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Rescooped by Victoria Brodie from Social Media, SEO, Mobile, Digital Marketing
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Likes Are Passive: The 3 Strongest Forms of Engagement

Likes Are Passive: The 3 Strongest Forms of Engagement | strategic brand marketing | Scoop.it

When it comes to social media marketing, it’s all about prioritization. With a world of data at your finger tips, it’s important to drill down to the meat of what you want to measure. Likes and favorites are certainly great forms of engagement.


Via Kamal Bennani
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The Top 7 Social Media Marketing Trends That Will Dominate 2014

The Top 7 Social Media Marketing Trends That Will Dominate 2014 | strategic brand marketing | Scoop.it
With new social networking platforms appearing from behind every corner, it can be hard to know exactly where to commit your time and resources.
Victoria Brodie's insight:

Google+ is on the rise...

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Rescooped by Victoria Brodie from Corporate Identity
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How Much Does Color Define A Logo?

Seeing a logo that's been in your life for years all-of-a-sudden rendered in different colors can be as jarring as a friend's sudden dye job. They just don't look like themselves. And if they just don't look like themselves, how does this change the way we relate to them?

In a recent experiment, Brazilian graphic designer Paula Rupolo swapped the color schemes of competing brands’ logos, revealing much about the power of designers' Pantone choices in determining identity. “Colors are the first thing you notice in a logo, what gets fastest to our brains," she says. "Then you read a logo’s shape, icons, or typography."


Via Niels Biersteker
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Hearing Voices: Getting The Brand Voice Right In Social Media - Marketing Land

Hearing Voices: Getting The Brand Voice Right In Social Media - Marketing Land | strategic brand marketing | Scoop.it
Hearing Voices: Getting The Brand Voice Right In Social Media Marketing Land If you went out to the mall and asked random people what type of person any particular brand would be if the brand were to one day wake up as a human, you'd find that...
Victoria Brodie's insight:

What voice do you want to project?

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