Major Boost In SEO

WordPress plugins that will give you a major boost in your SEO and increase your overall chances are achieving your website's goals.
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4 Tips to Effectively Localize Your Search Marketing

4 Tips to Effectively Localize Your Search Marketing | Strategic Digital Marketing and Communications | Scoop.it

With the right structure and analytics in place, local search can help advertisers capitalize on regions where business is strongest, or become a lever that supplements marketing in underperforming regions to increase awareness and improve sales.


Via Kamal Bennani
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BEST PRACTICES - The Ultimate Local SEO Roadmap

BEST PRACTICES - The Ultimate Local SEO Roadmap | Strategic Digital Marketing and Communications | Scoop.it
Local SEO isn’t just a small branch from organic SEO, it is its very own tree. Local SEO is continually growing in popularity and importance as the results a

Via Peg Corwin
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Peg Corwin's curator insight, January 12, 2014 4:47 PM

Comprehensive post that talks about local SEO research, local keyword research, optimizing your website for LOCAL SEO, for Google+, and how to track your progress.


==> Great links to tools to help with this analysis and monitoring.  


Also, the post ends with 7 blogs to follow to improve our local seo. Overall GREAT POST.


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Olivier Milo's curator insight, January 15, 2014 1:46 AM

Great guide for anyone who is looking for solid SEO best practices.

 

Don't forget to share it if you like it!

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Linking the Google Way in 2014

Linking the Google Way in 2014 | Strategic Digital Marketing and Communications | Scoop.it
You're about to learn a specific mind-blowing linking tactic that's perfectly suited for almost any website. If you're considering a link building campaign, following Google's lead is a good place to start.
Witmer Group's insight:

What WOUlD Google do if they were building a link building campaign? 

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LOCAL SEO - A Beginner's Guide to Small Budget Local Clients

LOCAL SEO - A Beginner's Guide to Small Budget Local Clients | Strategic Digital Marketing and Communications | Scoop.it
How do you maximize value for a local client with a small budget?

Via Peg Corwin
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Peg Corwin's curator insight, December 30, 2013 2:48 PM

Key elements on LOCAL SEO for a small budget client:


 - OnsiteSchema
 - Location based landing page(s)
 - Call to actions
 - Creation (and verification) of Google+ local page
 - Citation building
 - Social profiles
 - Brand awareness / link building

 - Blog comments

 - Profiles

 - Blog

 - Content curation

 - Press releases

 - Donations

Click for all the details.


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What Exactly Is Google Hummingbird?

What Exactly Is Google Hummingbird? | Strategic Digital Marketing and Communications | Scoop.it
Google Hummingbird is about the user - finding better, more contextually accurate results for increasingly longer and voice based information searches.
Witmer Group's insight:

We found an article we LOVE on Google Hummingbird and share it in this post.  We think the search updates are a good thing and will benefit everyone in the long run.  Quality and relevancy matter! 

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The Future of Search: 2013 Search Engine Ranking Factors Released

The Future of Search: 2013 Search Engine Ranking Factors Released | Strategic Digital Marketing and Communications | Scoop.it

Google claims to use over 200 signals in its search algorithm. While we don't know what exactly these signals are, it's helpful to examine high-ranking pages so that we can begin to understand the characteristic of pages search engines like to reward.

 

This can give us a "hint" as to the ranking factors the search engines actually use.

 Read More:  http://moz.com/blog/future-of-search-ranking-factors


Via Antonino Militello
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Dan Aldridge's curator insight, October 11, 2013 9:45 AM

If you like to get into the guts of SEO on Google, then this post by Cyrus Shepard will really help.

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Five Big Ideas That You Should Know About SEO

Five Big Ideas That You Should Know About SEO | Strategic Digital Marketing and Communications | Scoop.it

The best way to approach SEO is as a necessary and powerful strategy. A CEO must engage in SEO with the willingness to implement its strategies.


Via Kamal Bennani
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How to Use Google Analytics to Craft Content

How to Use Google Analytics to Craft Content | Strategic Digital Marketing and Communications | Scoop.it

Using Google Analytics to write relevant content for your audience.


Via Kamal Bennani
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A Complete Guide To The Essentials Of Post-Hummingbird SEO

A Complete Guide To The Essentials Of Post-Hummingbird SEO | Strategic Digital Marketing and Communications | Scoop.it

Google has made stark changes over the past couple years in the way it ranks websites.


Via GrupoNeo
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Why is SEO So Powerful?

Why is SEO So Powerful? | Strategic Digital Marketing and Communications | Scoop.it
SEO is many things and a powerful way to make a measurable difference in your online marketing efforts.
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Google Takes Action On Guest Blogging

Google Takes Action On Guest Blogging | Strategic Digital Marketing and Communications | Scoop.it
Google has been warning webmasters about guest blogging for quite a while, but now, the search engine is getting serious.

Will going after

Via Level343
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Level343's curator insight, March 19, 2014 5:37 PM

MyGuestBlog owner Ann Smarty confirmed, however, that her site was indeed penalized.

 

Seriously Google? I'll admit the content there is thin, and needs stronger, relevant, story telling, bolder content. But I personally think NoFollow is unnatural. It only serves a purpose for Google, not for readership, or GOD forbid link ability. Just saying folks... carry on. 

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Destroy Your Website in 13 Easy Steps

Destroy Your Website in 13 Easy Steps | Strategic Digital Marketing and Communications | Scoop.it
Web Sites - Here are easy ways to choke off traffic to your website, kill leads, and push your stats into the basement. They're listed in general order from bad to worse, from ...
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Why Consistent Blog Content Boosts SEO & Builds Authority

Why Consistent Blog Content Boosts SEO & Builds Authority | Strategic Digital Marketing and Communications | Scoop.it
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Time to Bring Down the Search and Social Silos

Time to Bring Down the Search and Social Silos | Strategic Digital Marketing and Communications | Scoop.it
When I first joined the ADMA expert group for social media, there was a separate expert group for search. But as we met and discussions flowed, it seemed obvious that the two should merge.
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Google's December Authorship Shake-up

Google's December Authorship Shake-up | Strategic Digital Marketing and Communications | Scoop.it
Before the holidays, we spotted a significant drop-off (roughly 15%) in searches display authorship. I take a deep dive into that data, including 30- and 60-day views, an analysis of authorship counts, and queries that lost out.
Witmer Group's insight:

Did you notice any changes? 

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Kristina Witmer's curator insight, January 14, 2014 9:26 AM

When we started working on authorship last year it was like a rabbit hole of opportunity!

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The 27 Best Local SEO Articles of 2013

The 27 Best Local SEO Articles of 2013 | Strategic Digital Marketing and Communications | Scoop.it
Let’s keep this short and sweet. If you want to learn more about local seo and local search rankings, do yourself a HUGE favor and read these 27 local search articles from 2013.

Via Peg Corwin
Witmer Group's insight:

Nice aggregation of local SEO articles. 

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Peg Corwin's curator insight, December 31, 2013 12:35 PM

See SEO and marketing articles for your LOCAL BUSINESS by major sites like Moz, Search Engine Land and Search Engine Watch.  Great resource.


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Elliot Walker's curator insight, January 7, 2014 5:48 AM

Need to get up to speed on local SEO fast? This excellent post pulls together some of the best articles on local SEO from last year from major websites and search industry commentators. Grab yourself a cup of coffee and soak up the wealth of information contained here.


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The Shape of Things to Come: Google in 2014

The Shape of Things to Come: Google in 2014 | Strategic Digital Marketing and Communications | Scoop.it
How will Google evolve after the acquisition of Wavii, Behav.io, PostRank, Grapple, and machine learning and neural computing technologies?
Witmer Group's insight:

Great article on what is coming down the pike for Google in 2014.  

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What Google Hummingbird Means for Content Marketing

What Google Hummingbird Means for Content Marketing | Strategic Digital Marketing and Communications | Scoop.it

It's been a busy few weeks for SEO, content marketing, and digital marketers. Google delivered a one-two punch, announcing that organic keyword data will no longer be available and that it has released the Hummingbird update.

 

The two announcements are important for content marketing, and they illuminate the continuing transition from keyword-based search to semantic search.

 

The consensus among SEOs and content marketers is that relevant, useful content remains critical. Let's explore why.




Via Russ Merz, Ph.D.
Witmer Group's insight:

Great overview!

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Russ Merz, Ph.D.'s curator insight, October 10, 2013 12:57 PM

Search is moving from #keyword based queries and results, to semantic questions and answers.