Best Storytelling Picks
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Best Storytelling Picks

Bringing you the best storytelling picks. Enjoy and spread the love :)
Curated by Mervi Rauhala
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The Secrets of Effective Storytelling for Brands

The Secrets of Effective Storytelling for Brands | Best Storytelling Picks | Scoop.it
In this article, we'll discuss the secret of storytelling effect for your brands. Through storytelling, you can reflect any aspect of your “business identity” and represent it in any manner.

Via Laureano López Pizarro
Mervi Rauhala's insight:

Contains some pretty good tips.

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webpromotions's curator insight, April 26, 2013 7:20 AM

improve your social skills

 

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Igniting Word-of-Mouth Marketing With Storytelling

Igniting Word-of-Mouth Marketing With Storytelling | Best Storytelling Picks | Scoop.it
Storytelling is by far the most underrated skill when it comes to business. Gary Vaynerchuk, master marketer and entrepreneur Even...

Via Karen Dietz
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Ellyn Winters's curator insight, April 25, 2013 1:01 PM

I'm a huge believer in storytelling in marketing, but also in sales. It is our natural form of communication in life - so why would we abandon this format when talking business? 

Jean-Marc TRESOR's curator insight, April 26, 2013 10:44 AM

Storytelling

Alison D. Gilbert's curator insight, May 2, 2013 4:08 PM

I love storytelling, listening and telling.

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Google Creative Lab Links Product to Stellar Storytelling | Special: Digital Conference - Advertising Age

Google Creative Lab Links Product to Stellar Storytelling | Special: Digital Conference - Advertising Age | Best Storytelling Picks | Scoop.it
robert wong, cco of google creative lab, spoke about the intersection of product development and stoytelling at the ad age digital conference in new york.
Mervi Rauhala's insight:

How Google does it

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6 key ingredients to the art of storytelling | Pair-a-dimes

6 key ingredients to the art of storytelling | Pair-a-dimes | Best Storytelling Picks | Scoop.it

Read the full article to find out more about these 6 storytelling ingredients:

- purpose or meaning

- cantor

- weaving

- relevance

- serendipity

- authenticity


Via Kim Zinke (aka Gimli Goose)
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Kim Zinke (aka Gimli Goose)'s curator insight, April 7, 2013 3:53 PM

I could so relate to the story the author tells at the beginning of the article.  I too have been so caught up in a person's story that I have been lost in thought for hours after thinking about what I would've done in the same situation.  And those are the stories that remain with me many, many years later.

Sarah McElrath's curator insight, April 10, 2013 8:48 AM

Great stuff for all--teachers, students, everyone. How much more tolerance would there be in the world if we shared our stories in an effective way?

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64 Sites for Digital Storytelling Tools and Information

64 Sites for Digital Storytelling Tools and Information | Best Storytelling Picks | Scoop.it
"Julie Greller's blog A Media Specialist's Guide to the Internet features some great content for teachers. Posts are sorted by subject and grade level, and there's also a link to some free ebooks. ...
Mervi Rauhala's insight:

Great list of resources!

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What is a Story?: Conflict - The Foundation of Storytelling - Script Magazine

What is a Story?: Conflict - The Foundation of Storytelling - Script Magazine | Best Storytelling Picks | Scoop.it
In exploring 'what is story?', Jerry Flattum dives into the importance of conflict to move our story to a higher quality.
Mervi Rauhala's insight:

Conflict, trouble, drama. Story needs that to work.

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How to tell a story | One Thousand & One

How to tell a story | One Thousand & One | Best Storytelling Picks | Scoop.it
Learn how to tell a story in business.
Mervi Rauhala's insight:

Tips for oral storytelling

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Neuroscience proves stories trump facts

Neuroscience proves stories trump facts | Best Storytelling Picks | Scoop.it
Mervi Rauhala's insight:

In you are interested in science behind the power of #storytelling do read this article.

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5 Brands Taking Digital Storytelling To The Next Level | Ignite Social Media [bookmarking - July 2012]

5 Brands Taking Digital Storytelling To The Next Level | Ignite Social Media [bookmarking - July 2012] | Best Storytelling Picks | Scoop.it

 

Brand storytelling is hardly a new idea. One of the earliest examples is the Wishbook from Sears and Roebuck. In 1895, the Sears Wishbook hit rural Americans mailboxes offering a new concept – a variety store that allowed frontier families to order everything from guns and garments to a Stradivarius violin – for $6.10!

 

Canon’s Project Imagin8ion with Ron Howard

...Last year, Canon charged legendary film director Ron Howard to create a short film based on photos submitted by Canon users. The goal was to build a story from eight photos chosen for setting, time, character, mood, relationship, goal, obstacle, and the unknown. The result is a moody and moving short film that explores dealing with the death of a parent from childhood to adulthood....

 

Brand storytelling is hardly a new idea. One of the earliest examples is the Wishbook from Sears and Roebuck. In 1895, the Sears Wishbook hit rural Americans mailboxes offering a new concept – a variety store that allowed frontier families to order everything from guns and garments to a Stradivarius violin – for $6.10!


Via siobhan-o-flynn
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InstaBRAND: The Rise of Visual Storytelling in a Content Marketing ...

InstaBRAND is an 37 page eBook written by Christian Adams for brand and social media managers on the growing trend and importance of crafting a visual storytell

Via Ana Cristina Pratas
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Branding Strategy Insider | Brand Storytelling In The Digital Age

Branding Strategy Insider | Brand Storytelling In The Digital Age | Best Storytelling Picks | Scoop.it
Brand storytelling is more critical now, in the digital age to build strong brands.

Via Hans Heesterbeek
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Your Customers Are Always the Story

Your Customers Are Always the Story | Best Storytelling Picks | Scoop.it
In writing and movies and storytelling, there’s always the question of point of view. From whose eyes will we see the story? Who will lead us into this world? In Harry Potter, the title cha...
Mervi Rauhala's insight:

Are they always?

 

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Alex Balfour tells the new media story of the London 2012 Games (Wired UK)

Alex Balfour tells the new media story of the London 2012 Games (Wired UK) | Best Storytelling Picks | Scoop.it

"Alex Balfour began his talk at The Story with a tear inducing recap reel of the London 2012 Games. The former head of new media for the Games was here to tell the story of one of the most "successful" Olympics ever held -- the slow motion montage of finishing line celebrations and flag waving crowds drove the point home, that the Games had connected with people.

 

July 2005 was where things began, when Sebastian Coe told the world of the vision for the London 2012 games while speaking in Singapore: "To use the power of the Games to inspire change" -- this was the driving vision that Balfour's new media team were to drive toward.

 

"These visions can be slightly portentous," said Balfour. It was an ambitious project -- the heady undertaking of changing attitudes toward disability was only one aspect of a vast list of objectives and aims.

 

The way that Balfour and his team went about attempting to achieve these aims was in telling the story of this vision, unpacking a narrative with a clear and simple communications strategy. They needed to tell the story of the Games -- that they were "doing it right", that everything was working and going as it should be, from construction to transport infrastructures; telling stories that would sit around key themes of the Games, be that an athlete or a team. The story would also require the team to engage in the "trench warfare"..."


Via siobhan-o-flynn
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Transmedia Storytelling: Building Worlds For and With Fans

Transmedia Storytelling: Building Worlds For and With Fans | Best Storytelling Picks | Scoop.it

Gianluca Fiorelli:  "Every brand has a story to tell, and the way users consume stories is changing faster than ever. How will you tell your brand's story across multiple media outlets and platforms, while still giving users an active role in the expansion process?"


Via The Digital Rocking Chair
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Dr. Pamela Rutledge's curator insight, May 2, 2013 2:17 AM

Brand experience is already 'transmedia,' but the opportunity with media convergence is to make it a coordinated story-based experience designed for audience participation.  Narrative = cognitive coherence and participation = stakeholders.

Charles Martini's curator insight, May 18, 2013 6:55 AM

Simple but genius.

 

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10 Tips To Tell Better Stories | Jessica Ann Media

10 Tips To Tell Better Stories | Jessica Ann Media | Best Storytelling Picks | Scoop.it

A good story tugs at heartstrings, or gets the audience to do or feel something.  Read the full article to find out more about these tips to tell better ones:

1. Make a logical point

2. Learn how to transition

3. Be honest

4. Get your “pathy’s” straight

5. Value yourself

6. Tell a vision

7. Put a Stake in It

8. Create adversaries

9. The devil is in the details

10. Think long-term


Via Kim Zinke (aka Gimli Goose)
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Why good storytelling helps you design great products

Why good storytelling helps you design great products | Best Storytelling Picks | Scoop.it
It’s not uncommon for designers to confuse a beautiful looking product with one that works beautifully. A great technique for creating smarter, better products is to approach them using story-centered design.
Mervi Rauhala's insight:

Opens the concept of story centered design

 

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About the Book

About the Book | Best Storytelling Picks | Scoop.it
Publisher's Review Until this book was written, the phrase “brands are stories” was merely a marketing cliché.
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Turn Your Boring Content into a Story -

Turn Your Boring Content into a Story - | Best Storytelling Picks | Scoop.it
Mervi Rauhala's insight:

Tips are for colleges focusing on student marketing, but can be applied else too.

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Business Story-Telling - Communication Skills Training from MindTools.com

Business Story-Telling - Communication Skills Training from MindTools.com | Best Storytelling Picks | Scoop.it
Effective leaders use stories to inspire their teams and sell their ideas. Read our story-telling tips and learn how to use this powerful leadership tool.
Mervi Rauhala's insight:

Storytelling tips based on books by Annette Simmonns

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Storytelling for Presentations

"Storytelling for Presentations" was a short lesson I developed for my online Professional Communication and Presentation course. How do you teach storytelling

Via Gregg Morris
Mervi Rauhala's insight:

Nice, simple tips

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José Carlos's comment, March 15, 2013 7:13 PM
Yes is true :)
Alessandro Jacoby's comment, March 16, 2013 8:46 AM
great!!
Springfield's curator insight, October 15, 2013 3:07 PM

How do you teach people how to tell Stories for Presentations effectively? 

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Pixar explains the 22 rules for great storytelling - Holy Kaw!

Pixar explains the 22 rules for great storytelling - Holy Kaw! | Best Storytelling Picks | Scoop.it
If anyone should know, it's Pixar. Here are three: You admire a character for trying more than for their successes.You gotta keep in mind what's interesting to you as an audience, not what's fu...
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The Key Thing Entrepreneurs Need to Understand About Storytelling - The Rude Baguette

The Key Thing Entrepreneurs Need to Understand About Storytelling - The Rude Baguette | Best Storytelling Picks | Scoop.it
The Rude Baguette
The Key Thing Entrepreneurs Need to Understand About Storytelling
The Rude Baguette
There's no doubt that storytelling, in business and elsewhere, is a current trend. Like all trends, it comes with its share of hype and urgency.
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Brand Storytelling: 10 Steps to Start Your Content Marketing Hero's Journey

Brand Storytelling: 10 Steps to Start Your Content Marketing Hero's Journey | Best Storytelling Picks | Scoop.it
There are no hard-and-fast rules for brand storytelling, but classic storytelling and structure can help guide you. Follow these 10 steps to start your content marketing hero's journey.

Via Hans Heesterbeek
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Acimowin: to tell a story: Megan Bertasson at TEDxYorkU 2012

Megan Bertasson (Whitebear Woman, Wolf Woman), York University student and out-of-territory Cree woman from Kinosao Sipi Cree Nation, delivers a talk at TEDx...

Via Hans Heesterbeek
Mervi Rauhala's insight:

Acimowin!

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