Best Storytelling Picks
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Best Storytelling Picks

Bringing you the best storytelling picks. Enjoy and spread the love :)
Curated by Mervi Rauhala
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Storytelling in 2014

The attention of the consumer has changed, so why hasn't the attention of the marketers? Learn to communicate with your consumers like the year that it actually
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Story Power: The Hero's Journey

Story Power: The Hero's Journey | Best Storytelling Picks | Scoop.it
Businesses must begin to tell their hero's journey stories, because stories drive change.

Via José Carlos
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The 5 Rules of Storytelling Every Teacher Should Know about | Educational Technology and Mobile Learning

The 5 Rules of Storytelling Every Teacher Should Know about | Educational Technology and Mobile Learning | Best Storytelling Picks | Scoop.it

Karin Hueck and Rafael Quick of the Brazilian culture and science magazine Superinteressante have taken the rules from Andrew Stanton's, the Pixar writer and director behind both Toy Story and WALL-E, popular TED Talk "The clues to a great story" and turned them into this awesome visual.

 

Read the full article to access the link to the TED talk and see a larger version of this visual which tells you more about these 5 clues to a great story:

make me caretake me with yoube intentionallet me like youdelight me


Via José Carlos, Kim Zinke (aka Gimli Goose)
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Andrew Man's curator insight, November 20, 2013 2:27 AM

Awesome visual about the 5 rules of storytelling.

Rescooped by Mervi Rauhala from Just Story It! Biz Storytelling
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Storytelling: How 7 Brands Do It With Style

Storytelling: How 7 Brands Do It With Style | Best Storytelling Picks | Scoop.it
Businesses are getting better at telling stories through content - either video or text -- and that helps with branding. View these examples to get started.

Via Karen Dietz
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Karen Dietz's comment, September 18, 2013 5:52 PM
Gracias Jose! And yes Malek, I think it is still inspiring too.
Moya Sayer-Jones's curator insight, September 19, 2013 6:37 PM

If you are trying to persuade your company to go with a story approach, it's always great to have some big guns to back you up. Save this for when you are doing your persuading to the unconverted. :-)

Karen Dietz's comment, September 19, 2013 9:00 PM
So true Moya! That's a great way to use this post.
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The Joy of Data Driven Storytelling

We are bombarded with 174 newspapers worth of information each day and in order to get your message to cut through the noise, you need to be simple to understan

Via José Carlos
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Creating a Company Vision Story

Creating a Company Vision Story | Best Storytelling Picks | Scoop.it
Do you have a vision of where your company will be in three years? In five? 10? Here’s a sure-fire way to get clear about the future you want.

Via Karen Dietz
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Ali Anani's curator insight, September 11, 2013 3:25 AM

A must read. Fabulous article

Karen Dietz's comment, September 11, 2013 8:54 PM
How cool Linda! That must have been a real treat. And thank you Freddy and Ali for your comments.
Debra Walker's curator insight, September 11, 2013 11:30 PM

Visioning is critical for ensuring everyone in the organization can "see" the orgn in the future.  Stories are powerful!

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4 Secrets of Effective Brand Storytelling Across Channels / Say Daily

4 Secrets of Effective Brand Storytelling Across Channels / Say Daily | Best Storytelling Picks | Scoop.it
There should be a place where only the things you want to happen, happen. Maurice Sendak, Where the Wild Things...
Mervi Rauhala's insight:

Gives good but quite known examples about the brands who are doing it right. The basic argument about becoming more like a media company and publishing on daily basis is great.

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Hans Heesterbeek's curator insight, August 27, 2013 12:52 AM

I scoop the article becaose of the insight of Mervi, read it later, it's a big piece

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Once Upon A Time At The Office: 10 Storytelling Tips To Help You Be More Persuasive

Once Upon A Time At The Office: 10 Storytelling Tips To Help You Be More Persuasive | Best Storytelling Picks | Scoop.it
Storytelling is the most effective to way to get your point across. Here are some expert tips for doing it right.

Via José Carlos
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TEDxEast - Nancy Duarte uncovers common structure of greatest communicators 11/11/2010

TEDxEast INTERCONNECTIVITY - 11.11.10: -Nancy Duarte- That Resonates with Me! Why are some presentations spellbinding and some not? Well, this is the questio...
Mervi Rauhala's insight:

The idea of using story structure in presentations is really interesting. The analysis on speeches of Martin Luther King and Steve Jobs is impressive. Duarter's personal story in the end of the video is moving. Great storytelling. Great presentation!

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A Whiteboard History of Storytelling

"The Golden Age of Web Video" presents 40,000 years of storytelling history in four minutes. From the first cave paintings to the latest viral video on smart...
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12 Most Compelling Reasons to Tell Your Story in Business

12 Most Compelling Reasons to Tell Your Story in Business | Best Storytelling Picks | Scoop.it
Dr. Michelle Mazur tells the tale of the 12 Most Compelling Reasons to Tell Your Story in Business.
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Jennifer Aaker: The Seven Deadly Sins of Storytelling | Stanford Graduate School of Business

Jennifer Aaker: The Seven Deadly Sins of Storytelling | Stanford Graduate School of Business | Best Storytelling Picks | Scoop.it
A Stanford GSB professor of marketing explains why engaging your audience is key to success. 
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Attract and Win Customers With Storytelling

Slides from my Intelligent.ly class on Oct. 10 on how to engage users, investors, and customers with storytelling. Related blog post: http://www.adamdsigel.com/

Via José Carlos
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The 7 Literacies of Transmedia Storytelling

The 7 Literacies of Transmedia Storytelling | Best Storytelling Picks | Scoop.it

"Henry Jenkins defines transmedia storytelling as "a process where integral elements of a fiction get dispersed systematically across multiple delivery  channels for the purpose of creating a unified

and coordinated entertainment experience. Ideally, each medium makes it own unique contribution to the unfolding of the story.

 

In transmedia storytelling, narrative is central to the story, which is told across multiple platforms, and may include sound, images, text, movie and gaming elements. The best part about it is that each of those elements plays an integral part of the narrative. And without experiencing all of those elements, you miss the full story. That’s what makes transmedia storytelling a powerful tool for 21st century literacy and learning..."

 


Via siobhan-o-flynn
Mervi Rauhala's insight:

Good definitions of different kind of literacies related to transmedia storytelling

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danielle's curator insight, November 24, 2013 10:09 AM

transmedia literacy = the new media literacy?

Claudia Benassini Félix's curator insight, November 27, 2013 3:34 PM

Un texto muy básico sobre las siete competencias de la narrativa transmedia. También de carácter introductorio.

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Education As Story

Education As Story | Best Storytelling Picks | Scoop.it

“If you had to plot a day, a year or even twelve years of learning on a graph, what would your axes be and what would your plot look like?”


Via Jesse Soininen
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Customer Storytelling- Elevating the Voice of the Customer in a B to B World

Julie Roehm, Chief Storyteller at SAP, delivered an engaging multimedia keynote at the Inbound Marketing Summit on April 3, 2013. Throughout this presentatio...

Via José Carlos
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Hans Heesterbeek's curator insight, September 12, 2013 12:52 AM

Julie Roehm,  did was she does best: she told a story.

Omar Kattan's curator insight, September 14, 2013 5:26 AM

Julie recaps storytelling all the way back from the first painting on caves, through the Gutenburg press, motions pictures and radio as storytelling mediums and how the internet and social impacted the methods in which brands must communicate in a new age.  Brilliant brand storytelling examples and insights.

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2013 Films

2013 Films | Best Storytelling Picks | Scoop.it
Mervi Rauhala's insight:

The Future of StoryTelling conference. Wow, I wish I could be here!

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Hans Heesterbeek's curator insight, September 12, 2013 1:07 AM

a lot of opinions on video Corey May (game experieence) Robert wong (influencing the future of scientific development) Alexis Lloyd (interact with the world around us) Tom perlmutter (interactive movies) Kevin Slavin & Kenyatta Cheese (the audience has an audience) Tim Pool (Journalism Revolution) 

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(BRAND) STORYTELLING 101, LESSON 1

(BRAND) STORYTELLING 101, LESSON 1 | Best Storytelling Picks | Scoop.it
I've been struggling to get my storytelling resource page together for ages, but the finish line kept moving farther away...until I realized that I could do it bit by bit. There is so much to share...

Via José Carlos
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Cinderella 2.0: Transmedia Storytelling

This short film, created by our Madrid office, is a tutorial for storytelling, brand content and transmedia. It illustrates Draftfcb's commitment to creating...
Mervi Rauhala's insight:

Transmedia explained! A really clever short film that totally nails it.

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The Missing Link: Storytelling? | Dowser

The Missing Link: Storytelling? | Dowser | Best Storytelling Picks | Scoop.it
Good storytelling sparks innovation. Yet there can be no innovation without experimentation. From Ovid to Shakespeare, writers have used their creative power

Via José Carlos
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Hans Heesterbeek's curator insight, August 6, 2013 2:42 AM

Oaky at  forst I thought again about why storytelling a bit futher reading a great truth, in my opinion, quote: at the heart of effective storytelling is a capacity for empathy. unquote Catching the audience, get empathy, sympathy for your story, facsinate people. 

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TEDxHogeschoolUtrecht - Steve Denning - Leadership Storytelling

Steve Denning is the author of the award-winning books, The Leader's Guide to Radical Management: Re-inventing the Workplace for the 21st Century (Jossey-Bas...
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Good Companies Are Storytellers. Great Companies Are Storydoers

Good Companies Are Storytellers. Great Companies Are Storydoers | Best Storytelling Picks | Scoop.it
Story-driven companies are achieving better financial success than their competitors.
Mervi Rauhala's insight:

Company and brand stories should be authentic or storytelling is just advertsising.

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Hans Heesterbeek's curator insight, July 30, 2013 3:39 PM

So right tell your authentic story, not only tell it live it, stick to it. Otherwise you're just advertising, Not only companies, it's "almost" human. Read this. 

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Seven steps to the perfect story

Seven steps to the perfect story | Best Storytelling Picks | Scoop.it

Via José Carlos
Mervi Rauhala's insight:

Clever infographic!

 

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Raquel Oliveira's curator insight, July 22, 2013 10:10 PM

um passo a passo simples, pra quem deseja incrementar a contacao de historias como ferramenta para desenhar aprendizados...


Lauren Scime's curator insight, July 25, 2013 4:46 PM

I would have to call this the "Joseph Campbell Lite" Infographic - still, a useful resource if only a reminder of the classic monomythic storytelling recipe.

John Thomas's curator insight, February 12, 2014 9:07 AM
Seven steps to the perfect story